When it comes to classic denim, look no further than Wrangler. The brand started in 1904 with the Hudson Overall Company, a denim manufacturer. Over time and after many name changes, Wrangler came to be in the 1940s. And when you’re a brand as legendary as Wrangler, you want your denim to be known for what it is–that’s why these 7 icons make it so easy to spot these great quality jeans:
1. Flat Rivets: Rivets make sure that your denim stays together through the daily wear and tear you put it through, but ones that aren’t flat can be really uncomfortable! Wrangler solves that problem with a flat style so this won’t ever be an issue again.
2. Watch Pocket: Originally designed by expert tailor Ben Lichtenstein, this watch pocket was deeper than others and makes sure that no matter what you put in it is staying right where you want it.
3. Felled Seams: While the comfort that was originally sought from the seam sitting flat against your leg came from the popularity of horseback riding, nowadays it is just as important. After all, who knows what kind of situation you will get yourself into, especially when wearing jeans as great as these.
4. Belt Loops: Unlike other brands, Wrangler jeans have seven belt loops opposed to common five. These two extra belt loops ensure your jeans stay in place, all the time.
5. “W” Stitching”: On the back of every pair of Wrangler jeans, you can find two “w”s stitched on the pockets for “Western Wear”. There is also a second layer of fabric stitched into the back pocket, so you know these jeans are made to last.
6.The Patch: When these jeans were first being made, you could find a patch that says “Blue Bell’s Wrangler Authentic Western Jeans” on the back right pocket, but today just the name Wrangler will be found. Simple, but powerful.
7. Rope logo: The rope logo signifies everything that Wrangler is–tough, lasting denim that is up for anything. Denim for the adventurer, no matter what the situation.
See them in order, below:
These seven icons can still be found on Wrangler jeans today, and we like to think that when it comes to something that has stayed the same for this long…well why fix something that isn’t broken.
Images via Denim Blog.
Tags: 1940s denim, belt loops, felled seams, flat rivets, Wrangler
We introduced you to Williamsburg Garment Co. this fall—the brand that’s committed to the highest possible quality at the lower possible price in a unique business model discussed in our Q&A with founder and designer Maurice Malone (check out the Q&A if you missed it). Renee tried on a few pairs of WGC skinny jeans to give you the inside review on what to expect from this Brooklyn-born denim brand.
What was your first thought when you tried them on? The three pairs of jeans come with refreshingly different details. The light pair have interesting details around the leg, giving them a motorcycle feel. The medium pair are my first pair of ankle jeans, which are very in right now. The darkest pair are a nice, solid wash that give a great sheen.
Where/when would you wear these? The three different washes and styles allow for a lot of wardrobe versatility. I’d wear the lighter pair during the day (summer or winter, accessories can carry these throughout the year), and the darker could pass for nightlife wear.
How’s the fit? A little on the tight side, but the stretch allows for that. At 5’8″, I’m not short, but I wish these came cut slightly longer! Overall, great jeans for the near-factory-direct price the brand aims for.
Renee in Williamsburg Garment Co. Light wash Twist Jeans “Chrissy” ($106)
Renee in Williamsburg Garment Co. Super Skinny Jeans in Blue Wash ($98)
Renee in Williamsburg Garment Co. Skinny Jeans in Dark Dip ($98)
Exclusively available at…
OPENING CEREMONY (New York & Los Angeles)
TG-170 ( New York)
BROOKLYN DENIM CO (Williamsburg, Brooklyn)
SUGARCUBE® (Philadelphia, PA)
Online Store: www.WilliamsburgGarment.com
—Michelle Christina Larsen & Renee Sykes
Tags: denim review, denim under $100, factory direct price, maurice malone, skinny jeans, williamsburg garment co
From what we saw while previewing the Blank NYC spring 2012 line, the brand intends to keep it rock’n'roll with destroyed denim (we loved their super-short white shredded cut-offs) and even some whimsical, skull-shaped studs. They showed us a pair of black jeans with destroyed back pockets and ghastly little faces partially lining the contour (the missing studs are intentional and create the look of worn-in-beat-up). The cut-offs were adorned with boho belts, and in a more preppy turn of aesthetics, pastel denim was abound. Two picks we adored were the pastel denim pencil skirts. They also showed classics like basic washes in your standard styles and a covetable denim workshirt.
