Alexander Wang‘s new denim ads give new meaning to the term “racy”. They feature model Anna Ewers, shot by Steven Klein, in nothing but jeans. But even then, the jeans aren’t doing much to cover her. As seen in the shots below, her jeans are scrunched around her ankles, and she appears asleep or otherwise indisposed. Suggestive? Offensive? Artistic? A second shot features a p.o.v. from the model’s perspective, with one hand between her legs.
We’re not sure how these ads are going to sell jeans when the jeans are the last things you notice. ”Sex sells”, or just plain raunchy? You decide.
Tags: Alexander Wang, alexander wang denim, controversial ad, controversial fashion, denim ad, denim campaign, sex sells, sexual campaign, sexy campaign
Gisele Bundchen is featured in the newest campaign of Brazilian brand Colcci, showcasing the new “power” skinny jeans line. And appropriately enough! If there’s one thing we can say about the sex appeal in these images, it’s definitely powerful. Gisele wears a variety of washes and colors in an uber-tight skinny cropped style. The full set of images, which you can see at Fashion Gone Rogue, is making us long for summer in a big way.
Image via Fashion Gone Rogue.
Tags: brazilian denim, Brazilian jeans, celebrity denim, Colcci, cropped jeans, Gisele Bundchen, skinny jeans
As the official fashion partner of the Budweiser Made in America festival, this Labor Day weekend American Eagle Outfitters will launch their latest Fall 2014 collection in conjunction with one of music’s most sought-after experiences. As part of the partnership, the brand will launch an exclusive festival tee for both men and women to complement fall’s new denim styles, including the debut of Denim X, the Sky High Jegging rises and the classic Festival Shortie.
The exclusive festival tees read “Give Me Liberty or Give Me Beer” and “Made in the USA,” for men and women respectively, and will be sold at the concert and in a limited run online. All proceeds will be donated to the United Way, a charitable organization that helps individuals and families achieve their greatest human potential through education, income stability and health initiatives.
Tees will be sold for $15 at the festival and $24.50 online at American Eagle Outfitters. See them up-close, below.
Tags: American Eagle Outfitters, Budweiser Made in America festival, cut off shorts, graphics tees, labor day weekend, limited edition, made in america, printed tees, summer style
From DL1961: DL1961 Premium Denim unveils its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dark, clean lines to sleek, buttoned-up styling, the campaign is a major departure from anything the brand has done before.
“This season we wanted to create a collection that represents the technological nature and sleekness of our denim,” said Sarah Ahmed, DL1961’s Creative Director. “We continue our mission to create ‘the perfect fitting jeans’ and are excited to unveil our Fall/Winter fit collection, which captures the premium, effortless yet signature style that DL1961 has become known for.”
See more at DL1961 (and while you’re over there, here’s a hint: their spring/summer collection is currently on sale).
Tags: buy denim online, dark wash denim, denim campaign, denim jackets, Denim On Denim, denim style, DL1961, fall denim trends, head to toe denim, skinny jeans
Leave it to Japan’s denim masters to come up with a massively inventive, super cool new way to get your jeans distressed. Throw ‘em in the lion’s den! Sound extreme? Kamine Zoo in Japan let the wildlife do their thing with jeans this summer. Whatever was left of the denim was sewn together into new pairs (because let’s face it, these wild cats are not just strategically distressing the knees). This was all part of a fundraising effort to raise money for the World Wildlife Foundation and the zoo itself. Cool, huh?
See the finished jeans below:
Of course, you’re welcome to go toss your jeans in with the animals at the local zoo. Just don’t expect anyone else to go fetch them for you.
See the full story here and more photos of the distressing process here.
Tags: distressed denim, Distressed Jeans, Japanese denim, jeans distressed by animals, limited edition jeans, World Wildlife Foundation
While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.” This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.
Read more about the I Want To Be Project.
—Michelle Christina Larsen
Tags: eco-friendly jeans, eco-friendly water bottles, how to recycle, i want to be, jeans made from plastic, recycled jeans, recycled plastic
Supermodel Karlie Kloss laced up a pair of roller skates to star in the Frame Denim Spring 2014 ad campaign, complete with 70s inspired bell bottoms and romantic wavy hair. This ad comes as a follow up to her collaboration with the brand in 2013. Says Fashion Gone Rogue, “The American model is the epitome of seventies chic in a pair of flared denim pants with a white asymmetrically cut bodysuit. Karlie trades in her signature short crop for a longer ‘do in the black and white image.” Yep, we’re in love.
Image via Fashion Gone Rogue.
Tags: 1970s style, 70's style, Ad campaign, bell bottoms, Frame Denim, karlie kloss, retro style roller skates, seventies chic, wide leg jeans, wide leg pants
You know the scenario… it’s mid-spring, you’re psyched for your first day in weather-appropriate spring attire, and you knock your latte over right in the lap of your new white jeans. Sound familiar? We know, we’re cringing too. That scenario is enough to make you swear off wearing white forever! But Joe’s Jeans has a solution: a stain-proof white denim collection dubbed Spotless. The collection tagline urges customers to “play dirty” but “stay spotless”. Elle did a good job getting us psyched, but we’re waiting for the video of models wearing the white skinnies, cut-off shorts and cropped pants, dousing themselves in coffee, soda, and wine.
Shop the entire collection here.
—Michelle Christina Larsen
Tags: how to wear white, Joe's Jeans, skinny jeans, spotless collection, spotless denim, spotless jeans, spring denim trends, white denim, white jeans
Jeans are known for their versatility, tough exterior, and likelihood of becoming your go-to answer to every outfit dilemma. But did you know they can also be worn to bust some serious moves on the dance floor? Check this out this epic video by i-D and Diesel, promoting their new jog jean in every genre of dance you can name off the top of your head, and let us know if you feel the sudden urge to wear jeans to your next weekend dance-off.
Tags: ballet in jeans, break dance in jeans, dance in denim, dance in jeans, dance video, Diesel Jogg Jeans, harlem shake, i-d magazine