When you’re the daughter of a denim industry aficionado, your chances of inheriting the passion for baby blues is are pretty high. That’s exactly what happened to Marta Goldschmied, whose father founded AG Jeans (one of our favorite companies). She’s launching MADE GOLD Denim this season, and the outcome is looking more than promising. The most exciting thing she’s got on tap? Activewear fabrics that look like denim, coined “indigo activewear”. Your mind might default to jeggings, but there is something far more luxurious going on with this formula. We asked Marta a few questions about her new line. Check out her answers below.
Denim Therapy: Obviously you hail from a bloodline of denim expertise (please stop us from making a jeans/genes joke here). Were you raised an expert, or did your interest in denim pique recently?
Marta Goldschmied: Having been brought up in the fashion industry since childhood, it was a natural evolution for me to get involved—especially in the denim industry. Shane and I came together because we shared a vision of creating a new generation of denim, redefining classics while still remaining true to the denim industry’s roots and history. We bring a fresh take and aesthetic on denim, and it’s important for us to take MADE GOLD to the next level every season, which is why we launched with a full ready-to-wear collection including leather pieces and cotton tees and tops in addition to the core denim styles.
The biggest lesson I’ve learned from watching my father is something he’s taught me about life: you don’t have to be the loudest person in the room to be the most respected. That’s the lesson I carry with me throughout this journey. He’s taught me that you have to be truly passionate when building a brand, and that passion and dedication are key to success. There’s no secret design advice.
DT: The phrase “indigo activewear” is immediately inspiring to denim lovers like us who are also into fitness and an active lifestyle. Can you tell us about how that was developed, and the story behind it?
MG: MADE GOLD’s Indigo Activewear has been the most exciting and challenging pieces to design and develop in the collection. While other brands have taken denim styles and offered them in knit activewear fabrics, we decided to do the opposite. We took the elements we know are key in denim, like washes and feel, and offered actual denim designed in activewear styles to make denim even more versatile and essential for customers.
DT: What are your favorite styles from the collection, and how would you style them for fall?
MG: My favorite pieces are the Legend with the 42″ inseam fashion skinny, which stacks up at the bottom. It’s a new take on the skinny jean silhouette, which is a favorite of mine, and is extremely flattering through the leg. I style it with the MADE GOLD cut-off tank and a killer heel, and I’m ready to go.
We’re currently working on our Fall/Winter 2015 collection and are excited to continue developing MADE GOLD products. There are some amazing structured over coats on their way, as well as crisp button ups and more closet essentials to pair with our core denim jean styles.
Check out MADE GOLD for more information, and check out their very cool lookbook below.
—Michelle Christina Larsen
Tags: Adriano Goldschmied, denim activewear, indigo activewear, interview, MADE GOLD, Marta Goldschmied
MiH Jeans is launching their third run of Bodycon Jeans on October 1st, featuring new washes and styles. The special fabric blend used in this collection ensures a flattering fit, and the brand new styles are definitely something to look forward to: The Bodycon Marrakesh, a narrow kick-flare jean, the Bodycon 5-Pocket Jean and the figure-flattering Bodycon Zipper Skirt. See them below. These jeans are almost guaranteed to sell out if the previous runs are any indication, so mark your calendars, ladies…
Check out MiH Jeansfor more.
Tags: bodycon jeans, buy jeans online, denim skirt, form flattering jeans, high rise jeans, mid-rise jeans, MiH Jeans, most flattering jeans, womens denim, womens jeans
As the official fashion partner of the Budweiser Made in America festival, this Labor Day weekend American Eagle Outfitters will launch their latest Fall 2014 collection in conjunction with one of music’s most sought-after experiences. As part of the partnership, the brand will launch an exclusive festival tee for both men and women to complement fall’s new denim styles, including the debut of Denim X, the Sky High Jegging rises and the classic Festival Shortie.
The exclusive festival tees read “Give Me Liberty or Give Me Beer” and “Made in the USA,” for men and women respectively, and will be sold at the concert and in a limited run online. All proceeds will be donated to the United Way, a charitable organization that helps individuals and families achieve their greatest human potential through education, income stability and health initiatives.
Tees will be sold for $15 at the festival and $24.50 online at American Eagle Outfitters. See them up-close, below.
Tags: American Eagle Outfitters, Budweiser Made in America festival, cut off shorts, graphics tees, labor day weekend, limited edition, made in america, printed tees, summer style
From DL1961: DL1961 Premium Denim unveils its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dark, clean lines to sleek, buttoned-up styling, the campaign is a major departure from anything the brand has done before.
