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Denim News: Levi’s to Open in Meatpacking District


America’s iconic denim brand, Levi Strauss & Co, will be opening a location in the meat packing district this fall at 414 West 14th Street, between Ninth Avenue and Washington Street in a renovated historic building. Levi’s will be joining other denim brands such as the Jean Shop and Earnest Sewn in the trendy high-end downtown shopping destination.

Levi??™s could merchandise the more than 2,600-square-foot store with its highest-priced vintage line, which includes $500 jeans, or its Capital E jeans in the $100-to-$200 range, but most Levi??™s jeans are in the $50-to-$80 range. On the low end, there??™s the Signature by Levi Strauss & Co. brand selling at mass merchants such as Wal-Mart, Target and Kmart. Levi??™s also customizes jeans in a few stores.

???Our new location in New York??™s Meatpacking District is exactly the kind of site we are looking for as we expand the Levi??™s Store retail network across the United States,??? said Joelle Maher, senior vice president, Levi??™s Americas retail commercial operations. ???We have secured a prime location in an area that has become a mecca for savvy, creative and artistic consumers looking for innovative, trend-leading products. The neighborhood is vibrant and growing, and has attracted some of the world??™s top brands and retailers.???  (WWD Click here to read today’s full article).

So, look forward to a day of taking in the view from the Highline, a lot of shopping, lunching at the Standard Grill and skipping home with a new pair of Levi’s jeans.

–Nikki Cho Russo


Posted Feb 03 2010 in Denim Buys » Store Openings

Linea Pelle Pop-up Shop at Henri Bendel’s


Southern California Lifestyle Brand Opens Temporary Retail Space To Celebrate the Holidays

Linea Pelle, the Southern California lifestyle brand known for its custom craftsmanship and washed Italian leather handbags, belts and small leather goods, has opened a ???pop-up??? retail store at the famed New York City store Henri Bendel to celebrate the holiday season. 

The Linea Pelle pop-up store, located on the third floor of Henri Bendel (712 Fifth Avenue, New York), just opened and will close its doors on Thursday, December 31.  Open seven days a week during Henri Bendel hours ??“ 10 a.m. to 8 p.m. Monday through Friday; Noon to 7 p.m. Sunday ??“ the store showcases the quality, value and on-trend designs that have distinguished Linea Pelle for nearly three decades.

A one-stop shopping destination for all things Linea Pelle, merchandise includes washed Italian leather handbags including Vanessa bags in muted colors of pewter metallic, sterling gray, dark chestnut and black, in a large Hobo and Fringed cross body clutch with hand lacing, braiding and fringe detail (retail price ranging from $250-$495).  Additional bags being sold include the Dylan Bowler style as well as the iconic Dylan handbags in colors such as  scotch, violet, teak & black as well as pops of parrot green, hibiscus pink, sand & azure blue. Items available only at Bendel will also be featured including the popular Lola Tote in Black, as well as the limited-edition Dylan Denim railroad Stripe Messenger Bags.

Linea Pelle??™s signature belts are available in beautiful seasonal color palates featuring iconic studs, embellished straps in gold and silver finishes.  Both waist, hip and jean belts are being sold with hand crafted details such as lacing and embossing.  Also available are small leather goods including cosmetic bags and wallets.  The casual leather studded bracelets are also for purchase starting at $25 for a skinny studded stackable to $65-$75 for a wide multi strap cuff. Bracelets will also be on the main floor atrium during Bendel??™s ???Around The Wrist??? concept.

???Henri Bendel is a great New York location for Linea Pelle to have a pop-up shop for the holidays.  As a shopping institution, they have long stood for excellence and quality, which we consider the hallmarks of our brand,??? says Meira K. Anzaruth, founder & CEO of Linea Pelle. ???We see pop-ups as an important component of the future of retail.  It??™s a great way to build and enhance our casual lifestyle brand.???

Adds VP/creative director Andrew Cotton, ???This is a great platform for Linea Pelle to move into a holiday shop concept. We will offer our holiday and resort belts, handbags, small leather goods and bracelets as well as some exclusive Bendel holiday product. We are thrilled to be part of Bendel??™s new shop-within-a-shop concept.???

