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Guess Does Old Hollywood Glamour For Fall 2011 Campaign

In preparation for the debut of their Fall 2011 line, Guess has donned a new Campaign, featuring new It Girl Amber Heard as the fresh face for the new line. The Old Hollywood Glamour shots (a la Marilyn Monroe) is more than fitting as their new Fall Collection includes romantic blouses and sky high platform shoes that say,  “Au Contraire, I’m a Lady!” The focal point of the collection is on the denim, of course and we just so happen to love the Britney Skinny Jean and the Cropped Cigarette Jean, both shown here in the photos. When paired together, with a pale pastel blazer and a great leather satchel bag, (think Kim Kardashian) these pieces can make any girl feel luxe.

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Images via Denimblog

Ashlee Mellowes

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Posted Jun 29 2011 in Campaigns » Denim News

Street Style: Vintage Lace-Up Denim Shorts

Vintage is the name of  the game for Australian style blogger Kani and you know we’re all about anything that’s remotely retro. We love this quaint look which includes a pair of  lace-up denim shorts from online vintage shop Romwe styled with a saturated mustard top  and ultra-cute white beret. The all black wedge bootie keeps it trendy and of-the-moment.  You could easily dress this down a bit and make it more summer-appropriate by nixing the leggings and trading in the booties for an open toe platform a la Jeffrey Campbell in a nude hue. How do you get your vintage on?

Kani wearing a pair of vintage lace-up denim shorts

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Images via Kani’s blog  K is for KANI.


Sandoval Gomez


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Posted Jun 29 2011 in Uncategorized

The Denim Therapy Summer Mixtape!

It’s getting hotter out there, and we’re sure your summer social calendar is filling up fast with red-hot plans. Whether it’s all about cruising down endless interstates or dancing until sunrise, it’s always good to have some killer music to accompany you through the best season of the year. And heck, it’s also ten times more fun to have your favorite tunes blasting while you’re cleaning the house and working out! That’s why the Denim Therapy team pooled together their favorite summer songs, new and old, to bring you a summer mixtape you can rock out with ’till fall.


Image via Nasty Gal.

1. Flight Facilities – Crave you Feat. Giselle


2. El Guincho – Bombay


3. Beck – Girl


4. Empire Of The Sun – Half Mast


5. Ziggy Marley – Beach in Hawaii


7. Dragonette – Pick Up the Phone


8. Miami Horror – I Look to You (feat. Kimbra)


9. Don Henley – The Boys Of Summer


10. Sam Cooke – Having A Party


11. Pastora – Lola


12. Bob Marley – Sun Is Shining


Happy Summer!

—DT Staff

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Posted Jun 29 2011 in Denim Therapy

An Exclusive Q&A with Marc Allison Jeans & Fall 2011 Lookbook

The team behind Marc Allison Jeans is none other than husband and wife duo, Marc and Allison Flashberg. The veterans of the denim industry had a revolutionary breakthrough when they came up with a completely new fabric that no other denim brand offers— a four way  X-fit stretch denim infused with Supima cotton (woah)! The innovation gives the Marc Allison Jean a great fit and even after much wear (day after day, wash after wash) their shape remains flawless.  Read on for our exclusive interview!

marc allison jeans fall winter 2012 interview

Denim Therapy: Lets start from the beginning.  How did you know you wanted to be a designer?

Marc Allison Jeans: Though everybody talks about fit and comfort in denim nobody did anything about it. Spending my entire career in fabric I realized in order to have a great fit with real comfort you need the right fabric. Once the fabric was developed it was a natural progression to design a great jean.

DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

MAJ: When Allison and I started the company we kept thinking of the definition of insanity. “Doing the same thing over and over again and expecting different results.”  We are the only jean manufacturer whose primary emphasis is fit and comfort. Though we compete with all the premium denim companies for the same dollars, I feel I can say we have no direct competition. I do believe a good part of the premium market will copy our model. Remember, at every price point fabric of 98% cotton/ 2% lycra is manufactured. Eventually the customer is going to see and feel the difference in our denim. Not only do we use T400, which is superior to Lycra in strength and recovery, we then cover the T400 with Supima cotton, which is the strongest and softest cotton in the world. And while most denim manufacturers use fabric that only run lycra in the filling (one direction), we run our T-400 in the warp and filling (length and width; known as x-fit), which enables the jean to comfortably move with the body.  We never let the word “cost” be part of our lexicon. We realize if we are anything like the hundreds of brands out there, the retailer and the consumer will have no reason to purchase our jean. We must always think differently.

