Jeff Shafer, designer of Agave Denim, introduces his newest endeavor: BLUER DENIM. It’s a transparently sourced, American-made premium denim brand with free at-home try-on and “impossible” price point. “BLUER aspires to become a global leader in ethical business practices that include providing recycled and re-purposed denim to people in need, as well as strict corporate responsibility and a reduced environmental impact.”
These jeans feature Georgia-grown cotton, Cone White Oak denim milled in North Carolina, YKK buttons, rivets and zippers forged in Kentucky, and a full production executed in LA using an eco-friendly ozone laundry process. Both men’s and women’s styles will be available exclusively online. The retail price? Less than $100.
Denim has always been a staple of the Stella McCartney collections and has been featured on the runway in previous seasons. For Spring 2014, the range is expanded into an offering of up to 10 styles in 20 washes including prints and colors that complement the designer’s ready-to-wear collection.
The increase in styles this season focuses on jeans and shorts in either skinny leg, wide leg or boyfriend fit with a low, high or mid-rise. Washes including over dyed, faded and degrade come in classic shades of indigo, white, grey and black; while a fresh spring palette consists of rose, lipstick and chamomile. Prints are playful in a black and white heart print and subtle in all black subtle leopard.
The range features a new denim technology including high recovery fabric that reduces stretching due to wear while also shaping the body. Continuing the designer’s commitment to sustainability, 8 styles are 100% organic cotton, farmed using a water efficient process that does not involve harmful chemicals, restores and maintains soil health.
Additionally no sand blasting has been used, a technique commonly used in denim which is harmful to workers due to the high exposure toxic silica in the air. All the denim styles are 100% made in Italy.
The denim range will ship 3 times a year and is available to retailers at market starting tomorrow for a November delivery with a retail price range from $350 to $595.
We all know the little black dress is a timeless staple every woman needs in her closet to throw on at a moment’s notice. Slimming, versatile, and requiring minimal thought, the right LBD can transform your mood and catapult you into the realm of “Damn, I look awesome!” J Brand wants to do the same thing, but with a pair of jeans. Enter, the Little Black Jeans. Right now these jeans are exclusive to Selfridges in the UK, but you can shop J Brand’s black jeans in the mean time.
Gisele Bündchen‘s latest appearance in the BLK DNM campaign may not be so obvious at first, unless you’re one of those people who know her backside as well as you know her face. And yes, we’re sure there are some of you out there. The campaign features the super model bending over an open car hood, as if she’s going to figure out what’s wrong with it and fix it. But what do we know? Maybe she’s a trained mechanic in addition to looking that good in a pair of jeans.
Menswear Award Nominee Public School unveiled their one-of-a-kind Kink BMX bicycle designed for The CFDA Swarovski Award Collection. Designers Dao-Yi Chow and Maxwell Osborne crystallized the entire bicycle frame with over 7,000 “Jet” black Swarovski Elements crystals. The bike retails for $2,500 at NYC boutique Fivestory.
Nine designers, including Public School, nominated for the 2013 CFDA Swarovski Awards were invited to create an original “objets d’art” utilizing Swarovski Elements crystals. Beginning May 21, each exclusive creation will be displayed and available for sale at Fivestory. Proceeds will benefit Free Arts NYC, a non-profit organization that provides under-served children and families with a combination of arts and mentoring programs geared towards boosting self-confidence and resilience.
Yes, it’s true. Victoria Beckham‘s e-shop is now up and running, so you can shop her denim collection and more. While not expansive, the site offers several go-to skinny jeans and some couture-friendly denim and knit pieces that are better than the average fashion mashups.
And, if you’re looking for a bargain, The Outnet is having quite a sale on Victoria Beckham jeans right now. Take a look at a few we’ve got our eyes on.
For April, popular menswear shopping site MrPorter.com has kicked off their newest partnership, GQ Selects, a monthly selection of products cultivated by GQ magazine’s editorial staff, featuring key menswear pieces. The inaugural edit only features one denim product: an A.P.C. Slim Fit Washed Denim Jacket in an unexpected hue for spring in a tailored fit. It looks to be a derivative from the oxblood color craze which swept the fashion world at the beginning of winter. What do you think? Do you love this jacket?
Levi’s has introduced a collection of denim incorporating post-consumer waste, specifically recycled plastic bottles and food trays. Each Levi’s Waste<Lessproduct will include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean. The line will include both men and women’s denim styles for the upcoming spring season. This new initiative represents the n ext chapter in the company’s ongoing commitment to sustainable design.
“From the beginning, we have designed our products with purpose and intent. By adding value to waste, we hope to change the way people think about recycling, ultimately incentivizing them to do more of it,” said James Curleigh, global president of the Levi’s brand. “This collection proves that you don’t have to sacrifice quality, comfort or style to give an end a new beginning.”