What could possibly make Rihanna any sexier, you ask? Cut-off denim shorts is the answer, and if you’ve got any argument, get ready to lose. We come armed not with words, but with a steamy photo shoot. Below are the images for the new VitaCoco Coconut Water campaign, shot by Terry Richardson. If VitaCoco’s gonna make us look like this, let’s start guzzling!
—Michelle Christina Larsen
Tags: cut off shorts, denim shorts, rihanna, rihanna campaign, sexy shorts, terry richardson, vitacoco vitamin water
The Hudson Jeans x Turbotech™ video campaign has launched as we mentioned last week. Check out this video in the series featuring our good friend, The Denim Guy.
—DT Staff
Tags: Hudson Jeans, The Denim Guy, turbotech, video series
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Speaking for all us vertically challenged folk, it is always hard to find jeans that you don’t have to alter. Agave Denim has some great options for petite ladies, like the Chica jean with a 29″ inseam.
2. Hudson Jean‘s new Turbotech initiative will allow you to pick your own personal denim wash, so you can “take your jeans from raw to vintage in 30 days.”
3. Check out Superdry‘s men’s and women’s collections–they’re full of preppy, sporty looks.
4. For fall/winter 2012, Lee 101 has a collection of cords, denim outwear, and chambray selections. The collection is called Field & Country, which is just where you should be wearing these!
5. Need advice on what shoes to wear with your jeans? Here are 15 options to pick from.
—Brie Hiramine
Tags: agave denim, Denim Washes, hudson jea, lee 101, shoes to wear with jeans, Superdry
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Rihanna‘s second capsule collection for Armani Jeans includes a pair of tartan-accented denim shorts, and a distressed denim jumpsuit. We can totally see RiRi wearing this looks, but the bigger question: can you see yourself wearing them?
2. Swiss photographer Karlheinz Weinberger‘s taking his denim photographs a step further with Jeans, a photo book of black-and-white portraits of people wearing, well, jeans.
3. Selectism is giving away a pair of Levi’s 511 black jeans. Tell them why you need a pair and you could win!
4. G-Star Raw‘s fall/winter women’s lookbook is FIERCE. Denim on denim, overalls, slouchier styles–get excited.
5. Oakland denim brand Roy Denim is a one-man shop. Roy Slaper takes us behind the scenes in this vid.
—Brie Hiramine
Tags: Armani Jeans, black and white photos, denim giveaway, G-Star Raw, karlheinz weinberger, levis 511, rihanna
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. We’re all over the Vibram sole deck shoe as a perfect option for men’s spring anti-kicks. We’re thinking this subtle hint of mint is the best way to bring pastel into the unsuspecting man’s wardrobe.
2. Going hiking anytime soon, outdoor-lovers? Pack up your stuff in this rugged denim backpack.
3. Check out the too-cool-for-school Ksubi FW12 runway lineup (and start making your wishlist).
4. Denimblog has the Wrangler FW12 press preview day wrap-up, in case you missed it!
5. Caroline Trentini wore a denim ballgown by Olivier Theyskens to the MET ball. Honestly, one of the far more attractive dresses we saw walk the red carpet…
—Michelle Christina Larsen
Tags: Caroline Trentini, denim backpack, denim dress, denim gown, Ksubi fall 2012, met ball, Olivier Theyskens, Vibram sole deck shoe, Wrangler fall 2012
Denim retailer Bluenotes is partnering with The CURE Foundation for National Denim Day on May 15. For every pair of jeans purchased at Bluenotes online, $1 will be donated to the CURE Foundation’s efforts to improve the outcome for those affected by breast cancer, through the purchase of equipment, and the funding of research, education and awareness across Canada. Furthermore, with every pair of jeans purchased during the week of May 14, a new pair will be donated to a charity in your community.
Go to Bluenotes online for more information.
—Kathy Ng Hassan
Tags: Bluenotes, Canadian denim retailers, charity, Denim Day Canada, denim retailers, National Denim Day, philanthropy
Innovative as always, Hudson Jeans is rolling out some new technology in collaboration with ISKO, which they’re trying out on a variety of men and their jeans. HUDSON x Turbotech™ is an innovative new denim fabric that allows you to take your jeans from raw to vintage in 30 days. The video below will introduce you to DJ VICE and his creation story.
You can check out The Denim Guy’s video as well!
—Michelle Christina Larsen
Tags: denim distressing, denim technology, denim wash, dj vice, Hudson Jeans, Isko, turbotech
Welcome to your morning dose of denim news, links, sales, and inside info! Catch up on what’s happening and browse our personal picks for the most interesting what-not that turns up during our morning web crawl. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Visit the ultimate Japanese denim destination (digitally) in Hong Kong, and be sure to put it in the agenda next time you’re globe trotting.
