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Paper Denim & Cloth Relaunches Via Instagram


Remember Paper Denim & Cloth?  We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot.  Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks.  Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram.  Also, Chantel Valentene (of Resin Denim fame) is now Creative Director.  We’re looking forward to seeing more from the Paper Denim reboot!

Paper Denim & Cloth: InstaShoot SS2013

Follow Paper Denim & Cloth on Instagram at @paperdenimcloth or go to Paper Denim & Cloth online to stay updated.

 

—Kathy Ng Hassan

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Posted Jul 30 2012 in Campaigns » Denim News

Nudie Jeans 100% Organic Denim Photo Contest: Win a Trip to Italy!


In celebration of Nudie Jeans‘ step towards 100% organic denim and to help spread the word, the denim brand has launched a contest via Instagram, with entrants having the chance to win a trip to their organic denim production facility in Italy this Spring.*  How to enter: Instagram a photo which includes the “100% organic” message, tagging @nudiejeans with #nudiejeans100.  The “100% organic” Nudie Jeans Post must be in the photo, available at any Nudie Jeans retailer, or can be downloaded from Nudie Jeans online. The image can be printed, shown on a phone, projected on a wall… it doesn’t matter, as long as you get the message through.  Feel free, be creative. Make sure to geotag your photo and tag @nudiejeans and #nudiejeans100 in your caption!

Nudie Jeans 100% Organic Denim Photo Contest

 

*Note: entrants must be 18 years or older to tag along on the Italy trip. Otherwise, you may win Nudie Jeans 100% organic products.  For more information, go to Nudie Jeans online.

 

—Kathy Ng Hassan

 

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Posted Jul 17 2012 in Campaigns » Denim News

American Eagle Debuts ‘Live Your Life’ Campaign, Features Non-Models


As Denim Therapy previously reported, American Eagle has embarked on a summer-long campaign which features 15 people from all walks of life, from athletes to students to graphic designers. The campaign debuted with actress Shay Mitchell (“Pretty Little Liars”), wearing the Skinny Kick jean. The denim campaign “is about positioning the customer at the epicenter of the brand, celebrating individual style through unique, real people and how they express themselves in their American Eagle jeans.” The campaign marks the first time the brand has ever departed from showcasing traditional models in their ads. View the gallery for all the looks.


The full American Eagle Outfitters “Live Your Life” campaign includes:

Aaron Bergantz – General Contractor from San Luis Obispo, CA, shows off the Bootcut jean.

Angel Taylor – Artist/Musician from Los Angeles, CA, shows off the Favorite Boyfriend jean.

Chase Wilson – Surfer from Newport Beach, CA, shows off the Original Straight jean.

Cleo – Student from Washington, D.C., shows off the Jegging.

Dez Duron – Singer/Songwriter from Shreveport, LA, shows off the Slim Straight jean.

Frankie Ball Jr. – Artist from Los Angeles, CA, shows off the Skinny jean.

Genevieve Rokero – Surfer from Kailua, HI, shows off the Slim Boot jean.

Jasmine Snow – Magazine Accessories Editor from Ocean City, NJ, shows off the Artist jean.

Julie Sariñana – Fashion Blogger living in Los Angeles, CA, shows off the Super Skinny jean.

Len Burton – Stylist from Nashville, TN, shows off the Original Boot jean.

Romina Puga – Student from Miami, FL, shows off the Skinny jean.

Sammy Prahalis – Professional Basketball Player from Dix Hills, NY, shows off the Straight jean.

Sandy Ley – Graphic Designer from San Francisco, CA, shows off the Original Boot jean.

Shay Mitchell – Actress from Mississauga, Ontario, CA, shows off the Skinny Kick jean.

Ty Foster – Actor/Musician from Granite Bay, CA, shows off the Relaxed jean.


For more information, go to American Eagle online.

 
 

—Kathy Ng Hassan

 

 

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Posted Jun 26 2012 in Campaigns » Denim News

Win Doctrine Jeans at LoveandPride.com


Los Angeles-based Doctrine Jeans has partnered with online retailer LoveandPride.com to offer four lucky fans a chance to win a pair of Doctrine Jeans.  Starting tomorrow (Friday) and running for one week only, you can enter to win a pair of jeans in just a few mouse clicks!

doctrine-jeans-contest

In order to confirm your entry, you need to:

For Facebook


For Twitter….Retweet the following

  • @_LoveandPride & @DoctrineJeans is hosting a denim give-away contest: http://bit.ly/Lt79Eh Retweet for a chance to win a FREE pair of jeans!


For PINTREST

 

For GOOGLE PLUS

  • Follow Love and Pride on Google Plus: http://bit.ly/PdZMPn. +1 the latest post regarding Doctrine Jeans!


