Surrounded and swooning in colored denim, Thvm Atelier helps S/S 2012 come alive with their latest lookbook. With all shades of his and hers, the line projects an androgynous undertone leaving you to question: are those men’s or women’s jeans? The lookbook is full of vibrant denim that feeds off of its contrasting colored neighbor. Sharing is caring and it’s clearly an unanimous agreement in this stylish grouping of intertwined Thvm lovers.
Images via Denimology.
—Stephanie Powell
Tags: colored denim, LookBook, Lookbook S/S 2012, Thvm Atelier
If you’re just getting out of your winter funk and easing into your spring wardrobe, thanks to the fair weather lately, perhaps you can take cues from Denim & Supply‘s Spring 2012 offerings of lightweight denim and chambray pieces that will go well with your go-to tee shirts or everyday jeans. In the women’s collection, the Ralph Lauren heritage really shines through in the hues and the easy jeans silhouettes. For the men’s collection, the notable statement denim are the denim jackets. Cut a bit boxier in faded washes, the jeans jackets are the hassle-free layering companions. The entire range is anchored by the softness that its vintage treatments offer; a classic way to wear spring fashions in an effortless looking way.
Tags: bleached jeans, Denim & Supply, denim jackets, Denim Looks, Denim Overalls, faded jeans, men's fashion, patchwork jeans, railroad striped denim, Ralph Lauren Denim & Supply Spring 2012, vintage wash jeans, womens fashion
Siwy Denim‘s Fall 2012 look book features model Chelsea Tyler, who makes every pair of jeans look It Girl cool. If the name and the mouth seem familiar, Chelsea is indeed Aerosmith Frontman Steven Tyler’s daughter. That makes her Liv Tyler’s little sister (a former face of G-Star RAW). And, with daddy’s recent clothing line launch, it seems fashion is also staying in the family. Check out the lookbook photos and see if you don’t discover the inner rocker in you.
For more information, go to Siwy Denim online.
—Kathy Ng Hassan
Tags: Chelsea Tyler, Siwy Denim, Siwy Denim Fall 2012, steven tyler
The first thing we thought when we saw Armani Exchange‘s spring/summer 2012 lookbook was, “Wow, we could wear a lot of this stuff to work.” The bright orange cropped jeans and khakis look certifiably professional (especially when paired with heels, chiffon tops, and slouchy blazers). But this collection isn’t all work and no play–there’s a few summer weekend looks we’d love to cop. Denim shorts paired with a crochet knit top and aviators? We’ll see you at the beach.
Images via Denimology
—Brie Hiramine
Tags: Armani Exchange, bright colored jeans, dressed for work style, summer denim, wear denim to work
In contrast to Closed‘s Fall 2012 collection, which incorporates subdued splashes of colored denim and separates, the Winter collection kicks it up a notch with bolder and brighter blues, magenta (an emerging trendy color right now), softened greens and purples, which dot the men’s collection. For the women, expect to find bronze and silver jeans along side their colorful gem colored jeans. Of course, you can sift through their requisite collection of indigo and grays for winter—all in slim and skinny fits—but don’t you think a splash of color adds spice to your wardrobe?

Read our previous coverage of Closed Denim’s Fall 2012 collection or go to Closed online for more information.
—Kathy Ng Hassan
Tags: blue jeans, bright denim, bright jeans, bronze jeans, Closed, CLOSED Denim, Closed Jeans, Closed Winter 2012, colored jeans, denim jacket, gold jeans, green jeans, metallic jeans, red jeans, Silver Jeans
We got our hands on both of Raleigh Denim‘s lookbooks for spring/summer 2012, and these jeans were definitely made to be worn in! The men’s line is clean and muted, if slightly rustic, while the women’s line features jeans that were made for action–as evidenced by the images of ladies scaling buildings in punchy orange skinnies and hiding in the bushes wearing raw, selvedge straight-leg denim. If you can’t get enough, definitely watch out for Denim Therapy‘s fall/winter 2012 showroom preview to see what’s coming up next season…
Men’s:
Women’s:
—Brie Hiramine
Tags: colored denim, men's jeans, Raleigh Denim, Raleigh Denim Workshop, raw denim, Spring Summer 2012
The Joe’s Jeans spring 2012 lookbooks for men and women are out, and it looks like a clean, casual look is in order. The women’s line is a bit more rock’n'roll with some ripped open knees and dangerously short hemlines. Even well-behaved silhouettes like the high-waisted dark wash skinny and fire-red flare-leg are oozing sex appeal. The men’s line plays it more safe, with preppy colors, nautical stripes, and some great basics knits.
Women’s:
Men’s:
—Michelle Christina Larsen
Tags: colored denim, Joe's Jeans, mens denim, pink jeans, preppy style, spring 2012 lookbook, spring denim trends, womens denim
Printed jeans are in full force this season, and Joe’s Jeans is out to show us how we can rock their latest Printed Denim Collection for Spring 2012. Expect to find floral jeans inspired by interior design and Pop Art; a tribal print, a muted leopard jean and a snake print skinny. Famed photographer Tao Ruspoli was commissioned to shoot this short film, featuring models strutting around a mansion, really nailing the fierce printed jeans look. Creative Director, Joe Dahan shares, “This collection is very playful yet sophisticated. We drew inspiration from impressionists and other art forms including music, the streets, nature and interior design.” His favorite print, Electric Blue Pop Art Daisy, blends abstract and pop art elements for a high fashion statement piece. Check out the film below for more insight.
There are more styles from The Joe’s Jeans Printed Denim Collection, available at Neiman Marcus online.
—Kathy Ng Hassan
Tags: floral jeans, Joe's Jeans, Joe's Jeans Spring-Summer 2012, loud jeans, pop art jeans, Printed Denim Collection, printed jeans, reptile print jeans, snake print jeans, wild jeans
EACH x OTHER’s latest lookbook is here and it’s nothing short of rocker grunge. The new photos are jam packed with the brand’s androgynous chic style with a perfect mash up of hipster flare. EACH x OTHER’s unique collaboration of fashion designers, artists, poets, filmmakers and musicians make for an exclusive line that flaunts flattering unisex fits. Their rough luxury denim is just the beginning with raw fabrications and timeless cuts. Check out the teaser for their Lookbook Fall/Winter 2012 collection.
Images via WEARSELECTERS.
—Stephanie Powell
Tags: EACH x OTHER, LookBook, Lookbook Fall/Winter 2012, raw denim, rough luxury denim
French fashion label April77 is doing the oh-so-French thing: they’ve produced a series of videos to infuse a sense of artsy charm in their Spring-Summer 2012 lookbook, entitled “In Bloom”; as illustrated by a group of philosophical actor/model/Hipsters. Shot in a cinéma vérité style, it’s what you might perceive as one part actor’s workshop, one part group therapy in its quasi-documentary way. As the actors speak, the camera provides close-ups of the clothes’ most interesting visual textures, such as the marble-patterned shirt, a corduroy pant, and a pair of rough, skinny jeans. Get a load of the equally quirky lookbook images in our gallery before you have a look at the videos.
Spring / Summer 2012 – In Bloom – The Tree from April77 on Vimeo.
You can shop the looks now at April77 online.
—Kathy Ng Hassan
Tags: April77, fashion film, fashion videos, French Fashion