Denim Therapy
DENIM BUYS

DT Loves: Nasty Gal Destroyed Denim Cut-Off Shorts

DENIM FASHION

Beyoncé Wearing H&M Skinny Jeans

DENIM THERAPY

Men's Denim Guide: 4 Essentials

« Previous Page   Next Page »

Levi’s Women’s Denim Collection Fall 2015


Levi’s has officially released its new women’s denim collection for Fall 2015.  While the fashion world has been slowly turning its gaze towards menswear, Levi’s has been quietly channeling powerful feminine energy. The new line has been described by the denim behemoth as “the most significant women’s denim collection launch since 1934” when Levi’s graced us with the first pair of women’s jeans, the 701. Over the past two years designers have been developing the company’s women’s line into a classic collection strong enough to stand along its famous Lot 500 series. The newly fleshed-out Lot 700 is equipped with fits that flatter all body types and styles with staying power that appeal to all tastes. Check out the new additions to Lot 700 below.

Levi's Lot 700

Left to right: 710 Super Skinny, 711 Skinny, 712 Slim, 715 Bootcut, 721 High Rise.

The new series is meant to have the go-to pair of jeans for every woman. The new Live In Levi’s global campaign reflects the inclusiveness in their women’s line featuring female artists of all ages, shapes and ethnicities. Stars of the campaign include Alicia Keys, Ryn Weaver, and Ibeyi.

 

Ibeyi for Levi's

French-Cuban musical duo and twin sisters, Ibeyi.

All images via Levi’s.

—Emily B. McIntosh

 

 

Tags: , , , , , , , , ,

Posted Jul 16 2015 in Campaigns » Denim News

Levi’s Has Saved 1 Billion Liters Of Water


According to Levi’s, their efforts to save 1 billion liters of water have come to fruition. From Denim Blog:

You may remember that about a year ago, Levi Strauss & Co. CEO Chip Bergh said that he rarely washes his jeans. His remarks sparked a debate about the frequency of washing jeans and the importance of washing less. Today, LS&Co. is continuing that conversation with consumers and the industry by announcing several initiatives.

Levis-Strauss-LCA-Infographic-Its-Time-to-Come-Clean

• 1 Billion Liters Saved – Levi Strauss & Co. has saved one billion liters of water since 2011 through its Water.

• Consumer Engagement Campaign – LS&Co. today launched a digital tool to help educate consumers about the environmental impact of their own washing habits. LS&Co. is also asking fans to take the #WashLessPledge, by promising to wash their jeans less between World Water Day (March 22) and Earth Day (April 22).

• Product Lifecycle Assessment – Released today, this research showcases the differences between washing habits and impact areas across the globe; we also know from this data that some of the greatest water and energy impacts in the life of our products results from how consumers care for their jeans.

I think it’s amazing that they have managed to save 1 billion liters of water! It’s incredible to think just how much water gets used in the washing and making of jeans, so I’m glad they are taking action. I rarely ever wash my jeans myself purely because I’m a denim enthusiast that believes washing them too often ruins the wash and colour, so it’s good to know by doing that it’s actually helping out as well.

The study shows that of the nearly 3,800 liters of water used throughout the lifetime of a pair of jeans, cotton cultivation (68%) and consumer use (23%) continue to have the most significant impact on water consumption. Consumer care is also responsible for the most significant energy use and climate impact, representing 37 percent of the 33.4 kilograms of carbon dioxide emitted during the lifecycle of a jean. The new LCA expands on previous research to better understand the impact of cotton cultivation and includes data from the world’s primary cotton producing countries, including the United States, China, Brazil, India, Pakistan and Australia. It also analyzes consumer care data from new markets, including China, France and the United Kingdom, to understand the costs and benefits of differences in washing habits.

To reduce the impact of cotton consumption, LS&Co. is working with the Better Cotton Initiative® (BCI) to train farmers to grow cotton using less water. Based on the latest BCI harvest data available, in 2013, cotton farmers in China reduced their water use by 23 percent compared with farmers who were not using BCI techniques. LS&Co. plans to continue working with its global suppliers with the goal of sourcing approximately 75 percent Better Cotton by 2020, up from 6 percent today.

The new LCA also reveals that Americans use more water and energy to wash their jeans than consumers in China, France and the U.K. It shows that consumers in China wear their jeans, on average, four times before tossing them into the wash — and if American consumers did this, they could reduce the water and climate change impact from washing their jeans by 50 percent.

“It’s time to rethink autopilot behaviors like washing your jeans after every wear because in many cases it’s simply not necessary,” said Chip Bergh, CEO and president of LS&Co. “Our LCA findings have pushed us as a company to rethink how we make our jeans, and we’re proud that our water stewardship actions to date have saved 1 billion liters of water. By engaging and educating consumers, we can fundamentally change the environmental impact of apparel and, ideally, how consumers think about the clothes they wear every day.”

Tags: , , , , ,

Posted Jun 01 2015 in Campaigns » Denim News

Lara Stone & Justin Bieber For Calvin Klein Jeans


Supermodel Lara Stone and everyone’s love-to-hate-him pop star Justin Bieber are posing in a new Calvin Klein Jeans ad, which features Stone draped sensually over the young recording artist while he gazes to the side as if he… doesn’t notice. Oh wait, nevermind, he’s grabbing her lower butt cheek. The campaign (of which this is the first released photo) was shot by Mert Alas & Marcus Piggott in New York City. The campaign also features the hashtag: #mycalvins

lara-stone-justin-bieber-calvin-klein-jeans-ad

Image via Fashion Gone Rogue.

