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Mint Green Jeans Make A Comeback With Guess SS13

Need a vacation? Take a digital one with GUESS and their spring 2013 ad campaign. They’re bringing mint green jeans back on the scene with a pair of very fresh overdyed cut-off shorts. Shot in Bora Bora, the campaign features Gigi Hadid and Stephan Lambert in P-A-R-A-D-I-S-E. They sprinkled their brand with a bit of bohemian style this time around. We’re digging it.


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Visit Guess online to shop denim.

—Michelle Christina Larsen

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Posted Jan 31 2013 in Campaigns » Denim News

Wrangler’s Latest Denim Invention Will Lotion Up Your Legs

Wrangler is releasing jeans that will take one step out of your morning beauty routine, provided you’re stepping into a pair of them. They’re moisturizing jeans, which, in theory, means smoother gams and happier you. Aptly named Denim Spa, they promise anti-cellulite components and moisturizers from natural elements like apricot kernel oil, rosehip oil, and passion fruit oil. Too good to be true? We’ll have to wait and see.


“The jeans—which will retail for $135 and be sold on ASOS—come in three different “finishes:” Aloe Vera, Olive Extract, and Smooth Legs (the supposed cellulite-fighter), but there is one caveat: The effects of the ingredients only last up to 15 days (around 67-95 wears), but a reloading spray will also available to buy.” (Stylecaster)

—Michelle Christina Larsen

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Posted Jan 17 2013 in Campaigns » Denim News

Denim Shopping = Charity with Henry & Belle’s The Right Amount of Give

During our visit to the Henry & Belle showroom to see the spring 2013 line, we were introduced to Henry & Belle’s wonderful new charity program, aimed at giving back to communities in need around the world. It’s called The Right Amount of Give, and it’s a program designed to create connections between the customer’s and the recipients of the company’s charitable donations. “We wanted to give our customers the opportunity to have a say in how and where we donate and keep them informed about how they’re helping us change people’s lives”, says Rob Mann, Henry & Belle’s founder.

henry & belle right amount of give

In addition to allowing its customers to have a say in where the company donates, Right Amount of Give offers Henry & Belle’s customers the option to receive updates directly from recipients about how the company’s donations are affecting them, bringing the idea of giving back full circle. Once you purchase your jeans and log onto the site you’ll be greeted with these instructions:

“With every sale of Henry & Belle, a portion is set aside for charitable causes—your purchase code gives you a voice in how we give. Once you’ve chosen a cause, we can send you updates from the recipients. Your voice matters. So, choose with care.”

By participating in a simple 3 step process, the customer has the opportunity to be a part of Henry & Belle’s story and give their style an extra sense of purpose.

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Visit Henry & Belle now to pick your favorite pair of jeans and give to a good cause. We did, and it felt great.

—DT Staff



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Posted Nov 21 2012 in Campaigns » Denim News

Jeans: The New Entrepreneur’s Wardrobe?

The newest set of young entrepreneurs are changing up the way we dress on the job. From interviews to daily life in the office, swapping ironed slacks for a crisp pair of jeans is becoming more acceptable by professionals around the world. Right now Refinery29 and Levi’s are pairing up to track down and interview some inspiring young minds who are making big strides in their fields. Some of those highlighted include Katie Amour of Matchbook Magazine, Emmett Shine of Gin Lane, and Kevin Systrom of Instagram.


Check out the full spectrum of jeans-wearing entrepreneurs.

—Michelle Christina Larsen

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Posted Oct 24 2012 in Campaigns » Denim News

Score Some Pink Jeans! It’s Breast Cancer Awareness Month

October is Breast Cancer Awareness Month, and you can partake in the awareness by grabbing a pair of pink jeans from Planet Blue. They’ve launched the Planet Pink campaign, offering a portion of all proceeds from the Planet Pink section to YSC: The Young Survival Coalition. Aside from being a good cause, the product range is super cute, with a variety of dresses, separates and three different hues of pink colored jeans to choose from.

AG Jeans The Stilt in NOG / Textile Elizabeth & James The Mick / AG Jeans The Stilt in Pink


They’re also offering free shipping on orders over $150, and 30% off with their “sneaky sale” code (which you’ll find when you visit the website).

Learn more about the The Young Survival Coalition and shop Planet Pink now!

—Michelle Christina Larsen

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Posted Oct 03 2012 in Campaigns » Denim News

Karlie Kloss Debuts in #GirlsKickAss Fashion Film For Juicy Couture Jeans

Supermodel Karlie Kloss kicks serious ass on a California beach in Juicy Couture‘s debut fashion film for Fall 2012.  “All elements, including the music, setting, cast and props were carefully selected to help interpret the New California cool Juicy Girl.”  The brand has adopted #GirlsKickAss to promote the film and celebrate the current and unprecedented moment for women and girls. For every tweet to @juicycouture with the #GirlsKickAss hashtag, Juicy Couture will donate $1 to Step Up Women’s Network.

