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GUESS Launches DenimIsOurWorld.com, Teams Up With P.S. I Made This


“Denim Is Our World”? Um, we can relate to that. The folks at GUESS have launched a site with that very name, for denim fans to receive exclusive shopping event invites, behind-the-scenes videos, new tools, and trendsetter profiles. Show off your jeans love by uploading a photo of your stylish self decked out in your fave pair of GUESS jeans or hashtagging it #GUESSJEANS. For the craftier denim aficionados among us, you can show off how you do denim by repurposing or remixing a pair. Upload a pic to Pinterest, tag it #GUESSwhatimade, and Erica Domesek from P.S. I Made This will pick her favorites. What’s not to love when denim’s (already) your world?

—Brie Hiramine

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Posted Aug 30 2012 in Denim News

How to Wear The Peplum Trend with Jeans


Those of you who have fallen in love with the peplum trend and simply can’t get enough of this sophisticated, feminine silhouette is in for a treat: you can wear it with jeans.  Absolutely!  We recommend pairing a peplum top with a pair of skinny jeans and heels.  This will give you that slim and curvy look that is so on trend right now.  We think it has something to do with It Girl Victoria Beckham‘s trend-influencing style: peplum dresses and classy pencil skirts.  We’ve pulled together some great pieces and a few jeans (of course) to help you get that look.  Are you going to give it a go?

 

HOW TO WEAR PEPLUM: WEEKEND

Vero Moda Short Sleeve / Current/Elliott The Beatnik Cropped Jean / Madewell Flat Stack Platform

How to Wear The Peplum Trend with Jeans

HOW TO WEAR PEPLUM: DAY

ASOS Peplum Top / MiH Jeans Oslo Mid-rise Skinny / Chloe Red Wedges

How to Wear the Peplum Trend with Jeans 2

 

HOW TO WEAR PEPLUM: EVENING

Elizabeth & James Yumi Brocade TopBurberry Brit Mid-rise SkinnyJimmy Choo Tame Crystal Pumps
How to Wear the Peplum Trend with Jeans 3

—Kathy Ng Hassan

 

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Posted Aug 29 2012 in Denim Fashion » How to Wear It

Parisian Denim By Maison Kitsuné Hits The Men’s Market Stateside


Parisian brand Maison Kitsuné has been making footprints stateside recently with painfully chic jeans for  men who want a perfect fit. They’re also delivering the go-to separates to style their jeans with classic silhouettes in rich wools, flannels and cashmere. Their denim, which appears in every collection, is made of a raw kuroki denim. Having launched their first stateside boutique at The NoMad Hotel this past April, founders Gildas Loaec and Masaya Kuroki are excited to present their most recent Fall/Winter collection. Check it out below.

maison kitsune fw 12

See the FW’12 men’s lookbook below.

 

Visit Maison Kitsuné for more.

—Michelle Christina Larsen

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Posted Aug 28 2012 in Denim Menswear

Pregnant Fashionista? Denim Therapy Can Help!


We’ve all seen the slim pickins when it comes to fashionable maternity wear. That’s why Denim Therapy offers a service that will allow you to expand your favorite jeans to accommodate your new mom figure. Then when the baby comes, we’ll return them to their former glory, for free! Click here to learn more!

current-elliott-maternity-jeans-expansion-denim-therapy

 

—Sarah Greene

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Posted Aug 28 2012 in Denim Therapy

Agave Denim Men’s & Women’s Fall 2012 Lookbooks


Agave Denim released their men’s and women’s fall 2012 lookbooks, featuring their usual spectrum of rich colors in innovative fabrications. What sets this release apart is that it’s Agave’s 10th anniversary, for which the husband and wife design team drew inspiration from the 1960s and the Olympics in Squaw Valley, CA.

agave-denim-men-women-fall

Some highlights in the men’s collection include the Nihilist slim fit, Harp and Maverick limited edition selvedge styles, and a new bootcut, aptly named Bootist. Fabrications include kaihara and kuroki denim, as well as non-denim luxury fabrics like “Wolf Canvas” (100% cotton italian yarndyed canvas with rinse finish) and “Mad Plaid” (100% Italian moleskin  with rinse finish).

Agave-Men-FA12 15

 

Some highlights from the women’s line include the Tomboy skinny boyfriend fit jean, the slouchy Peace Corps trouser, and the Sophia high-rise pencil skirt. Fabrics are overdyed in a fall color palette with hues like Picante, Hunter Green,Tapioca, Pewter, Otter, and Rose dawn. An innovative indigo denim that has the look of raw, but a more comfortable hand, has also been introduced.

