Denim Therapy had a chance to interview Big Star USA‘s women’s designer Miki Flores on the summer lookbook, the brand’s latest happenings, and what’s in store for next season. Go behind the scenes with this exclusive Q&A!
Denim Therapy: We’re in love with the Summer 2012 campaign/lookbook. What was the inspiration behind it?
Big Star: We used “Road Trip” as our theme for the Spring look book. A bit of a laid back bohemian vibe, which fit perfectly with our collection that included vintage denims, neon shorts and easy fitting jersey dress.
DT: Who is the Big Star customer right now?
BS: Our customers are independent and confident individuals who take youthful and modern approach when it comes to styling their outfits.
DT: What kind of washes are being emphasized in the line right now?
BS: We have always focused on bringing authentic denim washes to our customers. For this season, we focused a little more on paler shades and a bit of destruction with a twist of contemporary furnishings.
DT: Does your team have any pre-designing rituals?
BS: We normally take inspiration research trips to Europe or Asia to bring in freshness and also to step out of our daily routines. But doing vintage treasure hunts at flea markets or vintage stores are also very inspiring as well.
DT: Can you give us a hint about what’s next for F/W?
BS: Darker casts in authentic washes, leggings, wax coating, COLORS, prints, cozy cords, and workwear-inspired denims.
DT: How do you see street style/the web/developments in the online fashion community shaping the brand’s interaction (and even its DNA) moving forward?
BS: They play a huge role in shaping trends and what gets accepted at mass level. Most of us are spending more and more of our awake moments online or on our phones and seeing these influencers pushing new and edgier looks is definitely helping trend directions. I believe this plays a huge role on current trends of colors and prints.
DT: Finally, what message would you like to give to denim consumers right now?
BS: Be BOLD!
Visit Big Star USA to view the summer lookbook and shop!
—Michelle Christina Larsen
Tags: big star USA, interview, q&a, road trip, summer 2012 lookbook, vintage denim
Superstar style blogger The Glamourai, upon returning to NYC from her dreamy trip to Morroco recently, was inspired to dress with rich textures and hues by her stay in Marrakesh. She chose 7 For All Mankind’s Crop Skinny in Toffee Ikat and paired it with a bright orange tunic and tassle clutch. The perfect outfit for a pre-summer evening, we think! Try mixing printed denim with bold colors to achieve a similar look.
See the original post at The Glamourai, and bookmark her for style inspiration! Love the look? Grab your pair of 7 For All Mankind’s Crop Skinny in Toffee Ikat for a stylish summer yourself.
—Michelle Christina Larsen
Tags: 7 for all mankind ikat jeans, get the look, printed denim, printed jeans, summer style, the glamourai
In the mood to DIY this summer? Honestly… Wtf is known for their user friendly DIY projects, and we found this one especially enticing. Bleach is used to tie-dye a denim workshirt into a completely new garment using bleach! Minimal supplies, quick clean-up, and overall lightning fast turn-around time? We’re in.
Click to see the full DIY on Honesty…Wtf.
Not the DIY type, but still love this look? Let our expert denim dye services transform your jeans or denim shirt professionally!
—Michelle Christina Larsen
Tags: bleach denim diy, denim bleach tutorial, denim tie dye, denim workshirt, honestly wtf
When you hear the term “mom jeans,” we’re betting your initial reaction is something along the lines of a guttural, “Ugh.” But does it have to be? Spanish style blogger Laura took her vintage mom jeans and made them look not-so-unflattering with a sheer, tropical shirt, wedges, and BAMF sunglasses. Some people can definitely pull off this look, but we’re not sold that it’s for everyone. So let’s revisit the question: mom jeans—yeah or nay?
Images via Views, by Laura
Tags: high-waisted jeans, how to style it, how to wear mom jeans, mom jeans, would you wear it
School’s out and you’re probably ready to retire your academic textbooks, but no matter how studious you are (or were), it’s due time for a quick refresher on summer 2012 denim trends. We’re right on the cusp of summer. Are you stuck in a rut? We’ve got styling ideas to help you out. From cropped florals and pastel shorts to wide-leg, boyfriend, and printed jeans, all the major trends are represented here, with our suggestions. Get ready to learn—and don’t hesitate to refer back to this summer trend textbook, as needed!
MOTO Floral Jamie Jeans | Textile Elizabeth and James Jeans | Joe’s Jeans Floral Print Skinny
Victoria Beckham Denim Shorts | rag & bone Peach Jeans | The Row Ice-Blue Cropped Jeans
3. Wide leg jeans
Sandro wide-leg jeans | Lover wide-leg jeans | M Missoni wide-leg jeans
4. Boyfriend jeans
MOTO Light Wash Boyfriend Jeans | J Brand Denim Aiden distressed boyfriend-fit jeans
5. Printed jeans
Current/Elliott Stiletto Jean | MOTO Jaguar Leigh Jeans | Versus Heart-Print Skinny Jeans
Tags: boyfriend jeans, floral jeans, pastel denim, pastel jeans, printed jeans, summer denim trends, what to wear this summer, wide leg jeans
With only six locations open around the country, it’s hard for denim lovers and fashionistas to get their hands on the stellar garb that Denim Habit has to offer. If you’ve been hungry to hit up a store, but can’t seem to break the bank and buy a plane ticket to your nearest location— don’t fret, your prayers have been answered. Denim Habit just launched their official e-commerce website full of denim, fashion and fun. Stockpiled with an array of denim favorites and cutting edge fashions, the laundry list of designer favorites doesn’t seem to end. Stop by and shop. There will be no need to drop because you can do it from home.
Tags: AG Jeans, denim habit, DL1961, Hudson, New e-commerce site
It’s officially summertime! If you’re like us, you’re realizing that many of your friends (and maybe even you) are Fertile Myrtles and have picked the hottest time of the year to be pregnant. Fear not! Denim Therapy can help you and your baby-bumped besties stay cute and cool this summer, just like Nicole Richie and Hilary Duff, with our maternity service. It’s so simple! Just send us your jean shorts and skirts and we can turn them into adorable, mama-friendly frocks. Then, when the baby arrives, we’ll return them to their former glory, for free! It’s an offer you can’t refuse.
Check out how we can modify your jeans for maternity now!
Tags: Denim Repair, expansion service for pregnancy, Hilary duff pregnant, maternity jeans, maternity shorts, Nicole richie pregnant, pregnant fashion, what to wear when pregnant
Perhaps tie-dye still reminds you of a bygone hippie era, but when coupled with the pastel hues running rampant in the denim world, this look makes for a fresh and modern jeans update. Grab a pair, like J Brand’s Tie-Dye Skinny Jeans in light pink, for a statement piece this summer. Struggling with how to wear it? Grays and other pastels pair well with pastel pink (try mint or pale yellow), as do lighter neutrals. Darker colors are a bit harder to incorporate, but you’re safe with black kicks balanced out by similarly shaded accessories–see for yourself below!
1. Stella McCartney Shirt 2. J Brand Jeans 3. OOAK Festival Bag 4. Belle Sigerson Morrison Sandals
1. Topshop Waterfall Jacket 2. J Brand Jeans 3. Marni Batwing Top 4. Chloe Ballet Flats
1. Sandro T-Shirt 2. J Brand Jeans 3. ASOS Sunglasses 4. Rick Owens Boots
Tags: how to style jeans, how to wear pastel jeans, pastel jeans, pastel pink jeans, tie dye jeans