—DT Staff

Tags: , , , , , , ,

Posted Jan 09 2015 in Campaigns » Celebrity Style Watch » Denim News

These Alexander Wang Denim Ads Are Beyond Racy


Alexander Wang‘s new denim ads give new meaning to the term “racy”. They feature model Anna Ewers, shot by Steven Klein, in nothing but jeans. But even then, the jeans aren’t doing much to cover her.  As seen in the shots below, her jeans are scrunched around her ankles, and she appears asleep or otherwise indisposed. Suggestive? Offensive? Artistic? A second shot features a p.o.v. from the model’s perspective, with one hand between her legs.

alexander-wang-denim

alexander-wang-denim-2

We’re not sure how these ads are going to sell jeans when the jeans are the last things you notice. ”Sex sells”, or just plain raunchy? You decide.

—DT Staff

Tags: , , , , , , , ,

Posted Jan 07 2015 in Campaigns » Denim News

A Little Bit Of Summer: Gisele Bundchen For Colcci


Gisele Bundchen is featured in the newest campaign of Brazilian brand Colcci, showcasing the new “power” skinny jeans line. And appropriately enough! If there’s one thing we can say about the sex appeal in these images, it’s definitely powerful. Gisele wears a variety of washes and colors in an uber-tight skinny cropped style. The full set of images, which you can see at Fashion Gone Rogue, is making us long for summer in a big way.

gisele-bundchen-denim-colcci-jeans-2015

 

Image via Fashion Gone Rogue.

—DT Staff

 

Tags: , , , , , ,

Posted Nov 26 2014 in Campaigns » Denim News

American Eagle Outfitters x Budweiser Made In America Tees


As the official fashion partner of the Budweiser Made in America festival, this Labor Day weekend American Eagle Outfitters will launch their latest Fall 2014 collection in conjunction with one of music’s most sought-after experiences. As part of the partnership, the brand will launch an exclusive festival tee for both men and women to complement fall’s new denim styles, including the debut of Denim X, the Sky High Jegging rises and the classic Festival Shortie.

The exclusive festival tees read “Give Me Liberty or Give Me Beer” and “Made in the USA,” for men and women respectively, and will be sold at the concert and in a limited run online. All proceeds will be donated to the United Way, a charitable organization that helps individuals and families achieve their greatest human potential through education, income stability and health initiatives.

made-in-america-tees-aeo

Tees will be sold for $15 at the festival and $24.50 online at American Eagle Outfitters. See them up-close, below.

0164_3043_410_f AEO MadeInUsa Tee $15

-–DT Staff

Tags: , , , , , , , ,

Posted Aug 29 2014 in Campaigns » Denim News

DL1961 Fall Campaign = Dark Wash Denim Heaven


From DL1961: DL1961 Premium Denim unveils its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dark, clean lines to sleek, buttoned-up styling, the campaign is a major departure from anything the brand has done before.

“This season we wanted to create a collection that represents the technological nature and sleekness of our denim,” said Sarah Ahmed, DL1961’s Creative Director. “We continue our mission to create ‘the perfect fitting jeans’ and are excited to unveil our Fall/Winter fit collection, which captures the premium, effortless yet signature style that DL1961 has become known for.”

dl1961-fall-01

dl1961-denim-campaign-fall-winter (1)

dl1961-denim-campaign-fall-winter (2)

dl1961-denim-campaign-fall-winter (3)

See more at DL1961 (and while you’re over there, here’s a hint: their spring/summer collection is currently on sale).

—DT Staff

Tags: , , , , , , , , ,

Posted Aug 27 2014 in Campaigns » Denim News

What’s Cooler Than Jeans Distressed By Lions? Um, Nothing.


Leave it to Japan’s denim masters to come up with a massively inventive, super cool new way to get your jeans distressed. Throw ‘em in the lion’s den! Sound extreme? Kamine Zoo in Japan let the wildlife do their thing with jeans this summer. Whatever was left of the denim was sewn together into new pairs (because let’s face it, these wild cats are not just strategically distressing the knees). This was all part of a fundraising effort to raise money for the World Wildlife Foundation and the zoo itself. Cool, huh?

jeans-distressed-by-animals

 

See the finished jeans below:

zoo-jeans-designboom-01

zoo-jeans-designboom-02

zoo-jeans-designboom-03

Of course, you’re welcome to go toss your jeans in with the animals at the local zoo. Just don’t expect anyone else to go fetch them for you.

See the full story here and more photos of the distressing process here.

—DT Staff

Tags: , , , , ,

Posted Aug 25 2014 in Campaigns » Denim News

Recycling Water Bottles Into Jeans


While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.”  This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.

recycle-bottle-jeans-ad

Read more about the I Want To Be Project.

—Michelle Christina Larsen

Tags: , , , , , ,

Posted May 22 2014 in Campaigns » Denim News

Karlie Kloss Stars In This Frame Denim Spring Ad


Supermodel Karlie Kloss laced up a pair of roller skates to star in the Frame Denim Spring 2014 ad campaign, complete with 70s inspired bell bottoms and romantic wavy hair. This ad comes as a follow up to her collaboration with the brand in 2013. Says Fashion Gone Rogue, “The American model is the epitome of seventies chic in a pair of flared denim pants with a white asymmetrically cut bodysuit. Karlie trades in her signature short crop for a longer ‘do in the black and white image.” Yep, we’re in love.

karlie-kloss-frame-denim-spring-2014

Image via Fashion Gone Rogue.

—DT Staff

Tags: , , , , , , , , ,

Posted May 13 2014 in Campaigns » Denim News
Next Page »
Get the latest denim updates

Sign up for our newsletter

  Follow us   Join us   Subscribe
© Denim Blog - Denim Therapy. All rights reserved.