What could possibly make Rihanna any sexier, you ask? Cut-off denim shorts is the answer, and if you’ve got any argument, get ready to lose. We come armed not with words, but with a steamy photo shoot. Below are the images for the new VitaCoco Coconut Water campaign, shot by Terry Richardson. If VitaCoco’s gonna make us look like this, let’s start guzzling!
—Michelle Christina Larsen
Tags: cut off shorts, denim shorts, rihanna, rihanna campaign, sexy shorts, terry richardson, vitacoco vitamin water
The Hudson Jeans x Turbotech™ video campaign has launched as we mentioned last week. Check out this video in the series featuring our good friend, The Denim Guy.
—DT Staff
Tags: Hudson Jeans, The Denim Guy, turbotech, video series
Think you have what it takes to be the next M2F Pin-Up Girl? Snap a photo of yourself wearing M2F denim and post it on facebook or twitter (be sure to tag them: facebook/twitter). Each month they’ll pick one of their favorite photos to be their profile picture for two weeks!
Shop M2F and get snappin’! Some of our favorite M2F picks of the moment are below.
1. M2F Colored Skinny Jeans in Orange
2. M2F Colored Skinny Jeans in Purple
3. M2F Colored Skinny Jeans in Yellow
—Michelle Christina Larsen
Tags: colored denim, m2f denim, purple denim, skinny jeans, Spring Summer, yellow denim
Madewell is taking off once again on one of their Denim Roadtrip adventures, with an RV full of must-have jeans and summer style staples. Keeping with the vintage-inspired, bohemian theme of the endeavor, patrons will get to shop the jean selection and then get a festival-ready braid done by a pro hair stylist at the “braiding bar”. Denim styling tips will also be on the menu, so bring your Q’s! They take off in 2 days and their schedule is packed across the US, so find your city below!
For more details, check out Madewell on facebook.
Tour dates below:
April 12th: New York, NY May 1st: Madison, WI
April 14th-15th: Boston, MA May 3rd: Lawrence, KS
April 17th: Washington, D.C. May 9th: Boulder, CO
April 19th: Charlottesville, VA May 12th: San Diego, CA
April 21st: Palm Springs, CA May 13th: Santa Monica, CA
April 26th: Columbus, OH May 16th: San Francisco, CA
April 28th: Chicago, IL May 19th: Seattle, WA
—DT Staff
Tags: denim discount, denim road trip, denim shopping, denim style, Madewell
In celebration of Guess‘ 30th anniversary, the denim-driven global fashion brand has launched a special anniversary campaign, starring former GUESS model, Claudia Schiffer. For their “30 Sexy Years” campaign, Claudia is the perfect fit to deliver “a powerful mood of sensuality and individuality in classic black and white images staying true to GUESS’ roots.” If you’re familiar with all the iconic Guess ads over the years, then you’ll know they reference many classic screen sirens such as Brigitte Bardot, of whom Schiffer has been compared to on many occasions. The campaign was shot by famed photographer Ellen Von Unwerth on location in Sorrento, Italy.
Tags: 30 Sexy Years, ad campaigns, Claudia Schiffer, Guess Inc., Guess jeans, models, poster girls
Last fall, Style.com launched their Video Fashion Week, featuring film shorts to showcase brands that don’t normally show at Fashion Week, such as Surface to Air. Now that spring is oh-so-close, we think watching this video now [Editor's note: there are NSFW nipplage scenes] is just enough to make us pine even harder for those warm, lazy days. Featuring S2A‘s Spring-Summer 2012 ready-to-wear collection, you’ll see faded, vintage wash denim, even a patchwork piece, plus lightweight button down shirts in easy-on-the-eye gray scale, neutrals and blues. With “Harmonia” by Cass McComb as the mood music, you might just agree that this is likely the most perfect day ever on video.
Check out what’s new, including their new collab with musician Kim Gordon at Surface to Air online.
—Kathy Ng Hassan
Tags: denim shirt, fashion video, jeans for men, jeans for women, patchwork denim, surface to air, Surface to Air Spring-Summer 2012
Here’s one way to approach monday mornings: start ‘em off with some mojo medicine! Rihanna’s new video for Armani Jeans was released last week, and it’s pretty hot. We appreciate all of the writhing in white sheets and photo collage sorting (adds depth we guess?), but what’s up with how flat her butt looks in these jeans? And rhinestones on the pockets? Really? Anyway, the jeans might not be at the top of our wish-list, but this video is one to watch.
See the video below:
What do you think? Let us know on facebook.
—DT Staff
Tags: Armani, Armani Jeans, celebrity denim, rihanna, sexy jeans, sexy video, Video
Enjoying our daily roundup of stylish videos from favorite denim brands? Here’s the latest installment from 7 For All Mankind‘s video series entitled, “The Death of Natalie Wood” by James Franco. This fourth installment in the series put a smile on our face but also left a question mark at the end: what’s really going on here? Is this Franco’s re-imagined revenge fantasy of what went down the night of actress Natalie Wood’s drowning, or is it symbolic for the end of summer?
Did you miss yesterday’s video? Watch Episode 3, entitled Henry Hopper. Stay tuned for more videos next week!
— Kathy Ng Hassan
Tags: 7 for All Mankind, fashion videos, hipsters, Music Videos
The party continues in the third installment of 7 for All Mankind‘s latest fashion campaign video, “Henry Hopper” by James Franco. If the face and the name seem familiar, he is indeed the son of legendary actor Dennis Hopper. That glimmer in his eye and the expressions he makes can only partially distract us from the fact he was styled in a denim shirt (unbuttoned, oh yes) in one scene, and a white denim jacket and neon sunnies à la ’80s style in another. We’re getting a little hot and bothered over here at Denim Therapy, and it isn’t the weather that’s causing it.
Need more festivity watching? Watch Episode 2, entitled “Birthday Party”. Stay tuned for more denim fashion campaign videos!
—Kathy Ng Hassan
Tags: 7 for All Mankind, Henry Hopper, James Franco, what to wear this spring, what to wear this summer
Chronicles of Never‘s head designer Gareth Moody is collaborating with Lee Jeans for GLM for Lee, to infuse his “dark aesthetic” into this entirely built from scratch collection. Moody worked closely with Lee Jeans in all aspects of the full collection, from tees to jeans to outerwear. GLM for Lee hits shelves in April, in conjunction with Lee Jeans’ new Queensland store opening. If you didn’t think Lee Jeans were cool before, well, they just upped their cool quotient big time. This is one of the most exciting collaborations to have surfaced recently in the denim industry, and we’re eager to see how this will turn the brand around for a new generation of Lee Jeans devotees. Watch the campaign video for a teaser of what’s to come.
GLM FØR LEE from GLMforLEE on Vimeo.
GLM for Lee will be available at My Catwalk online, but you can preview the collection at GLM for Lee online.
—Kathy Ng Hassan
Tags: Australian brand, Australian denim, Chronicles of Never, Gareth Lachlan Moody, GLM for Lee, GLM x Lee, lee jeans, men's jeans
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