Distinguished by custom craftsmanship, and hand crafted from washed Italian leathers, Linea Pelle is internationally recognized for producing some of the finest leather belts and handbags in the fashion industry.  Its unique aesthetic is infused with the casual chic lifestyle sensibility of Southern California. The LP Collection??™s artisan leather in gorgeous color palettes for each season is complemented by solid-brass hardware along with novelty detailing such as studs, braids and other embellishments. The results are handbags and belts with a unique vintage look reflected in every piece and style.  Expanding from its signature belts and handbags, LP has expanded into wallets, coin purses, and jewelry. LP Collection is sold worldwide and has become a favorite among Hollywood celebrities, stylists and trend setters.  For more information please go to

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Posted Nov 19 2009 in Denim Buys » Store Openings

Denim Deals L.A.: Rogan Pop-Up Shop at Apartment 9


From Refinery29:

Sales of the Day

Weekend Deals LA: Rogan at Apartment Number 9, Vionnet, Em & Co., Keep, and More…
By Lisa Dionisio

Rogan Pop-up at Apartment Number 9

Fresh off their recent Loomstate pop-up, Beverly Hills men’s store Apartment Number 9 welcomes sibling label Rogan into the store as their newest rotating installation. This go-around they’re offering both men’s and women’s merch from the collection. View Rogan’s new fall ’09 line in its entirety including amazing wool jackets, leather bombers, and classic jeans. Faves include a super-soft black leather mini skirt perfectly paired with a classic short pleated pea coat and for guys, a Narkeeta wool trouser and comfy hooded zip-up. With fall shopping now underway, we’ve picked our first weekend stop!

When: Opens this weekend through Wednesday, September 2
Where: Rogan Pop-up at Apartment Number 9, 9877 Little South Santa Monica Boulevard, (between Charleville Boulevard and South Lasky Drive); 310-785-9001.

 — Kathy Ng Hassan


Posted Aug 01 2009 in Denim Buys » Sales » Store Openings

G-Star Launching Amsterdam Flagship



Posted WEDNESDAY MAY 20, 2009

From WWD ISSUE 05/20/2009


g-starSAN FRANCISCO ??” Shoring up sliding North American sales, driving e-commerce and expanding in international markets are key goals for Gap Inc. in the next year, executives said Tuesday at the company??™s annual meeting.

The company needs ???to make North America a stronger business model,??? said Glenn Murphy, chairman and chief executive officer. 

???We have to get serious about connecting with customers and gaining back market share,??? Murphy said, addressing Gap??™s troubled U.S. and Canadian sales and underscoring the need to lure North American customers back into its stores.

Gap will push its online retail, now 25 percent of the business, and will introduce e-commerce platforms for Canada and the U.K. by 2010, followed by Japan in 2011.

The largest U.S. apparel specialty retail chain also will open stores in six new countries this year ??” Bulgaria, Croatia, Cyprus, Romania, Egypt and Jordan. Murphy said he anticipates additional opportunities overseas because the company??™s international business is strong.

???We are looking at China??¦we believe it??™s a timely market, a good opportunity for us,??? Murphy said.

Gap??™s North American business, which accounted for about 88 percent of total revenues in 2008, has been struggling for years, and the company hasn??™t reported a quarterly sales increase since its overall revenues crept up 0.1 percent to $3.85 billion in the third quarter of fiscal 2007. 

Sales at the chain have continued to tumble this year. First-quarter sales dropped 7 percent to $3.13 billion and were down 8 percent on a comparable-store basis as comps fell 12 percent at Gap North America, 13 percent at Banana Republic North America, 3 percent at Old Navy North America and 4 percent at international. Comparable-store sales in April slid 4 percent, as net sales fell 5 percent to $1.05 billion. Comps were down 8 percent in March as net sales declined 6 percent to $1.29 billion.

???We have to get those customers back,??? Murphy said. ???I don??™t care if you??™re a value player or a luxury player, your message has to be a call to customers.??? 

Among ways to reinvigorate sales, Gap is launching new store concepts, including those currently open for Old Navy, others coming this fall for Banana Republic and an outlet store concept that will debut in the near future.

???Our real estate is a little stale; it has not been reinvested in a way that I??™m comfortable with or the [company directors] are comfortable with,??? Murphy said. 