“This season we wanted to create a collection that represents the technological nature and sleekness of our denim,” said Sarah Ahmed, DL1961’s Creative Director. “We continue our mission to create ‘the perfect fitting jeans’ and are excited to unveil our Fall/Winter fit collection, which captures the premium, effortless yet signature style that DL1961 has become known for.”
See more at DL1961 (and while you’re over there, here’s a hint: their spring/summer collection is currently on sale).
Tags: buy denim online, dark wash denim, denim campaign, denim jackets, Denim On Denim, denim style, DL1961, fall denim trends, head to toe denim, skinny jeans
Denim heads, you’ll love this news. In an awesome effort to better connect denim lovers to quality denim retailers and resources, RawrDenim has launched a special section of their website called Scout Stores. Use it to track down brands, stores, and styles in your location.
From RawrDenim: ”As part of our popular denim shopping tool, the Scout, Scout Stores is a simple, comprehensive denim retail directory currently holding nearly 400 stores from around the world. In just a matter of clicks, readers can search based on their country/city, favorite brand(s), and/or style, and instantly find the perfect store for them.”
Try it out here.
Tags: buy denim online, find denim stores, find jeans that fit, rawr denim, scout stores, where to buy denim, where to buy jeans
RiverBlue, an upcoming denim documentary featuring Canadian river conservationist Mark Angelo, aims to reveal the denim manufacturing industry’s negative impact on the environment in places like India’s Yumana River and the Citarum River in Indonesia. ”The rivers are like the capillaries of our planet and we can’t live without them,” director David McIlvride told Ecouterre in a recent interview. “The planet would die if we lose rivers to pollution.”
Read an excerpt from the interview below…
EC: What is the fashion industry—and we humans, by extension—doing to the planet?
DM: There’s been a lot of talk about “fast fashion” in blogs and in the popular press and its impact on the environment. With a glut of fashion hitting consumers and low and competitive pricing, it’s not the consumer who is paying for an ever-increasing volume of clothing, but rather the environment.
In the film, Orsola de Castro, an eco-fashion designer from London, England tells us that the fashion industry has to have “transparency, no toxicity, traceability” and that “consumers will demand to know who, where and how our clothes are being made and if the manufacturing of our fashion is having a negative effect on the environment.”
I don’t think we have much of a choice. It’s often mentioned that the next war will not be fought over oil, but rather water. I think that’s a strong possibility as we keep growing in population, while at the same time, losing our integral water resources. The rivers are like the capillaries of our planet and we can’t live without them. The planet would die if we lose rivers to pollution.
I think the consumer does have a say in the health of the rivers of our world, if they knew the story about how fashion has negatively impacted the environment for decades now. Through social media, pressure put on fashion brands to clean up their act and detox, I’m sure we could have a positive effect on the health of the rivers in many places around the world. No one, in my belief, wants to buy from brands that pollute.
EC: What kinds of toxins are we talking about?
DM: Blue jeans are much dirtier than you might ever guess. That ubiquitous distressed denim wash is the result of a several chemical-intensive washes. We spoke on camera with campaigners from Greenpeace who when testing the outflows near the denim towns found five heavy metals (cadmium, chromium, mercury, lead, and copper) in 17 out of 21 water and sediment samples taken from throughout Xintang, a city we filmed in.
Toxic campaigners in China have discovered heavy metals like manganese, which can be associated with brain damage in the rivers. They’ve also found a lot of heavy metals that are neurotoxic, carcinogenic, which disrupt the endocrine system causing cancer of different organs.
Mark, our world paddler, talks about how he feels that clean water is not only a basic human right; it is the world’s most threatened essential resource. Aside from being critical habitats for wildlife, waterways such as rivers and lakes provide vital resources. Many people rely on this water for drinking, for farming, and for food. Yet we saw, during our filming, over and over again that these vital water sources are often abused by industry and treated as if they are private sewers.
The textile industry is chemically intensive. We witnessed a lot of chemicals running through factory floors, eventually ending up in the river. We also documented the spraying of potassium permanganate—without any masks—used to distress jeans, while filming in blue-jean factories.
>> Continue reading this interview at Ecouterre.
Tags: David McIlvride, denim documentary, denim industry, denim manufacturing, eco friendly denim, Ecouterre, Mark Angelo