Need a vacation? Take a digital one with GUESS and their spring 2013 ad campaign. They’re bringing mint green jeans back on the scene with a pair of very fresh overdyed cut-off shorts. Shot in Bora Bora, the campaign features Gigi Hadid and Stephan Lambert in P-A-R-A-D-I-S-E. They sprinkled their brand with a bit of bohemian style this time around. We’re digging it.
“Help, I’ve fallen and I can’t get up… but even worse, I ripped my jeans!” We know how you feel. That’s why Denim Therapy offers expert denim repair services for your favorite jeans. Whatever predicament you find yourself in, if it compromises your denim, we’ll be there to help. Check out a before and after of a recent denim repair below.
We couldn’t help but share this thought-provoking email, received from one of our loyal Denim Therapy customers. Do you agree? Disagree? How do you approach your relationship with your favorite jeans? Tell us on facebook! We want to hear your story.
“Every time I get a pair of brand new jeans, something happens. Like a dog jumps on me at a dinner party and bingo, two weeks in, I’ve more or less failed.
I say failed because part of the appeal of raw denim is its newness, its pristine quality. There’s no other option that looks as gorgeously textured. It’s why the stuff has caught on in style-worlds that favor fresh, crisp looks (hip-hop). In the same way that sneakers are kept as pristine as possible, some folks treat their jeans that way. Also, any attempts to wear jeans as remotely formal are greatly helped by a flawless pair.
At the same time, I hear time and time again that raw denim is supposed to tell a story through its wear. Life is organic and imperfect and these jeans tell the world this in the most explicit way. Is this an either/or proposition? Is there a turning point? A gradual descent? Is it essentially a question of what style-world you fall into–and what look your lifestyle realistically allows for?
Do I wear the jeans or do the jeans wear me?
There’s also the question of the idealized fade–perfect imperfection–versus the ugly realities of what life brings to pants. I read a lot about wallet fades and whiskering. No one seems nearly as into coffee spills or early discoloration.
It’s almost like denim comes into this world as extremely impressionable. If it goes through the right experiences, it ends up wise and battle-tested. If not, it has scars and we’re inclined to say it’s ”fragile” at the start. It’s even more like us than we think!”
Ziggy Denim returns with another witty lookbook for fall 2013. They’re rolling out more paper bags-over-models’-heads on a back drop of tin foil, setting off their wild color palette and diverse range of textures. Our favorites? Bleach-splattered purple-hued skinnies and a super dark-wash high waisted jean for women and drop crotch relaxed fit jeans for men. The “Back From The Future” theme echoes in 90s prints and silhouettes, which we can’t really argue with (so fun!). In fact, everything about Ziggy culture screams “f*** it, let’s party!” We know it’s only Tuesday, but we’re not opposed to slipping into Friday mentality a few days early.
“Everyone has had that moment – when your absolute favorite, irreplaceable pair of jeans, whether a cheap pair that fits amazingly or the designer denim you splurged on, become “broken in” beyond wearability. What to do when good jeans go bad? Send them to Denim Therapy!”
Jeans need hemming? We can help, with our expert hemming service. If you’re mailing your jeans in or dropping them off so we can adjust them to the ideal length, there are a few things you can do to ensure the results make you squeal with delight. Check out our video on how to prep your jeans for our expert hemming service below, and when you’re ready, fill out the form and send ‘em in!
Hot off the runway and the red carpet, navy blue is trending big time. Last weekend, we saw hot celebs like Jennifer Lawrence and Amanda Seyfried vamping it up in navy blue gowns at the SAG Awards this past weekend. We don’t blame the world for loving navy blue. After all, it so closely resembles our favorite dark washed jeans, no? Want to know how you can wear the navy trend with jeans? See our style inspirations.
Denim Therapy partnered with a select group of Denim brands to give you the chance to rock your soon-to-be favorite tee and the winner is Buffalo David Bitton! For each piece sold, 20% of proceeds will go to a charity benefiting the victims of Hurricane Sandy. Only a limited amount will be available so go ahead and pre-order your T-shirt now!*
The winners for the free T-shirt, Denim Therapy gift card and a pair of Buffalo David Bitton jeans will be contacted via email. To celebrate we want to offer you a 15% off our Denim Therapy repair services valid through February 22 (all orders need to be paid for by this date). Please use code: TSHIRT when submitting your order.
Can you imagine anything worse in the dead of winter than to experience an epic rip in the seat of your jeans? That’s the unfortunate reality one customer faced before sending in their jeans for repair. From the looks of things, a few previous attempts were made at keeping these baby blues together, but only DT has the tools and experience to restore them back to their previous glory. Check out the before-and-after below.
We’re not gonna lie, we’re still firmly planted on the pastel colored denim wagon. So you can imagine our delight upon seeing DL1961‘s whole collection of faded neons and pastel jeans for men in the works. With styles both full length and short, the vibrant dyes are faded and worn around pockets and seams to create a vintage-creamsicle appeal. These babies are ready to add some zest to your spring wardrobe.