Another big part of Gap??™s effort to reinvigorate North American business is Athleta, a Petaluma, Calif.-based online and catalogue retailer specializing in sports and activewear acquired by Gap in September for $150 million ??” the company??™s first acquisition in 25 years. Athleta was added to Gap??™s online store offerings last month.

Gap is expected to report quarterly earnings after the markets close on Thursday.

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Posted May 20 2009 in Denim Buys » Store Openings

Diesel Opens Latest Miami Unit

by Rebecca Kleinman 


From WWD ISSUE 02/05/2009

MIAMI – Diesel hit the books for the brand’s third store here.

The Milan-based company took the opportunity to do something different with its store design when a long-term lease on a 2,800-square-foot space on Lincoln Road, previously home to a popular independent bookstore, became available.

Rather than spending months renovating the space and losing key seasonal traffic in the process, Diesel’s retail design team opted to make the most of the store’s library aesthetic. Book shelves were refinished for novelty merchandising and touches like vintage furniture and globes were added. Even fake library cards have been tucked into back pockets of each pair of jeans. The store opened in mid-January and will undergo a full renovation in August.

Steve Birkhold, chief executive officer of Diesel USA, estimates 80 percent of the original interior remains, including terrazzo floors, an espresso bar and vintage light fixtures.

“It lacks amenities like perfect modern lighting, but it was more important to preserve the architecture’s integrity now and even later when we renovate,” he said.

In keeping with the street’s vibrancy, DJs spin tunes before hitting nightclub gigs. Though equipped to serve beverages, the company left that component to the bookstore’s popular cafe, which relocated to a courtyard address on the property. Birkhold said other neighbors like a Base lifestyle boutique are a good fit.

The Lincoln Road location is much smaller than most of Diesel’s retail outposts, including a nearby 4,100-square-foot location on Washington Avenue that opened in 2002. That store was halved for an ongoing two-phase renovation and stocks a full assortment. Items like Diesel Black Gold, a premium contemporary denim collection, won’t be carried at Lincoln Road.

Birkhold said Lincoln Road focuses on “the best of the best” from denim retailing for between $170 and $360, T-shirts, leather outerwear, swim, intimates, fragrances, sunglasses, footwear and bags. Men’s bestsellers run the gamut from skinny to boot-cut to straight styles, while women favor skinny jeans in dark blue and black washes, along with the Basic fragrance for $68, and black clutches and wallets from $120 to $85.

“In just the short time we’ve been open, sales are up by mid-double digits over projections,” said Birkhold, who dismisses any suggestion the store might cannibalize wholesale accounts in South Beach. “We’ll have completely different merchandise than other points of sale, which should only benefit from our brand presence in the area.”

Birkhold predicts the Miami market could hold two more Diesel-branded stores in the near future, bringing the number of units in the area to five and making it one of the top three American markets for the company.

“There are certain markets where we have unbelievable success, and Miami is one,” he said of the city’s richly diverse customer base of locals, European and Latin American tourists, and consistent seasonal spikes like spring break. “You don’t have to sit long at a cafe on Lincoln Road before it’s obvious.”

Lincoln Road is part of a three-year growth strategy from Diesel that has, so far, been little affected by the economy. A nearly 20,000-square-foot store will open on Fifth Avenue in New York this month and store relocations have taken place in San Francisco and Washington, D.C.


Posted Feb 05 2009 in Denim Buys » Store Openings

Green Jeans: Profile on LOVE IS Organic Denim

Photo courtesy of LOVE.

Little fashionistas and stud muffins can now get some LOVE for their closets. Greenwich, Connecticut-based LOVE children’s boutique just released their new LOVE IS Organic Denim, especially made for the youth of today! The folks at LOVE should be proud of their new children’s denim line. Their attention to details, such as no itchy tags or bothersome grommets, and its softness and natural ingredients used in the processing, shows their dedication to their young, upscale clientele with discerning tastes. First opened in 2006, founders Katie Stein and Kristin Fine went through the trouble of making sure they weren’t churning out just any organic denim line. LOVE is also “a lifestyle store created by two moms [Stein and Fine] — with seven children between them — who love great design.”

