We’re all counting down the days for 4th of July weekend BBQ’s to come rolling around whether it be because of the extra days off of work, lounging by the pool, fireworks, or simple getting patriotic! Nicky Hilton has an idea for your July 4th picnic ensemble, and naturally it’s red, white, and blue! She wears a Lauren Moshi Frankie American Flag Baseball Tee, Ray-Ban Original Wayfarer Sunglasses, Balenciaga black City Bag, and the truest blue of all… Paige Premium Denim Silverlake Short. We’re seeing stars (and stripes) already!
—Jackie Racer
Tags: american flag theme, and blue, Balenciaga, independence day weekend, july 4th, Lauren Moshi, Nicky Hilton, nicky hilton in denim shorts, Paige Premium Denim, paige shorts, patriotic style, Ray Ban, Red, silverlake shorts, white
What’s a Fourth of July barbecue without denim shorts, sparklers and good eatin’? We don’t even want to go there, really, so we’ve got plan D on the burners: score some denim for under $100, under $50 and even under $20 this week! This week, lots of online shopping sites will be capitalizing on Independence Day shopping fever, but we’ve selected a sampling of what to look out for in your neighborhood, too.
House of Cassette Men’s Slim Caddy (left, $56.99) and WGACA vintage denim cutoff shorts ($78).
80′s Purple – Save 25 to 75% off now for men and women online. Look for mark downs on jeans from House of Cassette, Cheap Monday, Diesel, Ever, Orisue, Post’age, WeSC and more.
Guess Factory Onsite Store – Yep, if you’re dying to nab some cheap jeans and anything Guess? for less, then this is the place. Note: hours for July 3 is 10 a.m. to 5 p.m. and 9 a.m. to 6 p.m. on July 4.
Address: 1901 East 15th Street – Gate 3, Los Angeles, CA 90021. (213) 765-3230
Number A – While there are a few selections at Number A online for jeans under $100, you might want to stop by the boutique in Little Tokyo to check out their ever-present sale rack and look for Kill City, Blink, Nevermind, KREW, and Cheap Monday jeans.
Address: 374 E. 2nd St. (Little Tokyo), Los Angeles, California. (213) 626-6155
Madison - Save 30% off on select denim online, including Current/Elliott, Genetic Denim, Goldsign and more.
WGACA - What Goes Around Comes Around recently opened up their new Los Angeles outpost on La Brea, but if you’d rather shop in your underwear, there’s a 40% off sale on the WGACA Collection, which includes vintage denim shorts, vintage Boyfriend jeans and more.
—Kathy Ng Hassan
Tags: Blink, Cheap Monday, Current/Elliott, Diesel, Ever, Genetic Denim, Goldsign, Guess, House of Cassette, Kill City, KREW, Nevermind, Obey, Orisue, Post'age, Wesc, WGACA, What Goes Around Comes Around
In preparation for the debut of their Fall 2011 line, Guess has donned a new Campaign, featuring new It Girl Amber Heard as the fresh face for the new line. The Old Hollywood Glamour shots (a la Marilyn Monroe) is more than fitting as their new Fall Collection includes romantic blouses and sky high platform shoes that say, “Au Contraire, I’m a Lady!” The focal point of the collection is on the denim, of course and we just so happen to love the Britney Skinny Jean and the Cropped Cigarette Jean, both shown here in the photos. When paired together, with a pale pastel blazer and a great leather satchel bag, (think Kim Kardashian) these pieces can make any girl feel luxe.
Images via Denimblog
— Ashlee Mellowes
Tags: Amber Heard, Britney Skinny Jean, Coco Chanel, Cropped Cigarette Jean, Fall collection, Guess Fall 2011, Kim Kardashian, Marilyn Monroe, Old Hollywood Glamour, Romantic
You wouldn’t think Kim Kardashian was the type of gal to be doing a coffee run but we suppose in between the hair salon and the shopping anyone might need a little pick me up. She is seen here wearing a Current/Elliott The Snap denim jacket with her sleeves rolled up perfectly, BGBG Leather Leggings (which we would love to get our hands on but they are sold out nationwide), Chanel St. Tropez Classic Flap Bag, and Christian Louboutin Pigalle Spikes 120 studded leather pump. Yep, this girl’s life is a reality show. And we’re sure that coffee is for her.
