Oh, those denim bandwagoneers are relentless. Just try to stop them from starting a new company from the ground up (gee, I wonder who), spinning off new denim labels (yep, heard that one before) or opening new stores! Don’t you get it? Denim is here to stay. You can’t extinguish our love.
When the recession first hit, there was a lot of talk about how the already-volatile Williamsburg retail scene would survive. The owners of Brooklyn Denim Company, a new jeans-and-more shop, took the rare optimistic approach. Rather than hunkering down and waiting for the economy to improve, they decided to open a neighborhood-focused store in Williamsburg promoting the world’s best denim brands, which they figured could use a boost. Click here to read more.
YMI JEANS and TEEN VOGUE launches the Makeover in Manhattan sweepstakes, giving the opportunity of a lifetime to one lucky girl. One entrant of this exclusive sweepstakes will win an all-expense paid trip for two to NYC plus a complete makeover by a Teen Vogue stylist, an entire YMI wardrobe and a one-year subscription to Teen Vogue magazine!
After being whisked away to the Big Apple, the winner will get the absolute full celebrity treatment. If a chic makeover by a Teen Vogue stylist and new YMI duds isn’t enough, they’re bringing in a professional hair and make up artist from Teen Vogue to complete their new fabulous look. It doesn’t get much better than that!
The sweepstakes runs from March 15th through April 30th.
ENTER HERE and invite friends to get 35% off at any item in the YMI Jeans online shop at YMIJeans.com.
About YMI Jeans:
Founded in 2000, YMI was born as a natural evolution for its president, David Vered, and vice president, Michael Godigian, and has established itself as a leading junior/young contemporary denim house. Today, YMI is becoming a true lifestyle brand producing the best in junior denim, fashion bottoms and outerwear; along with licensed products such as fashion tops, dresses and active wear with many other categories to come. YMI is passionate about every product produced and has maintained a leader in the marketplace because of the commitment to deliver exceptional quality denim, innovative washes and the perfect fit at a phenomenal price. Implicit in the corporate philosophy is the belief to maintain a “Yes I Can” attitude has evolved into an important part of the corporate culture.
It’s a fun fashion music video, shot in NYC and featuring Rag & Bone designers David Neville, Marcus Wainwright and model Lily Aldridge. Produced by Shopbop, the video has a vintage home movie feel to it. It doesn’t really tell you anything specific about the line, so you’ll have to pause and rewind to get a good look for yourself.
Denim Therapy makes New York Magazine's Best of 2010 list.
Yeah, baby! Just when I was feeling a bit left out of the whole Oscars awards and parties, it’s nice to get a supreme nod from New York Magazine, for Denim Therapy’s expert craftsmanship. We are Best Jeans Repair for 2010! I’m telling you, people, Denim Therapy works miracles on your unintentionally blown out, ripped, punctured, scuffed, distressed jeans.
And now I just want to thank our leader, Francine Rabinovich, for making this all happen. I’m just a denimphile who loves to spout about here in her denim sphere. *Hugs*
Prices range from $15 to $100 at the Earnest Sewn sample sale. Jeans are $70 (originally $225), women’s dresses and tops are $50 (originally $225), women’s denim jackets are $70 (originally $275), and men’s button-downs are $30 (originally $155).
Ah yes, J Brand certainly keeps us denim lovers on our toes. Their latest collaboration is with none other than Lazaro Hernandez and Jack McCollough, the duo who make up Proenza Schouler.
“We are extremely excited to work with Lazaro and Jack. They have great vision, a point of view, are incredibly talented and fun to work with,” said Jeff Rudes, Co-Founder and Chief Executive Officer of J Brand.
“Everyone we know wears J Brand. It was an easy choice,” continued Hernandez and McCollough.
Proenza Schouler debuted a Fall 2010 exclusive denim collaboration with J Brand jeans at the Proenza Schouler Fall/Winter 2010 runway show last night at New York Fashion Week. This one season collaboration marks the first ever jean produced by Proenza Schouler. Featured on the runway was a graphic-printed, exaggerated high rise skinny jean in 11 oz. Japanese stretch denim, which was further hand painted to accentuate texture and dimension.
