After the exciting commencement of New York Fashion Week: Men’s, came the rush of New York Market Week where designers and brands showed off their freshest designs and samples to retailers in showrooms across the city.
Highlights of the collection include denim at an entry-level price point, light chambray shirts, hoodies, and super soft polo shirts. All of the pieces feature one or two of E.N.D.’s signature motifs: the mizuhiki or the asanoha pattern. The mizuhiki knot is a bow traditionally used during gift-giving. The asanoha is an auspicious, abstract hemp leaf pattern. Lookout for the release of E.N.D. in the next year and check back at the Denim Therapy blog for more details on the official launch. If you are in the Brooklyn area you can stop by NOS Boutique in Dumbo to buy a select assortment of E.N.D. teeshirts and men’s jeans.
Last week at Project we had the chance to stop by the Jean Shop booth. Read on and check out the photos to see what we gleaned from our quick encounter during our preview of their Spring 2016 collection.
Conversations with denim heads combined with our intuition tells us that overalls and coveralls are going to make a strong comeback next year. Below is a prototype of a potential piece.
The personal touch of patches and repairs is timeless and certainly not going out of style any time soon. We saw extreme distressing, apparent darning, and patches galore during Market Week.
We strongly approve of the women’s denim vest in Jean Shop’s Spring 2016 collection.
We are always excited to see selvedge denim crossing into the women’s market. The Jean Shop Spring 2016 women’s selvedge shorts are kind of fulfilling our fantasies. We can only imagine the coolest of babes rocking orange selvedge shorts in the summer heat.
Jean Shop’s famous orange stitching and pockets.
A great styling suggestion after our own hearts from Jean Shop: denim on denim on denim. Triple the denim triple the fun.
–Emily B. McIntosh
Tags: American Denim, DENIM, Jean Shop, menswear, Spring 2016
Levi’s has officially released its new women’s denim collection for Fall 2015. While the fashion world has been slowly turning its gaze towards menswear, Levi’s has been quietly channeling powerful feminine energy. The new line has been described by the denim behemoth as “the most significant women’s denim collection launch since 1934” when Levi’s graced us with the first pair of women’s jeans, the 701. Over the past two years designers have been developing the company’s women’s line into a classic collection strong enough to stand along its famous Lot 500 series. The newly fleshed-out Lot 700 is equipped with fits that flatter all body types and styles with staying power that appeal to all tastes. Check out the new additions to Lot 700 below.
Left to right: 710 Super Skinny, 711 Skinny, 712 Slim, 715 Bootcut, 721 High Rise.
The new series is meant to have the go-to pair of jeans for every woman. The new Live In Levi’s global campaign reflects the inclusiveness in their women’s line featuring female artists of all ages, shapes and ethnicities. Stars of the campaign include Alicia Keys, Ryn Weaver, and Ibeyi.
French-Cuban musical duo and twin sisters, Ibeyi.
All images via Levi’s.
—Emily B. McIntosh
Tags: Alicia Keys, bootcut, high-rise, Ibeyi, Levi's, Lot 700, Ryn Weaver, skinny jeans, super skinny, women's Levi's
We recently attended the new Levi’s women’s denim collection launch party at Milk Studios in the Meatpacking District. The event coincided with the release of the most significant change to the Levi’s women’s line since its inception. The Lot 700 update was an historic shift for a company so famous for its menswear. The theme running throughout the event was the staying power of Levi’s throughout American history. The new 700 series fit this big picture view by sticking with classic skinny and boot cut styles and avoiding temporarily trendy washes and treatments. However, the event was less geared towards previewing the construction of new pieces as it was focused on celebrating women’s empowerment. The walls of the warehouse featured dreamy lifesize portraits of influential badass babes in jeans by Petra Collins and glowing shadowboxes of vintage women’s Levi’s ephemera. Music by The Misshapes followed by a live performance by Lion Babe fed the crowd’s energy. Camera in hand and properly inspired by the triumphs of American women we waded through the warehouse packed with attendees decked in denim.
Models styled in five flavors of the new collection from the 711 Skinny to the 721 High Rise Skinny.
Leigh Lezark of The Misshapes mixing.
Photographer of the evening Petra Collins does skinny jeans with a Bowie tee.
Jillian Hervey of Lion Babe and Levi’s own Jimmy Everett share a blue carpet moment.
Model Yuka Mizuhara styled in dark blue skinny jeans in front of vintage Levi’s ads.
