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i-D x Diesel: Dancing in Jeans, A-Z


Jeans are known for their versatility, tough exterior, and likelihood of becoming your go-to answer to every outfit dilemma. But did you know they can also be worn to bust some serious moves on the dance floor? Check this out this epic video by i-D and Diesel, promoting their  new jog jean in every genre of dance you can name off the top of your head, and let us know if you feel the sudden urge to wear jeans to your next weekend dance-off.

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—DT Staff

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Posted Apr 11 2014 in Campaigns » Denim News

It’s Just A Perfect Day In Joe’s Jeans Newest Campaign


Joe’s Jeans released their spring campaign in a new video titled “Just A Perfect Day”. The protagonists are liberated New Yorkers who live against the grain of society’s standards, which in some cases means becoming a runaway bride (with jeans hidden below a wedding dress), and doing the morning “walk of shame”, without any shame at all. Joe’s wants to encourage their customers to let go of the standards for how we should be living, and start living up to our own personal standards. What does that mean? Well, we suspect it might cause a few cab riders to veer off course and do what they really want to do with their day.

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Watch the video here.

—DT Staff

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Posted Feb 20 2014 in Campaigns » Denim News

Take A Dreamy Oceanside Stroll With DL1961 Premium Denim


DL1961 Premium Denim recently released its Spring/Summer 2014 marketing campaign, meaning anyone who wasn’t already staring out their NYC office window at the falling snow, dreaming of summer, will now proceed to do exactly that. The new campaign features a serene and ethereal beach photo session, exploring a range of expressive poses. Shot by Boo George, the release pays homage to the lazy New York summer. Some shots remind us of romantic summer films, and honestly, we can’t stop playing this one over and over in our heads.

DL1961’s latest offerings are designed using technologically-advanced, lightweight denim fabrics with immaculate cut and sew detailing, so in addition to longing for beach weather, we’re craving a pair of these jeans too. See the full campaign below.

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“As a brand that calls New York home, we love to capture the lifestyle and essence of those who wear DL1961 in their everyday lives – including summertime when denim is more uncommon,” states Sarah Ahmed, DL1961’s Creative Director. “For Spring/Summer the collection embodies the effortless spirit and simplicity of summer through our innovative technologies that keep you cool and comfortable.”

How hard are you loving this? Tweet us at @denimtherapy and we’ll exchange longing sighs.

—Michelle Christina Larsen

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Posted Feb 18 2014 in Campaigns » Denim News

Help Fund The BLUER Denim Project


Jeff Shafer, designer of Agave Denim, introduces his newest endeavor: BLUER DENIM. It’s a transparently sourced, American-made premium denim brand with free at-home try-on and “impossible” price point. “BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.”

These jeans feature Georgia-grown cotton, Cone White Oak denim milled in North Carolina, YKK buttons, rivets and zippers forged in Kentucky, and a full production executed in LA using an eco-friendly ozone laundry process. Both men’s and women’s styles will be available exclusively online. The retail price? Less than $100.

THE BLUER DENIM PROJECT

You can learn more about the project and contribute to the fundraiser here.

—Michelle Christina Larsen

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Posted Jun 18 2013 in Campaigns » Denim News

J Brand’s Answer To The LBD: Little Black Jeans


We all know the little black dress is a timeless staple every woman needs in her closet to throw on at a moment’s notice. Slimming, versatile, and requiring minimal thought, the right LBD can transform your mood and catapult you into the realm of “Damn, I look awesome!” J Brand wants to do the same thing, but with a pair of jeans. Enter, the Little Black Jeans. Right now these jeans are exclusive to Selfridges in the UK, but you can shop J Brand’s black jeans in the mean time.

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—Michelle Christina Larsen

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Posted Jun 10 2013 in Campaigns » Denim News

Gisele Bündchen Turns Around & Bends Over For BLK DNM


Gisele Bündchen‘s latest appearance in the BLK DNM campaign may not be so obvious at first, unless you’re one of those people who know her backside as well as you know her face. And yes, we’re sure there are some of you out there. The campaign features the super model bending over an open car hood, as if she’s going to figure out what’s wrong with it and fix it. But what do we know? Maybe she’s a trained mechanic in addition to looking that good in a pair of jeans.

Gisele Bundchen BLK DNM

—DT Staff

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Posted May 29 2013 in Campaigns » Denim News

Levi’s Jeans Releases Eco-Friendly Denim Line With Zero Waste


Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Less product will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.

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“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”

Source.

See the campaign video below.

 

—DT Staff

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Posted Mar 11 2013 in Campaigns » Denim News

Mint Green Jeans Make A Comeback With Guess SS13


Need a vacation? Take a digital one with GUESS and their spring 2013 ad campaign. They’re bringing mint green jeans back on the scene with a pair of very fresh overdyed cut-off shorts. Shot in Bora Bora, the campaign features Gigi Hadid and Stephan Lambert in P-A-R-A-D-I-S-E. They sprinkled their brand with a bit of bohemian style this time around. We’re digging it.

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Visit Guess online to shop denim.

—Michelle Christina Larsen

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Posted Jan 31 2013 in Campaigns » Denim News

Wrangler’s Latest Denim Invention Will Lotion Up Your Legs


Wrangler is releasing jeans that will take one step out of your morning beauty routine, provided you’re stepping into a pair of them. They’re moisturizing jeans, which, in theory, means smoother gams and happier you. Aptly named Denim Spa, they promise anti-cellulite components and moisturizers from natural elements like apricot kernel oil, rosehip oil, and passion fruit oil. Too good to be true? We’ll have to wait and see.

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“The jeans—which will retail for $135 and be sold on ASOS—come in three different “finishes:” Aloe Vera, Olive Extract, and Smooth Legs (the supposed cellulite-fighter), but there is one caveat: The effects of the ingredients only last up to 15 days (around 67-95 wears), but a reloading spray will also available to buy.” (Stylecaster)

—Michelle Christina Larsen

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Posted Jan 17 2013 in Campaigns » Denim News

Denim Shopping = Charity with Henry & Belle’s The Right Amount of Give


During our visit to the Henry & Belle showroom to see the spring 2013 line, we were introduced to Henry & Belle’s wonderful new charity program, aimed at giving back to communities in need around the world. It’s called The Right Amount of Give, and it’s a program designed to create connections between the customer’s and the recipients of the company’s charitable donations. “We wanted to give our customers the opportunity to have a say in how and where we donate and keep them informed about how they’re helping us change people’s lives”, says Rob Mann, Henry & Belle’s founder.

henry & belle right amount of give

In addition to allowing its customers to have a say in where the company donates, Right Amount of Give offers Henry & Belle’s customers the option to receive updates directly from recipients about how the company’s donations are affecting them, bringing the idea of giving back full circle. Once you purchase your jeans and log onto the site you’ll be greeted with these instructions:

“With every sale of Henry & Belle, a portion is set aside for charitable causes—your purchase code gives you a voice in how we give. Once you’ve chosen a cause, we can send you updates from the recipients. Your voice matters. So, choose with care.”

By participating in a simple 3 step process, the customer has the opportunity to be a part of Henry & Belle’s story and give their style an extra sense of purpose.

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Visit Henry & Belle now to pick your favorite pair of jeans and give to a good cause. We did, and it felt great.

—DT Staff

 

 

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Posted Nov 21 2012 in Campaigns » Denim News
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