DT: Does your team have any pre-designing rituals?

MAJ: I can’t be more emphatic about it.  We have a mantra FEEL THE FIT; EXPERIENCE THE DIFFERENCE. That is all we think of when we design a Marc Allison Jean.

DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.

MAJ: We find our best customer is thirty plus. She understands quality, but is most importantly this upscale woman who is willing to take a chance on something new. She won’t buy a jean just because it is the brand of the week. We find when she puts on a Marc Allison Jean, when she “feels the fit and experiences the difference”; in most cases, she is SOLD.

DT: Can you give us hint about what’s next?

MAJ: We are continuing to expand our colors. As I mentioned in one of your previous questions we never let price deter us. When most manufactures do denim in colors they dye a natural fabric. It is the least expensive way to do colors. When we do colors we take a dark indigo fabric, bleach it down and then dye to colors on top of the remaining indigo. When colors are done in this way, one achieves incredible highs and lows on the surface of the fabric. One more point.  We are able to produce colors in this manner due to the strength of T400.  If you use regular lycra, adding that much bleach to the fabric increases the risk of killing the stretch, thereby diminishing recovery. At Marc Allison Jeans we only use T400 along with Supima cotton. These jeans are amazing.

DT: What would be your dream collaboration? Any plans of that in the future?

MAJ: My dream is not necessarily to ask others to collaborate with our company, but to have other major companies come to Marc Allison Jeans and ask us collaborate with them.

DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?

MAJ: The market is changing. Last year the skinny was king, but we are in a fashion business which means change. We see our customers going to a sixteen inch flair and our basic rise moving up to 81/4″. My favorite washes are still dark, but I do love the colors. With regard to styling, the consumer still believes we are in tough economic times. Fashion is important, but we must keep the garment somewhat clean. Our customer wants to be able to wear a beautiful jean day after day without being concerned someone is saying “she’s wearing that jean again”.  We know our jean is not inexpensive. When you purchase our jean it is an investment and will continue to look great day after day, wash after wash.

DT: Do you have any favorite/least favorite denim trends right now?

MAJ: I’m not a fan of a loose fitting jean. I’ve always felt it’s all about the woman’s butt. A jean better make a women’s butt look as good as she believes it can. When a woman puts on her jeans she wants to look great, feel sexy, and let’s not forget, be COMFORTABLE.

DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high end labels rather than vice versa. How much does street style influence your designing?

MAJ: Every time I see something unique whether on the street or in the blogs it’s difficult not to be inspired, but, we must always remember who our customer is, and modify it to their lifestyle.

DT: How many pairs of denim do YOU own?

MAJ: At this time I have fourteen pair of jeans which I enjoy wearing, in my closet.

DT: Favorite celeb wearing your brand?

MAJ: Any time I see a celebrity wearing Marc Allison Jeans I get excited. I don’t believe it will ever change. As to a favorite, the one I am admiring at that moment is my favorite.

Visit their website and “like” them on Facebook as much as we do.

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—Jackie Racer

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Posted Jun 29 2011 in Denim News » Interviews

Gisele Bündchen In Pink Denim for Isabel Marant

In the new Isabel Marant spring/summer campaign, Gisele B?ndchen shows us exactly why colored denim is all the rage this season. Gisele makes beauty effortless in the low-rise pink denim cut-off shorts and a pair of super-chic cropped jeans. Both items feature the unique accent of a lace up closure instead of the common zipper or snaps—making these pieces a definite must-have. We love the nod to vintage, and we love the way these babies make an outfit pop. The only thing we might lose are those shoes.



Images via Denimology.

—Elyssa Linden

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Posted Jun 29 2011 in Campaigns » Denim News

Denim Dose: News & Links

Welcome to your morning dose of denim news, links, sales, and everything else we couldn’t help but share. Check out what’s happening (and totally not happening) in the world of denim now. Got a tip you think we should include, a sale you want to share, or a style you just saw and can’t live without? Email us!