—Michelle Christina Larsen
Tags: blank nyc, Boho style, destroyed denim, enk coterie trade show, pastel denim, skull studs, spring 2012, studded denim, studded jeans, studded shorts
Hudson Jeans makes headlines. They’ve always got a fresh project going on, whether they’re casting stars for their campaigns, collaborating on high-tech textiles, or making big strides towards the wellbeing of women world-wide. Their deliveries are solid, on-trend, and worth looking forward to, and spring 2012 is no exception! When they showed us what’s in store post-snow and slush, we were overwhelmed with visions of spring and summer frivolity, thanks to a breezy pastel color palette, playful pinstripes, and vintage washed jeans with wide legs. They showed nautical stripes, acid washed cut-off shorts, and pop-color separates like a saturated peach tank top, too. Have a look at our favorite selections below.
Check out Hudson Jeans on facebook to keep up with collaborations and releases.
—Michelle Christina Larsen
Tags: acid wash, colored denim, cut off shorts, Hudson Jeans, pastel denim, pastel jeans, preview, spring 2012, vintage wash
If you’ve been following us for a while, you know that we love Nudie Jeans—the Swedish denim brand with a cult fan following, honorary awards for eco-friendly design, and an aesthetic that surpasses any mention of fickle fashion industry trend. Their line of solid, classic jeans reflect the industrial origin of denim itself, yet still possess a modern, handsome edge that set them apart. And while their marketing is decidedly masculine, you may be surprised to know that the brand is unisex, and that Nudie Jeans Co. denim looks just as awesome on women!
If you need proof, we’ve got it right here. Francine, MC, and Renee discuss fit, function, and fashion when it comes to their favorite Nudie jeans below.
Renee’s Nudie Jeans: High Kai Black. Available for purchase at in-store at Brooklyn Denim Co., NYC.
What was your first thought when you tried them on? The denim is nice and thick, and they’re very form fitting. They’re a pretty solid black that I expect (in true Nudie form) to wear in nicely.
Where/when would you wear these? They’ll be great daytime downtown jeans. It’s getting colder here in New York, but on warmer days I’ll be wearing these with a faded denim jacket, a bulky scarf, and s silky top.
How’s the fit? I’m on a high-rise kick lately. These go up to my belly-button and create a nice silhouette. I’m 5’8″ and they’re just the right length on me, creating only a tiny bit of stacking at my ankle.
Francine’s Nudie Jeans: Tight Long John Skinny Jean. Available at DJ Premium.
What was your first thought when you tried them on? I’ve always admired the Nudie’s on my husband but obviously he is not the only one that looks good in them.
Where/when would you wear these? I am going to wear them next time I go have brunch at Schiller’s in the LES and go for a stroll around the neighborhood.
How’s the fit? I love the fit. They are mid rise, skinny jeans…perfect combination for me. Wish back pockets were a tad smaller. The fabric has the right amount of stretch so they are very comfortable. Overall,very happy with my Nudie’s, they feel and look great.
Michelle Christina’s Nudie Jeans: Tube Kelly Jeans. Available at DJ Premium.
What was your first thought when you tried them on? Seriously, my first thought was “Omg, girls can wear Nudies!” …My second thought was, this wash is awesome, and they feel so good.
Where/when would you wear these? I wore them to all the trade shows I attended this summer/early fall—they’re super comfortable and they go with everything. I wore them with a lot of button-down tops and wedge heels. Throw a few metallic accessories on, and you’re good to go. I even wore them to a few after parties! I just changed up the accessories and top.
How’s the fit? Love it.
Stay tuned for exciting Nudie Jeans news on Denim Therapy, and stay in touch with them via Twitter & Facebook.
Photos by Raffael Flores-Contreras.
—Michelle Christina Larsen
Tags: girls wearing nudie jeans, HK Black, nudie for women, Nudie Jeans, nudie jeans co, Tight Long John Slim Jean, Tube Kelly Jeans, unisex, women wearing nudie jeans