And that’s it.  Oh, and don’t hesitate to show off your new jeans to us when you win!

 

—Denim Therapy Staff

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Posted Jun 21 2012 in Campaigns » Denim News

Rihanna Poses In Sexiest Coconut Water Campaign Ever


What could possibly make Rihanna any sexier, you ask? Cut-off denim shorts is the answer, and if you’ve got any argument, get ready to lose. We come armed not with words, but with a steamy photo shoot. Below are the images for the new VitaCoco Coconut Water campaign, shot by Terry Richardson. If VitaCoco’s gonna make us look like this, let’s start guzzling!

rihanna-vita-coco-campaign-sexy-denim

 

—Michelle Christina Larsen

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Posted May 16 2012 in Campaigns » Denim News

HUDSON x Turbotech™ Launch With The Denim Guy


The Hudson Jeans x Turbotech™ video campaign has launched as we mentioned last week. Check out this video in the series featuring our good friend, The Denim Guy.

hudson-jeans-johnny-pinto

—DT Staff

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Posted May 14 2012 in Campaigns » Denim News

M2F Denim Pin-Up Girl Contest!


Think you have what it takes to be the next M2F Pin-Up Girl? Snap a photo of yourself wearing M2F denim and post it on facebook or twitter (be sure to tag them: facebook/twitter). Each month they’ll pick one of their favorite photos to be their profile picture for two weeks!

m2f-pinup-girl

Shop M2F and get snappin’! Some of our favorite M2F picks of the moment are below.

m2f denim colored denim

1. M2F Colored Skinny Jeans in Orange

2. M2F Colored Skinny Jeans in Purple

3. M2F Colored Skinny Jeans in Yellow

—Michelle Christina Larsen

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Posted Apr 18 2012 in Campaigns » Denim News

Madewell Is Taking Off On A Denim Roadtrip


Madewell is taking off once again on one of their Denim Roadtrip adventures, with an RV full of must-have jeans and summer style staples. Keeping with the vintage-inspired, bohemian theme of the endeavor, patrons will get to shop the jean selection and then get a festival-ready braid done by a pro hair stylist at the “braiding bar”. Denim styling tips will also be on the menu, so bring your Q’s! They take off in 2 days and their schedule is packed across the US, so find your city below!

madewell-denim-roadtrip-1

For more details, check out Madewell on facebook.

 

Tour dates below:

April 12th: New York, NY                       May 1st: Madison, WI

April 14th-15th: Boston, MA                  May 3rd: Lawrence, KS

April 17th: Washington, D.C.                May 9th: Boulder, CO

April 19th: Charlottesville, VA               May 12th: San Diego, CA

April 21st: Palm Springs, CA                 May 13th: Santa Monica, CA

April 26th: Columbus, OH                     May 16th: San Francisco, CA

April 28th: Chicago, IL                         May 19th: Seattle, WA

—DT Staff

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Posted Apr 10 2012 in Campaigns » Denim News

Claudia Schiffer Returns For Guess Jeans’ 30th Anniversary Campaign


In celebration of Guess‘ 30th anniversary, the denim-driven global fashion brand has launched a special anniversary campaign, starring former GUESS model, Claudia Schiffer.  For their “30 Sexy Years” campaign, Claudia is the perfect fit to deliver “a powerful mood of sensuality and individuality in classic black and white images staying true to GUESS’ roots.”  If you’re familiar with all the iconic Guess ads over the years, then you’ll know they reference many classic screen sirens such as Brigitte Bardot, of whom Schiffer has been compared to on many occasions.  The campaign was shot by famed photographer Ellen Von Unwerth on location in Sorrento, Italy.

claudia-schiffer-guess-jeans-30-sexy-years




The collection will be available at GUESS stores nationwide and Bloomingdales nationwide at the end of April.  Archival images via Vogue UK.


—Kathy Ng Hassan

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Posted Apr 02 2012 in Campaigns » Denim News

Surface to Air Makes Us Pine For Summer Really Badly


Last fall, Style.com launched their Video Fashion Week, featuring film shorts to showcase brands that don’t normally show at Fashion Week, such as Surface to Air. Now that spring is oh-so-close, we think watching this video now [Editor's note: there are NSFW nipplage scenes] is just enough to make us pine even harder for those warm, lazy days. Featuring S2A‘s Spring-Summer 2012 ready-to-wear collection, you’ll see faded, vintage wash denim, even a patchwork piece, plus lightweight button down shirts in easy-on-the-eye gray scale, neutrals and blues. With “Harmonia” by Cass McComb as the mood music, you might just agree that this is likely the most perfect day ever on video.

Check out what’s new, including their new collab with musician Kim Gordon at Surface to Air online.

—Kathy Ng Hassan

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Posted Mar 16 2012 in Campaigns » Denim Fashion
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