Fashion brand Lindex has launched a new denim collection made from sustainable fibers made with low impact energy processes using Jeanologia technology. The collection of jeans is modeled by Martha Hunt in a recently launched campaign. From skirts to slim-fit to flared jeans, Lindex proves that fashion can be eco-conscious as well.
“We are very happy about the results, and this is only the beginning. We seek constant improvement in how our fashion is produced and we are working hard to reduce our environmental impact. In this sustainable denim collection we have selected some of our most popular denim styles for women and kids and worked through the washing processes,” says Lars Doemer, Global Sustainability Manager for Production.
Levi’s has officially released its new women’s denim collection for Fall 2015. While the fashion world has been slowly turning its gaze towards menswear, Levi’s has been quietly channeling powerful feminine energy. The new line has been described by the denim behemoth as “the most significant women’s denim collection launch since 1934” when Levi’s graced us with the first pair of women’s jeans, the 701. Over the past two years designers have been developing the company’s women’s line into a classic collection strong enough to stand along its famous Lot 500 series. The newly fleshed-out Lot 700 is equipped with fits that flatter all body types and styles with staying power that appeal to all tastes. Check out the new additions to Lot 700 below.
Left to right: 710 Super Skinny, 711 Skinny, 712 Slim, 715 Bootcut, 721 High Rise.
The new series is meant to have the go-to pair of jeans for every woman. The new Live In Levi’s global campaign reflects the inclusiveness in their women’s line featuring female artists of all ages, shapes and ethnicities. Stars of the campaign include Alicia Keys, Ryn Weaver, and Ibeyi.
French-Cuban musical duo and twin sisters, Ibeyi.
All images via Levi’s.
—Emily B. McIntosh
Tags: Alicia Keys, bootcut, high-rise, Ibeyi, Levi's, Lot 700, Ryn Weaver, skinny jeans, super skinny, women's Levi's
According to Levi’s, their efforts to save 1 billion liters of water have come to fruition. From Denim Blog:
You may remember that about a year ago, Levi Strauss & Co. CEO Chip Bergh said that he rarely washes his jeans. His remarks sparked a debate about the frequency of washing jeans and the importance of washing less. Today, LS&Co. is continuing that conversation with consumers and the industry by announcing several initiatives.
• 1 Billion Liters Saved – Levi Strauss & Co. has saved one billion liters of water since 2011 through its Water.
• Consumer Engagement Campaign – LS&Co. today launched a digital tool to help educate consumers about the environmental impact of their own washing habits. LS&Co. is also asking fans to take the #WashLessPledge, by promising to wash their jeans less between World Water Day (March 22) and Earth Day (April 22).
• Product Lifecycle Assessment – Released today, this research showcases the differences between washing habits and impact areas across the globe; we also know from this data that some of the greatest water and energy impacts in the life of our products results from how consumers care for their jeans.
I think it’s amazing that they have managed to save 1 billion liters of water! It’s incredible to think just how much water gets used in the washing and making of jeans, so I’m glad they are taking action. I rarely ever wash my jeans myself purely because I’m a denim enthusiast that believes washing them too often ruins the wash and colour, so it’s good to know by doing that it’s actually helping out as well.
The study shows that of the nearly 3,800 liters of water used throughout the lifetime of a pair of jeans, cotton cultivation (68%) and consumer use (23%) continue to have the most significant impact on water consumption. Consumer care is also responsible for the most significant energy use and climate impact, representing 37 percent of the 33.4 kilograms of carbon dioxide emitted during the lifecycle of a jean. The new LCA expands on previous research to better understand the impact of cotton cultivation and includes data from the world’s primary cotton producing countries, including the United States, China, Brazil, India, Pakistan and Australia. It also analyzes consumer care data from new markets, including China, France and the United Kingdom, to understand the costs and benefits of differences in washing habits.
To reduce the impact of cotton consumption, LS&Co. is working with the Better Cotton Initiative® (BCI) to train farmers to grow cotton using less water. Based on the latest BCI harvest data available, in 2013, cotton farmers in China reduced their water use by 23 percent compared with farmers who were not using BCI techniques. LS&Co. plans to continue working with its global suppliers with the goal of sourcing approximately 75 percent Better Cotton by 2020, up from 6 percent today.
