Via ecouterre.com: “Chip Bergh wants you to stop washing your jeans. Speaking at Fortune Brainstorm Green conference in Laguna Niguel, Calif., on Tuesday, the Levi Strauss CEO said that while roughly half the water usage happens during jeans production, the other half is consumed at home. Bergh also billed the denim giant as the “ultimate in slow fashion.” “We have a pair of jeans in our archives that are 135 years old, so we are the ultimate in sustainable apparel,” he said. “We build our products to last; if you treat them right, they will last a long, long time—probably longer than most people’s waistlines.”
Levi’s also happens to most sought-after brand in secondhand stores like Goodwill, making it the “No. 1 in hand-me-downs,” Bergh added.
He also spoke about the “Wellthread” initiative, which is currently being test-driven by Dockers, a subsidiary of Levi’s. “The concept is to try to develop a line of product that is sustainable in every single facet of the word,” Bergh said. “Not just environmentally sustainable but socially sustainable and economically sustainable.””
This text has been reblogged from ecouterre.com. Read the full story and see the video here.
Tags: Brainstorm Green conference, Chip Bergh, Ecouterre, Levi Strauss CEO, Stop Washing Your Jeans
Nothing says summer like a pair of cut-off shorts that you can wear from the beach to brunch and beyond, but let’s face it: not everyone wants to drop their hard-earned money on designer jeans. If you’ve got a pair of cheap old jeans that are unloved in the back of your wardrobe, pull them out and find the nearest pair of scissors. Refinery29′s stylish staff experimented with 7 pairs of jeans and 7 different styles of diy cut-off shorts. We’re loving the wide leg cropped trend, among others. Which is your fav?
Images via Refinery29
Tags: denim shorts, destroyed denim, diy cut-off shorts, DIY jeans, diy shorts, Jean Shorts, summer diy
While walking in the east village this week, we spotted a new campaign posted up on phone booths. The poster, shown below, reveals a bottle of water saying “I want to be a pair of jeans. Recycle me.” This poster is part of the I Want To Be Project, which calls attention to the wide array of materials we consume daily that could be recycled into new materials. Their website includes tin cans that want to be bicycles, bottles that want to be jeans and benches, and more. The next time you go to toss your water bottle in the trash, consider letting it have a second life. Read more about how plastic bottles and containers are recycled.
Read more about the I Want To Be Project.
—Michelle Christina Larsen
Tags: eco-friendly jeans, eco-friendly water bottles, how to recycle, i want to be, jeans made from plastic, recycled jeans, recycled plastic
In the market for a cute pair of spring shoes that are versatile enough to go with all your favorite outfits, but could still pass for a summer wedding slip-on? We fell hard for this pair of denim wedge sandals while reading Eat Sleep Denim and had to share. As the site boasts, these babies come equipped with “an ultra-flattering adjustable ankle strap. We especially love them for outdoor weddings (we know grass and skinny heels are mortal enemies, but no sinkage here!)” Grab your pair of denim wedge sandals by MaraisUSA.
Tags: buy shoes online, denim shoes, denim wedge sandals, slip-on shoes, spring shoes, spring wedding, strappy sandals, summer wedding
Though we’re definitely not ready to get excited about cool weather fashion yet, we’re loving this fresh denim-centric editorial from Cosmo Australia, shot by Kane Skennar. Fall denim is layered and styled to an edgy, rock-n-roll inspired concept. Acid wash, deep blues, and destroyed denim all play a roll. Check out the full editorial below.
Images via Fashion Gone Rogue
Tags: 90s style, Cosmopolitan Australia, Denim & Co., denim style, fall denim, grunge style, Kane Skennar, rock-n-roll inspired
Emma Roberts was recently spotted in a pair of Paige Skyline Ankle Peg jeans in Whitley, sporting minor distressing that brought together her casual-cool look. She paired the jeans with ever-coveted Charlotte Olympia flats and a vintage Rolling Stones sleeveless tee. Looks like she has the rockstar-off-duty look on lock! Grab a pair of Skyline Ankle Peg Skinny Jeans and get her look.
Image of Emma via Denim Blog.
Tags: buy denim online, buy jeans online, celebrity denim, Charlotte Olympia flats, distressed denim, emma roberts, Rolling Stones, Spring Denim, vintage inspired
Now that the stubborn New York spring weather is hitting somewhere between 60 and 80 on the regular, the guys of DT have pretty much had it with their full length jeans. From work to brunch to a weekend at the beach, you need men’s denim shorts (and excellent shorts cut in a few other materials) to keep you on the move. Here are our top picks for men’s shorts.
Below: 1. A.P.C. Army Shorts 2. Baldwin Denim Venice Short in Rinsed Chambray 3. Jean Shop Twill Cut Offs
Below: 4. The Real McCoy’s Utility Shorts 5. J.Crew Chambray Sideline Short 6. Rag & Bone Thomson Swim Short
—Raffael Flores-Contreras & Michelle Christina Larsen
Tags: buy denim online, chambray shorts, denim shorts, men's denim shorts, men's shorts, mens denim trends, Spring Denim, summer denim
MiH Jeans recently launched an exclusive shibori tye dye collaboration with LA based shibori specialist Niki Livingston on their website. Shibori dye, one of the most beautiful fabric treatments we’ve ever laid eyes on (and a favorite of the festival-going crowd) is an ancient Japanese dye technique used to give cloth a three dimensional form by folding, stitching, and twisting the material before it is sumberged. The result, as you can see, is gorgeous.
“The MiH design team and Niki worked closely together to develop shibori-dyed pieces that reflect MiH’s British heritage and Niki’s laid-back, Californian attitude. After experimenting firstly with denim, we then chose tees, shirts and scarves to become the canvases for our indigo art. Scarf prints were influenced by water and shadows whilst tees and shirts were tied to create spots and stripes with ease and spontaneity.”
Shop the limited edition collection at MiH Jeans.
Tags: buy denim online, California style, Chambray Shirt, denim shirt, Japanese denim, japanese dye technique, limited edition, MiH Jeans, shibori denim, shibori dye
Miley Cyrus was recently spotted leaving London’s 100 Club after a performance by American Hi-Fi. The audacious young vocalist was wearing a very Kate Moss-esque outfit consisting of plaid flannel, leather, and Levi’s denim cut-off shorts. We must say, we prefer this ensemble to some of her cheesy stage costumes. Want to get this look?
Shop our favorite cut-off shorts of the moment below: 1. J Brand Carly mid-rise denim shorts 2. Ksubi Alberceque distressed denim shorts 3. Rag & bone Mila distressed denim shorts
Image of Miley via Denim Blog & Pacific Coast News.