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NY Market Week: Edwin’s E.N.D. at Project


After the exciting commencement of New York Fashion Week: Men’s, came the rush of New York Market Week where designers and brands showed off their freshest designs and samples to retailers in showrooms across the city.

We started  our week at Project New York and our very first stop was E.N.D. denim. We had a brief glimpse of the E.N.D. denim line at the Denim Expo hosted by BPD Washhouse in June. E.N.D. is the new offshoot of the venerable Japanese denim brand Edwin (E.N.D. is an acronym of Edwin ‘N Denim). This sub-brand is so new that at this point that their digital footprint is almost nonexistent so we were lucky to have a quick chat with the designer, Yutaka Endo, and get a closer look at the collection at Project.

Highlights of the collection include denim at an entry-level price point, light chambray shirts, hoodies, and super soft polo shirts. All of the pieces feature one or two of E.N.D.’s signature motifs: the mizuhiki or the asanoha pattern. The mizuhiki knot is a bow traditionally used during gift-giving. The asanoha is an auspicious,  abstract hemp leaf pattern. Lookout for the release of E.N.D. in the next year and check back at the Denim Therapy blog for more details on the official launch. If you are in the Brooklyn area you can stop by NOS Boutique in Dumbo to buy a select assortment of E.N.D. teeshirts and men’s jeans.

E.N.D. edwin asanoha
Traditional asanoha pattern stitched into the pocket of a pair of men’s jeans.

japanese denim E.N.D. women's denim
Details on a pair of jeans from the women’s line, including a red mizuhiki symbol embroidered on back pocket and peach fabric detail at waist.

E.N.D. denim hoodie asanohara
Asanohara pattern on the hood of a dark indigo hoodie.

edwin-chambrayshirt

E.N.D. Edwin japanese denim chambray

E.N.D. denim mizuhiki

Edwin denim
The roots of E.N.D. Edwin jeans with classic arcuate.

Emily B. McIntosh

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Posted Jul 31 2015 in Denim News » Events » Reviews: Brand

NY Market Week: Jean Shop at Project


Last week at Project we had the chance to stop by the Jean Shop booth. Read on and check out the photos to see what we gleaned from our quick encounter during our preview of their Spring 2016 collection.

Conversations with denim heads combined with our intuition tells us that overalls and coveralls are going to make a strong comeback next year. Below is a prototype of a potential piece.

Jean Shop overalls

The personal touch of patches and repairs is timeless and certainly not going out of style any time soon. We saw extreme distressing, apparent darning, and patches galore during Market Week.

Jean Shop patch

We strongly approve of the women’s denim vest in Jean Shop’s Spring 2016 collection.

Jean Shop denim vest women's denim

We are always excited to see selvedge denim crossing into the women’s market. The Jean Shop Spring 2016 women’s selvedge shorts are kind of fulfilling our fantasies. We can only imagine the coolest of babes rocking orange selvedge shorts in the summer heat.

Jean Shop women's denim shorts selvedge

Jean Shop denim shorts

Jean Shop’s famous orange stitching and pockets.

Jean Shop orange denim

A great styling suggestion after our own hearts from Jean Shop: denim on denim on denim. Triple the denim triple the fun.

Jean Shop denim on denim

Emily B. McIntosh

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Posted Jul 30 2015 in Denim Menswear » Denim News » Events

Levi’s 700 Series x Petra Collins Launch Party


We recently attended the new Levi’s women’s denim collection launch party at Milk Studios in the Meatpacking District. The event coincided with the release of the most significant change to the Levi’s women’s line since its inception. The Lot 700 update was an historic shift for a company so famous for its menswear. The theme running throughout the event was the staying power of Levi’s throughout American history. The new 700 series fit this big picture view by sticking with classic skinny and boot cut styles and avoiding temporarily trendy washes and treatments. However, the event was less geared towards previewing the construction of new pieces as it was focused on celebrating women’s empowerment. The walls of the warehouse featured dreamy lifesize portraits of influential badass babes in jeans by Petra Collins and glowing shadowboxes of vintage women’s Levi’s ephemera. Music by The Misshapes followed by a live performance by Lion Babe fed the crowd’s energy. Camera in hand and properly inspired by the triumphs of American women we waded through the warehouse packed with attendees decked in denim.