Karlie Kloss Kicks Ass in Juicy Couture's Debut Fashion Film for Fall 2012

As part of a multimedia effort, Juicy Couture wants to “create a playful, unapologetic fashion film set against the backdrop of iconic California,” said LeAnn Nealz, president and chief creative officer of Juicy Couture. For more information, go to Juicy Couture online.

—Kathy Ng Hassan


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Posted Aug 17 2012 in Campaigns » Denim News

Paper Denim & Cloth Relaunches Via Instagram

Remember Paper Denim & Cloth?  We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot.  Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks.  Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram.  Also, Chantel Valentene (of Resin Denim fame) is now Creative Director.  We’re looking forward to seeing more from the Paper Denim reboot!

Paper Denim & Cloth: InstaShoot SS2013

Follow Paper Denim & Cloth on Instagram at @paperdenimcloth or go to Paper Denim & Cloth online to stay updated.


—Kathy Ng Hassan

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Posted Jul 30 2012 in Campaigns » Denim News

Nudie Jeans 100% Organic Denim Photo Contest: Win a Trip to Italy!

In celebration of Nudie Jeans‘ step towards 100% organic denim and to help spread the word, the denim brand has launched a contest via Instagram, with entrants having the chance to win a trip to their organic denim production facility in Italy this Spring.*  How to enter: Instagram a photo which includes the “100% organic” message, tagging @nudiejeans with #nudiejeans100.  The “100% organic” Nudie Jeans Post must be in the photo, available at any Nudie Jeans retailer, or can be downloaded from Nudie Jeans online. The image can be printed, shown on a phone, projected on a wall… it doesn’t matter, as long as you get the message through.  Feel free, be creative. Make sure to geotag your photo and tag @nudiejeans and #nudiejeans100 in your caption!

Nudie Jeans 100% Organic Denim Photo Contest


*Note: entrants must be 18 years or older to tag along on the Italy trip. Otherwise, you may win Nudie Jeans 100% organic products.  For more information, go to Nudie Jeans online.


—Kathy Ng Hassan


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Posted Jul 17 2012 in Campaigns » Denim News

American Eagle Debuts ‘Live Your Life’ Campaign, Features Non-Models

As Denim Therapy previously reported, American Eagle has embarked on a summer-long campaign which features 15 people from all walks of life, from athletes to students to graphic designers. The campaign debuted with actress Shay Mitchell (“Pretty Little Liars”), wearing the Skinny Kick jean. The denim campaign “is about positioning the customer at the epicenter of the brand, celebrating individual style through unique, real people and how they express themselves in their American Eagle jeans.” The campaign marks the first time the brand has ever departed from showcasing traditional models in their ads. View the gallery for all the looks.

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The full American Eagle Outfitters “Live Your Life” campaign includes:

Aaron Bergantz – General Contractor from San Luis Obispo, CA, shows off the Bootcut jean.

Angel Taylor – Artist/Musician from Los Angeles, CA, shows off the Favorite Boyfriend jean.

Chase Wilson – Surfer from Newport Beach, CA, shows off the Original Straight jean.

Cleo – Student from Washington, D.C., shows off the Jegging.

Dez Duron – Singer/Songwriter from Shreveport, LA, shows off the Slim Straight jean.

Frankie Ball Jr. – Artist from Los Angeles, CA, shows off the Skinny jean.

Genevieve Rokero – Surfer from Kailua, HI, shows off the Slim Boot jean.

Jasmine Snow – Magazine Accessories Editor from Ocean City, NJ, shows off the Artist jean.

Julie Sariñana – Fashion Blogger living in Los Angeles, CA, shows off the Super Skinny jean.

Len Burton – Stylist from Nashville, TN, shows off the Original Boot jean.

Romina Puga – Student from Miami, FL, shows off the Skinny jean.

Sammy Prahalis – Professional Basketball Player from Dix Hills, NY, shows off the Straight jean.

Sandy Ley – Graphic Designer from San Francisco, CA, shows off the Original Boot jean.

Shay Mitchell – Actress from Mississauga, Ontario, CA, shows off the Skinny Kick jean.

Ty Foster – Actor/Musician from Granite Bay, CA, shows off the Relaxed jean.

For more information, go to American Eagle online.


—Kathy Ng Hassan



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Posted Jun 26 2012 in Campaigns » Denim News

Win Doctrine Jeans at

Los Angeles-based Doctrine Jeans has partnered with online retailer to offer four lucky fans a chance to win a pair of Doctrine Jeans.  Starting tomorrow (Friday) and running for one week only, you can enter to win a pair of jeans in just a few mouse clicks!


In order to confirm your entry, you need to:

For Facebook

For Twitter….Retweet the following

  • @_LoveandPride & @DoctrineJeans is hosting a denim give-away contest: Retweet for a chance to win a FREE pair of jeans!




  • Follow Love and Pride on Google Plus: +1 the latest post regarding Doctrine Jeans!

And that’s it.  Oh, and don’t hesitate to show off your new jeans to us when you win!


—Denim Therapy Staff

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Posted Jun 21 2012 in Campaigns » Denim News
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