Rock your body — and your booty — with William Rast, this Tuesday, June 24, via HauteLook, an online “club which organizes exclusive 12-48 hour online private sales of premium fashion and luxury lifestyle brands.”
Formed by Justin Timberlake and his childhood buddy, Trace Ayala, William Rast (“William” is the first name of Timberlake’s grandfather and “Rast” the last of Trace Ayala’s) has fast become the booty jean of choice to the stars. Due to their ingenious denim re-imagination, the jeans (check out the Savoys) are sewn with the yoke upside down creating a push-up effect on the targeted area. Celebrities seen wearing William Rast denim include Cameron Diaz, Jessica Simpson, and of course, Jessica Biel. Gee, do ya think JT has a thing for a girl that’s got back?
Thanks to the cool folks at HauteLook, you’ll enjoy continuous retail therapy with their perpetually rotating designers. Click here to sign up!
— Kathy Ng Hassan