You know the scenario… it’s mid-spring, you’re psyched for your first day in weather-appropriate spring attire, and you knock your latte over right in the lap of your new white jeans. Sound familiar? We know, we’re cringing too. That scenario is enough to make you swear off wearing white forever! But Joe’s Jeans has a solution: a stain-proof white denim collection dubbed Spotless. The collection tagline urges customers to “play dirty” but “stay spotless”. Elle did a good job getting us psyched, but we’re waiting for the video of models wearing the white skinnies, cut-off shorts and cropped pants, dousing themselves in coffee, soda, and wine.
Jeans are known for their versatility, tough exterior, and likelihood of becoming your go-to answer to every outfit dilemma. But did you know they can also be worn to bust some serious moves on the dance floor? Check this out this epic video by i-D and Diesel, promoting their new jog jean in every genre of dance you can name off the top of your head, and let us know if you feel the sudden urge to wear jeans to your next weekend dance-off.
Tags: ballet in jeans, break dance in jeans, dance in denim, dance in jeans, dance video, Diesel Jogg Jeans, harlem shake, i-d magazine
Reblogged from Racked: Following months of negative press and layoffs, Target has instituted a sweeping change of its dress code at its Minneapolis HQ in the hopes that a more relaxed policy will make employees happier. The retailer announced the news on Monday, saying that they now trust Target team members to “dress for their day.”
What does that mean, exactly? Let’s let Target explain: “For example, a big day might call for something like a dress or a suit, or maybe even dressy jeans and a blazer. For a low-key day, jeans and a nice polo might be the answer.” In a memo to employees that was leaked to press, Target said, “We all know that casual days, weeks or months make team members really happy. We also know that life’s a little easier when we have more choices — and less dry cleaning.”
Image via Style Mag.
For the past ten years, Target’s dress code has been rather strict. Men were required to wear jackets or ties and women were not allowed to wear sleeveless shirts without a jacket or cardigan to cover their arms. The rules regarding attire were so strict that they supposedly ran 20 pages long on Target’s internal website.
Target’s not sliding all the way into startup-land: no flip flops, Birks or “heavily-worn” shoes are allowed; women aren’t supposed to wear spaghetti-strap tops or leggings as pants; and shorts and overalls are both verboten. (Racked)
Tags: casual friday, denim news, dress down, employee morale, how to improve mood, improve mood, Target, target jeans, wear jeans to work
American-made denim brand Baldwin is launching a full fledged women’s clothing line, which will include denim (of course), knits, outerwear, ready-to-wear and more. 2013′s GQ’s menswear designer of the year Matt Baldwin is at the forefront of the development, allowing his 5-year-old brand to flourish as demand increases for product exactly like his: classic, fashion-forward, and made in the USA. More specifically, the line features black and white nights, high waisted jeans, and denim workshirts. See the full lookbook here.
Tags: baldwin denim, denim workshirts, GQ's menswear designer of the year, high-waisted jeans, LookBook, matt baldwin, womens denim, womens jeans
Article via Ecouterre: Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of agua, or enough to fill nearly five Olympic-size swimming pools. The technique, according to Levi’s, is the result of a new, third-party-verified water-recycling standard designed to ease the stress of garment production on freshwater supplies.
One of the company’s key factories, located in southern China, worked with Levi’s to engineer a system that treats and recovers all the water used in the finishing process for subsequent runs. “This water recycling can happen over and over, significantly reducing the overall amount of water used to make our products,” says Reza Hosseini, manager of environmental site and compliance assessment at Levi’s. “As long as the water meets our standards to deliver the quality you expect from our brands, it can be recycled multiple times.”
Till now, there has been a dearth of standards for water recycling and reuse in the apparel industry, adds Hosseini. “This is a company and industry first,” he says. “And we believe this innovation can help change the way our supplier factories use water.”
See more at Ecouterre
Tags: denim manufacturer, eco friendly denim, eco-friendly jeans, Levi Strauss, Levi's Jeans, recycled denim, recycled jeans, recycled water
Joe’s Jeans released their spring campaign in a new video titled “Just A Perfect Day”. The protagonists are liberated New Yorkers who live against the grain of society’s standards, which in some cases means becoming a runaway bride (with jeans hidden below a wedding dress), and doing the morning “walk of shame”, without any shame at all. Joe’s wants to encourage their customers to let go of the standards for how we should be living, and start living up to our own personal standards. What does that mean? Well, we suspect it might cause a few cab riders to veer off course and do what they really want to do with their day.
Watch the video here.
