“Denim Is Our World”? Um, we can relate to that. The folks at GUESS have launched a site with that very name, for denim fans to receive exclusive shopping event invites, behind-the-scenes videos, new tools, and trendsetter profiles. Show off your jeans love by uploading a photo of your stylish self decked out in your fave pair of GUESS jeans or hashtagging it #GUESSJEANS. For the craftier denim aficionados among us, you can show off how you do denim by repurposing or remixing a pair. Upload a pic to Pinterest, tag it #GUESSwhatimade, and Erica Domesek from P.S. I Made This will pick her favorites. What’s not to love when denim’s (already) your world?
Smart Car has asked The Denim Guy (Johnny Pinto) to show the world his personal style by designing a car wrap pattern for their iconic vehicle that is quintessentially The Denim Guy! He is one of five bloggers chosen to design the patterns for this eco-friendly car line. Check out Johnny’s wrap, inspired by his own personal collection of denim, which exemplifies his love of all denim brands. ”I wanted to design something that represented not only TheDenimGuy, but the denim industry as a whole.” Johnny adds, “This competition is not just about The Denim Guy, but about the denim community. A win for The Denim Guy is a win for the premium denim market!” Denim Therapy wishes Johnny the best of luck!
Supermodel Karlie Kloss kicks serious ass on a California beach in Juicy Couture‘s debut fashion film for Fall 2012. “All elements, including the music, setting, cast and props were carefully selected to help interpret the New California cool Juicy Girl.” The brand has adopted #GirlsKickAss to promote the film and celebrate the current and unprecedented moment for women and girls. For every tweet to @juicycouture with the #GirlsKickAss hashtag, Juicy Couture will donate $1 to Step Up Women’s Network.
As part of a multimedia effort, Juicy Couture wants to “create a playful, unapologetic fashion film set against the backdrop of iconic California,” said LeAnn Nealz, president and chief creative officer of Juicy Couture. For more information, go to Juicy Couture online.
Luna + Hill, a retail store specializing in socially and environmentally conscious clothes and accessories, is featuring Nudie Jeans in the latest feature of their company blog. Told in a series of photographs and accompanied by a thought-provoking narrative, the reader draws on all the important elements which embody being socially and environmentally conscious as a denim wearer: taking a pair of raw denim that you purchased from Nudie Jeans—a 100% organic denim brand—and giving your beloved jeans its first bath in the river. View the images and experience the visual refresh.
We were just as excited as anyone for Nasty Gal’s new denim line, but upon closer examination it seems their newest release of LA-made high-rise skinny jeans for chics is kind of… well, Nasty. At least, not very flattering on the model they casted for the shoot. Aside from the Kink High-Rise in Glacier (which sold out quickly after the line launched), the fit looks awkward and the 3-D whiskering around the hips looks like potential for excessive bagginess after one day of wear. As for the yellow skinny, it looks like the model was dipped in a vat of yellow wax and dried upside-down.
We can’t bring ourselves to spring the 80-something bucks to test a pair of these, so if you or someone you know has experienced the fit and feel first-hand, send them our way! We’d like to ask them a few Q’s.
It’s Block Party time! Come uptown today for the third annual Block Party hosted by David Barton Gym. It’s an evening of fitness, cocktails… and denim! That’s right, Denim Therapy is teaming up with the baddest-ass gym there is during the entire month of August, and we will be at each of the four block parties giving away tons of cool stuff! It’s a summertime must. See you there!
Remember Paper Denim & Cloth? We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot. Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks. Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram. Also, Chantel Valentene (of Resin Denim fame) is now Creative Director. We’re looking forward to seeing more from the Paper Denim reboot!
The free-spirited boho clothing brand Free People, party of Urban Outfitters Inc., is announcing the launch of their newly expanded women’s denim line this morning, with a customer street style gallery. There are over 100 new styles to choose from including a relaxed boyfriend fit, stovepipe skinnies, and shredded cut-off shorts. Fans can upload photos to the gallery via Twitter or Instagram using hashtags associated with 17 specific styles or to the overall campaign hashtag: #MyFPDenim. Check out some of our favorite styles below!
In celebration of Nudie Jeans‘ step towards 100% organic denim and to help spread the word, the denim brand has launched a contest via Instagram, with entrants having the chance to win a trip to their organic denim production facility in Italy this Spring.* How to enter: Instagram a photo which includes the “100% organic” message, tagging @nudiejeans with #nudiejeans100. The “100% organic” Nudie Jeans Post must be in the photo, available at any Nudie Jeans retailer, or can be downloaded from Nudie Jeans online. The image can be printed, shown on a phone, projected on a wall… it doesn’t matter, as long as you get the message through. Feel free, be creative. Make sure to geotag your photo and tag @nudiejeans and #nudiejeans100 in your caption!
*Note: entrants must be 18 years or older to tag along on the Italy trip. Otherwise, you may win Nudie Jeans 100% organic products. For more information, go to Nudie Jeans online.
Denim Therapy can fix a lot of your problems, but not all of them. Apparently, it’s true! If you’re a dude and you wear super tight jeans, you may want to go up one size. The latest reports suggests men can suffer from “twisted testicles” if they engage in extremely tight pant-wearing.
Medical experts, including UK television personality Dr. Hilary Jones, have reported an increase in injuries being caused by tight jeans, cites The Telegraph on Wednesday. “The trendy denims are causing twisted testicles, bladder weakness, and even urinary tract infections.”