“For fall 2010 we are exploring ideas closer to home. Urban elements are important as is the idea of uniforms. Denim fits the bill as the most ubiquitous item in most people’s wardrobe. Proenza Schouler will for the first time, explore this classic element, never-the-less infusing it with the Proenza Schouler DNA,”said Lazaro Hernandez and Jack McCollough of Proenza Schouler.
The jean collection will be available in exclusive specialty stores mid-July.
Listen up people! Get great deals on Recession Denim’s hot Tuxedo and Motorcycle jeans – wonderful winter wardrobe staples – at its upcoming sample sales in New York City. You can polish and roughen up your image all in one shot. And, if you’re lucky, you might even get to meet Designer Daniella Siri of Recession Denim. The jeans will go for only $40-$45!
DEETS
Wednesday, January 27 (5 p.m. to 8 p.m.)
Tuesday, February 2 (5 p.m. to 8 p.m.)
Where: 148 Greene Street, Suite 3S
(Between Houston and Prince)
If you are a reader of this blog, then there’s a very good chance you are already a fashionista in your own right, but you want to really pursue — on a professional level — your knack for making your denim-enhanced ensemble look fresh off the runway. You know how to pair your Rag & Bone legging jeans with the perfect Mike & Chris trench-inspired coat. You never met a selvedge jean you didn’t like, but you hate it when designers do a rush job on the latest fashion trends, just to get noticed. And, if you’re a young, aspiring fashion diva, then you have a great opportunity to learn what it takes to make some noise at Fashion Week. See information below on how to get schooled…
Fashionista University is an amazing new program for teens and gals in their early twenties. Students will even participate on field trips to the city’s hottest spots including a trip to the fashionista holy land New York Fashion Week. The biggest comment we’ve received thus far has been, “Where was a program like this when I was younger!” (Don’t worry; next year, adult classes will be added due to popular demand!)
DEETS
Program begins January 23rd, 2010.
Seven-week, Saturdays only hands on courses to learn the ins and outs of the fashion business including:
design
publicity
wardrobe
styling/costume design
event planning
jewelry/accessory design and more.
Run by fashion designers Kathlin Argiro and Courtney Zellmer and publicityguru Gwen Wunderlich-Smith, Fashionista University gives students a Project Runway meets Gossip Girl real world approach, with celebrity, editor and guest designer appearances, as well as access to fashion shows, showroom events, publishing houses, TV stations and more! Fashionista University provides tools teens need to turn their dreams into a reality and break in to the world of fashion with opportunities and experiences beyond anything they ever imagined.
*Denim Therapy readers: save $100 off registration if you mention you heard it here on the Denim Therapy blog!
If you’re wondering what’s next on the mass consumerism highway, then you must be a) rich; b) bored; or c) hurting for stylish jeans that you never got for the holidays. Stop feeling sorry for yourself and get empowered! Scour the Internet for deals like Oak’s New Years Sale, about to hit their Web site. They are busily doing inventory and prepping the public for what could be a blowout bash on duds you’ve been holding out for. It’s a 30/40/50 sale, starting on New Year’s Day.
Why Oak? Because they are a cool place to shop for independently stylish men and women who don’t want to look like they shop at the mall all the time, and they are especially good at editing their offerings of denim, as well as apparel and footwear for discerning shoppers such as yourself. Stay tuned and keep checking their Web site in the next few days for updates!
Join J Brand for another J Brand Gallery event — East Coast edition, at the Henry Lehr & Co store in NYC on Saturday, December 19. Shop, schmooze and savor the experience: beautiful fashionistas such as yourself, snagging high-end denim goods. Bonus: with any full price purchase, you receive a gorgeous limited edition J Brand scarf (while supplies last). Sweet.
DEETS
Opens Saturday, December 19
1PM – 5PM
Henry Lehr & Co. 9 Prince Street
New York, NY
212 274 9921
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