Denim Therapy wants to make sure all of your denim is in perfect shape before you hit the beach this year. Let us cross one thing off your to-do list! Enjoy 15% off all Denim Therapy services until June 17, 2012 when you use the code DTMEM12 (please note that orders need to be paid for by this date) and let the summer lovin’ begin!
Two of the biggest, boldest looks in denim this season are bright colors and jeans that are distressed and destroyed. We’ve seen everything from causal knee holes to seriously torn legs. But how do you decide where the line is — the line between fashionable frays and ferocious tears is a fine one, and Denim Therapy is here for you when you decide the holes are too holy or they just aren’t cool anymore. We can fix the smallest rips to providing complete rebuilding of your jeans, plus so much more. Take a look!
Last week we shared our photoshoot with Brooklyn DJ and fashion minx Haruka Salt. Now watch to see what her favorite denim brands are and get an even closer look into her Bed Stuy apartment (and closet). We showed her how to pair pastels with zebra print jeans and neon tank tops with vintage acid wash and now you can learn the tricks of the trade, too!
EACH x OTHER’s latest lookbook is here and it’s nothing short of rocker grunge. The new photos are jam packed with the brand’s androgynous chic style with a perfect mash up of hipster flare. EACH x OTHER’s unique collaboration of fashion designers, artists, poets, filmmakers and musicians make for an exclusive line that flaunts flattering unisex fits. Their rough luxury denim is just the beginning with raw fabrications and timeless cuts. Check out the teaser for their Lookbook Fall/Winter 2012 collection.
Alex Spencer is the Australian beauty starring in Car Mar (LF Store‘s new denim line)’s latest lookbook. The shoot takes place in Venice Beach and sums up a perfect lazy summer day, from toting a surf board through the streets to lounging around on the couch. Skateboards and beach houses are not forgotten, of course. The denim itself lends itself nicely to west coast lifestyle, but downtown east coast girls will be rocking it just as easily. Our favorites? A pair of destroyed peach cut-off shorts and a dip-dye bleached out workshirt.
The two worlds of fashion and food rarely collide, but the brains behind Naked & Famous Denim have linked the two with ease. Naked & Famous have created scratch and sniff jeans that lasts up to 5 washes. The idea is reminiscent of nostalgic scratch and sniff stickers from way back when. These radical and raw raspberry-infused denim come in the Weird Guy fit with a button fly. These jeans are certainly the ultimate conversation starter. Do you mind if we smell your pants?
AG jeans wants to take you on a road trip for their Spring 2012 collection. The nomad inspired shoot is full of our denim favorites: colored shorts, cropped capri’s, full flares, divine distressing, pleated pockets and new loud washes. The new women’s denim silhouettes are feminine, flattering and perfectly complimented with a simple and chic white top or denim work shirt. The men’s collection remains classic with hints of newcolored denim for men. Summer road trips have never looked so relaxed, what style will you rock this summer?
Now you can follow your favorite denim blog / repair service using everyone’s favorite iPhone photo app! @denimtherapy uploads photos we snap around the city, in the office, and wherever else we find inspiring denim looks each day, and you can follow us using the Instagram app (or on Tumblr, if you’re more of a Blackberry kinda person). And, keep an eye out for future Instagram-inspired DT contests and giveaways!
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. A behind-the-scenes style video of James Franco‘s 7 For All Mankind ad campaign (more info here) shows him chasing west-coast frivolity across a dreamlike landscape, camera poised. Beach parties, girls kissing, balloons, sparklers, and jeans are the subject matter, and while that sounds like a peter pan syndrome-style birthday party, but the results are actually very enticing. Check it out here.
2. Hudson‘s Nico is now available in a psychedelic galactic-geometric oil spill print dubbed “Neb Nebula“. We’re obsessed (and we’ll show you how to wear it, so stay tuned).
Levi’s Store 300 Post Street (between Stockton St & Powell St) San Francisco, CA 94108
5. Diesel Black Gold is opening a retail location of its own in Soho, to showcase the edgy line in an environment that resembles a chic soho loft. Natural light and hardwood floors are key elements int he atmosphere. The official opening is tomorrow, and you can find it at 68 Greene Street (near the Apple store).
Model Dempsey Stewart causes a little wardrobe scandal in an editorial shot by Christopher Ferguson for Stonefox Magazine. Denim featured includes a pair of acid-wash skinnies by Mavi and several pieces by Wrangler, including a denim jumpsuit, destroyed denim workshirt, and shredded cut-off shorts that turn the sex appeal up to dangerous levels. Check out the full editorial below (NSFW).