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Score Some Pink Jeans! It’s Breast Cancer Awareness Month


October is Breast Cancer Awareness Month, and you can partake in the awareness by grabbing a pair of pink jeans from Planet Blue. They’ve launched the Planet Pink campaign, offering a portion of all proceeds from the Planet Pink section to YSC: The Young Survival Coalition. Aside from being a good cause, the product range is super cute, with a variety of dresses, separates and three different hues of pink colored jeans to choose from.

AG Jeans The Stilt in NOG / Textile Elizabeth & James The Mick / AG Jeans The Stilt in Pink

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They’re also offering free shipping on orders over $150, and 30% off with their “sneaky sale” code (which you’ll find when you visit the website).

Learn more about the The Young Survival Coalition and shop Planet Pink now!

—Michelle Christina Larsen

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Posted Oct 03 2012 in Campaigns » Denim News

Earnest Sewn and Peter Som: The New Wave Of Floral Jeans


An exciting new development in floral printed jeans, Earnest Sewn is collaborating with designer Peter Som to bring you a new spectrum of dreamy pastel jeans in a variety of floral motifs. The jeans, entitled Floral Fusion, walked the runway during NYFW spring 2013, which means two things: A) you’ll have to wait for next spring. B) you have something to look forward to all winter! The styles include cropped, wide leg, and skinny.

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See them up-close below.

peter-som-earnest-sewn-floral-jeans- (1)

peter-som-earnest-sewn-floral-jeans- (2)

peter-som-earnest-sewn-floral-jeans- (3)

More on the line, via Denim Blog:

The line blossomed from Peter Som’s poppy runway prints and incorporated Earnest Sewn’s renowned denim techniques such as pigment coating and laser-dye processes. Earnest Sewn’s Creative Director, Ben Talley Smith said, “the collaboration has pushed our team to work with silhouettes outside of the traditional five pocket realm that we know and love, so that in itself has been exciting for us.”

Designer, Peter Som noted that he’s “thrilled to partner with The Earnest Sewn Co. The fusion of my runway prints with their expertise in denim has resulted in a very exciting collaboration. As someone who wears Earnest Sewn jeans regularly, the collaboration is a natural fit.”

 

Do you think this collaboration hits the mark? Which style are you most excited for? Let us know on facebook.

—Michelle Christina Larsen

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Posted Sep 28 2012 in Denim News

The Denim-Lover’s Guide To Fashion’s Night Out: NY & LA


Hitting the streets of New York or La tonight for Fashion’s Night Out tonight? It’s a notoriously crazy experience navigating foot traffic in and out of hyped-up events in crammed boutiques, tripping over celebrities, spinning prize wheels and who knows what else—but if you have the right map, it can be tons of fun. We’ve got you denim heads covered with 5 spots to shop for men’s and women’s jeans in LA and NY on FNO 2013.

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NY

Earnest Sewn’s Fashion’s Night Out Soiree

What: Celebrate FNO with Earnest Sewn. Special haircuts and manicures provided by Trumans, braids for women by Tyler Villa, liev music, and more.

Where: Meat Packing Strore. 821 Washington Street, New York

When: 6:00PM – 10:00PM

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Denim Habit’s Recharge Station

What: Celebrate Fashion’s Night Out at Denim Habit with DL1961, Stylelite and Ninteen Sixtyone, with a chance to get styled by Stylelite’s editor-in-chief Verena von Pfetten. Snacks, music, and great sales!

Where: 346 West 14th Street, New York

When: 6:00PM – 9:00PM

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GUESS Fashion’s Night Out

What: An “I <3 NYC” themed evening of shopping, sipping, and sweets. Enjoy DJ beats, mini-makeovers, mini-manicures, and challenge your friends to foosball or ping pong! GUESS models will be showcasing the latest looks from the fall collection.

Where: Multiple locations! 575 5th Avenue and 537 Broadway in SoHo, plus the Marciano store, 514 Broadway.

When: 6:00PM – 11:00PM

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Topshop FNO Party Feat. The Misshapes

What: The Misshapes take the stage from 6:30PM – 9:00PM amidst makeovers, raffles, and sales. Now is the perfect time to grab a pair of high waisted denim jeans for fall!

