Here’s one way to approach monday mornings: start ‘em off with some mojo medicine! Rihanna’s new video for Armani Jeans was released last week, and it’s pretty hot. We appreciate all of the writhing in white sheets and photo collage sorting (adds depth we guess?), but what’s up with how flat her butt looks in these jeans? And rhinestones on the pockets? Really? Anyway, the jeans might not be at the top of our wish-list, but this video is one to watch.
Enjoying our daily roundup of stylish videos from favorite denim brands? Here’s the latest installment from7 For All Mankind‘s video series entitled, “The Death of Natalie Wood” by James Franco. This fourth installment in the series put a smile on our face but also left a question mark at the end: what’s really going on here? Is this Franco’s re-imagined revenge fantasy of what went down the night of actress Natalie Wood’s drowning, or is it symbolic for the end of summer?
The party continues in the third installment of 7 for All Mankind‘s latest fashion campaign video, “Henry Hopper” by James Franco. If the face and the name seem familiar, he is indeed the son of legendary actor Dennis Hopper. That glimmer in his eye and the expressions he makes can only partially distract us from the fact he was styled in a denim shirt (unbuttoned, oh yes) in one scene, and a white denim jacket and neon sunnies à la ’80s style in another. We’re getting a little hot and bothered over here at Denim Therapy, and it isn’t the weather that’s causing it.
Chronicles of Never‘s head designer Gareth Moody is collaborating with Lee Jeans for GLM for Lee, to infuse his “dark aesthetic” into this entirely built from scratch collection. Moody worked closely with Lee Jeans in all aspects of the full collection, from tees to jeans to outerwear. GLM for Lee hits shelves in April, in conjunction with Lee Jeans’ new Queensland store opening. If you didn’t think Lee Jeans were cool before, well, they just upped their cool quotient big time. This is one of the most exciting collaborations to have surfaced recently in the denim industry, and we’re eager to see how this will turn the brand around for a new generation of Lee Jeans devotees. Watch the campaign video for a teaser of what’s to come.
We’re totally grooving to the party beat in 7 For All Mankind‘s second fashion campaign video, “Birthday Party,” which features lots of cool party people celebrating a birthday party, California style. So even if the winter blues are getting to you, watch the video to escape and be transported to a warmer time, a spring and summer of endless partying in skimpy bikinis, denim cutoffs and unbuttoned chambray shirts; flipflops optional, and lampshade hats are provided.
Australian denim brand One Teaspoon is trying to push the boundaries a bit for their latest Winter 2012 campaign entitled, “Resist. Revolt. Rebel.” Technically, Australia is entering winter, so this is the Spring campaign to us. We’re just not sure what to think of their woodland photo shoot. Punctuated by ghostly images and processed with tea stain filters, the edgy, rebellious vibe seems to indicate a new direction for the brand. One Teaspoon is getting quite popular, thanks to online retailers like ASOS, who helped put this Australian brand on the map. First known for their cute denim cutoffs (check out their ultra fringey shorts!), now they want us to believe their jeans are for badass girls. Like their mantra indicates, “Stay Weird.” We think mission accomplished.
Who needs to wait until March 20 when we can enjoy spring vicariously through a series of video fashion campaign produced by some of our favorite denim brands! Kicking off the series, for your viewing pleasure, is the first installment by 7 For All Mankind, entitled, “Lily Donaldson”. This video is somewhat a classic fashion campaign video featuring a pretty lady, except this lady happens to be a sought-after supermodel and face of countless brands including Burberry and Gucci.
Tatted up model Lewis Grant adds a new dimension to the urban cowboy in Takeshy Kurosawa‘s Spring-Summer 2012 campaign entitled, “White Trash & Used Denim.” This playful campaign puts a fun spin on Kurosawa’s Western style shirts, distressed jeans and other vintage washed denim offerings. The entire collection seems to be a bit of a throwback, from tapered jeans-like silhouettes to cuffed denim bermuda shorts.
Kate Moss is nearing forty, but still has what it takes to keep us captivated (the sign of a true supermodel!). She’s in the new spring/summer 2012 Mango campaign, with smoky eyes, slick hair, and simple-yet-sublime style. While the only denim shown from the collection are a pair of blue jeans and pale denim shorts, we’re fans of the light, springtime styling. Because, um, pastel sweaters and airy white tees? Totally game. Especially when Ms. Moss is involved.
Check out a close-up shot of Kate Moss in jeans below!
Italian denim label Meltin’Pot is launching an exciting new campaign to accompany their SS12 collection, titled “Tune Into Summer“. Quote the label, “Wherever you are, no matter the weather or what part of the world you live in, the summer mindset is within you. It’s like rediscovering your sun kissed pictures from last summer, and reliving those moments amongst likeminded friends. You’re instantly filled with the fun, joy and laughter of those moments. Your free spirit takes over, and you’re ready to take the world by storm.” We dig it. See the full campaign image set & video below.
Details on the SS12 line: Original workwear designs are updated and revisited in a more than a vintage attitude: these work inspired jeans recapture the original magic of denim and the “good old days”. The Yacht Master collection is about a way of life with the look of a boyish, new, modern dandy, who moves with style and sophistication in an urban backdrop. A trailblazing pirate type who plays between city streets and exotic spots, he’s a trendsetter in versatile clothes: Jeanswear leads to sartorial experimentation.
The Meltin’Pot woman’s collection is an exclusive and ultra-feminine interpretation of the Meltin’Pot man’s denim world, perfected in fit and washes however for women and infused with cutting fashion edginess – giving an alluring appeal to the women’s collection this spring summer.
The website (which launches on the 23rd) has a brand new look and feel for SS12, and is full of “new season energy”.
Stay tuned, we’re announcing an awesome Meltin’ Pot giveaway very soon!