—Jackie Racer
Tags: bcbg, Chanel, christina louboutin, current/elliot denim jacket, Kim Kardashian, kim kardashian in denim jacket, leather leggings
Vintage is the name of the game for Australian style blogger Kani and you know we’re all about anything that’s remotely retro. We love this quaint look which includes a pair of lace-up denim shorts from online vintage shop Romwe styled with a saturated mustard top and ultra-cute white beret. The all black wedge bootie keeps it trendy and of-the-moment. You could easily dress this down a bit and make it more summer-appropriate by nixing the leggings and trading in the booties for an open toe platform a la Jeffrey Campbell in a nude hue. How do you get your vintage on?
Images via Kani’s blog K is for KANI.
—Sandoval Gomez
Tags: Jeffrey Campbell platform shoes, K is for KANI, lace-up denim shorts, lack wedge booties, mustard jumper, online vintage shop Romwe, Romwe, Street Style, vintage denim, vintage denim shorts, vintage street style, white beret
It’s getting hotter out there, and we’re sure your summer social calendar is filling up fast with red-hot plans. Whether it’s all about cruising down endless interstates or dancing until sunrise, it’s always good to have some killer music to accompany you through the best season of the year. And heck, it’s also ten times more fun to have your favorite tunes blasting while you’re cleaning the house and working out! That’s why the Denim Therapy team pooled together their favorite summer songs, new and old, to bring you a summer mixtape you can rock out with ’till fall.
Image via Nasty Gal.
1. Flight Facilities – Crave you Feat. Giselle
3. Beck – Girl
4. Empire Of The Sun – Half Mast
5. Ziggy Marley – Beach in Hawaii
7. Dragonette – Pick Up the Phone
8. Miami Horror – I Look to You (feat. Kimbra)
9. Don Henley – The Boys Of Summer
10. Sam Cooke – Having A Party
11. Pastora – Lola
12. Bob Marley – Sun Is Shining
Happy Summer!
—DT Staff
Tags: beck, bob marley, don henley, dragonette, el guincho, empire of the sun, flight facilities, miami horror, pastora, sam cooke, summer mixtape, summer music, the boys of summer, ziggy marley
The team behind Marc Allison Jeans is none other than husband and wife duo, Marc and Allison Flashberg. The veterans of the denim industry had a revolutionary breakthrough when they came up with a completely new fabric that no other denim brand offers— a four way X-fit stretch denim infused with Supima cotton (woah)! The innovation gives the Marc Allison Jean a great fit and even after much wear (day after day, wash after wash) their shape remains flawless. Read on for our exclusive interview!
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Marc Allison Jeans: Though everybody talks about fit and comfort in denim nobody did anything about it. Spending my entire career in fabric I realized in order to have a great fit with real comfort you need the right fabric. Once the fabric was developed it was a natural progression to design a great jean.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
MAJ: When Allison and I started the company we kept thinking of the definition of insanity. “Doing the same thing over and over again and expecting different results.” We are the only jean manufacturer whose primary emphasis is fit and comfort. Though we compete with all the premium denim companies for the same dollars, I feel I can say we have no direct competition. I do believe a good part of the premium market will copy our model. Remember, at every price point fabric of 98% cotton/ 2% lycra is manufactured. Eventually the customer is going to see and feel the difference in our denim. Not only do we use T400, which is superior to Lycra in strength and recovery, we then cover the T400 with Supima cotton, which is the strongest and softest cotton in the world. And while most denim manufacturers use fabric that only run lycra in the filling (one direction), we run our T-400 in the warp and filling (length and width; known as x-fit), which enables the jean to comfortably move with the body. We never let the word “cost” be part of our lexicon. We realize if we are anything like the hundreds of brands out there, the retailer and the consumer will have no reason to purchase our jean. We must always think differently.
DT: Does your team have any pre-designing rituals?
MAJ: I can’t be more emphatic about it. We have a mantra FEEL THE FIT; EXPERIENCE THE DIFFERENCE. That is all we think of when we design a Marc Allison Jean.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
MAJ: We find our best customer is thirty plus. She understands quality, but is most importantly this upscale woman who is willing to take a chance on something new. She won’t buy a jean just because it is the brand of the week. We find when she puts on a Marc Allison Jean, when she “feels the fit and experiences the difference”; in most cases, she is SOLD.
DT: Can you give us hint about what’s next?
MAJ: We are continuing to expand our colors. As I mentioned in one of your previous questions we never let price deter us. When most manufactures do denim in colors they dye a natural fabric. It is the least expensive way to do colors. When we do colors we take a dark indigo fabric, bleach it down and then dye to colors on top of the remaining indigo. When colors are done in this way, one achieves incredible highs and lows on the surface of the fabric. One more point. We are able to produce colors in this manner due to the strength of T400. If you use regular lycra, adding that much bleach to the fabric increases the risk of killing the stretch, thereby diminishing recovery. At Marc Allison Jeans we only use T400 along with Supima cotton. These jeans are amazing.