 

Agave-Women-FA12

 

Check out the Agave Denim website for more.

—Michelle Christina Larsen

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Posted Aug 27 2012 in Denim Fashion » Lookbooks

The Denim Guy For smart Car #smartWrapStars


Smart Car has asked The Denim Guy (Johnny Pinto) to show the world his personal style by designing a car wrap pattern for their iconic vehicle that is quintessentially The Denim Guy!  He is one of five bloggers chosen to design the patterns for this eco-friendly car line.  Check out Johnny’s wrap, inspired by his own personal collection of denim, which exemplifies his love of all denim brands.  ”I wanted to design something that represented not only TheDenimGuy, but the denim industry as a whole.”  Johnny adds, “This competition is not just about The Denim Guy, but about the denim community.  A win for The Denim Guy is a win for the premium denim market!”  Denim Therapy wishes Johnny the best of luck!

The Denim Guy for Smart Car

 

VOTE and you can Win a MacBook Pro!

Voting ends: Thursday, September 13 at 5:00 p.m. ET
Vote on Facebook: https://www.facebook.com/smartusa/app_215579748542007

 

For more information about the contest:
smart on Facebook: http://www.facebook.com/smartusa

 

—Kathy Ng Hassan

 

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Posted Aug 27 2012 in Denim News

Analog Clothing Q&A And Lookbook


Men’s lifestyle brand Analog Clothing focuses on introducing innovative approaches to style and function in skate, surf, and snowboard culture. Their signature Wheel Wash process has made waves in men’s denim as a treatment technique. We had a chance to ask the brand a few questions. Check them out, along with the latest lookbook, below.

analog-clothing-lookbook-x

Denim Therapy: Let’s start at the beginning: tell us the creation story of the brand and how it got off the ground.

Analog Clothing: We were part of Burton’s elite outerwear development “style lab” and evolved into a 4 season apparel brand from there.

DT: How do you differentiate yourself from other denim brands out there right now?

AC: Wheel Wash.

DT: Does your team have any pre-design rituals?

AC: Whiskey drinking.

DT: What are some of the stand-out fits/washes in the line right now?

AC: Anything Wheel Wash.

DT: Is your brand influenced by the massive popularity of style bloggers and street style?

AC: We’re influenced by the things we love to do and the athletes we support.

DT: Tell us a bit about your ideal target customer.

AC: 20 something individual with creative sophistication, who appreciates art, music and cultural influences, over a fine glass of Jameson while having a whole lot of fun with pretty girls.

DT: What would your dream collaboration be?

AC: We’re doing it already. Jason Bleick / Wheel Wash, we collaborate with our end consumers.

DT: What’s next for Analog?

AC: Fall 2013. Top secret.


Check out Analog Clothing online for more.

—DT Staff

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Posted Aug 27 2012 in Denim Fashion » Lookbooks

The Complete Guide To Denim Shirt Shopping


Refinery29 posted a comprehensive shopping list of the hottest chambray shirts to wear this fall, from a basic pick by J.Crew to a more fashion-forward pleated option by Vanessa Bruno. Whether you prefer the road less traveled or flawless basics when it comes to your closet, you’ll find what you’re looking for. See the article and get your denim shirt shopping on!

chambray-shirt-shopping

—Michelle Christina Larsen

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Posted Aug 24 2012 in Denim Buys

Moroccan Blogger Mohcine In Cheap Monday Jeans & A Chambray Shirt


Moroccan blogger Mohcine wore a denim-on-denim ensemble ideal for the transition from summer to fall, featuring cuffed dark wash skinny jeans by Cheap Monday and a chambray shirt by NEXT. He accessorized the look with a beaded and spiked bracelets and a statement ring by Bershka. We approve!

denim-chambray-shirt-cheap-monday

Image via Mohcine A.

Would you (or your man) wear this? Let us know what you think of this look on facebook!

—DT Staff

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Posted Aug 24 2012 in Denim Fashion » Street Style Watch

Get Skinny-Jeans-Ready With Denim Therapy and David Barton Gym!


During the month of August, Denim Therapy and David Barton Gym have teamed up to get you looking amazing in your favorite jeans. Check out these photos from the Astor Place Block Party and visit David Barton Gym online to sign up for a free workout through the end of August.

denim-therapy-david-barton-gym

 

—Sarah Greene and Raquel Zerbe

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Posted Aug 24 2012 in Denim Therapy
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