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Clemence Poesy For G-Star RAW Spring 2012, Sneak Peek at Bread & Butter Berlin Runway Presentation

French actress Clemence Poésy is the new campaign face of G-Star RAW, debuting in Spring-Summer 2012.  You may have seen her in Harry Potter and TV’s Gossip Girl.  Introduced at Bread & Butter Berlin, Poésy is featured in the campaign along with Vincent Gallo.  Poésy ”reflects the characteristic brand DNA: she is a confident, strong and in control woman without compromising her femininity,” says Shubhankar Ray, G-Star Raw’s global brand director. At Bread & Butter Berlin, G-Star Raw’s stage was stylistically unkempt, as models struck their poses and strutted around wads of crumpled white masses. Check out the images for a peek!

Clemence Poesy is the new campaign face for G-Star RAW, debuting in Spring 2012.

—Kathy Ng Hassan

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Posted Jan 19 2012 in Campaigns » Denim News

7 For All Mankind & Gen Art Honors 7 Fresh Faces at Sundance

For the fifth year in a row, 7 For All Mankind has teamed up with Gen Art for its 7 Fresh Faces in Film.  Set to be honored on Friday, January 20, at the Sundance Film Festival, 7FAM have hedged their bets on seven rising stars in film: Alexia Rasmussen (“California Solo”/”The Comedy”); Ari Graynor (“For a Good Time, Call”/”Celeste”/”Jesse Forever”); Christopher Abbott (“Hello I Must Be Going”); Dreama Walker (“Compliance”); Gina Rodriguez (“Filly Brown”); Lizzy Caplan (“Bachelorette”/”Save the Date”); and Zachary Booth (“Keep the Lights On”).  Who knows, you might be looking at the next Rooney Mara or Jason Ritter.

For more information, go to Gen Art online for details.

—Kathy Ng Hassan

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Posted Jan 19 2012 in Campaigns » Denim News

True Religion Spring 2012: Understated Jeans & An American Story

For Spring 2012, True Religion is back with an overhaul of their denim range and Website.  The company retains much of its brand DNA (along with its Western influences) in new back pocket stitching, but the focus is now on understated jeans with subtle details.  The campaign features models Alicia Rountree (in the Wanderer), Tallulah Morton (in the Bohemian), Julia Dunstall (in the Maverick), and Brad Kroenig (in The Rebel).  Check out the video for a behind-the-scenes peek.  ”The objective was to take a different, intelligent, politically relevant, culturally relevant and thought-provoking approach… we want to reach the consumers that engage because of curious content,” said Jeff Lubell, founder and CEO. We’re excited to see what else they roll out in coming weeks!

True Religion is back, featuring jeans with subtle details for Spring-Summer 2012.

Photographer: Alexi Lubomirski.  Go to True Religion online for more information.

—Kathy Ng Hassan

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Posted Jan 19 2012 in Campaigns » Denim News

Hudson Jeans Introduces Their 13 Principles + Win Jeans For a Year!

While the rest of us are working on our New Year’s resolutions and staring at our vision boards, Hudson Jeans took their 13 Principles (“The Hudson Way of Life”) and decided to share it with the world. They produced a video to illustrate their guiding principles:  Think Freely, Do It Better Together, Be Amazing, Exercise Your Creative Mind, Do Good, Be Passionate, Take Chances, Move to Your Own Rhythm, Believe You Can, Be Humble, Keep Your Word, Stay Young at Heart and Enjoy the Ride.  If you don’t already have a personal mission statement, then you might just find inspiration here.  Furthermore, they’ve launched their new 13 Principles Sweepstakes in which for the next 13 days (launched on Wednesday), they will give away 13 pairs of jeans to reflect each principle.  Plus, you get a chance to win one year’s worth of jeans.  We knew we couldn’t keep the news to ourselves.  Go to Hudson Jeans on Facebook to enter!

Hudson Jeans introduces their 13 Principles and new sweepstakes.

Hudson 13 Principles – Denim with Ideology from MD Creative on Vimeo.

—Kathy Ng Hassan


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Posted Jan 12 2012 in Campaigns » Denim News

Soak Up The Sun In Neon Skinny Jeans & Lightweight Denim With CLOSED S/S 2012

You might have seen CLOSED‘s new website and behind-the-scenes video in yesterday’s Denim Dose, but we couldn’t resist posting these mouthwatering images from the denim line’s print campaign as well. Snapped in the Mojave Desert by Max Farago, these photos feature creatives like singer/songwriter Ry Cumming and French-born DJ Rachel Pouillat instead of models. Their chill spirit is reflected in the collection’s refreshing acid-hued skinnies juxtaposed with dusty chambray tunics and denim trousers, with plenty of options for both men and women. Set against Twentynine Palms’s gorgeous poolside cerulean blues and desert brush, their message becomes pretty clear: why not soak up SoCal in style?