DT: What would be your dream collaboration? Any plans of that in the future?
MAJ: My dream is not necessarily to ask others to collaborate with our company, but to have other major companies come to Marc Allison Jeans and ask us collaborate with them.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
MAJ: The market is changing. Last year the skinny was king, but we are in a fashion business which means change. We see our customers going to a sixteen inch flair and our basic rise moving up to 81/4″. My favorite washes are still dark, but I do love the colors. With regard to styling, the consumer still believes we are in tough economic times. Fashion is important, but we must keep the garment somewhat clean. Our customer wants to be able to wear a beautiful jean day after day without being concerned someone is saying “she’s wearing that jean again”. We know our jean is not inexpensive. When you purchase our jean it is an investment and will continue to look great day after day, wash after wash.
DT: Do you have any favorite/least favorite denim trends right now?
MAJ: I’m not a fan of a loose fitting jean. I’ve always felt it’s all about the woman’s butt. A jean better make a women’s butt look as good as she believes it can. When a woman puts on her jeans she wants to look great, feel sexy, and let’s not forget, be COMFORTABLE.
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?
MAJ: Every time I see something unique whether on the street or in the blogs it’s difficult not to be inspired, but, we must always remember who our customer is, and modify it to their lifestyle.
DT: How many pairs of denim do YOU own?
MAJ: At this time I have fourteen pair of jeans which I enjoy wearing, in my closet.
DT: Favorite celeb wearing your brand?
MAJ: Any time I see a celebrity wearing Marc Allison Jeans I get excited. I don’t believe it will ever change. As to a favorite, the one I am admiring at that moment is my favorite.
Visit their website and “like” them on Facebook as much as we do.
—Jackie Racer
Tags: 4 way denim stretch, allison flashberg, colored denim, comfortable jeans, innovative denim technology, jeans that make your butt look great, Marc Allison Jeans, marc flashberg, supima cotton, t400, X-Fit
In the new Isabel Marant spring/summer campaign, Gisele B?ndchen shows us exactly why colored denim is all the rage this season. Gisele makes beauty effortless in the low-rise pink denim cut-off shorts and a pair of super-chic cropped jeans. Both items feature the unique accent of a lace up closure instead of the common zipper or snaps—making these pieces a definite must-have. We love the nod to vintage, and we love the way these babies make an outfit pop. The only thing we might lose are those shoes.
Images via Denimology.
—Elyssa Linden
Tags: cut off shorts, denim cut-offs, Gisele Bundchen, Isabel Marant, low-rise, pink shorts, Spring Summer Campaign
Rachel Bilson went out for lunch with a friend to Mustard Seed Cafe in Los Feliz, California. She was seen wearing some super hot ultra violet AG Farrah Skinny Crop Jeans. You don’t see a whole lot of fuchsia happening right now despite the rampant colored denim trend, so this is a nice surprise. You’ve got to be a bold girl to put your assets in this kind of hue. She kept the look summer-casual by pairing it with a simple James Perse Mini Rib Tank top and a few accessories (Ray-Ban original Wayfarer sunnies, Miu Miu hobo bag in lamb and ostrich leather, and Soludos Playa Stripe seersucker espadrilles. Perfecto.
—Jackie Racer
Tags: adjustable waistband, AG Jeans, color trend, colored denim, cropped jeans, Denim Therapy, elastic waistband, James Perse, Miu Miu, mustard seed cafe, pink jeans, Rachel Bilson, rachel bilson in ag jeans, rachel bilson in skinny jeans, Ray Ban, skinny jeans, soludos, stretchy jeans, tight jeans
Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!
1. Yes, Justin Bieber wore a Levi’s denim vest & Balmain jeans to the BET Awards show in LA. No, we couldn’t bring ourselves to dedicate a whole post to him.
2. We found the perfect bag for you to wear with your medium-wash flare leg jeans this summer… and it’s made by B?ta!
3. Grassroots label “Another Shirt Please” is changing the way men shop for their threads (and the packaging is right up our alley).
4. One blogger gets up close and personal with a pair of Sunburst Selvedge jeans by Left Field Jeans (and he sure does love his selvedge).
5. WWD cover yesterday featured a design for the royal newly-weds William & Kate (who’ll be visiting LA soon) by 7 For All Mankind! Scroll down to see the full image.
—DT Staff
Tags: 7 for All Mankind, balmain jeans, BET awards, Béta, justin bieber, left field jeans, levi's denim vest, perfect summer bag, royal couple, selvedge jeans, william and kate, WWD
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