The Gen Art organization is in it’s 16th year of supporting emerging talent within the film, music, visual arts, and fashion industries. With the Gen Art Film Festival kickoff on Wednesday June 8th with director Jonathan Sobol’s comedy A Beginner’s Guide To Endings at the historic Ziegfeld Theatre, followed by a week of film premiers each night ending June 14th (So don’t get left behind- Full festival tickets are available for $150 while individual tickets will run you $30 and $35 for opening night). However, the festivities have already begun with the VIP launch party at the 7 For All Mankind Store in Soho, New York City. The party came complete with celebrity appearances, film directors, and socialite attendees. Notable guests walking the red carpet in 7FAM Denim included: party host and actress Lake Bell wearing the Skinny in Black, actresses Anna Chlumsky (you remember the movie “My Girl”) seen in the Roxanne in Paradise Cove and Yolonda Ross wearing the Ginger in Lightweight Mercer.
Lights, Camera, Action!
—Jackie Racer
Tags: 16th annual gen art film festival, 7 for al mankind hosts gen art film festival launch party, a beginner's guide to endings movie, anna chlumsky, gen art organization, jonathan sobol, lake bell, lake bell in 7 for all mankind jeans, yolonda ross, ziegfeld theatre
Alyson Hannigan was looking easy-breezy in a pair of Genetic Denim “Shane” jeans in “torn”. And they are indeed, torn at the knee. She paired them with a simple black knit T under a button-down shirt in blue, some great beat up brown motorcycle boots, and one other cute accessory: her daughter! The hassle-free look was perfect for a mini-family outing.
—Jackie Racer
—Jackie Racer
Tags: alyson hannigan, american pie, genetic denim skinny jeans, ripped jeans
Madewell‘s Fall 2011 Lookbook is out! It’s no secret we’re fans of the brand here at Denim Therapy, so we’ll cut to the chase and tell you that you’ll be stylin’ and channeling your inner Jenna Lyons—but the edgier, younger sister version. Notice the rolled up cardigans layered over long sleeves that you also roll up? Wear skinny jeans, ripped jeans, or denim shorts in the fall? Not a problem. There are also plenty of wintry layering separates and outerwear featured to keep you warm enough to strike that sideways, toes pointing together pose that will get you tons of Hypes and Hearts. Check out the gallery to preview what’s to come.
View the rest of the lookbook at Fashionista online.
—Kathy Ng Hassan
Tags: cold-weather jeans, denim shorts, fall jeans, jeans shorts, Madewell, Madewell 1937, skinny jeans, winter jeans
Sienna Miller was caught on camera once again while exiting the Royal Market Theater after her on stage performance of “Flare Path“. She is seen wearing one of her own designs in a Twenty8Twelve Jaid Midi Dress, Rag & Bone Classic Newbury Booties, and RED Valentino Ruffle Washed Denim Jacket. Pairing a closet staple such as a denim jacket with a long dress is definitely a chic way to emulate a casual-cool look that goes from the red carpet to the after-party in a snap. Valentino gave the jacket a bit of a remake with it being a jean tuxedo blazer, lapels and all- now that’s fashion. Sienna is also on trend with hot summer feathers peaking out from her hair. Sienna is pure style!
—Jackie Racer
Tags: flare path, rag & bone newbury botties, red valentino ruffle washed denim jacket, royal market theater, Sienna Miller, sienna miller designs twenty8twelve, sienna miller in denim jacket, sienna miller in flare path, sienna miller performs on stage at royal market theater, twenty8twelve jaid midi dress
Hey mamas and papas! Here’s another chance to snag yourself a supply of those printed Huggies Jean Diapers, and for a good cause. Through their Every Little Bottom campaign, for every purchase of Huggies Diapers, diapers are donated to families in need. Other ways you can help: upload pictures of your cute babies via their Dress ‘em Cute for a Cause, and diapers are donated to babies in need.
Go to Huggies online for more information.
—Kathy Ng Hassan
Tags: denim diapers, diapers look like jeans, Huggies, Huggies Jeans Diaper, jeans diapers
We might not all be hanging ten on our surf boards for this coming Memorial Day weekend but we can certainly do some awesome discounted online surfing- Enjoy!
Rock & Republic on Billion Dollar Babes
Shopping event for extra savings. Buy More Save More. Sale ends Thursday (That is Today!).
Visit any AG outlet location
May 25th- May 31st to receive an additional 20% off on already reduced prices.
is giving you a 30% discount on tops, dresses, and select bottoms for their Cool Summer Sale. Just enter memorial0511 at checkout. Sale starts today and ends Monday May 30th.
is offering a 25% Off Sale at JOESJEANS.com now! Includes FREE SHIPPING on all orders. Sweet! Promo Code: REMEMBER
Happy Spending and High Fives all around on a job well done.
—Jackie Racer
Tags: 7 for All Mankind, AG Jeans, ag outlet locations, billion dollar babes, denim sales on memorial day, discounted jeans, discounted online shopping, free shipping on jeans, jeans on sale, Joe's Jeans, memorial day weekend, online surfing, Rock, sales
Take a break from email for a minute and jot down some notes by hand, with these very cool recycled denim pencils from Green Earth Office Supply! The desaturated blue is flawlessly reminiscent of a well-worn pair of medium-wash jeans, and the blue eraser caps it off like an authentic addition to your blue-jean collection. If you’ve feeling fanatical, you can even snag one of the many denim pencil cases available on Etsy right now (or toss them with your notebooks in this denim backpack we introduced you to).

Click through to Green Earth Office Supply for pricing and how-to-order.
—DT Staff
Tags: eco-friendly, environmentally friendly, office supplies, stationary
Denimblog stopped by the Urban Outfitters Fall/Winter preview for the new collection in London, and two major (exciting) trends were on the racks. Studded denim cut-off shorts, and colored denim. Also included were textured-trimmed hems (think ethnic patterns and pom-poms), a denim tote bag, and lined denim jacket. We’re drooling.
See more at Denimblog.
Tags: colored denim, cut off shorts, ethnic trim, studded denim
Bleulab Reversible Detour Legging, as seen on Kourtney Kardashian, represents one of the hottest new denim trends: two way reversible finishes. She’s wearing the two in one jean on the Granite side for her day time outing paired with a beige crochet knit top with her black tank top peaking through. And it just wouldn’t be a Kardashian without some mega heels. Want a chance to win your own pair of Bleulab reversible denim? We just happen to be having a denim giveaway contest, and tomorrow is the last day to enter!
—Jackie Racer
Tags: bleulab reversible denim, denim giveaway, Kourtney Kardashian, two jeans in one
We saw this gem on the Tenue de N?mes blog—a vintage-inspired denim-wearing tattoo of a saucy lady, by tattoo artist Tycho Veldhoen. We think it’s adorable, but it made us start to wonder… is our denim-love enough to motivate us to tattoo ourselves with the image of denim-wearing bliss? We’re undecided, but we wanna know what you think. Let us know on the Denim Therapy facebook wall!
Tags: denim tattoo, pinup, Tenue De Nîmes, vintage inspired