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American Eagle Outfitters x Budweiser Made In America Tees


As the official fashion partner of the Budweiser Made in America festival, this Labor Day weekend American Eagle Outfitters will launch their latest Fall 2014 collection in conjunction with one of music’s most sought-after experiences. As part of the partnership, the brand will launch an exclusive festival tee for both men and women to complement fall’s new denim styles, including the debut of Denim X, the Sky High Jegging rises and the classic Festival Shortie.

The exclusive festival tees read “Give Me Liberty or Give Me Beer” and “Made in the USA,” for men and women respectively, and will be sold at the concert and in a limited run online. All proceeds will be donated to the United Way, a charitable organization that helps individuals and families achieve their greatest human potential through education, income stability and health initiatives.

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Tees will be sold for $15 at the festival and $24.50 online at American Eagle Outfitters. See them up-close, below.

0164_3043_410_f AEO MadeInUsa Tee $15

-–DT Staff

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Posted Aug 29 2014 in Campaigns » Denim News

DL1961 Fall Campaign = Dark Wash Denim Heaven


From DL1961: DL1961 Premium Denim unveils its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dark, clean lines to sleek, buttoned-up styling, the campaign is a major departure from anything the brand has done before.

“This season we wanted to create a collection that represents the technological nature and sleekness of our denim,” said Sarah Ahmed, DL1961’s Creative Director. “We continue our mission to create ‘the perfect fitting jeans’ and are excited to unveil our Fall/Winter fit collection, which captures the premium, effortless yet signature style that DL1961 has become known for.”

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See more at DL1961 (and while you’re over there, here’s a hint: their spring/summer collection is currently on sale).

—DT Staff

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Posted Aug 27 2014 in Campaigns » Denim News

A New Way To Shop For Jeans


Denim heads, you’ll love this news. In an awesome effort to better connect denim lovers to quality denim retailers and resources, RawrDenim has launched a special section of their website called Scout Stores. Use it to track down brands, stores, and styles in your location.

From RawrDenim: ”As part of our popular denim shopping tool, the Scout, Scout Stores is a simple, comprehensive denim retail directory currently holding nearly 400 stores from around the world. In just a matter of clicks, readers can search based on their country/city, favorite brand(s), and/or style, and instantly find the perfect store for them.”

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Try it out here.

—DT Staff

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Posted Aug 26 2014 in Denim News

What’s Cooler Than Jeans Distressed By Lions? Um, Nothing.


Leave it to Japan’s denim masters to come up with a massively inventive, super cool new way to get your jeans distressed. Throw ‘em in the lion’s den! Sound extreme? Kamine Zoo in Japan let the wildlife do their thing with jeans this summer. Whatever was left of the denim was sewn together into new pairs (because let’s face it, these wild cats are not just strategically distressing the knees). This was all part of a fundraising effort to raise money for the World Wildlife Foundation and the zoo itself. Cool, huh?

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See the finished jeans below:

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Of course, you’re welcome to go toss your jeans in with the animals at the local zoo. Just don’t expect anyone else to go fetch them for you.

See the full story here and more photos of the distressing process here.

—DT Staff

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Posted Aug 25 2014 in Campaigns » Denim News

Denim Documentary Reveals The Denim Industry’s Dark Side


RiverBlue, an upcoming denim documentary featuring Canadian river conservationist Mark Angelo, aims to reveal the denim manufacturing industry’s negative impact on the environment in places like India’s Yumana River and the Citarum River in Indonesia. ”The rivers are like the capillaries of our planet and we can’t live without them,” director David McIlvride told Ecouterre in a recent interview. “The planet would die if we lose rivers to pollution.”

Read an excerpt from the interview below…

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EC: What is the fashion industry—and we humans, by extension—doing to the planet?

DM: There’s been a lot of talk about “fast fashion” in blogs and in the popular press and its impact on the environment. With a glut of fashion hitting consumers and low and competitive pricing, it’s not the consumer who is paying for an ever-increasing volume of clothing, but rather the environment.

In the film, Orsola de Castro, an eco-fashion designer from London, England tells us that the fashion industry has to have “transparency, no toxicity, traceability” and that “consumers will demand to know who, where and how our clothes are being made and if the manufacturing of our fashion is having a negative effect on the environment.”

I don’t think we have much of a choice. It’s often mentioned that the next war will not be fought over oil, but rather water. I think that’s a strong possibility as we keep growing in population, while at the same time, losing our integral water resources. The rivers are like the capillaries of our planet and we can’t live without them. The planet would die if we lose rivers to pollution.

I think the consumer does have a say in the health of the rivers of our world, if they knew the story about how fashion has negatively impacted the environment for decades now. Through social media, pressure put on fashion brands to clean up their act and detox, I’m sure we could have a positive effect on the health of the rivers in many places around the world. No one, in my belief, wants to buy from brands that pollute.

EC: What kinds of toxins are we talking about?

