It’s Block Party time! Come uptown today for the third annual Block Party hosted by David Barton Gym. It’s an evening of fitness, cocktails… and denim! That’s right, Denim Therapy is teaming up with the baddest-ass gym there is during the entire month of August, and we will be at each of the four block parties giving away tons of cool stuff! It’s a summertime must. See you there!
—Sarah Greene
Tags: david barton gym, david barton gym block party, denim therapy discount, denim therapy gift card, denim therapy repair, dneim event, how to fix your favorite jeans, jean reapir service, look sexy in your jeans
Remember Paper Denim & Cloth? We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot. Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks. Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram. Also, Chantel Valentene (of Resin Denim fame) is now Creative Director. We’re looking forward to seeing more from the Paper Denim reboot!
Follow Paper Denim & Cloth on Instagram at @paperdenimcloth or go to Paper Denim & Cloth online to stay updated.
—Kathy Ng Hassan
Tags: Paper Denim & Cloth, Paper Denim & Cloth Spring-Summer 2013
The free-spirited boho clothing brand Free People, party of Urban Outfitters Inc., is announcing the launch of their newly expanded women’s denim line this morning, with a customer street style gallery. There are over 100 new styles to choose from including a relaxed boyfriend fit, stovepipe skinnies, and shredded cut-off shorts. Fans can upload photos to the gallery via Twitter or Instagram using hashtags associated with 17 specific styles or to the overall campaign hashtag: #MyFPDenim. Check out some of our favorite styles below!
1. Vermejo Embellished Boyfriend Jean
Shop Free People for effortless boho summer style and be sure to browse their expanded denim collection.
Tags: Bohemian style, Boho style, boyfriend jeans, cut off shorts, free people, Urban Outfitters
In celebration of Nudie Jeans‘ step towards 100% organic denim and to help spread the word, the denim brand has launched a contest via Instagram, with entrants having the chance to win a trip to their organic denim production facility in Italy this Spring.* How to enter: Instagram a photo which includes the “100% organic” message, tagging @nudiejeans with #nudiejeans100. The “100% organic” Nudie Jeans Post must be in the photo, available at any Nudie Jeans retailer, or can be downloaded from Nudie Jeans online. The image can be printed, shown on a phone, projected on a wall… it doesn’t matter, as long as you get the message through. Feel free, be creative. Make sure to geotag your photo and tag @nudiejeans and #nudiejeans100 in your caption!
*Note: entrants must be 18 years or older to tag along on the Italy trip. Otherwise, you may win Nudie Jeans 100% organic products. For more information, go to Nudie Jeans online.
—Kathy Ng Hassan
Tags: Contests, eco-denim, giveaways, green jeans, Nudie Jeans, Nudie Jeans 100% organic, organic denim, sustainable jeans
Denim Therapy can fix a lot of your problems, but not all of them. Apparently, it’s true! If you’re a dude and you wear super tight jeans, you may want to go up one size. The latest reports suggests men can suffer from “twisted testicles” if they engage in extremely tight pant-wearing.
Medical experts, including UK television personality Dr. Hilary Jones, have reported an increase in injuries being caused by tight jeans, cites The Telegraph on Wednesday. “The trendy denims are causing twisted testicles, bladder weakness, and even urinary tract infections.”
Gents, read up and give your balls a break! (Tee-hee) Also, someone please tell Conan to put his jeggings on the shelf for good.
—DT Staff
Tags: conan wearing jeggings, skinny jeans, skinny jeans for men, testicular problems, tight jeans on men
As Denim Therapy previously reported, American Eagle has embarked on a summer-long campaign which features 15 people from all walks of life, from athletes to students to graphic designers. The campaign debuted with actress Shay Mitchell (“Pretty Little Liars”), wearing the Skinny Kick jean. The denim campaign “is about positioning the customer at the epicenter of the brand, celebrating individual style through unique, real people and how they express themselves in their American Eagle jeans.” The campaign marks the first time the brand has ever departed from showcasing traditional models in their ads. View the gallery for all the looks.
