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Mint Green Jeans Make A Comeback With Guess SS13


Need a vacation? Take a digital one with GUESS and their spring 2013 ad campaign. They’re bringing mint green jeans back on the scene with a pair of very fresh overdyed cut-off shorts. Shot in Bora Bora, the campaign features Gigi Hadid and Stephan Lambert in P-A-R-A-D-I-S-E. They sprinkled their brand with a bit of bohemian style this time around. We’re digging it.

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Visit Guess online to shop denim.

—Michelle Christina Larsen

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Posted Jan 31 2013 in Campaigns » Denim News

Wrangler’s Latest Denim Invention Will Lotion Up Your Legs


Wrangler is releasing jeans that will take one step out of your morning beauty routine, provided you’re stepping into a pair of them. They’re moisturizing jeans, which, in theory, means smoother gams and happier you. Aptly named Denim Spa, they promise anti-cellulite components and moisturizers from natural elements like apricot kernel oil, rosehip oil, and passion fruit oil. Too good to be true? We’ll have to wait and see.

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“The jeans—which will retail for $135 and be sold on ASOS—come in three different “finishes:” Aloe Vera, Olive Extract, and Smooth Legs (the supposed cellulite-fighter), but there is one caveat: The effects of the ingredients only last up to 15 days (around 67-95 wears), but a reloading spray will also available to buy.” (Stylecaster)

—Michelle Christina Larsen

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Posted Jan 17 2013 in Campaigns » Denim News

Denim Match Made In Heaven: Help Sandy Relief Victims – Vote For Your Fave Shirt!


Did you know that you can help in the Hurricane Sandy relief efforts simply by voting on a teeshirt design?  Denim Therapy has partnered with a select group of denim brands to give you the chance to rock your soon-to-be favorite tee with your favorite jeans.  Over the next two weeks denim lovers the world over will vote to decide which design will get produced for a very special limited edition teeshirt.  For each piece sold, 20% of proceeds will go to a charity benefiting the victims of Hurricane Sandy (or a charity of the winner’s choice).

Denim Therapy: Match Made In Heaven

 

So get going and cast your vote! Voting also enters you in a chance to win a free t-shirt and a Denim Therapy expert repair service gift card!

Participating brands: Atrium, Blank, Buffalo David Bitton, Closed, Earnest Sewn, Frankie B, Henry & Belle, James Jeans, Kill City, and Level 99.

Voting ends 1/22. Winner will be announced by 1/25.

 

—Denim Therapy Staff

 

Posted Jan 16 2013 in Denim News » Denim Therapy

Denim Match Made in Heaven: Your Favorite Jeans & Your Soon-To-Be Favorite T-Shirt!


Denim Therapy has partnered with a select group of denim brands to give you the chance to rock your soon-to-be favorite tee with your favorite jeans. The best part? YOU get to choose the winner.
Over the next two weeks denim lovers the world over will vote to decide which design will get produced for a very special limited edition t-shirt. For each piece sold, 20% of proceeds will go to a charity benefiting the victims of Hurricane Sandy (or a charity of the winner’s choice).
Denim Therapy: Match Made In Heaven

 

So get going and cast your vote! Voting also enters you in a chance to win a free t-shirt and a Denim Therapy expert repair service gift card!

Participating brands: Atrium, Blank, Buffalo David Bitton, Closed, Earnest Sewn, Frankie B, Henry & Belle, James Jeans, Kill City, and Level 99.

Voting ends 1/22. Winner will be announced by 1/25.

 

—Denim Therapy Staff

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Posted Jan 10 2013 in Denim Fashion » Denim News » Denim Therapy

Kelly Monaco, Shenae Grimes & Kimora Lee Simmons Wears Frankie B. Denim To The Kitson Event


Recently, scores of celebrities dropped in at Frankie B. Denim‘s shopping event at Kitson West Hollywood.  Celebrities such as Kelly Rutherford, Ashley Benson, Kelly Monaco (wearing Frankie B’s My BFF Jegging in Slick Turquoise), Shenae Grimes (wearing My BFF Jegging in Black Wax), Kimora Lee Simmons (wearing My BFF Jegging in Silver Dust), Lisa Vanderpump, Gilles Marini and family, Cassie Scerbo, Charlotte Ross, Brooke Burns, Lis Rohm, and Jillian Barberie showed up wearing their favorite Frankie B. jeans on the “denim carpet,” as they called it.  Designer and Founder Daniella Clarke hosted this star-studded shopping event, which debuted her new hand-selected jegging and pants collection. Want to check them out?  The jeans are available now at Kitson boutiques.


Photo Credit: Chris Clarizio/Genoa Studios.

Love these Frankie B. jeans?  Go to Kitson online and nab a few!

