Via ecouterre.com: “Chip Bergh wants you to stop washing your jeans. Speaking at Fortune Brainstorm Green conference in Laguna Niguel, Calif., on Tuesday, the Levi Strauss CEO said that while roughly half the water usage happens during jeans production, the other half is consumed at home. Bergh also billed the denim giant as the “ultimate in slow fashion.” “We have a pair of jeans in our archives that are 135 years old, so we are the ultimate in sustainable apparel,” he said. “We build our products to last; if you treat them right, they will last a long, long time—probably longer than most people’s waistlines.”
Levi’s also happens to most sought-after brand in secondhand stores like Goodwill, making it the “No. 1 in hand-me-downs,” Bergh added.
He also spoke about the “Wellthread” initiative, which is currently being test-driven by Dockers, a subsidiary of Levi’s. “The concept is to try to develop a line of product that is sustainable in every single facet of the word,” Bergh said. “Not just environmentally sustainable but socially sustainable and economically sustainable.””
This text has been reblogged from ecouterre.com. Read the full story and see the video here.
Tags: Brainstorm Green conference, Chip Bergh, Ecouterre, Levi Strauss CEO, Stop Washing Your Jeans
While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.” This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.
Read more about the I Want To Be Project.
—Michelle Christina Larsen
Tags: eco-friendly jeans, eco-friendly water bottles, how to recycle, i want to be, jeans made from plastic, recycled jeans, recycled plastic
MiH Jeans recently launched an exclusive shibori tye dye collaboration with LA based shibori specialist Niki Livingston on their website. Shibori dye, one of the most beautiful fabric treatments we’ve ever laid eyes on (and a favorite of the festival-going crowd) is an ancient Japanese dye technique used to give cloth a three dimensional form by folding, stitching, and twisting the material before it is sumberged. The result, as you can see, is gorgeous.
“The MiH design team and Niki worked closely together to develop shibori-dyed pieces that reflect MiH’s British heritage and Niki’s laid-back, Californian attitude. After experimenting firstly with denim, we then chose tees, shirts and scarves to become the canvases for our indigo art. Scarf prints were influenced by water and shadows whilst tees and shirts were tied to create spots and stripes with ease and spontaneity.”
Shop the limited edition collection at MiH Jeans.
Tags: buy denim online, California style, Chambray Shirt, denim shirt, Japanese denim, japanese dye technique, limited edition, MiH Jeans, shibori denim, shibori dye
Supermodel Karlie Kloss laced up a pair of roller skates to star in the Frame Denim Spring 2014 ad campaign, complete with 70s inspired bell bottoms and romantic wavy hair. This ad comes as a follow up to her collaboration with the brand in 2013. Says Fashion Gone Rogue, “The American model is the epitome of seventies chic in a pair of flared denim pants with a white asymmetrically cut bodysuit. Karlie trades in her signature short crop for a longer ‘do in the black and white image.” Yep, we’re in love.
Image via Fashion Gone Rogue.
Tags: 1970s style, 70's style, Ad campaign, bell bottoms, Frame Denim, karlie kloss, retro style roller skates, seventies chic, wide leg jeans, wide leg pants
J.Crew are releasing their own line of U.S. made premium denim, called Point Sur Denim. Fans of J.Crew are gearing up to fill in their denim collections with this exciting release, which offers up options like Japanese selvedge denim that’s pre-broken in in a luxe white and classic blue jeans with handmade hardware.
Their vision for this endeavor? Their website reads, “You know those vintage jeans you go on an all-out search to find after you see them on some cool girl? Well, these are those jeans.” Color us intrigued.
So what’s the point of releasing an entirely new denim collection when J.Crew already does denim? Apparently, they are targeting denim-heads like us. As Tom Mora, Head of Women’s design at J.Crew, told Racked: ”We still love our J.Crew denim, but it definitely reaches a broader audience. [Point Sur] is going after those die-hard denim lovers… [We're] playing with proportion, playing with rise, to make it really unique and special.”
Images via Racked and J.Crew. Shop Point Sur Denim here.
Tags: buy denim online, classic blue jeans, denim news, j.crew denim, Japanese selvedge, Point Sur Denim, selvedge denim, selvedge jeans, white jeans
Confession: We at DT are sneaker collectors. We’ve amassed closet fulls of kicks between us, and nothing is more exciting (or threatening to our wallets) than a fresh collaboration between two brands we love. Nike & Libery of London collaborated on a collection of sneakers that feature vintage fabrics designed by the fashion house, used to create Dunk Sky Hi, Blazer, Internationalist, and Air Max styles for women. The result is a sophisticated style that resembles an amazing pair of vintage printed jeans. We’re in loooove.
Check out these creative laces and gorgeous prints.
Prices start at $105.00 and these babies are on the market as of April 7th.
Tags: designer collaboration, hi-top sneakers, high-top sneakers, nike sneakers, nike x liberty of london, printed denim, printed jeans, vintage print, vintage sneakers
If it was your resolution to get fit this year, you’re part of a pretty huge group of people who long for a better bod when they get dressed in the morning. However, DL1961 decided that we shouldn’t have to wait. While we’re trekking to the gym after work every day, we can still look awesome as we go about our lives!
They’re making this happen with their new Instasculpt jean, the Florence. It instantly “micro-sculpts” your butt, legs and midsection for an instant lower-half makeover. Emmy Rossum was just spotted in a pair and celebrity fans of the brand included, Olivia Munn, Camilla Belle, and Sarah Hyland among others. Sold? So are we. They retail at $178, and you can grab a pair at DL1961 or Bloomingdales.
Tags: buy jeans online, DL1961 Jeans, jeans for women, sculpting denim, sculpting jeans, shaping denim, shaping jeans, skinny jeans, spring denim trends
You know the scenario… it’s mid-spring, you’re psyched for your first day in weather-appropriate spring attire, and you knock your latte over right in the lap of your new white jeans. Sound familiar? We know, we’re cringing too. That scenario is enough to make you swear off wearing white forever! But Joe’s Jeans has a solution: a stain-proof white denim collection dubbed Spotless. The collection tagline urges customers to “play dirty” but “stay spotless”. Elle did a good job getting us psyched, but we’re waiting for the video of models wearing the white skinnies, cut-off shorts and cropped pants, dousing themselves in coffee, soda, and wine.
Shop the entire collection here.
—Michelle Christina Larsen
Tags: how to wear white, Joe's Jeans, skinny jeans, spotless collection, spotless denim, spotless jeans, spring denim trends, white denim, white jeans
Jeans are known for their versatility, tough exterior, and likelihood of becoming your go-to answer to every outfit dilemma. But did you know they can also be worn to bust some serious moves on the dance floor? Check this out this epic video by i-D and Diesel, promoting their new jog jean in every genre of dance you can name off the top of your head, and let us know if you feel the sudden urge to wear jeans to your next weekend dance-off.
Tags: ballet in jeans, break dance in jeans, dance in denim, dance in jeans, dance video, Diesel Jogg Jeans, harlem shake, i-d magazine