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Denim Therapy Fixes A Shredded Crotch Hole

We bet the last time your jeans ripped, you thought, “I”d give anything to rewind and not do that crazy bike stunt!”… or whatever it was that rendered your denim shredded. Lucky for you, we actually can turn back time, and erase nearly all evidence of fiber carnage. Check out one before and after below, of a crotch hole we repaired using our expert denim repair techniques.


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Learn more about Denim Therapy’s expert repair services and send us your jeans for alteration, hole fixing, or hardware replacement. We do it all, so your favorite jeans never have to expire.

—DT Staff

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Posted Feb 28 2014 in Ask the Denim Therapist » Denim Therapy

Levi’s Develops Way to Manufacture Jeans Using 100% Recycled Water

Article via Ecouterre: Levi Strauss has developed a new way to make jeans using 100 percent recycled water. The denim manufacturer, which applied the first-of-its-kind process to 100,000 pairs of women’s jeans during a test run, says it saved some 12 million liters of agua, or enough to fill nearly five Olympic-size swimming pools. The technique, according to Levi’s, is the result of a new, third-party-verified water-recycling standard designed to ease the stress of garment production on freshwater supplies.


One of the company’s key factories, located in southern China, worked with Levi’s to engineer a system that treats and recovers all the water used in the finishing process for subsequent runs. “This water recycling can happen over and over, significantly reducing the overall amount of water used to make our products,” says Reza Hosseini, manager of environmental site and compliance assessment at Levi’s. “As long as the water meets our standards to deliver the quality you expect from our brands, it can be recycled multiple times.”

Till now, there has been a dearth of standards for water recycling and reuse in the apparel industry, adds Hosseini. “This is a company and industry first,” he says. “And we believe this innovation can help change the way our supplier factories use water.”

See more at Ecouterre

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Posted Feb 28 2014 in Denim News

We’re Having A Spring Fling With American Eagle!

We’re  having a spring fling with American Eagle, and one look at their latest lookbook will show you why. Their spectrum of fun neon separates, printed denim shorts, and comfy knits will have you feeling like you’re on vacay in an instant—and let’s face it: after this cold winter, we could all use a vacay. Stay tuned for style tips from American Eagle’s Style Director, Preston Konrad.


See all of the bright, springy looks below:

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—Michelle Christina Larsen

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Posted Feb 28 2014 in Denim Fashion » Lookbooks

Shop Nasty Gal’s Festival Style Denim & Separates

With spring on the way, the only thing we can think about is the festival circuit, and all of the amazing festival style that is being released everywhere we turn. Nasty Gal has mastered the art of LA-chic, and their newest lookbook drives that point home. Check out their festival collection, including denim cut-off shorts and boho accessories, below.

festival style denim cut off shorts

See the full lookbook here, and shop our favorites below.

1. Alter Ego Short 2. Crystal Love Cuff 3. Bitching And Junkfood Wink Shorts in Mint


4. Stay Forever Kimono 5. Crossover Fringe Necklace 6. Nasty Gal Going Places Jumpsuit


7.  Free Bird Tank 8. Le Specs X Craig & Karl Roundabout Shades 9. Field Day Flower Crown


10. Steve Madden Sparta Gladiator Sandal 11. Cleora Ring Set 12. One Teaspoon Cali Romper


Are you ready for festival season?

—Michelle Christina Larsen

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Posted Feb 26 2014 in Denim Buys

6 Basic Denim Shirts To Wear This Weekend

As spring gets closer and we all start ruminating over our warm weather wardrobe, it’s the perfect time to establish the basics. A classic denim workshirt is one of the most versatile and easy-to-wear pieces you can own. Whether paired with dark wash jeans or a skirt and some baubles, you can style this day-to-night, office-to-after-hours without any fuss. Check out our top denim workshirt picks for spring below.

