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First Look: G-Star RAW Behind the Scenes at Bread & Butter Berlin

One of the biggest trade shows in Europe happens at Bread & Butter Berlin, and G-Star RAW was there to debut their new Spring-Summer 2012 collection to buyers. If you ever decide to launch a denim label and break into Europe, this is the trade show you must get into. The scale of the displays are hardcore as each brand competes for attention. See exclusive snaps and behind-the-scenes views of G-Star’s enormous space at the trade show, complete with an “art” installation hall, open-plan booth and dedicated storefront.

G-Star RAW at Bread & Butter Berlin 2012.
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Also check out Denim Therapy’s coverage of G-Star RAW’s new Spring-Summer 2012 campaign, featuring French actress Clemence Poésy.

—Kathy Ng Hassan

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Posted Jan 24 2012 in Denim News » Events

Natural Process: A Study In Worn Denim

We’re psyched about the Natural Process: A Study In Worn Denim exhibit launching this evening at Elxr Coffee in Philly, presented by The American Classic. It’s an exhibit that explores ” the stories behind the people that used and abused (or loved) these jeans to their current threadbare and hole-y state”. Stop by if you’re in the area! We’ll have post-show coverage for you next week.

Natural Process: A Study In Worn Denim
Friday, January 13th 2012 at 8:00PM

Elixr Coffee 207 S 15th St
Philadelphia, PA 19102
(215) 475-8221

Cocktails provided by Art in the Age’s Root & Snap liqueurs.

Visit The American Classic online to stay up to date on future exhibitions!

—DT Staff

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Posted Jan 13 2012 in Denim News » Events

Levi’s Malibu Hosts Event to Benefit 826LA

This Thursday, the Levi’s retail store in Malibu, California (aka Levi’s Malibu) is hosting an event to raise awareness for 826LA, a non-profit organization dedicated to supporting students ages 6 to 18 with their creative and expository writing skills, and to helping teachers inspire their students to write.  Levi’s Malibu will be making a set donation and will be accepting donations in snacks and writing materials on behalf of the charity.  Representatives from 826LA will be attending to educate people on the charity.  Refreshments will be served.

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Date: Thursday, December 18 (6 to 8 p.m.)
Location:  3862 Cross Creek Road, Malibu.  (310) 317-9194

For more information on the charity, please visit

—Kathy Ng Hassan

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Posted Dec 12 2011 in Denim News » Events

Milk Studios’ Milk Gallery Featured Vintage Marilyn Monroe In Denim

Milk Studios in NYC showcased photography exhibition Picturing Marilyn in the Milk Gallery. The show launched November 9th for a special preview, the same month as My Week with Marilyn, a film starring Michelle Williams (which the gallery’s opening reception celebrated). It was open to the public November 10th—13th, so if you didn’t catch it, enjoy the photos below. Many of the photos in the gallery were unpublished shots by leading photographers, but the ones that interested us most were shots of Marilyn in vintage denim. A-MA-ZING.  See more photos of the exhibition here.



“We all know her as the classic blond bombshell. She remains one of Hollywood’s most famous film starlets. She has been photographed countless times by some of America’s most influential photographers- still, Marilyn Monroe’s life has managed to remain shrouded in mysteries to even those closest to her. Even now, new stories from Marilyn’s short lived life are being introduced to a new generation of adoring fans.”  (Milk Studios)

—DT Staff

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Posted Nov 17 2011 in Denim News » Events

Bleulab At Kitson: A Denim Revolution

At the Kitson store on Roberston Blvd. in Los Angeles there is a new window display showcasing all the fun that is the Bleulab reversible jean–what seems to really be the start ofdenim revolution!. These jeans come in a variety of cuts and colors, and the best part is you’re pretty much buying two pairs of jeans for the price of one thanks to their innovative design. We don’t know about you guys, but when we’re getting great-fitting, quality denim for such an awesome deal, we just can’t say no! And after looking at the new window setup, there’s no doubt in our minds that these jeans are a denim head must-have!


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Images via Bleulab.

Elyssa Linden

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Posted Nov 14 2011 in Denim News » Events

Face Time With Tory Burch: Live Stream With One Of Our Fav Denim Makers

Tory Burch, who just so happens to make some of our favorite jeans ever (have you scoped out her perfect low-rise wide leg dark wash jeans?), will be holding a live web stream this morning at 9:30AM, as part of WWD CEO Summit. Want a front row seat to the first ever live stream of this event? You’ve got it! WWD will live stream Tory’s presentation on the WWD Facebook page. She’ll discuss theimpact of social media on telling the Tory Burch brand story and connecting with and creating an engaged community. The attendees to the WWD CEO Summit will include top execs from Barneys, Gilt Groupe, Bottega Veneta and more. Don’t miss it!

face time tory burch wwd summit

—DT Staff

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Posted Nov 14 2011 in Denim News » Events