Where: 478 Broadway, New York

When: 6:00PM – 11:00PM

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Opening Ceremony’s Noraebang Karaoke Party

What: OC puts a spin on things this year with a Korean Karaoke party, hosted by Solange Knowles, Miguel, Hyoni Kang, Ed Droste, and Carrie Imberman. Soundtrack by Kill the DJs, featuring MC by Karaoke Killed the Cat. Limited-edition prints with artwork from the book by Terry Richardson, Terence Koh, Marcel Dzama, Marc Hundley, and Andrew Kuo will be on display and available for purchase.

Where: OC at the The Ace Hotel, 1190-92 Broadway, New York

When: 6:00PM – 11:00PM

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LA

Kitson LA x Bleulab

What: Kitson is joining forces with Bleulab, Reversible Collection for Fashion’s Night Out! Sip on drinks from Tortilla Republic and jam to the tunes of DJ Jordan Jones.

Where: 115 South Robertson Boulevard, Los Angeles

When: 6:00PM – 9:00PM

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La Brea Block Party

What: Streets closed for block party featuring World Denim, American Rag, What Goes Around Comes Around & More! Food trucks, photo booths, cocktails, DJs and more.

Where: 181 S. La Brea Avenue, Los Angeles

When: 7:00PM – 11:00PM

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Urban Outfitters & Cheap Monday FNO Bash

What: Urban Outfitters and Cheap Monday team up for a dance-friendly FNO party featuring live music from YACHT, a DJ set by White Arrows, free beer, and denim give-aways.

Where: Space15Twenty, 1520 N. Cahuenga Blvd, Los Angeles

When: 7:00PM – 10:00PM

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Paige Denim FNO Party

What: Paige Denim is celebrating FNO with style blogger Sincerely, Jules’ #UniquelyPaige window display at the Robertson Blvd boutique.

Where: 116 N Robertson Blvd, Los Angeles

When: Windows unveiled at 6:00PM.

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Beverly Center’s FNO Fashion Show

What: The Beverly Center is celebrating Fashion’s Night Out with a runway show, featuring styles by True Religion, Diesel, J. Lindeberg, and others. Celebrity appearances, on-site stylists, and shopping incentives are just some of the perks.

Where: 8500 Beverly Boulevard, Los Angeles

When: Red carpet arrivals begin at 5:00PM, followed by opening ceremony at 6:30PM. Fashion show begins at 7:00PM.

 

In New York? Stop by SoHo where our editor MC will be doing some DIY magic on limited edition FNO t-shirts from 6PM – 10PM! Visit her on the 4th floor. 504 Broadway, New York City.

Happy Fashion Week!

—DT Staff

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Posted Sep 06 2012 in Denim News » Events

GUESS Launches DenimIsOurWorld.com, Teams Up With P.S. I Made This


“Denim Is Our World”? Um, we can relate to that. The folks at GUESS have launched a site with that very name, for denim fans to receive exclusive shopping event invites, behind-the-scenes videos, new tools, and trendsetter profiles. Show off your jeans love by uploading a photo of your stylish self decked out in your fave pair of GUESS jeans or hashtagging it #GUESSJEANS. For the craftier denim aficionados among us, you can show off how you do denim by repurposing or remixing a pair. Upload a pic to Pinterest, tag it #GUESSwhatimade, and Erica Domesek from P.S. I Made This will pick her favorites. What’s not to love when denim’s (already) your world?

—Brie Hiramine

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Posted Aug 30 2012 in Denim News

The Denim Guy For smart Car #smartWrapStars


Smart Car has asked The Denim Guy (Johnny Pinto) to show the world his personal style by designing a car wrap pattern for their iconic vehicle that is quintessentially The Denim Guy!  He is one of five bloggers chosen to design the patterns for this eco-friendly car line.  Check out Johnny’s wrap, inspired by his own personal collection of denim, which exemplifies his love of all denim brands.  ”I wanted to design something that represented not only TheDenimGuy, but the denim industry as a whole.”  Johnny adds, “This competition is not just about The Denim Guy, but about the denim community.  A win for The Denim Guy is a win for the premium denim market!”  Denim Therapy wishes Johnny the best of luck!

