Article via Ecouterre: Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of agua, or enough to fill nearly five Olympic-size swimming pools. The technique, according to Levi’s, is the result of a new, third-party-verified water-recycling standard designed to ease the stress of garment production on freshwater supplies.
One of the company’s key factories, located in southern China, worked with Levi’s to engineer a system that treats and recovers all the water used in the finishing process for subsequent runs. “This water recycling can happen over and over, significantly reducing the overall amount of water used to make our products,” says Reza Hosseini, manager of environmental site and compliance assessment at Levi’s. “As long as the water meets our standards to deliver the quality you expect from our brands, it can be recycled multiple times.”
Till now, there has been a dearth of standards for water recycling and reuse in the apparel industry, adds Hosseini. “This is a company and industry first,” he says. “And we believe this innovation can help change the way our supplier factories use water.”
See more at Ecouterre
Tags: denim manufacturer, eco friendly denim, eco-friendly jeans, Levi Strauss, Levi's Jeans, recycled denim, recycled jeans, recycled water
To celebrate the Oscars this Sunday night, Levis whipped up a fun retrospective of denim cameos in famous cinema throughout the years. From Audrey Hepburn “wearing the pants” in her relationship in Breakfast at Tiffany’s to the incredible style in West Side Story, we’re pretty sure you’ll recognize some of these iconic moments in jean history:
“It’s Oscar time. That means dazzling gowns, tailored tuxes and … denim?
Yep! While it’s not often associated with the red carpet, iconic indigo has a definitive place in Hollywood when it comes to the films themselves. Since the 1950s, onscreen jeans have created a cinematic archive of popular styles over the years, setting trends as they record them.
In honor of the 86th Academy Awards, which is set to air this Sunday, we present a look at 12 films featuring blue jean styling that made the Academy—and audiences everywhere—proud:” Click to view
Tags: academy awards 2014, Audrey Hepburn, breakfast at tiffany's, denim in cinema, denim in films, famous films, jeans in films, the oscars 2014, west side story
We’re having a spring fling with American Eagle, and one look at their latest lookbook will show you why. Their spectrum of fun neon separates, printed denim shorts, and comfy knits will have you feeling like you’re on vacay in an instant—and let’s face it: after this cold winter, we could all use a vacay. Stay tuned for style tips from American Eagle’s Style Director, Preston Konrad.
See all of the bright, springy looks below:
—Michelle Christina Larsen
Tags: American Eagle, buy jeans online, fit expert, neon accessories, neon denim, neon hat, neon shorts, neon sweater, printed denim, spring style, styling tips, womens denim, womens jeans
With spring on the way, the only thing we can think about is the festival circuit, and all of the amazing festival style that is being released everywhere we turn. Nasty Gal has mastered the art of LA-chic, and their newest lookbook drives that point home. Check out their festival collection, including denim cut-off shorts and boho accessories, below.
See the full lookbook here, and shop our favorites below.
1. Alter Ego Short 2. Crystal Love Cuff 3. Bitching And Junkfood Wink Shorts in Mint
4. Stay Forever Kimono 5. Crossover Fringe Necklace 6. Nasty Gal Going Places Jumpsuit
7. Free Bird Tank 8. Le Specs X Craig & Karl Roundabout Shades 9. Field Day Flower Crown
10. Steve Madden Sparta Gladiator Sandal 11. Cleora Ring Set 12. One Teaspoon Cali Romper
Are you ready for festival season?
—Michelle Christina Larsen
Tags: buy denim online, cut off shorts, denim shorts, destroyed denim shorts, festival style, mint green jeans, mint green shorts, pastel jeans
As spring gets closer and we all start ruminating over our warm weather wardrobe, it’s the perfect time to establish the basics. A classic denim workshirt is one of the most versatile and easy-to-wear pieces you can own. Whether paired with dark wash jeans or a skirt and some baubles, you can style this day-to-night, office-to-after-hours without any fuss. Check out our top denim workshirt picks for spring below.
1. BLK DNM Jean Shirt 3 2. Rails Oversized Denim Shirt 3. BB Dakota Dakota Collective Lina Denim Shirt
4. Current/Elliott The Perfect Shirt 5. alice + olivia Loren Denim Shirt Dress 6. DSQUARED2 Denim Shirt
—Michelle Christina Larsen
Tags: button down denim shirt, buy denim online, classic denim, denim shirt, denim top, denim workshirt, spring denim trends, womens denim
Rihanna is featured on the March issue of Vogue—the same one that has a very innovative new kind of ad placed in it by Gap. She’s looking carefree and spirited in Louis Vuitton boyfriend jeans (click for a similar pair) and a sheer black beaded top, along with neutral-hued makeup and a choppy short hairstyle. We’re digging it in comparison to her usual less jovial appearance. What do you think?
—Michelle Christina Larsen
Tags: boyfriend jeans, celebrity denim, celebrity style, destroyed denim, louis vuitton jeans, magazine cover, rihanna, rihanna cover, rihanna natural, rihanna style, vogue march
Gap‘s Lived-In global marketing campaign features emerging and talented young artists including musicians, singers, actors and photographers wearing their authentic, worn-in Gap staples: youthful interpretations of classic, casual styles.
The “Lived-In” attitude is brought to life by a cast of emerging and talented young artists including musicians, singers, actors and photographers. The campaign includes Trinidadian-born American recording artist Theophilus London; English singer-songwriters Birdy and Anna Calvi; American actors RJ Mitte and Julia Garner; Swedish photographer Lina Scheynius; and American singer-songwriter and record producer Ernest Green (performing under the stage name Washed Out).
A second interesting component to the campaign includes an ad in Vogue magazine’s March issue: a first-ever tactile fabric print ad, which includes a fabric logo made from the cotton of a worn-in tee, driving home the idea of clothes you can live in.
Tags: Birdy and Anna Calvi, Ernest Green, Gap campaign, gap denim, Julia Garner, Lina Scheynius, mens denim, RJ Mitte, Theophilus London, Washed Out, womens denim
Winter in the city can do a number on your jeans. Even if you don’t end up slipping and falling down the subway stairs, the ice, salt, and various elemental hazards can leave the hems of your jeans a mess. We received a pair of winter-inflicted jeans recently, with hems rendered frayed and worn. We were able to restore them back to their original glory in no time. Check the before and after below.
Learn more about Denim Therapy’s expert repair services and send us your jeans for alteration, hole fixing, or hardware replacement. We do it all, so your favorite jeans never have to expire.
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Joe’s Jeans released their spring campaign in a new video titled “Just A Perfect Day”. The protagonists are liberated New Yorkers who live against the grain of society’s standards, which in some cases means becoming a runaway bride (with jeans hidden below a wedding dress), and doing the morning “walk of shame”, without any shame at all. Joe’s wants to encourage their customers to let go of the standards for how we should be living, and start living up to our own personal standards. What does that mean? Well, we suspect it might cause a few cab riders to veer off course and do what they really want to do with their day.
Watch the video here.
Tags: denim for men, denim for women, denim in wedding dress, edgy campaign, jeans and wedding dress, Joe's Jeans, just a perfect day, spring denim campaign, summer denim campaign, video campaign