Check Out What Went Down At G-Star RAW Women’s Night

During the last week of October, G-Star hosted Women’s Night in its monobrand stores worldwide. From London to New York to Tokyo, G-Star stores turned into a fashion experience were women were advised on the perfect jeans while enjoying music, drinks and beauty. Women’s Night in Soho attracted a group of over 150 fashionable ladies. Besides shopping for the perfect denim, women received “Skinny Jeans” Salon Effects manicures by Sally Hansen, hair touch ups by Warren Tricomi and make-up by Bobbi Brown. Stylists were on hand to walk guests through G-Star’s staple 3301 basic denim and the brand’s latest 3D denim evolutions.  Guests also shopped and explored G-Star’s RAW Essentials and Correct Line offerings while DJ Chelsea Leyland set the sound for the evening. Check out the event snaps from NY, Tokyo, Madrid, Rome, London, Paris, and Amsterdam below!

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Visit the official G-Star Women’s site for more images and information.

—Michelle Christina Larsen


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Posted Nov 04 2011 in Denim News » Events

Girls Only! G-Star’s Women’s Night, At Locations Nation Wide

Ladies, ready for some pampering to start off your weekend? Tomorrow night, October 27th, G-Star Women is doing a ladies-only event at locations around the country. You’ll be treated to makeup makeovers, denim manicures (you already know we’re psyched about that!), champagne, expert style advice, and of course, killer denim shopping! Scroll below to find an event close to you.

g-star womens night event

“This week, all G-Star stores worldwide will be hosting a Women’s Night. The G-Star Women’s Night concept provides guests with a backstage feeling in a fun environment for hair and make-up touch-ups, manicures, and hors d’oeuvres, while receiving professional styling tips to help them find the perfect denim. The G-Star style for women is defined by the combination of opposing elements and influences – tough & feminine, denim & silk, raw & chic – to create a unique, strong look that makes them feel confident.

G-Star Women’s Night will be celebrated at 141 Stores in 28 Countries all in this 1 week. For ladies looking for more information, please visit:”

Below are times and locations of G-Star Women’s Night events in the US:

G-Star Chicago
1525 N Milwaukee Ave
Chicago, Illinois
October 26th, 2011
5:00pm- 8:00pm

G-Star  Los Angeles (Melrose)
7966 Melrose Ave
Los Angeles, California
October 27th, 2011

G-Star Los Angeles (Santa Monica Place)
166 Santa Monica Place
Santa Monica, California
October 27th, 2011

G-Star New York (Broadway)
441 Broadway
New York City, New York
October 27th, 2011

G-Star New York (Soho)
270 Lafayette Street
New York City, New York
(Private Event)

G-Star New York (Union Square)
873 Broadway
New York City, New York
October 27th, 2011
5:00pm- 8:00pm

G-Star Newport Beach
571 Newport Center Drive
Newport Beach, California
October 27th, 2011

G-Star San Diego
470 5th Ave
San Diego, California
October 27th, 2011

G-Star San Francisco
2060 Chestnut St
San Francisco, California
October 27th, 2011

G-Star Washington DC
1666 Connecticut Ave NW
Washington DC
October 27th, 2011
We’ll see you there!

—Michelle Christina Larsen

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Posted Oct 26 2011 in Denim News » Events

GUESS by Marciano Debuts Holiday 2011 Collection

Last week, GUESS by Marciano debuted their 2011 Holiday Collection with an exclusive cocktail party co-hosted by VOGUE in Beverly Hills.  The retro-centric party, complete with “pop-up fashion presentations” throughout the evening and a special performance by synchronized swimming troupe, “The Waterlilies,” complemented its retro-inspired high-glamour evening wear and versatile separates.  As expected, classic denim pieces were on display which have the look of vintage denim, but are actually both feminine and luxurious in feel.

October 13, 2011: GUESS by Marciano debuts its 2011 Holiday Collection in Beverly Hills, CA.

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At bit more sophisticated yet flirty, the Holiday Collection makes it easy for the professional woman who wants a bit more sass in her wardrobe, from faux fur and sequin embellishments, to animal prints and bold asymmetrical cuts.  In contrast to the gowns, the suit separates offer earth hues that are made to pair well with skinny jeans for a quick-change from a day to Happy Hour look.

Photos:  John Shearer, WireImage.  For more information, go to Guess online.

—Kathy Ng Hassan




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Posted Oct 19 2011 in Denim News » Events

Dancing With The Stars, Cartoon Edition! The NYLON Guys’s Bloomingdales Event

We gave you the rundown on style and going’s-on at the NYLON Guys’s VIP shopping event at Bloomingdale’s on Wednesday night, from what people were wearing to who we chatted up. But for the dancing Popeye and Beetle Bailey characters in action? For the old-fashioned carnival high-striker mallet game contestants? For those amusements, you’ve gotta watch the video below.


—Shot & Edited by Michelle Christina Larsen

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Posted Oct 14 2011 in Denim News » Events
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