The Denim Guy for Smart Car

 

VOTE and you can Win a MacBook Pro!

Voting ends: Thursday, September 13 at 5:00 p.m. ET
Vote on Facebook: https://www.facebook.com/smartusa/app_215579748542007

 

For more information about the contest:
smart on Facebook: http://www.facebook.com/smartusa

 

—Kathy Ng Hassan

 

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Posted Aug 27 2012 in Denim News

Karlie Kloss Debuts in #GirlsKickAss Fashion Film For Juicy Couture Jeans


Supermodel Karlie Kloss kicks serious ass on a California beach in Juicy Couture‘s debut fashion film for Fall 2012.  “All elements, including the music, setting, cast and props were carefully selected to help interpret the New California cool Juicy Girl.”  The brand has adopted #GirlsKickAss to promote the film and celebrate the current and unprecedented moment for women and girls. For every tweet to @juicycouture with the #GirlsKickAss hashtag, Juicy Couture will donate $1 to Step Up Women’s Network.

Karlie Kloss Kicks Ass in Juicy Couture's Debut Fashion Film for Fall 2012


 
As part of a multimedia effort, Juicy Couture wants to “create a playful, unapologetic fashion film set against the backdrop of iconic California,” said LeAnn Nealz, president and chief creative officer of Juicy Couture. For more information, go to Juicy Couture online.


—Kathy Ng Hassan

 

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Posted Aug 17 2012 in Campaigns » Denim News

Socially Responsible Retailer Luna + Hill Features Nudie Jeans in a Photo Project


Luna + Hill, a retail store specializing in socially and environmentally conscious clothes and accessories, is featuring Nudie Jeans in the latest feature of their company blog.  Told in a series of photographs and accompanied by a thought-provoking narrative, the reader draws on all the important elements which embody being socially and environmentally conscious as a denim wearer: taking a pair of raw denim that you purchased from Nudie Jeans—a 100% organic denim brand—and giving your beloved jeans its first bath in the river.  View the images and experience the visual refresh.

Read the full story at Luna + Hill online.

 

—Kathy Ng Hassan

 

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Posted Aug 10 2012 in Denim News

Love It Or Leave It? Nasty Gal Launches Their New Denim Line


We were just as excited as anyone for Nasty Gal’s new denim line, but upon closer examination it seems their newest release of LA-made high-rise skinny jeans for chics is kind of… well, Nasty. At least, not very flattering on the model they casted for the shoot. Aside from the Kink High-Rise in Glacier (which sold out quickly after the line launched), the fit looks awkward and the 3-D whiskering around the hips looks like potential for excessive bagginess after one day of wear. As for the yellow skinny, it looks like the model was dipped in a vat of yellow wax and dried upside-down.

We can’t bring ourselves to spring the 80-something bucks to test a pair of these, so if you or someone you know has experienced the fit and feel first-hand, send them our way! We’d like to ask them a few Q’s.

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—DT Staff

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Posted Aug 06 2012 in Denim News

Come Party with Denim Therapy and David Barton!


It’s Block Party time! Come uptown today for the third annual Block Party hosted by David Barton Gym. It’s an evening of fitness, cocktails… and denim! That’s right, Denim Therapy is teaming up with the baddest-ass gym there is during the entire month of August, and we will be at each of the four block parties giving away tons of cool stuff! It’s a summertime must. See you there!

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—Sarah Greene

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Posted Aug 02 2012 in Events » Uncategorized

Paper Denim & Cloth Relaunches Via Instagram


Remember Paper Denim & Cloth?  We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot.  Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks.  Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram.  Also, Chantel Valentene (of Resin Denim fame) is now Creative Director.  We’re looking forward to seeing more from the Paper Denim reboot!

Paper Denim & Cloth: InstaShoot SS2013

Follow Paper Denim & Cloth on Instagram at @paperdenimcloth or go to Paper Denim & Cloth online to stay updated.

 

—Kathy Ng Hassan

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Posted Jul 30 2012 in Campaigns » Denim News
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