Detail of a pair of vintage women’s Levi’s with cinch back displayed at the event.
Check out more outfits of guests and models in the gallery below. Special guests included models Michelle Oullet, Nina Agdal, Carlotta Kohl, Georgina Burke and Jennie Runk.
All images via Raffael Flores-Contreras
—Emily B. McIntosh
Tags: Levi's, Levi's Launch Party, Petra Collins, women's Levi's, womens denim
According to Levi’s, their efforts to save 1 billion liters of water have come to fruition. From Denim Blog:
You may remember that about a year ago, Levi Strauss & Co. CEO Chip Bergh said that he rarely washes his jeans. His remarks sparked a debate about the frequency of washing jeans and the importance of washing less. Today, LS&Co. is continuing that conversation with consumers and the industry by announcing several initiatives.
• 1 Billion Liters Saved – Levi Strauss & Co. has saved one billion liters of water since 2011 through its Water.
• Consumer Engagement Campaign – LS&Co. today launched a digital tool to help educate consumers about the environmental impact of their own washing habits. LS&Co. is also asking fans to take the #WashLessPledge, by promising to wash their jeans less between World Water Day (March 22) and Earth Day (April 22).
• Product Lifecycle Assessment – Released today, this research showcases the differences between washing habits and impact areas across the globe; we also know from this data that some of the greatest water and energy impacts in the life of our products results from how consumers care for their jeans.
I think it’s amazing that they have managed to save 1 billion liters of water! It’s incredible to think just how much water gets used in the washing and making of jeans, so I’m glad they are taking action. I rarely ever wash my jeans myself purely because I’m a denim enthusiast that believes washing them too often ruins the wash and colour, so it’s good to know by doing that it’s actually helping out as well.
The study shows that of the nearly 3,800 liters of water used throughout the lifetime of a pair of jeans, cotton cultivation (68%) and consumer use (23%) continue to have the most significant impact on water consumption. Consumer care is also responsible for the most significant energy use and climate impact, representing 37 percent of the 33.4 kilograms of carbon dioxide emitted during the lifecycle of a jean. The new LCA expands on previous research to better understand the impact of cotton cultivation and includes data from the world’s primary cotton producing countries, including the United States, China, Brazil, India, Pakistan and Australia. It also analyzes consumer care data from new markets, including China, France and the United Kingdom, to understand the costs and benefits of differences in washing habits.
To reduce the impact of cotton consumption, LS&Co. is working with the Better Cotton Initiative® (BCI) to train farmers to grow cotton using less water. Based on the latest BCI harvest data available, in 2013, cotton farmers in China reduced their water use by 23 percent compared with farmers who were not using BCI techniques. LS&Co. plans to continue working with its global suppliers with the goal of sourcing approximately 75 percent Better Cotton by 2020, up from 6 percent today.
The new LCA also reveals that Americans use more water and energy to wash their jeans than consumers in China, France and the U.K. It shows that consumers in China wear their jeans, on average, four times before tossing them into the wash — and if American consumers did this, they could reduce the water and climate change impact from washing their jeans by 50 percent.
“It’s time to rethink autopilot behaviors like washing your jeans after every wear because in many cases it’s simply not necessary,” said Chip Bergh, CEO and president of LS&Co. “Our LCA findings have pushed us as a company to rethink how we make our jeans, and we’re proud that our water stewardship actions to date have saved 1 billion liters of water. By engaging and educating consumers, we can fundamentally change the environmental impact of apparel and, ideally, how consumers think about the clothes they wear every day.”
Tags: #WashLessPledge, 1 Billion Liters Saved, Chip Bergh, Levi Strauss & Co., Levi's Jeans, saving water campaign
Alexander Wang‘s new denim ads give new meaning to the term “racy”. They feature model Anna Ewers, shot by Steven Klein, in nothing but jeans. But even then, the jeans aren’t doing much to cover her. As seen in the shots below, her jeans are scrunched around her ankles, and she appears asleep or otherwise indisposed. Suggestive? Offensive? Artistic? A second shot features a p.o.v. from the model’s perspective, with one hand between her legs.
We’re not sure how these ads are going to sell jeans when the jeans are the last things you notice. ”Sex sells”, or just plain raunchy? You decide.
Tags: Alexander Wang, alexander wang denim, controversial ad, controversial fashion, denim ad, denim campaign, sex sells, sexual campaign, sexy campaign