In celebration of Guess‘ 30th anniversary, the denim-driven global fashion brand has launched a special anniversary campaign, starring former GUESS model, Claudia Schiffer. For their “30 Sexy Years” campaign, Claudia is the perfect fit to deliver “a powerful mood of sensuality and individuality in classic black and white images staying true to GUESS’ roots.” If you’re familiar with all the iconic Guess ads over the years, then you’ll know they reference many classic screen sirens such as Brigitte Bardot, of whom Schiffer has been compared to on many occasions. The campaign was shot by famed photographer Ellen Von Unwerth on location in Sorrento, Italy.
The collection will be available at GUESS stores nationwide and Bloomingdales nationwide at the end of April. Archival images via Vogue UK.
Last fall, Style.com launched their Video Fashion Week, featuring film shorts to showcase brands that don’t normally show at Fashion Week, such as Surface to Air. Now that spring is oh-so-close, we think watching this video now [Editor's note: there are NSFW nipplage scenes] is just enough to make us pine even harder for those warm, lazy days. Featuring S2A‘s Spring-Summer 2012 ready-to-wear collection, you’ll see faded, vintage wash denim, even a patchwork piece, plus lightweight button down shirts in easy-on-the-eye gray scale, neutrals and blues. With “Harmonia” by Cass McComb as the mood music, you might just agree that this is likely the most perfect day ever on video.
Here’s one way to approach monday mornings: start ‘em off with some mojo medicine! Rihanna’s new video for Armani Jeans was released last week, and it’s pretty hot. We appreciate all of the writhing in white sheets and photo collage sorting (adds depth we guess?), but what’s up with how flat her butt looks in these jeans? And rhinestones on the pockets? Really? Anyway, the jeans might not be at the top of our wish-list, but this video is one to watch.
Enjoying our daily roundup of stylish videos from favorite denim brands? Here’s the latest installment from7 For All Mankind‘s video series entitled, “The Death of Natalie Wood” by James Franco. This fourth installment in the series put a smile on our face but also left a question mark at the end: what’s really going on here? Is this Franco’s re-imagined revenge fantasy of what went down the night of actress Natalie Wood’s drowning, or is it symbolic for the end of summer?
The party continues in the third installment of 7 for All Mankind‘s latest fashion campaign video, “Henry Hopper” by James Franco. If the face and the name seem familiar, he is indeed the son of legendary actor Dennis Hopper. That glimmer in his eye and the expressions he makes can only partially distract us from the fact he was styled in a denim shirt (unbuttoned, oh yes) in one scene, and a white denim jacket and neon sunnies à la ’80s style in another. We’re getting a little hot and bothered over here at Denim Therapy, and it isn’t the weather that’s causing it.
Chronicles of Never‘s head designer Gareth Moody is collaborating with Lee Jeans for GLM for Lee, to infuse his “dark aesthetic” into this entirely built from scratch collection. Moody worked closely with Lee Jeans in all aspects of the full collection, from tees to jeans to outerwear. GLM for Lee hits shelves in April, in conjunction with Lee Jeans’ new Queensland store opening. If you didn’t think Lee Jeans were cool before, well, they just upped their cool quotient big time. This is one of the most exciting collaborations to have surfaced recently in the denim industry, and we’re eager to see how this will turn the brand around for a new generation of Lee Jeans devotees. Watch the campaign video for a teaser of what’s to come.
We’re totally grooving to the party beat in 7 For All Mankind‘s second fashion campaign video, “Birthday Party,” which features lots of cool party people celebrating a birthday party, California style. So even if the winter blues are getting to you, watch the video to escape and be transported to a warmer time, a spring and summer of endless partying in skimpy bikinis, denim cutoffs and unbuttoned chambray shirts; flipflops optional, and lampshade hats are provided.
Australian denim brand One Teaspoon is trying to push the boundaries a bit for their latest Winter 2012 campaign entitled, “Resist. Revolt. Rebel.” Technically, Australia is entering winter, so this is the Spring campaign to us. We’re just not sure what to think of their woodland photo shoot. Punctuated by ghostly images and processed with tea stain filters, the edgy, rebellious vibe seems to indicate a new direction for the brand. One Teaspoon is getting quite popular, thanks to online retailers like ASOS, who helped put this Australian brand on the map. First known for their cute denim cutoffs (check out their ultra fringey shorts!), now they want us to believe their jeans are for badass girls. Like their mantra indicates, “Stay Weird.” We think mission accomplished.
Who needs to wait until March 20 when we can enjoy spring vicariously through a series of video fashion campaign produced by some of our favorite denim brands! Kicking off the series, for your viewing pleasure, is the first installment by 7 For All Mankind, entitled, “Lily Donaldson”. This video is somewhat a classic fashion campaign video featuring a pretty lady, except this lady happens to be a sought-after supermodel and face of countless brands including Burberry and Gucci.
Tatted up model Lewis Grant adds a new dimension to the urban cowboy in Takeshy Kurosawa‘s Spring-Summer 2012 campaign entitled, “White Trash & Used Denim.” This playful campaign puts a fun spin on Kurosawa’s Western style shirts, distressed jeans and other vintage washed denim offerings. The entire collection seems to be a bit of a throwback, from tapered jeans-like silhouettes to cuffed denim bermuda shorts.