1.  BLK DNM Jean Shirt 3 2. Rails Oversized Denim Shirt 3. BB Dakota Dakota Collective Lina Denim Shirt

denim workshirt women

4. Current/Elliott The Perfect Shirt 5. alice + olivia Loren Denim Shirt Dress 6. DSQUARED2 Denim Shirt


denim workshirt for women

—Michelle Christina Larsen

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Posted Feb 21 2014 in Denim Buys

Disaster Evaded: Denim Therapy Repairs Ripped Hems

Winter in the city can do a number on your jeans. Even if you don’t end up slipping and falling down the subway stairs, the ice, salt, and various elemental hazards can leave the hems of your jeans a mess. We received a pair of winter-inflicted jeans recently, with hems rendered frayed and worn. We were able to restore them back to their original glory in no time. Check the before and after below.


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denim-therapy-hem-repair-before-after (1)

Learn more about Denim Therapy’s expert repair services and send us your jeans for alteration, hole fixing, or hardware replacement. We do it all, so your favorite jeans never have to expire.

—DT Staff

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Posted Feb 20 2014 in Ask the Denim Therapist » Denim Therapy

It’s Just A Perfect Day In Joe’s Jeans Newest Campaign

Joe’s Jeans released their spring campaign in a new video titled “Just A Perfect Day”. The protagonists are liberated New Yorkers who live against the grain of society’s standards, which in some cases means becoming a runaway bride (with jeans hidden below a wedding dress), and doing the morning “walk of shame”, without any shame at all. Joe’s wants to encourage their customers to let go of the standards for how we should be living, and start living up to our own personal standards. What does that mean? Well, we suspect it might cause a few cab riders to veer off course and do what they really want to do with their day.

joes-jeans-denim-perfect day

Watch the video here.

—DT Staff

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Posted Feb 20 2014 in Campaigns » Denim News

Take A Dreamy Oceanside Stroll With DL1961 Premium Denim

DL1961 Premium Denim recently released its Spring/Summer 2014 marketing campaign, meaning anyone who wasn’t already staring out their NYC office window at the falling snow, dreaming of summer, will now proceed to do exactly that. The new campaign features a serene and ethereal beach photo session, exploring a range of expressive poses. Shot by Boo George, the release pays homage to the lazy New York summer. Some shots remind us of romantic summer films, and honestly, we can’t stop playing this one over and over in our heads.

DL1961’s latest offerings are designed using technologically-advanced, lightweight denim fabrics with immaculate cut and sew detailing, so in addition to longing for beach weather, we’re craving a pair of these jeans too. See the full campaign below.

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“As a brand that calls New York home, we love to capture the lifestyle and essence of those who wear DL1961 in their everyday lives – including summertime when denim is more uncommon,” states Sarah Ahmed, DL1961’s Creative Director. “For Spring/Summer the collection embodies the effortless spirit and simplicity of summer through our innovative technologies that keep you cool and comfortable.”

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How hard are you loving this? Tweet us at @denimtherapy and we’ll exchange longing sighs.

—Michelle Christina Larsen

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Posted Feb 18 2014 in Campaigns » Denim News

A Dramatic Crotch Hole Repaired By Denim Therapy

This epic crotch hole came into our office recently, badly in need of some expert denim repair. If you’ve got a favorite pair of jeans, you know how quickly the crotch and inner thigh regions can wear thin. Luckily, we made the problem go away and reinforced the whitened, weak perimeter of the damage. Check out the before and after below:


Learn more about Denim Therapy’s expert repair services and send us your jeans for alteration, hole fixing, or hardware replacement. We do it all, so your favorite jeans never have to expire.

—DT Staff

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Posted Feb 17 2014 in Ask the Denim Therapist » Denim Therapy

Our Favorite Looks From Diesel Black Gold FW14

New York Fashion Week wrapped up on Thursday, ending another frantic season of high fashion and style inspiration for NYC. One show we always look forward to is Diesel Black Gold, for the brand’s edgy-yet-classic take on streetwear for men and women. This season was full of texture and strong silhouettes. We loved the mirrored embellishments, high collar coats, sheer tailored tops and party dresses. See our favorite 9 looks below.




See the full collection here. What were your favorite looks from the runway?

—Michelle Christina Larsen

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Posted Feb 17 2014 in Denim Fashion » Runway
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