Levi's Lot 700 women's denim collection

Models styled in five flavors of the new collection from the 711 Skinny to the 721 High Rise Skinny.

Leigh Lezark of The Misshapes

Leigh Lezark of The Misshapes mixing.

Petra Collins photographs for Levi

Photographer of the evening Petra Collins does skinny jeans with a Bowie tee.

Lion Babe

Jillian Hervey of Lion Babe and Levi’s own Jimmy Everett share a blue carpet moment.

model Yuka Mizuhara poses at Levi's

Model Yuka Mizuhara styled in dark blue skinny jeans in front of vintage Levi’s ads.

Vintage Levi's women's levis

Detail of a pair of vintage women’s Levi’s with cinch back displayed at the event.

Check out more outfits of guests and models in the gallery below. Special guests included models Michelle Oullet, Nina Agdal, Carlotta Kohl, Georgina Burke and Jennie Runk.

All images via Raffael Flores-Contreras

Emily B. McIntosh 

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Posted Jul 15 2015 in Events

Our Favorite Moments From Project, Day 1 #projectny


Reminisce with us as we take a look back at the first day of Project Show, from super-cute animals (what’s a trade show without cute animals?) to terrifying shoes and a superior lounge area, complete with ping pong.

Menswear dog!

menswear dog project nyc

Refreshing faces.

project ny trade show blogger

Shoes that bite back.

project ny trade show blogger

Reading about ourselves in the show program. #egoboost

denim therapy project ny

For one fleeting moment, thinking we were on the beach.

denim therapy project ny

Stay tuned for more Project Show coverage this week!

—DT Staff

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Posted Jul 21 2013 in Denim News » Events

MYKITA New York Store Opening


We tried on some shades at the MYKITA store opening in SoHo last night, celebrating the newest leg of the brand’s increasingly large global reach. MYKITA’s German eyewear is lightweight, comfortable, and stylish as hell… a combination you can’t ignore. As if their frames weren’t cool enough, the concept behind the location at 109 Crosby street is every bit as thought out.

MYKITA Store opening crosby nyc

From MC’s review at Hey Mishka:

“No detail of this interior has been overlooked. Everything from the neon tubes that illuminate the building’s original metal pipes along the ceiling to the structure of the shelves and the storage units (old air stewardess trolleys) have been honed to reflect the brand’s unique image.

There was a real emphasis on preserving the building’s original heritage as an Art Deco landmark while creating a vibrant show space for the product. You know those places that are just fun to shop in, even without champagne?”

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

MYKITA Store opening crosby nyc

See more photos here, as well as a video of rockjazz pianist ELEW performing live. Be sure to check out MYKITA at 109 Crosby Street!

—DT Staff

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Posted Jul 18 2013 in Denim News » Events

A Denim-Head’s Dream: Custom Jeans & Absolut Vodka At Loren


Denim lovers in Brooklyn know of a little gem on Nassau avenue right at the fringe of Greenpoint and beginning of Williamsburg, where the brunch and dinner crowds form for Five Leaves and Nights & Weekends. Loren is a small white brick denim haven filled to its brim with made-in-Brooklyn jeans, vintage denim finds and related treasures like men’s accessories and a selection of women’s denim staples. Denim Therapy was invited in for a bottle of vodka (wrapped in a snug denim case, designed by Loren Cronk in a special collaboration with ABSOLUT) and some jeans-to-go. We finished the evening off with denim-themed cocktails at Nights & Weekends.

absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

absolut-denim-vodka-loren-cronk-brooklyn (16)

 

Check out the video for more on the ABSOLUT collaboration:

Stay tuned for photos of DT’s resident denim expert Raffael in his made-in-Brooklyn jeans!

