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Did Skinny Jeans Almost Ruin America’s Currency System?


Ecouterre published an eye-opening article recently regarding one of our own favorite wardrobe staples: skinny jeans. But the eco-focused website didn’t rave about how versatile they are or how many printed options are available for spring. They accused skinny jeans of nearly wrecking America’s currency system:

In the late 1800s, when a single currency system was established, the bills were sustainably produced from waste fabric from the fashion industry. That’s right: George Washington and Abraham Lincoln were printed on fibers processed from unwanted materials, entirely compiled from recycled scraps. But a recent article published over at the Washington Post last month sheds light on how the fashion world’s love of figure-hugging jeans since the ’90’s has wreaked havoc on currency production, tainting the waste scraps with spandex and rendering them useless.

Read on…

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Imagine if your dollar bills suddenly came with a bit of stretch!

—DT Staff

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Posted Feb 10 2014 in Denim News

H&M Launches Eco Friendly Denim Line


“H&M Goes Eco-Friendly – Set to launch in February, H&M will launch its first line of clothing featuring recycled textile fibers from garments collected from their Garment Collecting Initiative. The collection features five classic denim pieces made from 20% recycled cotton.

This continues H&M’s focus on environmentally friendly designs such as their Conscious Collection which will feature Amber Valletta as the face. “The trend is moving more and more towards working with recycled fabrics and as a designer you of course want to work with the latest trends and developments,” says Jon Loman, the concept designer of the line.”

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(Fashion Gone Rogue)

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Posted Jan 20 2014 in Denim News

Behind Public School’s Second Coming


“The ascent of New York menswear label Public School hasn’t been the bump-free upward glide that their much-buzzed-about status would suggest. BoF sat down with designers Dao-Yi Chow and Maxwell Osborne, and stylist Eugene Tong, whose expert touch has helped put the young label’s fresh mix of sportswear and tailoring on the fashion radar, to discuss the brand’s rebirth.

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“I think people give me more credit than is due,” says Eugene Tong, senior style director at Details magazine, who styles the presentations of the burgeoning New York menswear label Public School. Tong is being humble. In fact, the fashion editor and stylist is arguably the quiet force behind the ascent of what is one of America’s most promising young fashion brands.

When it comes to womenswear, stylists with a sharp editor’s eye have long been one of the most potent weapons in a designer’s arsenal. Carine Roitfeld (Tom Ford, during his Gucci years), Melanie Ward (Helmut Lang) and Venetia Scott (Marc Jacobs) are amongst the most prominent examples, whose personal style and unerring eye have helped showcase a designer’s vision to maximum advantage. But on the menswear front, the phenomenon is less common.

Tong is an especially rare case: a consultant and collaborator who both personifies the label’s ideal customer and happens to be a leading tastemaker, known for having his finger on the pulse of the menswear market and composing compelling looks that a wide range of men want to wear…” (Read more)

Via Business of Fashion.

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Posted Jan 08 2014 in Denim News

Capsule Visits The Naked & Famous Denim Factory


Here’s a cool look behind the scenes at the Naked & Famous denim factory in Canada, via Capsule:

The Naked and Famous team have been part of the Capsule Show family for as long as we can remember. A family-run business itself, Naked & Famous denim is all made in Canada in a factory that’s been in the family for decades. “My family has been manufacturing workwear for over 60 years in Canada, and this factory is a testament to our commitment to keeping domestic production alive and thriving,” explains owner Brandon Svarc.  “We have many old sturdy machines from the 1950s and 60s, all made from metal with no plastic parts. We even have a rare Union Special 43200G bulldog chain-stitching machine which is Made in USA but we had to track it down from a machine seller in the countryside in Japan!”

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Read the full post.

—DT Staff

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Posted Dec 19 2013 in Denim News

AYR Promises Flawless Fitting Women’s Jeans


There’s a new brand of denim in town, and they’re talking big. AYR features brand director Maggie Winter (formerly of J.Crew) and design director Jacqueline Cameron (of Calvin Klein/Madewell), which already has the DT team’s collective eyebrow raised. These ladies have worked with brands whose reputations for good looking, well-fitting jeans have many women salivating for each release, so they must be cooking up something good.

Aside from their denim offerings, the brand is committed to delivering on must-have wardrobe essentials year-round: the building blocks that ensure you always have a favorite go-to piece at hand. They’re launching in spring 2014, and we’ll be waiting.

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Source.