The full American Eagle Outfitters “Live Your Life” campaign includes:
Aaron Bergantz – General Contractor from San Luis Obispo, CA, shows off the Bootcut jean.
Angel Taylor – Artist/Musician from Los Angeles, CA, shows off the Favorite Boyfriend jean.
Chase Wilson – Surfer from Newport Beach, CA, shows off the Original Straight jean.
Cleo – Student from Washington, D.C., shows off the Jegging.
Dez Duron – Singer/Songwriter from Shreveport, LA, shows off the Slim Straight jean.
Frankie Ball Jr. – Artist from Los Angeles, CA, shows off the Skinny jean.
Genevieve Rokero – Surfer from Kailua, HI, shows off the Slim Boot jean.
Jasmine Snow – Magazine Accessories Editor from Ocean City, NJ, shows off the Artist jean.
Julie Sariñana – Fashion Blogger living in Los Angeles, CA, shows off the Super Skinny jean.
Len Burton – Stylist from Nashville, TN, shows off the Original Boot jean.
Romina Puga – Student from Miami, FL, shows off the Skinny jean.
Sammy Prahalis – Professional Basketball Player from Dix Hills, NY, shows off the Straight jean.
Sandy Ley – Graphic Designer from San Francisco, CA, shows off the Original Boot jean.
Shay Mitchell – Actress from Mississauga, Ontario, CA, shows off the Skinny Kick jean.
Ty Foster – Actor/Musician from Granite Bay, CA, shows off the Relaxed jean.
For more information, go to American Eagle online.
—Kathy Ng Hassan
Tags: advertising campaign, American Eagle, juniors denim, misses jeans
We went to see the Japanese Indigo: Boro exhibition at Mondo Cane last night and snapped some photos of the gorgeous (and for sale!) vintage indigo-dyed denims and textiles collected by photographer Eric Kvatek (known for shooting the lookbooks of brands like PRPS and Kapital). We were blown away by the textures, stitching, and huge size of some of the pieces. Check out our snaps below!
—Michelle Christina Larsen
Tags: eric kvatek, Japanese denim, Japanese Indigo: Boro, nyc, vintage denim, vintage textiles
Los Angeles-based Doctrine Jeans has partnered with online retailer LoveandPride.com to offer four lucky fans a chance to win a pair of Doctrine Jeans. Starting tomorrow (Friday) and running for one week only, you can enter to win a pair of jeans in just a few mouse clicks!
In order to confirm your entry, you need to:
For Facebook
For Twitter….Retweet the following
For GOOGLE PLUS
And that’s it. Oh, and don’t hesitate to show off your new jeans to us when you win!
—Denim Therapy Staff
Tags: Contests, doctrine jeans, free jeans, Giveaway, LoveandPride.com, made in Los Angeles, Made in USA
Yesterday, Denim Therapy stopped into the Crewest Gallery in downtown L.A. to preview new denim brand Guerilla 24 from Hong Kong, in collaboration with Bullett Magazine. All the jeans are handmade and hand-finished in small batches. Founder and Designer Daniel Cheong is expanding here in the States, and he’s interested in finding select stockists to carry his range of slim straight leg raw denim jeans. We’re particularly intrigued by the jeans’ subtle lower crotch, which allows for more freedom of movement while maintaining a slim silhouette.
—Kathy Ng Hassan
Tags: Chinese denim, denim designer Daniel Cheong, Guerilla24, Japanese denim, made in Hong Kong, raw denim, Selvage Denim, selvage jeans, selvedge denim, selvedge jeans
Last week we introduced you to Tears Of Bleu, the denim brand saturated with color and treated with unique washes. This week, we’re bringing you behind the scenes with designer Caius Olowu. Find out how the brand got its start, where the name comes from, and become a part of the Tears Of Bleu denim revolution!
Denim Therapy: We love the energy coming from this brand. Let’s start from the beginning. Can you talk about the creation story, beginnings in Japan, and how it grew to be what it is now?
