We stopped by the Jean.Machine men’s denim launch party in Soho last night at Recess, which took place in the midst of a gallery opening for artist Greg Eason. The jeans were laid out on a table in the middle of the room. The walls were lined with framed illustrations and a projector screen played fast-forward video of Eason’s illustration process. The atmosphere? Laid back and classic-cool, just like Jean.Machine’s denim. The female counterpart to MiH, Jean.Machine was the “it” denim shop in the 70s, and its rebirth is a representation of the original customer: “The man who loves to wear jeans.”
The line is carefully edited to go-to staples in an array of versatile washes (as well as raw options), all with a comfortable hand. The jeans feature key details like unique coin pocket, 17mm silver and copper logo button, 0.8mm single stitch hem, and the iconic Jean Machine label. Within three months of launching, they’re seeing the beginnings of a cult following.
Check out our photos below, and see more photos on our facebook!
Visit Jean.Machine online to learn more! Eason, whose exhibition was a study in mortality, the apocalypse, and the Anthropocene, can be found online at Greg Eason.
—Michelle Christina Larsen
Tags: dark wash, Jean.Machine, Launch Party, men's jeans, mens denim, menswear, MiH Jeans, raw denim, soho
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