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Mavi Jeans Fall 2011 Campaign: Dark Denim For A Perfect Autumn Look


After looking at the Mavi Jeans Fall 2011 Campaign, we are more than ready for back-to-school shopping (AKA the only positive thing about this time of year). Photographer Tom Corbett shows how dark wash denim for both men and women is a great match for other autumn fashions, like hats, scarves, and the beloved classic, plaid button-downs. So whether or not you’re hitting the books this fall or if you just want to freshen up your wardrobe, Mavi Jeans has plenty to choose from. And from the looks of this campaign, they are guaranteeing good style and some serious fun.

mavi-jeans-fall-2011-campaign-bike-mens-cuffed-denim

 

Images via Vain Style.

Elyssa Linden

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Posted Jul 27 2011 in Campaigns » Denim News

Behind the Scenes: House of Cassette’s Fashion Philosophy


Los Angeles denim brand House of Cassette‘s Peter James Lee talks candidly about what influences his brand strategy and what makes his jeans so special. Note that the language might be NSFW, so dial down your audio. Lee provides a bit of denim history and reveals how his jeans references vintage Levi’s construction with the use of interior chainstitching on the yoke and waistband. Also referencing Cassette’s use of vintage machinery and their “analog” design ethos, you get the idea that their jeans are individually crafted with a lot more care than mass-produced jeans. This is part 2 of Episode 1, entitled “Cut & Show.”

House of Cassette Creative Director Peter James Lee talks about his brand philosophy.



Video directed by Karlyn Michelson. For more information, go to House of Cassette online.
—Kathy Ng Hassan

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Posted Jul 27 2011 in Denim Fashion » Denim Menswear

Odyn Vovk’s 2012 Spring/Summer Collection: Durable Denim For Wherever You’re Headed


Odyn Vovk reveals his 2012 Spring/Summer Collection in a short fashion film. The denim vest, jean jacket, and jeans function as staple pieces for the man featured in the film, yet still manage to be unique due to distinctive collars, buttons, and light washes. The man in the film is going somewhere, and though he may not know where, he’s got the durable clothing to stick with him for the long run. You may not be going soul searching anytime soon, but these denim favorites are great pieces to have no matter where you’re headed.

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Images via Hypebeast.

Elyssa Linden

 

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Posted Jul 27 2011 in Denim Fashion » Lookbooks

Harieth Paul Channels 1970s Cool For Elle Canada


Harieth Paul channels true 1970?s cool in this fashion editorial for the July 2011 pages of Elle Canada. Shot by Richard Bernardin the Tanzanian beauty is definitely giving us a classic foxy vibe in bold floral print separates, and some of the summer seasons hottest denim looks. We’re pretty much in love with the amazing shredded denim overalls but we have to admit our favorite look is definitely the Stella McCartney oversized denim tunic styled with those killer lace -up thigh-high boots. Hands down our favorite take on the 70s trend to date!

Fashion editorial for Elle Canada featuring Herieth Paul

Images via Fashion Gone Rogue.

Sandoval Gomez

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Posted Jul 27 2011 in Denim Fashion » Editorials

Spotlight: NYC Denim Lounge Happy hour and Denim together at last.


We’d never thought we’d see the day when two of our favorite past times (happy hour and denim of course!) join forces to coexist as one. But the day has come, and to say the least,  we’re quite ecstatic about the “injeanious”  collaboration. Reason why? Denim Lounge located in the heart of New York City’s diverse Brooklyn neighborhood Bedford-Stuyvesant, is home to a jazzy live band, $2 tuesdays ($2 drinks specials, defintelty love at first sight) and weekly events that allow local talent to show case their work. But don’t let the down to earth vibe fool you, the decor in this lounge is one to be reckoned with. The glistening black bar, red scalloped banquettes, and scented candles will leave you feeling swanky as if you just stepped into the Gansevoort Hotel. But being the denim lovers that we are, we take great appreciation to the quirky mural of a topless chick wearing a pasted-on pair of jeans and the muted prince videos that play on a projectile screen. Denim lounge has definitely lived up to its name and we’re not complaining one bit. Cheers!

Images via nymag

Ashlee Mellowes

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Posted Jul 27 2011 in Denim News » Events

Hudson Jeans Offers 30% Off For Facebook Fans!