—Michelle Christina Larsen

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Posted Jul 18 2013 in Denim News » Events

P.S. I Made This… DIY Denim Accessories Event in NYC This Saturday


When you’ve cut your favorite jeans into shorts this summer and aren’t sure what to do with the denim scraps, P.S. I made this… comes to the rescue. This Saturday, April 6th, you can join blogger Erica Domesek at Bergdorf Goodman (5th Avenue & 85th st, New York City) to make some creative denim-centric DIY accessories. Projects will include denim-covered gold cuffs, cascading necklaces made using denim scraps, iPhone covers and more. Denim for the project is being provided by brands like Current/ElliottAG Adriano Goldschmied, and Mother Denim.

ps-i-made-this-denim-accessories-diy

See the invite below for full details:

p.s. I made this event

See you there!

—DT Staff

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Posted Apr 04 2013 in Denim News » Events

Kelly Monaco, Shenae Grimes & Kimora Lee Simmons Wears Frankie B. Denim To The Kitson Event


Recently, scores of celebrities dropped in at Frankie B. Denim‘s shopping event at Kitson West Hollywood.  Celebrities such as Kelly Rutherford, Ashley Benson, Kelly Monaco (wearing Frankie B’s My BFF Jegging in Slick Turquoise), Shenae Grimes (wearing My BFF Jegging in Black Wax), Kimora Lee Simmons (wearing My BFF Jegging in Silver Dust), Lisa Vanderpump, Gilles Marini and family, Cassie Scerbo, Charlotte Ross, Brooke Burns, Lis Rohm, and Jillian Barberie showed up wearing their favorite Frankie B. jeans on the “denim carpet,” as they called it.  Designer and Founder Daniella Clarke hosted this star-studded shopping event, which debuted her new hand-selected jegging and pants collection. Want to check them out?  The jeans are available now at Kitson boutiques.


Photo Credit: Chris Clarizio/Genoa Studios.

Love these Frankie B. jeans?  Go to Kitson online and nab a few!

 

—Kathy Ng

 

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Posted Dec 18 2012 in Denim News » Events

G-Star Global Women’s Night Coming To NYC November 29th


G-Star’s Women’s Night is taking the world by storm as every woman needs that perfect pair of jeans in her wardrobe. On November 29th, G-Star is showcasing Global Women’s Night where women can go to find that perfect slim fit jean. Enjoy styling advice and drinks while G-Star’s denim experts help you find your style in one of five slim fits in multiple denim fabrics and washes. Select from the 3301 Contour, Lynn, Midge, Radar High Waist and Arc. You’ll find a pair that fits perfectly and makes you look great.

g-star-womens-night-slim-fit-jeans

It’s all happening on November 29th, at the G-Star Store New York. 270 Lafayette Street. New York, NY 10012.

RSVP to: mwasiewski@nikecomm.com

See the flier below for more details.

g-star-womens-night-slim-fit-jeans 2

—DT Staff

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Posted Nov 21 2012 in Denim News » Events

Earnest Sewn Is Having A Party In NYC & You’re Invited!


Listen up NYC folks: Earnest Sewn is having a party on Monday, and you’re invited!  What’s the big deal? Oh, so big.  First, you’ll get to preview Earnest Sewns Spring 2013 Collection, then get the scoop on the Peter Som x Earnest Sewn Collection.  If that’s not enough, you can shop their smart Fall-Winter Collection available now—we’re digging their fun and flirty denim right now (more on that later)—so don’t miss out.  Also, get there early, or you’ll miss out on the snacks and BEvERages.



Information:

Monday, November 12 (6 to 9 p.m.)
Earnest Sewn
821 Washington Street
RSVP: heather@earnestsewn.com

Like what you see above?  Grab a pair of those Earnest Sewn Harlan Camo jeans now!


—Kathy Ng Hassan

 

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Posted Nov 08 2012 in Denim News » Events
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