Besides jeans, the boutique carries an exclusive collection of clothing and tightly-edited stock of art work, unusual and special toys, accessories, Ducduc furniture and bedding. Check out their Robshaw bedding and Tamar Bird Cages. They believe children can appreciate good design, and it doesn’t have to come from Disney. Co-founder Kristin Fine carved out some time from her busy schedule to share a bit about her store.

“Jeans are the perfect kid clothing.”

The LOVE IS Organic Denim was born to honor what kids do best: play, create, imagine, run jump, grow. “Our jeans incorporate four essential elements: real kid comfort, genuinely wholesome organic ingredients, cuts kids will love and denim patches to extend the life of the jeans.” [Guess what, Denim Therapy can help preserve kids’ jeans, too!]

Your stylish little ones will feel special in these eco-jeans, made especially for them. “Jeans are the perfect kid clothing. The problem was in what was available as a retailer. Almost all the jean lines were shrunken down adult styles and brands, with absolutely no respect or tailoring for kids! The more we looked the more frustrated we got — the fit was terrible, the fabric was scratchy and filled with toxins — and kids couldnaˆ™t be kids!”

LOVE’s Core Denim Line
(All of them are 100% organic denim and available all year.)

  • Rock – the boys jean.
  • Acorn – the baby jean.
  • Whistle – a mini skirt.
  • Gumdrop – a standard fit with a kick at the bottom of the leg.
  • Pencil – a long very lean girls jean.

Just how organic are their jeans? The LOVE IS Organic Denim are made in India from a Certified Fair Trade Factory, and impressively, the 100% certified organic cotton, after weaving and dyeing, are again certified organic. The jeans are washed in starch and enzymes, because they are “eco-friendly as well as energy saving and totally biodegradable.” Parents know how important natural ingredients are, when it comes to anything touching their children’s delicate skin. “One of the biggest issues in the organic world right now is educating the consumer on the difference between organic cotton which is then dyed and bleached and manufactured with toxins, and 100% organic denim which is processed with only organic enzymes, processes and dyes,” says Fine.

Beyond their retail environment, LOVE conducts workshops to connect with their community. Earlier this year, they held a workshop with The Kitchen Cabinet folks, “which was about ways to improve the quality of eating with our children.”

Created with Admarket’s flickrSLiDR. Photos courtesy of LOVE.

LOVE Boutique Forecast: Fall 2008

  • Trunk Shows – beginning with Cacharel.
  • A bi-coastal jeans event.
  • Two great jacket lines for fall: 66 North is the coolest functional old school Icelandic company and ADD coats are chic and warm all at the same time.
  • Priti non-toxic nailpolishes and soy-based removers which are safe even for kids and pregnant women!
  • Klean Kanteen – stainless steel water bottles (eco-friendly!) that work with Avent nipples or sippy cup attachments.
  • Bright colors in the works.

[Side note: Is this my pseudo Gilmore Girls shopping in Stars Hollow fantasy coming to life, even though the fictional town was a suburb of Hartford?]

LOVE Boutique Forecast: Spring 2009

  • Sparkle – a white denim Capri.
  • Button – a chambray dress.
  • Butterfly – a straight jean with glitter butterflies.
  • Dirt – a loose, worn-in jean for boys with a spider below the back pocket.
  • Pebble – a pull-on light chambray for boys or girls.

If you have the chance, drop by their charming boutique! They just put up the new organic denim line out on their storefront window (pictured).

The organic denim market is not about to shrivel back into obscurity: the LOVE boutique is busy getting their orders out. If you’re nowhere near Greenwich, Connecticut, fret not. You can now get your kids some LOVE online here.

Denim Therapy readers:

Enter coupon code THERAPY08 in the shopping cart to receive a 15% discount on LOVE IS Organic Denim products! Offer ends August 27, 2008.

Kathy Ng Hassan

Related Stories:

Denim Insider: Alexis Bledel – Sisterhood of the Traveling Rock & Republic
Join the Crusade…Sling & Stones Jeans
The Green Jean Project
Green Jeans: Del Forte’s Project Rejeaneration
Green Jeans: Profile on CERTIFIED Jeans

Summer Resort Wear: White Denim Edition

Posted Aug 20 2008 in Denim Buys » Store Openings
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