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American Eagle Outfitters x Budweiser Made In America Tees


As the official fashion partner of the Budweiser Made in America festival, this Labor Day weekend American Eagle Outfitters will launch their latest Fall 2014 collection in conjunction with one of music’s most sought-after experiences. As part of the partnership, the brand will launch an exclusive festival tee for both men and women to complement fall’s new denim styles, including the debut of Denim X, the Sky High Jegging rises and the classic Festival Shortie.

The exclusive festival tees read “Give Me Liberty or Give Me Beer” and “Made in the USA,” for men and women respectively, and will be sold at the concert and in a limited run online. All proceeds will be donated to the United Way, a charitable organization that helps individuals and families achieve their greatest human potential through education, income stability and health initiatives.

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Tees will be sold for $15 at the festival and $24.50 online at American Eagle Outfitters. See them up-close, below.

0164_3043_410_f AEO MadeInUsa Tee $15

-–DT Staff

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Posted Aug 29 2014 in Campaigns » Denim News

DL1961 Fall Campaign = Dark Wash Denim Heaven


From DL1961: DL1961 Premium Denim unveils its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dark, clean lines to sleek, buttoned-up styling, the campaign is a major departure from anything the brand has done before.

“This season we wanted to create a collection that represents the technological nature and sleekness of our denim,” said Sarah Ahmed, DL1961’s Creative Director. “We continue our mission to create ‘the perfect fitting jeans’ and are excited to unveil our Fall/Winter fit collection, which captures the premium, effortless yet signature style that DL1961 has become known for.”

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See more at DL1961 (and while you’re over there, here’s a hint: their spring/summer collection is currently on sale).

—DT Staff

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Posted Aug 27 2014 in Campaigns » Denim News

What’s Cooler Than Jeans Distressed By Lions? Um, Nothing.


Leave it to Japan’s denim masters to come up with a massively inventive, super cool new way to get your jeans distressed. Throw ‘em in the lion’s den! Sound extreme? Kamine Zoo in Japan let the wildlife do their thing with jeans this summer. Whatever was left of the denim was sewn together into new pairs (because let’s face it, these wild cats are not just strategically distressing the knees). This was all part of a fundraising effort to raise money for the World Wildlife Foundation and the zoo itself. Cool, huh?

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See the finished jeans below:

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Of course, you’re welcome to go toss your jeans in with the animals at the local zoo. Just don’t expect anyone else to go fetch them for you.

See the full story here and more photos of the distressing process here.

—DT Staff

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Posted Aug 25 2014 in Campaigns » Denim News

Recycling Water Bottles Into Jeans


While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.”  This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.

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Read more about the I Want To Be Project.

—Michelle Christina Larsen

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Posted May 22 2014 in Campaigns » Denim News

Karlie Kloss Stars In This Frame Denim Spring Ad


Supermodel Karlie Kloss laced up a pair of roller skates to star in the Frame Denim Spring 2014 ad campaign, complete with 70s inspired bell bottoms and romantic wavy hair. This ad comes as a follow up to her collaboration with the brand in 2013. Says Fashion Gone Rogue, “The American model is the epitome of seventies chic in a pair of flared denim pants with a white asymmetrically cut bodysuit. Karlie trades in her signature short crop for a longer ‘do in the black and white image.” Yep, we’re in love.

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Image via Fashion Gone Rogue.

—DT Staff

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Posted May 13 2014 in Campaigns » Denim News

White Jeans You Can Wear Without Worry


You know the scenario… it’s mid-spring, you’re psyched for your first day in weather-appropriate spring attire, and you knock your latte over right in the lap of your new white jeans. Sound familiar? We know, we’re cringing too. That scenario is enough to make you swear off wearing white forever! But Joe’s Jeans has a solution: a stain-proof white denim collection dubbed Spotless. The collection tagline urges customers to “play dirty” but “stay spotless”. Elle did a good job getting us psyched, but we’re waiting for the video of models wearing the white skinnies, cut-off shorts and cropped pants, dousing themselves in coffee, soda, and wine.

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…Still waiting!

Shop the entire collection here.

—Michelle Christina Larsen

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Posted Apr 25 2014 in Campaigns » Denim News

i-D x Diesel: Dancing in Jeans, A-Z


Jeans are known for their versatility, tough exterior, and likelihood of becoming your go-to answer to every outfit dilemma. But did you know they can also be worn to bust some serious moves on the dance floor? Check this out this epic video by i-D and Diesel, promoting their  new jog jean in every genre of dance you can name off the top of your head, and let us know if you feel the sudden urge to wear jeans to your next weekend dance-off.

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—DT Staff

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Posted Apr 11 2014 in Campaigns » Denim News

It’s Just A Perfect Day In Joe’s Jeans Newest Campaign


Joe’s Jeans released their spring campaign in a new video titled “Just A Perfect Day”. The protagonists are liberated New Yorkers who live against the grain of society’s standards, which in some cases means becoming a runaway bride (with jeans hidden below a wedding dress), and doing the morning “walk of shame”, without any shame at all. Joe’s wants to encourage their customers to let go of the standards for how we should be living, and start living up to our own personal standards. What does that mean? Well, we suspect it might cause a few cab riders to veer off course and do what they really want to do with their day.

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Watch the video here.

—DT Staff

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Posted Feb 20 2014 in Campaigns » Denim News

Take A Dreamy Oceanside Stroll With DL1961 Premium Denim


DL1961 Premium Denim recently released its Spring/Summer 2014 marketing campaign, meaning anyone who wasn’t already staring out their NYC office window at the falling snow, dreaming of summer, will now proceed to do exactly that. The new campaign features a serene and ethereal beach photo session, exploring a range of expressive poses. Shot by Boo George, the release pays homage to the lazy New York summer. Some shots remind us of romantic summer films, and honestly, we can’t stop playing this one over and over in our heads.

DL1961’s latest offerings are designed using technologically-advanced, lightweight denim fabrics with immaculate cut and sew detailing, so in addition to longing for beach weather, we’re craving a pair of these jeans too. See the full campaign below.

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“As a brand that calls New York home, we love to capture the lifestyle and essence of those who wear DL1961 in their everyday lives – including summertime when denim is more uncommon,” states Sarah Ahmed, DL1961’s Creative Director. “For Spring/Summer the collection embodies the effortless spirit and simplicity of summer through our innovative technologies that keep you cool and comfortable.”

How hard are you loving this? Tweet us at @denimtherapy and we’ll exchange longing sighs.

—Michelle Christina Larsen

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Posted Feb 18 2014 in Campaigns » Denim News

Help Fund The BLUER Denim Project


Jeff Shafer, designer of Agave Denim, introduces his newest endeavor: BLUER DENIM. It’s a transparently sourced, American-made premium denim brand with free at-home try-on and “impossible” price point. “BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.”

These jeans feature Georgia-grown cotton, Cone White Oak denim milled in North Carolina, YKK buttons, rivets and zippers forged in Kentucky, and a full production executed in LA using an eco-friendly ozone laundry process. Both men’s and women’s styles will be available exclusively online. The retail price? Less than $100.

THE BLUER DENIM PROJECT

You can learn more about the project and contribute to the fundraiser here.

—Michelle Christina Larsen

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Posted Jun 18 2013 in Campaigns » Denim News
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