 

—Kathy Ng

 

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Posted Dec 18 2012 in Denim News » Events

Denim Shopping = Charity with Henry & Belle’s The Right Amount of Give


During our visit to the Henry & Belle showroom to see the spring 2013 line, we were introduced to Henry & Belle’s wonderful new charity program, aimed at giving back to communities in need around the world. It’s called The Right Amount of Give, and it’s a program designed to create connections between the customer’s and the recipients of the company’s charitable donations. “We wanted to give our customers the opportunity to have a say in how and where we donate and keep them informed about how they’re helping us change people’s lives”, says Rob Mann, Henry & Belle’s founder.

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In addition to allowing its customers to have a say in where the company donates, Right Amount of Give offers Henry & Belle’s customers the option to receive updates directly from recipients about how the company’s donations are affecting them, bringing the idea of giving back full circle. Once you purchase your jeans and log onto the site you’ll be greeted with these instructions:

“With every sale of Henry & Belle, a portion is set aside for charitable causes—your purchase code gives you a voice in how we give. Once you’ve chosen a cause, we can send you updates from the recipients. Your voice matters. So, choose with care.”

By participating in a simple 3 step process, the customer has the opportunity to be a part of Henry & Belle’s story and give their style an extra sense of purpose.

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Visit Henry & Belle now to pick your favorite pair of jeans and give to a good cause. We did, and it felt great.

—DT Staff

 

 

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Posted Nov 21 2012 in Campaigns » Denim News

G-Star Global Women’s Night Coming To NYC November 29th


G-Star’s Women’s Night is taking the world by storm as every woman needs that perfect pair of jeans in her wardrobe. On November 29th, G-Star is showcasing Global Women’s Night where women can go to find that perfect slim fit jean. Enjoy styling advice and drinks while G-Star’s denim experts help you find your style in one of five slim fits in multiple denim fabrics and washes. Select from the 3301 Contour, Lynn, Midge, Radar High Waist and Arc. You’ll find a pair that fits perfectly and makes you look great.

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It’s all happening on November 29th, at the G-Star Store New York. 270 Lafayette Street. New York, NY 10012.

RSVP to: mwasiewski@nikecomm.com

See the flier below for more details.

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—DT Staff

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Posted Nov 21 2012 in Denim News » Events

Rising Sun & Co. X Barney’s New York


Rising Sun & Co. is a quaint Los Angeles haberdashery and bespoke denim maker who recently partnered with Nordstrom and GQ Magazine for a curated pop-up shop online and in-store.  The latest collaboration with Barney’s New York features Rising Sun’s “Reliable” Fit (straight fit/selvage denim with special back pocket design, available in five separate washes), Rising Sun’s “Straight Razor” fit (selvage denim, with natural heritage pocketing) and Rising Sun’s “Ranch Hand” jacket.  Established in 2006 by denim craftsman Mike Hodis, the Rising Sun line consists of premium denim, tees, shirts, outerwear and accessories, as well as recreated period footwear.  The collection is expected to debut at the Barney’s New York Madison Avenue location, and online on Wednesday, November 21.




Like what you see? You can grab Rising Sun‘s “Reliable Fit” jean now!

 

—Kathy Ng

 

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Posted Nov 16 2012 in Denim Menswear » Denim News

Photoreal: Hudson Jeans Take Printed Denim To The Next Level


Industry innovators Hudson Jeans are taking printed denim to the next level by using Photoreal imagery in a range of digitally printed jeans. Sounds amazing, right? It is.  As you see in the prints below, they’re blowing past brands using repeated floral patterns and animal prints by working with full blown landscapes and intricate gradients. ”Prints are everywhere, so we wanted to find a new technique that would allow us to be more aspirational and forward,” Hudson creative director Ben Taverniti told Style.com.

hudson jeans digital printed

These babies will be available at Hudson Jeans on February 28th. Mark your calendars.

—Michelle Christina Larsen

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Posted Nov 14 2012 in Denim News

A Visit To The Earnest Sewn Showroom


Recently, Denim Therapy stopped by the Earnest Sewn showroom in Los Angeles, housed at Michelle Marie PR, which also manages many other fashion brands including Level 99 Jeans, John Varvatos eyewear, and Junk Food Clothing.  It was exciting to see some great colors and treatments coming in for Spring 2013.  In particular, be on the lookout for some amazing laser-etched patterns, taken off the pages of an interior decorator’s handbook.  Oh, and keep your attention on Level 99 jeans: we saw some amazing jeans that we know you’ll love for the holiday parties. Check out some of the photos from our visit!

 

And don’t forget: Earnest Sewn is having a party on Monday, November 12, at their NYC location in the Meatpacking District.  Good times and denim fashion for all.

 

—Kathy Ng Hassan

 

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Posted Nov 09 2012 in Denim News
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