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Spring Denim Fashion Film Series: 7 For All Mankind Presents ‘Birthday Party’ by James Franco


We’re totally grooving to the party beat in 7 For All Mankind‘s second fashion campaign video, “Birthday Party,” which features lots of cool party people celebrating a birthday party, California style. So even if the winter blues are getting to you, watch the video to escape and be transported to a warmer time, a spring and summer of endless partying in skimpy bikinis, denim cutoffs and unbuttoned chambray shirts; flipflops optional, and lampshade hats are provided.


If you missed it, watch Episode 1 featuring Lily Donaldson. Stay tuned for more denim fashion campaign videos!

—Kathy Ng Hassan

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Posted Mar 07 2012 in Campaigns » Denim News

One Teaspoon Wants Us to Resist, Revolt & Rebel For Spring 2012


Australian denim brand One Teaspoon is trying to push the boundaries a bit for their latest Winter 2012 campaign entitled, “Resist. Revolt. Rebel.”  Technically, Australia is entering winter, so this is the Spring campaign to us.  We’re just not sure what to think of their woodland photo shoot.  Punctuated by ghostly images and processed with tea stain filters, the edgy, rebellious vibe seems to indicate a new direction for the brand.  One Teaspoon is getting quite popular, thanks to online retailers like ASOS, who helped put this Australian brand on the map.  First known for their cute denim cutoffs (check out their ultra fringey shorts!), now they want us to believe their jeans are for badass girls.  Like their mantra indicates, “Stay Weird.”  We think mission accomplished.


The collection is available at One Teaspoon online.

—Kathy Ng Hassan

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Posted Mar 07 2012 in Campaigns » Denim Fashion

Spring Denim Fashion Film Series: 7 For All Mankind Presents ‘Lily Donaldson’ by James Franco


Who needs to wait until March 20 when we can enjoy spring vicariously through a series of video fashion campaign produced by some of our favorite denim brands!  Kicking off the series, for your viewing pleasure, is the first installment by 7 For All Mankind, entitled, “Lily Donaldson”.  This video is somewhat a classic fashion campaign video featuring a pretty lady, except this lady happens to be a sought-after supermodel and face of countless brands including Burberry and Gucci.

Fall in love with 7 for All Mankind and supermodel Lily Donaldson in the first film series installment, directed by actor James Franco.




If you recall, Denim Therapy posted about 7FAM’s new video series directed by James Franco. The video series was kicked off by a behind-the-scenes video of James directing and shooting in Santa Monica Beach.

Stay tuned for more fashion campaign videos!

—Kathy Ng Hassan

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Posted Mar 06 2012 in Campaigns » Denim News

Lewis Grant for Takeshy Kurosawa Spring 2012 in ‘White Trash & Used Denim’


Tatted up model Lewis Grant adds a new dimension to the urban cowboy in Takeshy Kurosawa‘s Spring-Summer 2012 campaign entitled, “White Trash & Used Denim.”  This playful campaign puts a fun spin on Kurosawa’s Western style shirts, distressed jeans and other vintage washed denim offerings.  The entire collection seems to be a bit of a throwback, from tapered jeans-like silhouettes to cuffed denim bermuda shorts.

Images via The Fashionisto online.

—Kathy Ng Hassan

 

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Posted Feb 29 2012 in Campaigns » Denim Fashion » Denim Menswear

Kate Moss Looks Smoking In Mango S/S 2012 Campaign


Kate Moss is nearing forty, but still has what it takes to keep us captivated (the sign of a true supermodel!). She’s in the new spring/summer 2012 Mango campaign, with smoky eyes, slick hair, and simple-yet-sublime style. While the only denim shown from the collection are a pair of blue jeans and pale denim shorts, we’re fans of the light, springtime styling. Because, um, pastel sweaters and airy white tees? Totally game. Especially when Ms. Moss is involved.

Check out a close-up shot of Kate Moss in jeans below!

Images via Fashion Gone Rogue and Denimology

—Brie Hiramine

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Posted Feb 28 2012 in Campaigns » Denim News

Meltin’Pot Tune Into Summer SS12 Campaign


Italian denim label Meltin’Pot is launching an exciting new campaign to accompany their SS12 collection, titled “Tune Into Summer“. Quote the label, “Wherever you are, no matter the weather or what part of the world you live in, the summer mindset is within you. It’s like rediscovering your sun kissed pictures from last summer, and reliving those moments amongst likeminded friends. You’re instantly filled with the fun, joy and laughter of those moments. Your free spirit takes over, and you’re ready to take the world by storm.” We dig it. See the full campaign image set & video below.

meltin' pot summer campaign 2012

meltin' pot summer campaign 2012

Campaign images:

 

Video:

MELTIN’POT SPRING-SUMMER 2012 from MELTIN'POT on Vimeo.

Details on the SS12 line: Original workwear designs are updated and revisited in a more than a vintage attitude: these work inspired jeans recapture the original magic of denim and the “good old days”. The Yacht Master collection is about a way of life with the look of a boyish, new, modern dandy, who moves with style and sophistication in an urban backdrop. A trailblazing pirate type who plays between city streets and exotic spots, he’s a trendsetter in versatile clothes: Jeanswear leads to sartorial experimentation.

