In an effort to maintain my sometimes expensive hobby of shopping for premium denim, I decided to search high and low for some good deals on good jeans. Times are tough! I certainly did not want to go downtown and look for counterfeit jeans. No! I never thought I would actually find a denim company that specializes in a good pair of standard premium denim that costs less than $50 — until now. How do $40 premium denim sound to you? If you haven’t heard of Alias Premium Denim, then let me introduce you to your new best denim friend. Alias Premium Denim have produced jeans that are “superior in design, fit and fabric, as well as superior in value.” Based in New York, this company keeps their costs low by using overseas manufacturers. Don’t boo and hiss. It’s $40 jeans. Founder Karyn Scholack wanted to create jeans “for all the other girls out there that want to look HOT without burning a hole in their jean pocket.” In these money-tight times, inexpensive jeans are a welcome respite from $200 jeans.
Alias Premium Denim is still very underground. They have been spotted at targeted trunk shows at a few college campuses across the country. Although it seems they used to sell a couple of styles, Alias is now focusing on their standard, best-selling Sweet Dee jean. It’s a basic bootcut jean in a dark rinse, featuring whiskers and sanding. Back pockets are embroidered in their dark squiggle. And, with 10 oz. denim, the jeans are sturdy enough for the winter months, but soft enough to kick up your heels. You really can’t go wrong with these $40 jeans. Oh Karyn, I hope you decide to produce skinny jeans, too. I would so be your denim slave!
After spending an entire day breaking in my pair of Sweet Dees, I can assure you they are worth it. The denim is soft and cut generously. Alias Denim currently only offers just a few even sizes. [A word of caution: if you're in between sizes, you're out of luck.] I also love the fact that the yoke (back waist area) is cut higher, so I don’t feel exposed when I sit down or bend over. I felt like I was wearing expensive jeans, but they weren’t. I honestly could not tell the difference, that’s how much I like ‘em.
Created with Admarket’s flickrSLiDR.
Alias Premium Denim Stats
Sizes: Only 26 (fits size 0-2); 28 (fits size 4-6); and 30 (fits size 8-10).
Inseam: about 34″
Shipping & Sales Tax: $5.95 DHL domestic ground; no tax outside of NY
Where to Buy: Online at Alias Premium Denim.
– Kathy Ng Hassan
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