Hey Facebooking denim lovers! If you’re not already a fan of Hudson Jeans on Facebook, then you’re missing out on a fabulous 30% off deal, starting today. Save 30% off on select styles! This sale is good for men and women. To receive your 30% off promo code, go to Hudson Jeans’ Facebook page.

Facebook Fans of Hudson Jeans can save 30% off starting today!




—Kathy Ng Hassan

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Posted Jul 26 2011 in Denim News » Sales

Street Style: Wide-Brimmed Hat & Super Short-Shorts


Take care of details this summer with an accessory that will tie your outfit together and give you a fresh approach to transitional dressing. This wide-brimmed hat is the perfect way to hint at the hues of fall while still keeping summer alive with super-short cut-off jean shorts and a flowing boat-neck top. This hue of maroon works great with leopard (or any animal print) and can kick an outfit up a notch in an instant. Bottom line? We’re getting behind dark wash jean shorts and dramatic hats for fall.

wide-brimmed-red-hat-street-style

Image via Snake’s Nest.

—DT Staff

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Posted Jul 26 2011 in Denim Fashion » Street Style Watch

Behind the Scenes at Acne Womenswear Resort 2012


Acne‘s Jonny Johansson is always thinking outside of the box, even when he puts his models in it. The video below takes you behind the scenes at Acne’s Womenswear Resort 2012 fashion show, featuring a giant black frame which looks a bit like an enormous iPad screen (yes, our view is now distorted by iDevices). Models stream through this giant box which serves as the focal point of the fashion show. A minimalist setting complete with pastel blue runways, Acne’s Womenswear Resort 2012 fashion show featured some yummy Otterpop pastels and popcicle orange and yellow against its requisite neutrals. With shredded denim shorts, figure-hugging skirts and even a jeans jacket in the mix, styled with tousled and teased-hair models, everything looks very über chic Stockholm street style.

Last minute denim diy on Acne jeans for the Womenswear Resort 2012 fashion show.


Acne Studios continues to churn out interesting collections with the goal of not following what’s going on in the rest of Europe. Acne Creative Director Jonny Johannsson provides some insight into this collection. If you watch carefully, Johansson is interviewed during the hectic fashion show set-up. Were they trying to show off his set, or did he simply get in the way? At any rate, they put Jonny in a box, which is so unlike his goals at Acne.

Video directed by Marius Crowne. For more information, go to Acne online.

—Kathy Ng Hassan

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Posted Jul 26 2011 in Denim Fashion » Runway

Styling Tip! Fresh Summer Look With Three Basic Elements


…of course one of the afformentioned elements is a killer pair of cut-off shorts. We spotted this lovely lady on the Facehunter‘s blog and decided to whip up a little how-to for those who want to acquire this vacation-esque look. Start with a pair of cut-off shorts that really fit you well. We love this super-dark wash (almost a faded black or navy). Pair with a neutral colored button-up top (extra points for a v-neck). Sleeves can be cuffed or feature a cute mini-blousson detail as seen below. Finish off the look with a bright white scarf—this is the point of the look! That shot of white will give you a just-got-off-the-beach vibe that may even rub off on your mood (even on a Monday).

perfect-summer-outfit-cut-off-shorts

Share your outfits with us on facebook! Image via Facehunter.

—Michelle Christina Larsen

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Posted Jul 25 2011 in Denim Fashion » Street Style Watch

Wish It Was Denim: Caribbean Queen Banded Strapless Dress


It happens every once in a while. We see a deep blue garment, tailored and seamed with hardware and a crisp fit, and we want so badly for it to be denim. Sometimes it is, sometimes it ain’t. But this time, we had to blog it anyway. The Queen of the Caribbean strapless dress is a playful, sexy option for summer nightlife outings that your friends won’t soon forget. The careening zipper seams and tiered contours will lend a powerful edge to your figure. Top it off with a crocheted shawl some blinding white sandals, or a floppy hat and sheer cardigan. It may be latex and poylester, but that doesn’t mean we can’t pretend! You can score this beauty for $106 at Tobi.

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—DT Staff

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Posted Jul 25 2011 in Denim Buys
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