The Meltin’Pot woman’s collection is an exclusive and ultra-feminine interpretation of the Meltin’Pot man’s denim world, perfected in fit and washes however for women and infused with cutting fashion edginess – giving an alluring appeal to the women’s collection this spring summer.

The website (which launches on the 23rd) has a brand new look and feel for SS12, and is full of “new season energy”.

Stay tuned, we’re announcing an awesome Meltin’ Pot giveaway very soon!

—DT Staff

 

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Posted Feb 21 2012 in Campaigns » Denim News

Moussy Spring 2012 Campaign, Shot By Terry Richardson


Moussy keeps up the good pace for spring 2012 with a new round of rocker-chic denim separates, leather jackets, and general badassery that fits nicely into any wardrobe. Abbey Lee Kershaw models the campaign once again, photographed by the notorious Terry Richardson in a high contrast display of studs, star print, and acid wash. Abbey displays her ability to make non-glamorous activities look exciting, like standing in a bathroom and eating fast food. We’re digging it.

moussy-spring-2012-campaign

 

Keep up with the Japanese brand’s NY extension on facebook.

—Michelle Christina Larsen

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Posted Feb 14 2012 in Campaigns » Denim News

TEXTILE Elizabeth & James Pays Homage to Denim Ads of the ’90s in New Video


If you’re looking for ideas for a sexy Valentine’s Day gift, take cues from TEXTILE Elizabeth & James.  Make a playful and sexy fashion video. TEXTILE produced a video for Spring 2012, in which model Abby Brothers gives us a private fashion show, which starts out with her stripping off her clothes and lounging around in her TEXTILE branded underwear.  Eventually, she does slide her TEXTILE jeans back on effortlessly.  You might wonder whether the Olsen twins were spinning off a new intimates collection, or that this video looks familiar somehow, because you’re onto something: the video pays homage to iconic denim advertisements of the ’90s.

TEXTILE Elizabeth & James pays homage to iconic '90s denim ads in latest video.

Shot by photographer and cinematographer Jason McDonald, the video first debuted inside NYC taxi cabs.  View the extended video on Textile Elizabeth & James’ Facebook Page.

 

—Kathy Ng Hassan

 

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Posted Feb 10 2012 in Campaigns » Denim News

Black Orchid Denim Mixes It Up For Spring 2012


With just one look at the covetable bright blue reptile print jeans, we had to see what was up with Black Orchid Denim.  As you may recall from their sultry Fall/Winter 2011 campaign, Black Orchid has a knack for raising the bar on sexy jeans.  For Spring-Summer 2012, we notice a bit more of an eclectic mix of vintage wash looks and colorful prints (a girl likes to have options!), inspiring Boho style, Western, glam, rocker and some ethnic-tribal patterns.

Spring-Summer 2012: Black Orchid Denim releases a mix of graphic printed jeans, including snakeskin and ethnic patterns.



Check out Black Orchid Denim on Facebook to stay updated and watch their new campaign video!


—Kathy Ng Hassan

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Posted Feb 08 2012 in Campaigns » Denim Fashion » Lookbooks

Get the Look: Kellan Lutz Rocks Color in Dylan George & Abbot+Main


Kellan Lutz, star of Immortals and Twilight Saga, was spotted in Venice Beach, California, on the set of the Dylan George and Abbot + Main Fall 2012 Campaign photo shoot, along with campaign model Kate Upton.  Kellan is seen wearing an Abbot + Main Zip Hoodie, Mocha Burnout Tee, Henley and Dylan George Denim.  As you may recall, Abbot + Main’s debut campaign featured some steamy photos of Kellan and model Anne V.  Involved with every phase of the collection, Lutz teamed up with Dylan George founder Danny Guez, to design the third collection of women’s and men’s ready-to-wear line for Abbot+Main, which features a Venice, California-inspired collection of t-shirts, knitwear and loungewear.

Get the look! Twilight & Immortals star Kellan Lutz in Dylan George jeans and Abbot + Main apparel.

We love that Kellan is rocking a pair of khaki jeans in two different looks, a refreshing hue for a relaxed lifestyle.  Want to get his look?  We found a few gets to check out so you can make it your own.

GET KELLAN’S LOOK #1…

Get Kellan Lutz's look, featuring Dylan George jeans.

1. Abbot + Main Crew Neck Graphic Tee (on sale for $31.99) – buy it at 6pm.

2. Dylan George Dylan Straight jean in (on sale for $179.99) – buy it at Zappos.

3. River Island Contrast Zip Hoodie in red ($46.55) – buy it at ASOS.

4. J. Crew Suede Macalister Desert Boots ($135) – buy it at Mr. Porter.

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GET KELLAN’S LOOK #2…

Get Kellan Lutz's look, featuring Dylan George jeans.

1. Chambers Men’s Mont Cardigan in Charcoal Mix ($101) – buy it at Amazon.

2. Dylan George Dylan Straight jean in (on sale for $179.99) – buy it at Zappos.

3. Abbot + Main long sleeve henley in Charcoal ($98) – buy it at Zappos.

4. HUGO by Hugo Boss Obber Suede Brogue Boots ($474.48) – buy it at ASOS.


On set photo credit: Albert Michael/StarTraksPhoto.com. For more information, go to Dylan George online or Abbot + Main online.


—Kathy Ng Hassan

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Posted Jan 30 2012 in Campaigns » Denim Menswear » Denim News
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