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Madewell Denim Launches Virtual Denim Bar


Madewell is releasing 47 new denim styles for fall 2014 via their online denim bar, featuring a mixture of washes, treatments, and silhouettes. The Madewell team are pretty much as obsessed with denim as it gets, so expect creative, fresh approaches to jeans for the autumn season. Some of our favorites are the skinny crop, the skinny sateen, and these super cute overalls. Shop all of these looks below…

madewell online denim bar

Image via Honestly WTF.

Below: 1. Madewell Skinny Skinny Crop jeans in Midnight Haze 2. Madewell Park Overalls in Skyview 3. Madewell Skinny Skinny Sateen Jeans

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Posted Aug 05 2014 in Denim Buys » Denim News

Levi’s CEO Says “Stop Washing Your Jeans!”


Via ecouterre.com: “Chip Bergh wants you to stop washing your jeans. Speaking at Fortune Brainstorm Green conference in Laguna Niguel, Calif., on Tuesday, the Levi Strauss CEO said that while roughly half the water usage happens during jeans production, the other half is consumed at home. Bergh also billed the denim giant as the “ultimate in slow fashion.” “We have a pair of jeans in our archives that are 135 years old, so we are the ultimate in sustainable apparel,” he said. “We build our products to last; if you treat them right, they will last a long, long time—probably longer than most people’s waistlines.”

Levi’s also happens to most sought-after brand in secondhand stores like Goodwill, making it the “No. 1 in hand-me-downs,” Bergh added.

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He also spoke about the “Wellthread” initiative, which is currently being test-driven by Dockers, a subsidiary of Levi’s. “The concept is to try to develop a line of product that is sustainable in every single facet of the word,” Bergh said. “Not just environmentally sustainable but socially sustainable and economically sustainable.””

This text has been reblogged from ecouterre.com. Read the full story and see the video here.

—DT Staff

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Posted May 28 2014 in Denim News

Recycling Water Bottles Into Jeans


While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.”  This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.

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Read more about the I Want To Be Project.

—Michelle Christina Larsen

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Posted May 22 2014 in Campaigns » Denim News

MiH Jeans Launches Shibori Dye Collaboration


MiH Jeans recently launched an exclusive shibori tye dye collaboration with LA based shibori specialist Niki Livingston on their website. Shibori dye, one of the most beautiful fabric treatments we’ve ever laid eyes on (and a favorite of the festival-going crowd) is an ancient Japanese dye technique used to give cloth a three dimensional form by folding, stitching, and twisting the material before it is sumberged. The result, as you can see, is gorgeous.

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“The MiH design team and Niki worked closely together to develop shibori-dyed pieces that reflect MiH’s British heritage and Niki’s laid-back, Californian attitude. After experimenting firstly with denim, we then chose tees, shirts and scarves to become the canvases for our indigo art. Scarf prints were influenced by water and shadows whilst tees and shirts were tied to create spots and stripes with ease and spontaneity.”

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Shop the limited edition collection at MiH Jeans.

—DT Staff

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Posted May 14 2014 in Denim News

Karlie Kloss Stars In This Frame Denim Spring Ad


Supermodel Karlie Kloss laced up a pair of roller skates to star in the Frame Denim Spring 2014 ad campaign, complete with 70s inspired bell bottoms and romantic wavy hair. This ad comes as a follow up to her collaboration with the brand in 2013. Says Fashion Gone Rogue, “The American model is the epitome of seventies chic in a pair of flared denim pants with a white asymmetrically cut bodysuit. Karlie trades in her signature short crop for a longer ‘do in the black and white image.” Yep, we’re in love.

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Image via Fashion Gone Rogue.

—DT Staff

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Posted May 13 2014 in Campaigns » Denim News

J.Crew Releases U.S. Made Point Sur Denim


J.Crew are releasing their own line of U.S. made premium denim, called Point Sur Denim. Fans of J.Crew are gearing up to fill in their denim collections with this exciting release, which offers up options like Japanese selvedge denim that’s pre-broken in in a luxe white and classic blue jeans with handmade hardware.

Their vision for this endeavor? Their website reads, “You know those vintage jeans you go on an all-out search to find after you see them on some cool girl? Well, these are those jeans.” Color us intrigued.

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So what’s the point of releasing an entirely new denim collection when J.Crew already does denim? Apparently, they are targeting denim-heads like us. As Tom Mora, Head of Women’s design at J.Crew, told Racked: ”We still love our J.Crew denim, but it definitely reaches a broader audience. [Point Sur] is going after those die-hard denim lovers… [We're] playing with proportion, playing with rise, to make it really unique and special.”

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Images via Racked and J.Crew. Shop Point Sur Denim here.

—DT Staff

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Posted May 13 2014 in Denim News

Nike & Liberty of London Collaborate on Kicks


Confession: We at DT are sneaker collectors. We’ve amassed closet fulls of kicks between us, and nothing is more exciting (or threatening to our wallets) than a fresh collaboration between two brands we love. Nike & Libery of London collaborated on a collection of sneakers that feature vintage fabrics designed by the fashion house, used to create Dunk Sky Hi, Blazer, Internationalist, and Air Max styles for women. The result is a sophisticated style that resembles an amazing pair of vintage printed jeans. We’re in loooove.

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Check out these creative laces and gorgeous prints.

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nike x liberty of london kicks

Prices start at $105.00 and these babies are on the market as of April 7th.

—DT Staff

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Posted Apr 30 2014 in Denim News

DL1961 Releases Florence: The Instasculpt Fit


If it was your resolution to get fit this year, you’re part of a pretty huge group of people who long for a better bod when they get dressed in the morning. However, DL1961 decided that we shouldn’t have to wait. While we’re trekking to the gym after work every day, we can still look awesome as we go about our lives!

They’re making this happen with their new Instasculpt jean, the Florence. It instantly “micro-sculpts” your butt, legs and midsection for an instant lower-half makeover. Emmy Rossum was just spotted in a pair and celebrity fans of the brand included, Olivia Munn, Camilla Belle, and Sarah Hyland among others. Sold? So are we. They retail at $178, and you can grab a pair at DL1961 or Bloomingdales.

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—DT Staff

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Posted Apr 25 2014 in Denim News

White Jeans You Can Wear Without Worry


You know the scenario… it’s mid-spring, you’re psyched for your first day in weather-appropriate spring attire, and you knock your latte over right in the lap of your new white jeans. Sound familiar? We know, we’re cringing too. That scenario is enough to make you swear off wearing white forever! But Joe’s Jeans has a solution: a stain-proof white denim collection dubbed Spotless. The collection tagline urges customers to “play dirty” but “stay spotless”. Elle did a good job getting us psyched, but we’re waiting for the video of models wearing the white skinnies, cut-off shorts and cropped pants, dousing themselves in coffee, soda, and wine.

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…Still waiting!

Shop the entire collection here.

—Michelle Christina Larsen

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Posted Apr 25 2014 in Campaigns » Denim News

i-D x Diesel: Dancing in Jeans, A-Z


Jeans are known for their versatility, tough exterior, and likelihood of becoming your go-to answer to every outfit dilemma. But did you know they can also be worn to bust some serious moves on the dance floor? Check this out this epic video by i-D and Diesel, promoting their  new jog jean in every genre of dance you can name off the top of your head, and let us know if you feel the sudden urge to wear jeans to your next weekend dance-off.

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—DT Staff

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Posted Apr 11 2014 in Campaigns » Denim News
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