Tears Of Bleu: I designed and sold my first denim line when I was still a student: 250 units of women’s Jeans, skirts and tops for Urban Outfitters UK that my sister and I cut and sewed ourselves on my living room floor. The collection ended up in Japan and I was offered a design Job. In 2006 I designed a menswear line in Japan and created a few pairs of jeans for myself (because I couldn’t find Jeans that fit me in Japan).
During a sales meeting a buyer asked where I got those jeans and wanted to place an order. Just as I was about to start producing my first order, True Religion Brand Jeans offered me a Senior design position in the US so I put the brand to rest for 4 years.
In 2010 I left True Religion and showed a few pieces that I created to a buyer in Japan. He placed 400 units and said he had never seen anything like it. I didn’t even have a name for it yet, but went with Tears of Bleu after my daughter, whose Japanese name is “Namida Blue” which means Blue Tears. It was a perfect metaphor for denim.
Now we are sold in Japan, US, UK, Germany and this coming Fall we’ll be in Hong Kong and and South Korea.
DT: What are some of the inspirations and aesthetics behind the designs in the current line? Any story behind the vibrant color scheme?
TOB: I was a civil engineer before I went back to college to study Fashion and Tailoring. I believe in the beauty of construction and every style has elements of tailoring, from the construction of the bound inseams on our premium turn-ups to how we create our women’s skinny to give a slim appearance.
The vibrant colors and processing are a completely new way of coloring denim developed by Jean Genie Studio and myself. I wanted my FW’12 look to represent contrast. I wanted to do color denim differently from everyone else. We use an enzyme wash to strip down the indigo before adding color. This keeps the highs and the lows in the texture.
DT: Are there any pre-design rituals for the team? Do the US and Japan teams meet often?
TOB: No design rituals, only that we continue with the same philosophy as we began with. We work separately from our Japan team who are based in Okayama Japan: they bring classic traditional modern jeans wear, with a vintage twist. The US team brings newness and experimentation. We do regularly exchange ideas inspired by the old, but what we do is for a new generation.
DT: Describe your ideal target customer.
TOB: A true denim lover who see’s denim as a lifestyle, an essential item in their everyday wear, someone who isn’t afraid to try something new, your everyday guy or girl that looks at denim as a revolution.
DT: How do you feel about the massive influence street style and blogs are having on fashion right now?
TOB: I have always believed that trends happen from the bottom up. They begin on the streets and end up on the catwalks. Thanks to bloggers, people are now much more aware of that. It’s the kids on the street that are really the leaders for trying something new and different which is noticed by designers and then in turn becomes fashion. The bloggers feed our desires and needs to know what new!
DT: Do you have any favorite style bloggers or fashion influentials?
TOB: My favorite style bloggers are Sara De Franza of SHELOVESUSA (www.shelovesusa.com), consueloblog (www.consueloblog.com) and Issam Hrs.
DT: Who would you love to see wearing your jeans?
TOB: It would have to be David Beckham, Zoe Saldana, Lapo Elkann and Gwen Stefani they all have individual self-styles, I would love to see them all in Tears of Bleu.
DT: What are the most popular washes/fits in the line? What are your favorites?
TOB: The most popular washes are the Milkyway wash—an updated tie dye smoothed out for a flowy, celestial look—Double star and ALEX wash. My favorite fits are the Lennon (our men’s slim skinny), the Chloe (our women’s premium skinny), and the Hendrix boot cut.
DT: How many pairs of jeans do you own?
TOB: I own 80 pairs of Jeans, Tears of Bleu, G Star, Gap and True Religion.
DT: Can you give us hint about what’s next for Tears of Bleu?
TOB: What’s next is a new collection of Hand Crafted Jeans. Each piece is unique, not only from a look point but also from the way we approach the aesthetics. All the hardware is authentic vintage, sourced through flea markets and auction sites. The inside of the waistband has a hanger loop that allows the wearer to hang their jeans up like they would a coat and we have also included an aged Leather back patch without any visible branding.
We intend to show that branding can come not only through logos but also through the construction of a garment.
Visit Tears Of Bleu online and check out their FW12 lookbook.
—Michelle Christina Larsen
Tags: acid wash jeans, colored denim, denim designer, interview, tears of bleu
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