—DT Staff

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Posted Nov 20 2013 in Denim News

Our Favorite Moments From Project, Day 1 #projectny


Reminisce with us as we take a look back at the first day of Project Show, from super-cute animals (what’s a trade show without cute animals?) to terrifying shoes and a superior lounge area, complete with ping pong.

Menswear dog!

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Refreshing faces.

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Shoes that bite back.

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Reading about ourselves in the show program. #egoboost

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For one fleeting moment, thinking we were on the beach.

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Stay tuned for more Project Show coverage this week!

—DT Staff

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Posted Jul 21 2013 in Denim News » Events

MYKITA New York Store Opening


We tried on some shades at the MYKITA store opening in SoHo last night, celebrating the newest leg of the brand’s increasingly large global reach. MYKITA’s German eyewear is lightweight, comfortable, and stylish as hell… a combination you can’t ignore. As if their frames weren’t cool enough, the concept behind the location at 109 Crosby street is every bit as thought out.

MYKITA Store opening crosby nyc

From MC’s review at Hey Mishka:

“No detail of this interior has been overlooked. Everything from the neon tubes that illuminate the building’s original metal pipes along the ceiling to the structure of the shelves and the storage units (old air stewardess trolleys) have been honed to reflect the brand’s unique image.

There was a real emphasis on preserving the building’s original heritage as an Art Deco landmark while creating a vibrant show space for the product. You know those places that are just fun to shop in, even without champagne?”

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

See more photos here, as well as a video of rockjazz pianist ELEW performing live. Be sure to check out MYKITA at 109 Crosby Street!

—DT Staff

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Posted Jul 18 2013 in Denim News » Events

A Denim-Head’s Dream: Custom Jeans & Absolut Vodka At Loren


Denim lovers in Brooklyn know of a little gem on Nassau avenue right at the fringe of Greenpoint and beginning of Williamsburg, where the brunch and dinner crowds form for Five Leaves and Nights & Weekends. Loren is a small white brick denim haven filled to its brim with made-in-Brooklyn jeans, vintage denim finds and related treasures like men’s accessories and a selection of women’s denim staples. Denim Therapy was invited in for a bottle of vodka (wrapped in a snug denim case, designed by Loren Cronk in a special collaboration with ABSOLUT) and some jeans-to-go. We finished the evening off with denim-themed cocktails at Nights & Weekends.

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Check out the video for more on the ABSOLUT collaboration:

Stay tuned for photos of DT’s resident denim expert Raffael in his made-in-Brooklyn jeans!

—Michelle Christina Larsen

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Posted Jul 18 2013 in Denim News » Events

Help Fund The BLUER Denim Project


Jeff Shafer, designer of Agave Denim, introduces his newest endeavor: BLUER DENIM. It’s a transparently sourced, American-made premium denim brand with free at-home try-on and “impossible” price point. “BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.”

These jeans feature Georgia-grown cotton, Cone White Oak denim milled in North Carolina, YKK buttons, rivets and zippers forged in Kentucky, and a full production executed in LA using an eco-friendly ozone laundry process. Both men’s and women’s styles will be available exclusively online. The retail price? Less than $100.

THE BLUER DENIM PROJECT

You can learn more about the project and contribute to the fundraiser here.

—Michelle Christina Larsen

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Posted Jun 18 2013 in Campaigns » Denim News

Stella McCartney To Release Eco-Friendly Denim In Spring 2014


Denim has always been a staple of the Stella McCartney collections and has been featured on the runway in previous seasons. For Spring 2014, the range is expanded into an offering of up to 10 styles in 20 washes including prints and colors that complement the designer’s ready-to-wear collection.

The increase in styles this season focuses on jeans and shorts in either skinny leg, wide leg or boyfriend fit with a low, high or mid-rise. Washes including over dyed, faded and degrade come in classic shades of indigo, white, grey and black; while a fresh spring palette consists of rose, lipstick and chamomile. Prints are playful in a black and white heart print and subtle in all black subtle leopard.

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The range features a new denim technology including high recovery fabric that reduces stretching due to wear while also shaping the body. Continuing the designer’s commitment to sustainability, 8 styles are 100% organic cotton, farmed using a water efficient process that does not involve harmful chemicals, restores and maintains soil health.

Additionally no sand blasting has been used, a technique commonly used in denim which is harmful to workers due to the high exposure toxic silica in the air. All the denim styles are 100% made in Italy.

 Stella-McCartney-Denim (1)

The denim range will ship 3 times a year and is available to retailers at market starting tomorrow for a November delivery with a retail price range from $350 to $595.

—DT Staff

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Posted Jun 14 2013 in Denim News
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