The new LCA also reveals that Americans use more water and energy to wash their jeans than consumers in China, France and the U.K. It shows that consumers in China wear their jeans, on average, four times before tossing them into the wash — and if American consumers did this, they could reduce the water and climate change impact from washing their jeans by 50 percent.
“It’s time to rethink autopilot behaviors like washing your jeans after every wear because in many cases it’s simply not necessary,” said Chip Bergh, CEO and president of LS&Co. “Our LCA findings have pushed us as a company to rethink how we make our jeans, and we’re proud that our water stewardship actions to date have saved 1 billion liters of water. By engaging and educating consumers, we can fundamentally change the environmental impact of apparel and, ideally, how consumers think about the clothes they wear every day.”
Tags: #WashLessPledge, 1 Billion Liters Saved, Chip Bergh, Levi Strauss & Co., Levi's Jeans, saving water campaign
Alexander Wang‘s new denim ads give new meaning to the term “racy”. They feature model Anna Ewers, shot by Steven Klein, in nothing but jeans. But even then, the jeans aren’t doing much to cover her. As seen in the shots below, her jeans are scrunched around her ankles, and she appears asleep or otherwise indisposed. Suggestive? Offensive? Artistic? A second shot features a p.o.v. from the model’s perspective, with one hand between her legs.
We’re not sure how these ads are going to sell jeans when the jeans are the last things you notice. “Sex sells”, or just plain raunchy? You decide.
Tags: Alexander Wang, alexander wang denim, controversial ad, controversial fashion, denim ad, denim campaign, sex sells, sexual campaign, sexy campaign
As the official fashion partner of the Budweiser Made in America festival, this Labor Day weekend American Eagle Outfitters will launch their latest Fall 2014 collection in conjunction with one of music’s most sought-after experiences. As part of the partnership, the brand will launch an exclusive festival tee for both men and women to complement fall’s new denim styles, including the debut of Denim X, the Sky High Jegging rises and the classic Festival Shortie.
The exclusive festival tees read “Give Me Liberty or Give Me Beer” and “Made in the USA,” for men and women respectively, and will be sold at the concert and in a limited run online. All proceeds will be donated to the United Way, a charitable organization that helps individuals and families achieve their greatest human potential through education, income stability and health initiatives.
Tees will be sold for $15 at the festival and $24.50 online at American Eagle Outfitters. See them up-close, below.
Tags: American Eagle Outfitters, Budweiser Made in America festival, cut off shorts, graphics tees, labor day weekend, limited edition, made in america, printed tees, summer style
From DL1961: DL1961 Premium Denim unveils its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dark, clean lines to sleek, buttoned-up styling, the campaign is a major departure from anything the brand has done before.
“This season we wanted to create a collection that represents the technological nature and sleekness of our denim,” said Sarah Ahmed, DL1961’s Creative Director. “We continue our mission to create ‘the perfect fitting jeans’ and are excited to unveil our Fall/Winter fit collection, which captures the premium, effortless yet signature style that DL1961 has become known for.”
See more at DL1961 (and while you’re over there, here’s a hint: their spring/summer collection is currently on sale).
Tags: buy denim online, dark wash denim, denim campaign, denim jackets, Denim On Denim, denim style, DL1961, fall denim trends, head to toe denim, skinny jeans
Leave it to Japan’s denim masters to come up with a massively inventive, super cool new way to get your jeans distressed. Throw ’em in the lion’s den! Sound extreme? Kamine Zoo in Japan let the wildlife do their thing with jeans this summer. Whatever was left of the denim was sewn together into new pairs (because let’s face it, these wild cats are not just strategically distressing the knees). This was all part of a fundraising effort to raise money for the World Wildlife Foundation and the zoo itself. Cool, huh?
See the finished jeans below:
Of course, you’re welcome to go toss your jeans in with the animals at the local zoo. Just don’t expect anyone else to go fetch them for you.
See the full story here and more photos of the distressing process here.
Tags: distressed denim, Distressed Jeans, Japanese denim, jeans distressed by animals, limited edition jeans, World Wildlife Foundation
While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.” This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.
Read more about the I Want To Be Project.
—Michelle Christina Larsen
Tags: eco-friendly jeans, eco-friendly water bottles, how to recycle, i want to be, jeans made from plastic, recycled jeans, recycled plastic