First, make sure your boss isn’t reading this, because Diesel Jeans is revolutionizing the art of slacking off. Thanks to Diesel’s Be Stupid at Work campaign, you can now spend countless hours on Facebook while looking like you’re actually working. Yep. Diesel’s “ExcellBook” Facebook App turns Facebook into a spreadsheet. No more worrying about clicking that quick-minimize button!
The official video was viewable as of yesterday, but it seems both the Be Stupid at Work Web site (and access to the app download) and official videos have been shut down (aww). However, we found one player that still works, so you can at least see what could’ve been before it’s discovered (double aww!).
ExcellBook – Diesel – be stupid at work by TechGear
Via AdWeek.
—Kathy Ng Hassan
Tags: Be Stupid Campaign, Diesel ExcellBook, Diesel jeans, Facebook Addicts, slacking off
MiH Jeans is having a big denim sale right now, and we can’t help but browse the perfect summer wardrobe additions with our tongues wagging. The semi-sheer, breezy knits and light-wash jeans are the ultimate in where-it-everywhere denim and compliments that we love to flaunt when the heat sets in. We chose four of our favorite items from the sale—versatile, genre-defying pieces that fit in just about anyone’s life!
1. The Safari raglan sleeve pleat pocket shirt ($116.40) – buy it at MiH Jeans.
2. The Trapeze cropped loose racer back vest ($50.40) – buy it at MiH Jeans.
3. The Paris Roadster mid-rise cropped slim leg jeans ($104.40) – buy it at MiH Jeans.
4. The Oslo mid-rise long slim leg jean ($118) – buy it at MiH Jeans.
—Michelle Christina Larsen
Tags: british denim brand, cheap jeans, denim sale, jeans on sale, light wash jeans, MiH Jeans, online sale, skinny jeans, summer style, white jeans
When basic classics and a slight touch of glam come together in unison, they make a killer combo that we like to call ‘rock steady’. Paige Denim seems to follow this anthem, (or should we say define it) in their new Fall 2011 Lookbook. It features ultra-appealing denim pieces set to launch just in time for the leaves to start turning, worn by British Pop Model Poppy Delevigne. The line has a strong emphasis on detail, such as chunky zippers. Classic Washes come into play, along with not so classic colors, such as burgundy and fire engine red, (perhaps a fall trend to look out for.) We love the women’s line, but ultimately have a soft spot for the Men’s, which is a blend of more traditional style and colors but nonetheless, seem to ooze sex appeal. Who doesn’t love that?
Images via Denimology
— Ashlee Mellowes
Tags: Chunky Zippers, classic denim looks, Paige Fall 2011 Lookbook, Paige Premium Denim, poppy delevigne
The wheels are constantly spinning over at Diesel Jeans. Not one to rest on their laurels, Diesel launches their new Jogg Jeans: jeans literally as comfortable as your sweatpants, in baggy and skinnier silhouettes. Perhaps it’s all the late nights and weekends banging out new marketing campaigns in their own sweatpants which inspired the latest denim hybrid, but the concept is quite intriguing. With the exception of raw denim, premium denim these days can be quite comfortable. But, Diesel thought it wasn’t good enough, apparently. The Jogg Jeans for men and women are slated to drop exclusively at Selfridges in June, and in stores worldwide in August.
Via Denimology.
—Kathy Ng Hassan
Tags: baggy jeans, Diesel jeans, Diesel Jogg Jeans, drawstring pants, hybrid denim, sweatpant jeans
A man in uniform is not one that gets easily overlooked, and blogger Chad from Paris knows that neither do these red hot H&M denim jeans. Combined with a military inspired jacket, leather bracelets, and this style is sure to be an eye-catcher in all around the world. Keep in mind that in order to rock this look you do not need to (AKA please don’t) stand in any of these poses, as a more au natural stance is a classic and bit more lovable look.
Images via lookbook.nu.
—Elyssa Linden
Tags: H&M, H&M jeans, man in uniform, military jacket, military style, military trend, Paris, Paris blog, red denim, red jeans
An exciting update on Diesel’s facebook… the dream of living on Diesel island is about to become a reality! After raking in hoards of fans with their controversial lecture series and offering passport applications and real estate stakes on the Diesel Island website, photos of a certain digital paradise being re-created were posted today with the promise that island life is about to be realized. So far the location is secret, but the photos are definitely enough to intrigue.
—Michelle Christina Larsen
Tags: be stupid, diesel campaign, diesel island, summer 2011, summer denim
Mad Men actress January Jones, covered her baby bump (baby-daddy identity is yet to be announced) with a flowy button down white top. January finished her look with rolled up “Jimmy Jimmy Westbourne” jeans by Paige Denim Maternity and her hobo bag and Lanvin ballet flats added a luxe touch while she walked around the Century City Mall in Los Angeles. The distressed boyfriends are the perfect style for casual and comfortable style.
—Jackie Racer
Tags: century city mall, January Jones, january jones pregnant, Lanvin, Mad Men, maternity denim, Paige Denim, paige maternity jeans, pregnancy fashion
One of our favorite collections to come out of Paris Men’s Fashion Week this time around is that of Mugler. We’re totally digging the overall 80s references: pastel shades, strong neon colors like bright highlighter green, tons of lurex and windbreaker details, and some killer stone washed denim looks to point out a few. With a title like Brothers of Arcadia, huge metallic jewelry resembling armor, and the overall futuristic tone of it all we’re definitely getting a futuristic gladiator feel. With this marking the brands mere sophomore collection, needless to say we’ll totally be keeping an eye out.
Images via Style.com and Dazed Digital.
—Sandoval Gomez
Tags: 80s stone washed denim, Denim Menswear, Men's Fashion Week, menswear runway show, Mugler, Mugler menswear, Mugler spring summer 2012 menswear runway show, Mugler stone washed denim, Paris Fashion Week, Paris Fashion Week menswear highlights, stone wash denim
When it comes to fashion advice, who better to trust than the likes of Claudia Schiffer, Jane Birkin and Sarah Jessica Parker? They all choose MiH (Made In Heaven) and after looking at their new Fall/Winter 2011 collection, you will too. The goal this season was a look of both sophistication and simplicity. Designer Chloe Lonsdale tells us to think of “December in London. A chill in the air. Sun pouring through the tall windows of the studio. A grainy 1960’s backdrop with a 1970’s vibe. An instinctively British mood.” With the combination of soft washes and fantastic attention to detail, MiH’s new collection promises to be a staple in our closet this coming season.
Images via Denimology.
—Elyssa Linden
Tags: british denim, british fashion, British jeans, Claudia Schiffer, fall/winter 2011, jane birkin, MiH, sarah jessica parker, soft denim
Denim is definitely the thread of sisterhood for British it-sisters Sienna Miller and Savannah Miller. They’re both featured on the cover of Britain’s Sunday Telegraph magazine, flaunting adorable jean-accented separates. Inside the pages, they show off their denim-adoration in various pieces from their collection, Twenty8Twelve. We can’t get enough of the rolled vintage-wash denim shorts—the ultimate boyfriend cut—seen paired with an unbuttoned white cotton workshirt. The mix of uber-casual and preppy-luxe is simply refreshing.
Images via Denimology.
—Elyssa Linden
Tags: Miller Sisters, Savannah Miller, Sienna Miller, Sunday Telegraph, Twenty8Twelve
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