DM: Blue jeans are much dirtier than you might ever guess. That ubiquitous distressed denim wash is the result of a several chemical-intensive washes. We spoke on camera with campaigners from Greenpeace who when testing the outflows near the denim towns found five heavy metals (cadmium, chromium, mercury, lead, and copper) in 17 out of 21 water and sediment samples taken from throughout Xintang, a city we filmed in.

Toxic campaigners in China have discovered heavy metals like manganese, which can be associated with brain damage in the rivers. They’ve also found a lot of heavy metals that are neurotoxic, carcinogenic, which disrupt the endocrine system causing cancer of different organs.

Mark, our world paddler, talks about how he feels that clean water is not only a basic human right; it is the world’s most threatened essential resource. Aside from being critical habitats for wildlife, waterways such as rivers and lakes provide vital resources. Many people rely on this water for drinking, for farming, and for food. Yet we saw, during our filming, over and over again that these vital water sources are often abused by industry and treated as if they are private sewers.

The textile industry is chemically intensive. We witnessed a lot of chemicals running through factory floors, eventually ending up in the river. We also documented the spraying of potassium permanganate—without any masks—used to distress jeans, while filming in blue-jean factories.

>> Continue reading this interview at Ecouterre.

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Posted Aug 06 2014 in Denim News

Madewell Denim Launches Virtual Denim Bar


Madewell is releasing 47 new denim styles for fall 2014 via their online denim bar, featuring a mixture of washes, treatments, and silhouettes. The Madewell team are pretty much as obsessed with denim as it gets, so expect creative, fresh approaches to jeans for the autumn season. Some of our favorites are the skinny crop, the skinny sateen, and these super cute overalls. Shop all of these looks below…

madewell online denim bar

Image via Honestly WTF.

Below: 1. Madewell Skinny Skinny Crop jeans in Midnight Haze 2. Madewell Park Overalls in Skyview 3. Madewell Skinny Skinny Sateen Jeans

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Posted Aug 05 2014 in Denim Buys » Denim News

Levi’s CEO Says “Stop Washing Your Jeans!”


Via ecouterre.com: “Chip Bergh wants you to stop washing your jeans. Speaking at Fortune Brainstorm Green conference in Laguna Niguel, Calif., on Tuesday, the Levi Strauss CEO said that while roughly half the water usage happens during jeans production, the other half is consumed at home. Bergh also billed the denim giant as the “ultimate in slow fashion.” “We have a pair of jeans in our archives that are 135 years old, so we are the ultimate in sustainable apparel,” he said. “We build our products to last; if you treat them right, they will last a long, long time—probably longer than most people’s waistlines.”

Levi’s also happens to most sought-after brand in secondhand stores like Goodwill, making it the “No. 1 in hand-me-downs,” Bergh added.

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He also spoke about the “Wellthread” initiative, which is currently being test-driven by Dockers, a subsidiary of Levi’s. “The concept is to try to develop a line of product that is sustainable in every single facet of the word,” Bergh said. “Not just environmentally sustainable but socially sustainable and economically sustainable.””

This text has been reblogged from ecouterre.com. Read the full story and see the video here.

—DT Staff

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Posted May 28 2014 in Denim News

Recycling Water Bottles Into Jeans


While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.”  This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.

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Read more about the I Want To Be Project.

—Michelle Christina Larsen

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Posted May 22 2014 in Campaigns » Denim News

MiH Jeans Launches Shibori Dye Collaboration


MiH Jeans recently launched an exclusive shibori tye dye collaboration with LA based shibori specialist Niki Livingston on their website. Shibori dye, one of the most beautiful fabric treatments we’ve ever laid eyes on (and a favorite of the festival-going crowd) is an ancient Japanese dye technique used to give cloth a three dimensional form by folding, stitching, and twisting the material before it is sumberged. The result, as you can see, is gorgeous.

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“The MiH design team and Niki worked closely together to develop shibori-dyed pieces that reflect MiH’s British heritage and Niki’s laid-back, Californian attitude. After experimenting firstly with denim, we then chose tees, shirts and scarves to become the canvases for our indigo art. Scarf prints were influenced by water and shadows whilst tees and shirts were tied to create spots and stripes with ease and spontaneity.”

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Shop the limited edition collection at MiH Jeans.

—DT Staff

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Posted May 14 2014 in Denim News

Karlie Kloss Stars In This Frame Denim Spring Ad


Supermodel Karlie Kloss laced up a pair of roller skates to star in the Frame Denim Spring 2014 ad campaign, complete with 70s inspired bell bottoms and romantic wavy hair. This ad comes as a follow up to her collaboration with the brand in 2013. Says Fashion Gone Rogue, “The American model is the epitome of seventies chic in a pair of flared denim pants with a white asymmetrically cut bodysuit. Karlie trades in her signature short crop for a longer ‘do in the black and white image.” Yep, we’re in love.

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Image via Fashion Gone Rogue.

—DT Staff

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Posted May 13 2014 in Campaigns » Denim News
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