1. Yes, Justin Bieber wore a Levi’s denim vest & Balmain jeans to the BET Awards show in LA. No, we couldn’t bring ourselves to dedicate a whole post to him.

2. We found the perfect bag for you to wear with your medium-wash flare leg jeans this summer… and it’s made by B?ta!

3. Grassroots label “Another Shirt Please” is changing the way men shop for their threads (and the packaging is right up our alley).

4. One blogger gets up close and personal with a pair of Sunburst Selvedge jeans by Left Field Jeans (and he sure does love his selvedge).

5. WWD cover yesterday featured a design for the royal newly-weds William & Kate (who’ll be visiting LA soon) by 7 For All Mankind! Scroll down to see the full image.

WWD 6.28.11 7 for all mankind william and kate

—DT Staff

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Posted Jun 29 2011 in Denim News

Elle Japan June 2011 “Elle Loves Starbucks” Super-Cute Denim Looks

Elle Japan June 2011 has a super cute feature that’ll make you want to drop everything and run to the nearest Starbucks for a frapp. It’s called “Elle Loves Starbucks”, and it stylish chics in denim ensembles (such as stylist Shino Suganuma and actress Kozue Akimoto) enjoying their favorite branded beverages. The campaign also breaks down the mix-and-match of custom-designed frozen drinks, and (if you can read Japanese) might inspire your next cold, delicious order! From boyfriend-cut jeans to flare-legs and denim jackets, these girls have casual-cool down to a T.

elle japan june 2011 starbucks denim

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—Michelle Christina Larsen

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Posted Jun 28 2011 in Uncategorized

AllSaints Launches Archive, The Discount Shopping Site

AllSaints Spitalfields, the cult British fashion brand popular amongst the rocker and hipster set, has launched AllSaints Archive, a spinoff “clothing store” sale site which sells past-season merchandise at up to 50% off.  Unlike other shopping sites (think Net-a-Porter’s The Outnet or Neiman Marcus’ LastCall), Archive will only feature AllSaints merchandise, which include the full collection of menswear, womenswear and children’s clothing.  Needless to say, we are just giddy over here that we can score some AllSaints denim between $40 to $80, without blowing through one week’s worth of pay.

AllSaints Spitalfields, the cult British clothing chain has launched Archive, an online sale site featuring past season denim, etc.

Via New York Times The Cut Blog.


—Kathy Ng Hassan


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Posted Jun 28 2011 in Denim News » Sales

Daily Denim Tip: Try Light-Wash Denim & Vintage Jewelry

Here’s a little tip that came to us while we were hitting up the weekend tag-sales on Sunday… pair your light-wash denim (preferably something with seamed, tailored look, like this H&M high-waisted denim skirt), with vintage jewelry! Whether you employ painted wooden beads in vibrant hues or an epic emblem brooch with costume-stones, this contrast of casual and opulent will add some serious punch to your summer style. To find both of these items, check out local thrift shops and tag sales in your area. You’re bound to find some once-loved pieces to call your own.

light wash denim high waisted H&M skirt vintage jewelry jewel tones

light wash denim high waisted H&M skirt vintage jewelry jewel tones

light wash denim high waisted H&M skirt vintage jewelry jewel tones

light wash denim high waisted H&M skirt vintage jewelry jewel tones

—Michelle Christina Larsen

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Posted Jun 28 2011 in Ask the Denim Stylist » Denim Therapy

On-Trend For Summer, Wrangler Releases Colored Denim Line

Wrangler have launched their own range of colored denim to meet the needs of the current craze, featuring their own vibrant summer hues like candy-floss pink, lemon sherbet, and baby-blue. One thing’s for sure—we can’t complain about having more options when it comes to putting gorgeous color in our summer wardrobe mix (especially as summer vacation plans suck our budgets dry). This may be the perfect answer to your frugal colored denim problems. Styles include cropped and full-length skinny jeans and short-shorts with a thin leather cord belt detail.


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—DT Staff

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Posted Jun 28 2011 in Denim News
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