Tags: denim for men, denim for women, denim in wedding dress, edgy campaign, jeans and wedding dress, Joe's Jeans, just a perfect day, spring denim campaign, summer denim campaign, video campaign
DL1961 Premium Denim recently released its Spring/Summer 2014 marketing campaign, meaning anyone who wasn’t already staring out their NYC office window at the falling snow, dreaming of summer, will now proceed to do exactly that. The new campaign features a serene and ethereal beach photo session, exploring a range of expressive poses. Shot by Boo George, the release pays homage to the lazy New York summer. Some shots remind us of romantic summer films, and honestly, we can’t stop playing this one over and over in our heads.
DL1961’s latest offerings are designed using technologically-advanced, lightweight denim fabrics with immaculate cut and sew detailing, so in addition to longing for beach weather, we’re craving a pair of these jeans too. See the full campaign below.
“As a brand that calls New York home, we love to capture the lifestyle and essence of those who wear DL1961 in their everyday lives – including summertime when denim is more uncommon,” states Sarah Ahmed, DL1961’s Creative Director. “For Spring/Summer the collection embodies the effortless spirit and simplicity of summer through our innovative technologies that keep you cool and comfortable.”
How hard are you loving this? Tweet us at @denimtherapy and we’ll exchange longing sighs.
—Michelle Christina Larsen
Tags: DL1961 Premium Denim, high tech denim, lightweight denim, new york beaches, Spring Denim, spring style, Spring Summer, summer denim, summer style, womens denim
Ecouterre published an eye-opening article recently regarding one of our own favorite wardrobe staples: skinny jeans. But the eco-focused website didn’t rave about how versatile they are or how many printed options are available for spring. They accused skinny jeans of nearly wrecking America’s currency system:
In the late 1800s, when a single currency system was established, the bills were sustainably produced from waste fabric from the fashion industry. That’s right: George Washington and Abraham Lincoln were printed on fibers processed from unwanted materials, entirely compiled from recycled scraps. But a recent article published over at the Washington Post last month sheds light on how the fashion world’s love of figure-hugging jeans since the ’90’s has wreaked havoc on currency production, tainting the waste scraps with spandex and rendering them useless.
Imagine if your dollar bills suddenly came with a bit of stretch!
Tags: american currency system, denim news, eco-friendly jeans, Ecouterre, fashion news, impact of fashion trends, impact of skinny jeans, skinny jeans
“H&M Goes Eco-Friendly – Set to launch in February, H&M will launch its first line of clothing featuring recycled textile fibers from garments collected from their Garment Collecting Initiative. The collection features five classic denim pieces made from 20% recycled cotton.
This continues H&M’s focus on environmentally friendly designs such as their Conscious Collection which will feature Amber Valletta as the face. “The trend is moving more and more towards working with recycled fabrics and as a designer you of course want to work with the latest trends and developments,” says Jon Loman, the concept designer of the line.”
(Fashion Gone Rogue)
Tags: eco friendly denim, eco-friendly jeans, environmentally friendly, H&M, organic denim, recycled textile fibers
“The ascent of New York menswear label Public School hasn’t been the bump-free upward glide that their much-buzzed-about status would suggest. BoF sat down with designers Dao-Yi Chow and Maxwell Osborne, and stylist Eugene Tong, whose expert touch has helped put the young label’s fresh mix of sportswear and tailoring on the fashion radar, to discuss the brand’s rebirth.
“I think people give me more credit than is due,” says Eugene Tong, senior style director at Details magazine, who styles the presentations of the burgeoning New York menswear label Public School. Tong is being humble. In fact, the fashion editor and stylist is arguably the quiet force behind the ascent of what is one of America’s most promising young fashion brands.
When it comes to womenswear, stylists with a sharp editor’s eye have long been one of the most potent weapons in a designer’s arsenal. Carine Roitfeld (Tom Ford, during his Gucci years), Melanie Ward (Helmut Lang) and Venetia Scott (Marc Jacobs) are amongst the most prominent examples, whose personal style and unerring eye have helped showcase a designer’s vision to maximum advantage. But on the menswear front, the phenomenon is less common.
Tong is an especially rare case: a consultant and collaborator who both personifies the label’s ideal customer and happens to be a leading tastemaker, known for having his finger on the pulse of the menswear market and composing compelling looks that a wide range of men want to wear…” (Read more)
Via Business of Fashion.
Tags: business of fashion, jeans for men, made in america, made in new york, Made in USA, men's jeans, Public School, raw denim, raw jeans