Images via Denim Blog

—Brie Hiramine

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Posted Jan 03 2012 in Campaigns » Denim News

The “Midnight Collection” From G-Star Has Timeless Evening Wear, With A Twist

The Autumn/Winter 2011 G-Star Correct Line “Midnight Collection” is out, so if you’re still searching for the perfect holiday gifts, look no further.This collection is full of creative options for evening wear, but better than what you’re used to because of G-Star’s efforts to include new silhouettes and fabric choices. You can be sure that when you’re wearing anything from this line, you are sure to be the most talked about in the room (in a good way of course!). While the blue and black palette remind us of G-Star’s denim roots, it also makes these pieces extremely easy to pair with staple items in your closet, like black leather boots. Our favorite look from the collection has to be the NY RAW runway inspired dress, the Kalahari Dress. See the comparison below and shop for the rest of the items in stores or online at G-Star.



Images via G-Star.

Elyssa Linden

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Posted Dec 22 2011 in Campaigns » Denim News

Doutzen Kroes Sings “All I Want For Christmas” (And Strips!) For LOVE Magazine

Christmas came early! Victoria’s Secret model Doutzen Kroes gets a little crazy for the LOVE Magazine advent 2011 calendar in this highly amusing video. Amidst the cheeky festivity and flirty-filthy behavior, she’s wearing denim shorts and attempting to sing a song that even moderately skilled karaoke die-hards shy away from until they’ve had a few rounds of the hard stuff. You can see the full calendar at the LOVE Magazine site, where you’ll uncover videos of Lindsey Wixson singing Jingle Bells, Emily Weiss as rudolph (in denim-on-denim), Alessandra Ambrosio stripping out of white cut-offs, and more!

victorias-secret-christmas-denim-shorts love magazine advent

P.S. Definitely check out video #4.

—Michelle Christina Larsen

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Posted Dec 06 2011 in Campaigns » Denim News

Joe’s Jeans 55 Colors Short Film: Two Strangers, One Train Car and a Colorful Pursuit

We were wondering what Joe’s Jeans were cooking up when we saw one of these train car colored denim ads in NYLON Magazine this month, and now we’re privy to the short film campaign, shot by Tao Ruspoli, that follows girls in colored denim and their struggle to pick a pair of jeans amidst so many choices. Sound like your morning routine? Ours too.

The film summary reads as follows:

“In this artistic short, two girls wearing Joe’s colored denim—one in a vibrant color and the other in a softer shade—board a vintage train car. Once in the sleeper car, one passenger opens her suitcase displaying her brightly colored Joe’s skinny jeans. She indecisively picks through her candy colored denim options as her fellow passenger looks on secretly coveting all of the bold color choices.

Exhausted from going through her options, the passenger decides to take a rest amidst a bed of colored denim. The on-looking passenger seizes her opportunity and darts out with as many jeans as she can carry. After a short rest, she awakens tofind her denim missing and takes off in a colorful pursuit.”


The Fifty Five Colors retail for $158 and are available at JoesJeans.comJoe’s retail locations, and department stores and fine retailers, including E Street Denim.

—Michelle Christina Larsen

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Posted Nov 18 2011 in Campaigns » Denim News

DT Loves: Falling Whistles x Dannijo Collaboration

Falling Whistles‘ collaboration with Dannijo has given rise to some unbelievably beautiful jewelry. Their steam punk meets ultra-glam aesthetic make for a statement piece you just can’t one-up. For those unfamiliar, Falling Whistles is a non-profit organization that endeavors to bring education and rehabilitation to war-torn Congo. The whistles are symbols of the children who are sent to battle there, some of them unarmed and wearing only whistles around their necks. Every piece you buy funds the efforts of the organization, and seriously, who wouldn’t want one of these?


Whistles range from $150 to $500 and are at Falling Whistles.

Michelle Christina Larsen

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Posted Nov 16 2011 in Campaigns » Denim News

Glamour & CLOSED Release Denim Jacket To Benefit Japan’s Relief Effort

Glamour and CLOSED have released a set of 30 very cool limited edition denim jackets. Sales revenue will be donated to the German Red Cross for helping to support and rebuild Japan in the wake of March 2011′s devastating earthquake and tsunami. The jacket features flap pockets, denim buttons, a faux-fur collar, and artist rendition of the Japanese sunburst symbol in its back. The retail at approx $390 and you can grab one here.


—Michelle Christina Larsen

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Posted Nov 16 2011 in Campaigns » Denim News
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