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J Brand’s Answer To The LBD: Little Black Jeans


We all know the little black dress is a timeless staple every woman needs in her closet to throw on at a moment’s notice. Slimming, versatile, and requiring minimal thought, the right LBD can transform your mood and catapult you into the realm of “Damn, I look awesome!” J Brand wants to do the same thing, but with a pair of jeans. Enter, the Little Black Jeans. Right now these jeans are exclusive to Selfridges in the UK, but you can shop J Brand’s black jeans in the mean time.

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—Michelle Christina Larsen

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Posted Jun 10 2013 in Campaigns » Denim News

Gisele Bündchen Turns Around & Bends Over For BLK DNM


Gisele Bündchen‘s latest appearance in the BLK DNM campaign may not be so obvious at first, unless you’re one of those people who know her backside as well as you know her face. And yes, we’re sure there are some of you out there. The campaign features the super model bending over an open car hood, as if she’s going to figure out what’s wrong with it and fix it. But what do we know? Maybe she’s a trained mechanic in addition to looking that good in a pair of jeans.

Gisele Bundchen BLK DNM

—DT Staff

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Posted May 29 2013 in Campaigns » Denim News

Levi’s Jeans Releases Eco-Friendly Denim Line With Zero Waste


Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.

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“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

Source.

See the campaign video below.

 

—DT Staff

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Posted Mar 11 2013 in Campaigns » Denim News

Mint Green Jeans Make A Comeback With Guess SS13


Need a vacation? Take a digital one with GUESS and their spring 2013 ad campaign. They’re bringing mint green jeans back on the scene with a pair of very fresh overdyed cut-off shorts. Shot in Bora Bora, the campaign features Gigi Hadid and Stephan Lambert in P-A-R-A-D-I-S-E. They sprinkled their brand with a bit of bohemian style this time around. We’re digging it.

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Visit Guess online to shop denim.

—Michelle Christina Larsen

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Posted Jan 31 2013 in Campaigns » Denim News

Wrangler’s Latest Denim Invention Will Lotion Up Your Legs


Wrangler is releasing jeans that will take one step out of your morning beauty routine, provided you’re stepping into a pair of them. They’re moisturizing jeans, which, in theory, means smoother gams and happier you. Aptly named Denim Spa, they promise anti-cellulite components and moisturizers from natural elements like apricot kernel oil, rosehip oil, and passion fruit oil. Too good to be true? We’ll have to wait and see.

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“The jeans—which will retail for $135 and be sold on ASOS—come in three different “finishes:” Aloe Vera, Olive Extract, and Smooth Legs (the supposed cellulite-fighter), but there is one caveat: The effects of the ingredients only last up to 15 days (around 67-95 wears), but a reloading spray will also available to buy.” (Stylecaster)

—Michelle Christina Larsen

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Posted Jan 17 2013 in Campaigns » Denim News

Denim Shopping = Charity with Henry & Belle’s The Right Amount of Give


During our visit to the Henry & Belle showroom to see the spring 2013 line, we were introduced to Henry & Belle’s wonderful new charity program, aimed at giving back to communities in need around the world. It’s called The Right Amount of Give, and it’s a program designed to create connections between the customer’s and the recipients of the company’s charitable donations. “We wanted to give our customers the opportunity to have a say in how and where we donate and keep them informed about how they’re helping us change people’s lives”, says Rob Mann, Henry & Belle’s founder.

henry & belle right amount of give

In addition to allowing its customers to have a say in where the company donates, Right Amount of Give offers Henry & Belle’s customers the option to receive updates directly from recipients about how the company’s donations are affecting them, bringing the idea of giving back full circle. Once you purchase your jeans and log onto the site you’ll be greeted with these instructions:

“With every sale of Henry & Belle, a portion is set aside for charitable causes—your purchase code gives you a voice in how we give. Once you’ve chosen a cause, we can send you updates from the recipients. Your voice matters. So, choose with care.”

By participating in a simple 3 step process, the customer has the opportunity to be a part of Henry & Belle’s story and give their style an extra sense of purpose.

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Visit Henry & Belle now to pick your favorite pair of jeans and give to a good cause. We did, and it felt great.

—DT Staff

 

 

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Posted Nov 21 2012 in Campaigns » Denim News

Jeans: The New Entrepreneur’s Wardrobe?


The newest set of young entrepreneurs are changing up the way we dress on the job. From interviews to daily life in the office, swapping ironed slacks for a crisp pair of jeans is becoming more acceptable by professionals around the world. Right now Refinery29 and Levi’s are pairing up to track down and interview some inspiring young minds who are making big strides in their fields. Some of those highlighted include Katie Amour of Matchbook Magazine, Emmett Shine of Gin Lane, and Kevin Systrom of Instagram.

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Check out the full spectrum of jeans-wearing entrepreneurs.

—Michelle Christina Larsen

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Posted Oct 24 2012 in Campaigns » Denim News

Score Some Pink Jeans! It’s Breast Cancer Awareness Month


October is Breast Cancer Awareness Month, and you can partake in the awareness by grabbing a pair of pink jeans from Planet Blue. They’ve launched the Planet Pink campaign, offering a portion of all proceeds from the Planet Pink section to YSC: The Young Survival Coalition. Aside from being a good cause, the product range is super cute, with a variety of dresses, separates and three different hues of pink colored jeans to choose from.

AG Jeans The Stilt in NOG / Textile Elizabeth & James The Mick / AG Jeans The Stilt in Pink

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They’re also offering free shipping on orders over $150, and 30% off with their “sneaky sale” code (which you’ll find when you visit the website).

Learn more about the The Young Survival Coalition and shop Planet Pink now!

—Michelle Christina Larsen

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Posted Oct 03 2012 in Campaigns » Denim News

Karlie Kloss Debuts in #GirlsKickAss Fashion Film For Juicy Couture Jeans


Supermodel Karlie Kloss kicks serious ass on a California beach in Juicy Couture‘s debut fashion film for Fall 2012.  “All elements, including the music, setting, cast and props were carefully selected to help interpret the New California cool Juicy Girl.”  The brand has adopted #GirlsKickAss to promote the film and celebrate the current and unprecedented moment for women and girls. For every tweet to @juicycouture with the #GirlsKickAss hashtag, Juicy Couture will donate $1 to Step Up Women’s Network.

Karlie Kloss Kicks Ass in Juicy Couture's Debut Fashion Film for Fall 2012


 
As part of a multimedia effort, Juicy Couture wants to “create a playful, unapologetic fashion film set against the backdrop of iconic California,” said LeAnn Nealz, president and chief creative officer of Juicy Couture. For more information, go to Juicy Couture online.


—Kathy Ng Hassan

 

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Posted Aug 17 2012 in Campaigns » Denim News

Paper Denim & Cloth Relaunches Via Instagram


Remember Paper Denim & Cloth?  We do, and they’re back as a ready-to-wear line via an innovative Instagram campaign called The InstaShoot.  Instagramers can view behind the scenes images from the Spring-Summer 2013 lookbook, with a sneak preview of a few looks.  Paper Denim first launched in ’99 with a look book of Polaroids shot by the co-founder Alex Gilbert. The brand is being re-introduced in a similar fashion, using the modern version, Instagram.  Also, Chantel Valentene (of Resin Denim fame) is now Creative Director.  We’re looking forward to seeing more from the Paper Denim reboot!

Paper Denim & Cloth: InstaShoot SS2013

Follow Paper Denim & Cloth on Instagram at @paperdenimcloth or go to Paper Denim & Cloth online to stay updated.

 

—Kathy Ng Hassan

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Posted Jul 30 2012 in Campaigns » Denim News
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