2. We’re digging the smart & stylish GUESS Men’s FW12 lookbook.
3. Not a denim link, but definitely the most amusing/adorable custom-tailored suit assembly you will ever see.
4. Denim Blog’s editor Lorna reviews the Eanest Sewn Harlan jean in orange. We love this color, and the off-color orange shoes she styled the jeans with.
5. More into floral denim than neon? Be sure to stock up on the Page Denim x Liberty collection this summer.
—Michelle Christina Larsen
Tags: earnest sewn harlan jean, floral denim, guess fall 2012, Japanese denim, men's guess jeans, Paige Denim, paige x liberty collection
Denim Therapy had the chance to interview Agave Denim designer Jeff Shafer on their latest releases, evolving design process, and what sets them apart from other denim brands on the market right now. Check out the answers below!
Denim Therapy: Thanks so much for taking the time to Q&A with us. First, tell us a bit about what the design process is like for each collection.
Agave Denim: First, we have a meeting to discuss our current inspiration. We talk about the mood, colors, textures, graphics, etc, and Lauren makes a giant story board. We review several “top secret” color trend services to compare to our inspiration board before generating a first draft color story. We review thousands of fabrics and order hundreds of swatches. Once we narrow down swatches and finalize our color story, we review accessories, packaging, fits, shapes, and silhouettes. We edit, design, drop, and curate, while keeping emerging trends in mind.
Lauren creates patterns and sews samples for the womens line based on the fits and silhouettes we’ve developed. Then comes the merchandising plan and ordering of sample fabrics. After cutting and sewing the first protos, we make the necessary adjustments, and then start shooting our lookbooks!
DT: Agave Denim is definitely known for rich, interesting fabrics. How do you go about sourcing them? When do you know a fabric is perfect?
AD: Over the years, we’ve gotten to know the best mills in the world, from Japan to Italy, Spain, Greece… But you can only “learn” so much about fabric. In the end you either have the passion and an instinct to know or you don’t. Really beautiful denims and other quality fabrics get me super stoked.
Similar to a chef, a winemaker or a cheesemaker or quality butcher. I can see the potential of a fabric in its color, yarn character, texture, etc. It’s instinctual.
DT: We think it’s awesome that the two of you work as a team and have the technical and creative aspects of the process covered. How has that shaped the way Agave Denim does things differently?
AD: Lauren taught me all the basics of the industry 20 years ago, including how to put a collection together. Our roles differ in that I’m more into colors, pretty fabrics, seeing the design process through rose colored glasses while she is more technical, tailoring, cost sheets, etc. We both have incredible respect for each other. We share the same vision for design, quality and integrity.
DT: Give us three key words that describe Agave’s line.
AD: Authentic WestCoast Luxury
DT: Do you have any favorites in the spring line you want to shine a spotlight on?
AD: For women, the Chica jegging, the Peace Corps tomboy fit Capri, and the Linea jean. For men, the slim fit Maverick limited edition selvage jean, the vintage slub Lobster hoodie, and the classic fit Pragmatist cotton/linen jean.
DT: Describe your ideal female and male customers.
AD: They’re into music, art and fashion… and they’re definitely health conscious.
DT: What would your ideal collaboration be?
AD: I would like to shoot a look book with Ansel Adams. I would like to do a leather collection with Belstaff. I would like to do a Tesla “Model X Agave Edition” automobile.”
DT: What message do you have for denim consumers who are more or less lost in the sea of options right now?
AD: Invest your hard earned cash in high quality timeless pieces. Choose vintage whenever possible, especially where quality is involved. Know the difference between disposable and quality and don’t get ripped off!
Visit Agave Denim online and on facebook to learn more—also, don’t forget to check out their spring 2012 lookbook!
—Michelle Christina Larsen
Tags: agave denim, denim designer, interview, jeff shafer, q&a
Refinery29′s month of denim may have ended yesterday, but we’re still having a blast browsing the interviews, reviews, and styling tips. Today we wanted to share their interview with Madewell Denim Designer Jac Cameron, who says she owns 500+ pairs of jeans. Her talk about vintage classics and old school washes will have your inner denim geek developing a big ol’ girl crush.
Our favorite quote:
“Wash is the first thing that attracts me to a pair of jeans. It’s a huge part of what I love about denim. Dark, saturated shades are pretty much what I wear day to day, however washed-out, powdery blues are so pretty, especially as the weather gets warmer.”
Check out the full interview with Jac Cameron here.
—DT Staff
Tags: dark-wash jeans, denim designer, jac cameron, Madewell, vintage denim, vintage Levi's
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