Aside from their denim offerings, the brand is committed to delivering on must-have wardrobe essentials year-round: the building blocks that ensure you always have a favorite go-to piece at hand. They’re launching in spring 2014, and we’ll be waiting.
Reminisce with us as we take a look back at the first day of Project Show, from super-cute animals (what’s a trade show without cute animals?) to terrifying shoes and a superior lounge area, complete with ping pong.
Shoes that bite back.
Reading about ourselves in the show program. #egoboost
For one fleeting moment, thinking we were on the beach.
Stay tuned for more Project Show coverage this week!
Tags: denim fashion, Denim Therapy, denim trade show, denim trends, lady gaga shoes, menswear dog, project new york, project show
We tried on some shades at the MYKITA store opening in SoHo last night, celebrating the newest leg of the brand’s increasingly large global reach. MYKITA’s German eyewear is lightweight, comfortable, and stylish as hell… a combination you can’t ignore. As if their frames weren’t cool enough, the concept behind the location at 109 Crosby street is every bit as thought out.
From MC’s review at Hey Mishka:
“No detail of this interior has been overlooked. Everything from the neon tubes that illuminate the building’s original metal pipes along the ceiling to the structure of the shelves and the storage units (old air stewardess trolleys) have been honed to reflect the brand’s unique image.
There was a real emphasis on preserving the building’s original heritage as an Art Deco landmark while creating a vibrant show space for the product. You know those places that are just fun to shop in, even without champagne?”
See more photos here, as well as a video of rockjazz pianist ELEW performing live. Be sure to check out MYKITA at 109 Crosby Street!
Tags: crosby street, designer frames, elew, german design, modern glasses, Mykita, new york city, rockjazz, round frames, round glasses, store opening
Denim lovers in Brooklyn know of a little gem on Nassau avenue right at the fringe of Greenpoint and beginning of Williamsburg, where the brunch and dinner crowds form for Five Leaves and Nights & Weekends. Loren is a small white brick denim haven filled to its brim with made-in-Brooklyn jeans, vintage denim finds and related treasures like men’s accessories and a selection of women’s denim staples. Denim Therapy was invited in for a bottle of vodka (wrapped in a snug denim case, designed by Loren Cronk in a special collaboration with ABSOLUT) and some jeans-to-go. We finished the evening off with denim-themed cocktails at Nights & Weekends.
Check out the video for more on the ABSOLUT collaboration:
Stay tuned for photos of DT’s resident denim expert Raffael in his made-in-Brooklyn jeans!
—Michelle Christina Larsen
Tags: ABSOLUT denim, brooklyn jeans, custom denim, custom jeans, denim shop brooklyn, Loren Cronk, made in brooklyn, mens denim, Nights & Weekends, raw denim, raw jeans, vintage denim
Jeff Shafer, designer of Agave Denim, introduces his newest endeavor: BLUER DENIM. It’s a transparently sourced, American-made premium denim brand with free at-home try-on and “impossible” price point. “BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.”
These jeans feature Georgia-grown cotton, Cone White Oak denim milled in North Carolina, YKK buttons, rivets and zippers forged in Kentucky, and a full production executed in LA using an eco-friendly ozone laundry process. Both men’s and women’s styles will be available exclusively online. The retail price? Less than $100.
You can learn more about the project and contribute to the fundraiser here.
—Michelle Christina Larsen
Tags: agave denim, american made, Bluer Denim, eco-friendly, jeff shafer, kickstarter, men's jeans, premium denim, womens jeans
Denim has always been a staple of the Stella McCartney collections and has been featured on the runway in previous seasons. For Spring 2014, the range is expanded into an offering of up to 10 styles in 20 washes including prints and colors that complement the designer’s ready-to-wear collection.
The increase in styles this season focuses on jeans and shorts in either skinny leg, wide leg or boyfriend fit with a low, high or mid-rise. Washes including over dyed, faded and degrade come in classic shades of indigo, white, grey and black; while a fresh spring palette consists of rose, lipstick and chamomile. Prints are playful in a black and white heart print and subtle in all black subtle leopard.
The range features a new denim technology including high recovery fabric that reduces stretching due to wear while also shaping the body. Continuing the designer’s commitment to sustainability, 8 styles are 100% organic cotton, farmed using a water efficient process that does not involve harmful chemicals, restores and maintains soil health.
Additionally no sand blasting has been used, a technique commonly used in denim which is harmful to workers due to the high exposure toxic silica in the air. All the denim styles are 100% made in Italy.
The denim range will ship 3 times a year and is available to retailers at market starting tomorrow for a November delivery with a retail price range from $350 to $595.
Tags: eco-friendly, environmentally friendly, organic cotton, organic denim, organic jeans, reduce stretch, spring 2014, Stella McCartney, Stella McCartney denim
We all know the little black dress is a timeless staple every woman needs in her closet to throw on at a moment’s notice. Slimming, versatile, and requiring minimal thought, the right LBD can transform your mood and catapult you into the realm of “Damn, I look awesome!” J Brand wants to do the same thing, but with a pair of jeans. Enter, the Little Black Jeans. Right now these jeans are exclusive to Selfridges in the UK, but you can shop J Brand’s black jeans in the mean time.
—Michelle Christina Larsen
Tags: black jeans, day to night, J Brand, little black dress, little black jeans, skinny jeans
Gisele Bündchen‘s latest appearance in the BLK DNM campaign may not be so obvious at first, unless you’re one of those people who know her backside as well as you know her face. And yes, we’re sure there are some of you out there. The campaign features the super model bending over an open car hood, as if she’s going to figure out what’s wrong with it and fix it. But what do we know? Maybe she’s a trained mechanic in addition to looking that good in a pair of jeans.
Tags: BLK DNM, Brazilian model, celebrity denim, denim campaign, Gisele Bundchen, super model
Menswear Award Nominee Public School unveiled their one-of-a-kind Kink BMX bicycle designed for The CFDA Swarovski Award Collection. Designers Dao-Yi Chow and Maxwell Osborne crystallized the entire bicycle frame with over 7,000 “Jet” black Swarovski Elements crystals. The bike retails for $2,500 at NYC boutique Fivestory.
Nine designers, including Public School, nominated for the 2013 CFDA Swarovski Awards were invited to create an original “objets d’art” utilizing Swarovski Elements crystals. Beginning May 21, each exclusive creation will be displayed and available for sale at Fivestory. Proceeds will benefit Free Arts NYC, a non-profit organization that provides under-served children and families with a combination of arts and mentoring programs geared towards boosting self-confidence and resilience.
The guys from Public School are always up to something awesome. Keep up with them on facebook for the latest.
Tags: CFDA Swarovski Award Collection, Dao-Yi Chow, Kink BMX bicycle, Maxwell Osborne, Public School