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Amber Heard for Guess Fall 2011 Campaign

Guess?, inc., just announced the new poster girl for its Fall 2011 campaign, and it’s rising talent Amber Heard. You may know her from “Pineapple Express” and “Zombieland.”  She will next star in “The Rum Diary” opposite Johnny Depp and Aaron Eckhart and is currently in production on the NBC pilot, “Playboy.”  “We are thrilled to have signed Amber Heard for the GUESS Fall 2011 advertising campaign,” says Paul Marciano, Chief Executive Officer and Creative Director for Guess?, Inc.  “Amber embodies the essence of the true GUESS girl with her natural beauty and classic all-American good looks.   The campaign, which was shot by Ellen Von Unwerth, is sure to become a classic that will continue to define what the GUESS brand stands for.”

Amber Heard Vogue Italia November 2010

Photo via Fashion Fame.

We’re guessing that Paul Marciano has made yet another excellent choice.  Log on to to stay tuned for previews from the Fall 2011 campaign.

—Kathy Ng Hassan

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Posted Mar 23 2011 in Campaigns » Denim News

Arnsdorf Available to USA & The Tremors Collection

U.S. fans of Australian fashion label Arnsdorf can rejoice! The brand landed stateside last month with e-commerce options for the U.S. of A. We’re also stoked about Arnsdorf’s newest Tremors collection. In contrast to their last collection (characterized by geometric construction and Lewis Carrollian aesthetics), Tremors is a divergent omnibus of fluid lines and color blocks. While it contains hints of its geometric predecessor, the look is fresh. We love the mix of standard hues and colored denim, like the yummy lavenders and mint greens (we could seriously eat these like ice cream bars).  Here’s to more color options for seasons to come!


Arnsdorf jeans, available at

? Click below to view the Look Book! ?


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Posted Mar 23 2011 in Denim Fashion » Lookbooks

Alexa Chung For Madewell (& Her Styling Tips)

Fashion It-Girl Alexa Chung is officially collaborating with Madewell, and we’re all holding our breath to see (and shop) the newest collection of must-have items from this classic-cool line and one of our style icons (get on their mailing list to keep up to date on the launch). For now we’ve got this stylin’ photo shoot to muse over and get a little inspiration from. Alexa was given five Madewell classic items and styled them with pieces from her own closet, so you can see how she really gets down with denim.





Check out the full Alexa Chung x Madewell photo shoot and get inspired!

—Denim Therapy Staff

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Posted Mar 22 2011 in Denim Fashion » How to Wear It

Natalie Off Duty: Denim Styling in Barcelona

Natalie Off Duty had a recent stint in Barcelona, lighting up the streets with her charming style and quirky approach to off-duty dressing. Her newest blog post features her in an American Apparel denim work shirt and leather pants by Zara, flanked by some friends with cute outfit ideas of their own. We love this fun handling of candy-pink denim and a light gray blazer. Visit Natalie Off Duty for more fun fashion styling & globe trotting adventures!




Want to score a pair of SOLD Design Lab jeans for free? Check out this contest Natalie is hosting on facebook!

—Michelle Christina Larsen

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Posted Mar 22 2011 in Denim Fashion » Street Style Watch

Rue De Jeans Exclusive Q&A

We know what you’re thinking… “another denim brand, hooray!” But before you even get excited, check out this innovative denim design and learn why you should really be impressed. Rue De Jeans offers something called a stealth patented design element. What appears to be a discreet black logo patch on the back of the waistband is actually much more than decorative: it conceals patented design technology that enables the jeans to fit like a glove and adjust with every movement. Intrigued? So are we. The Women’s and Men’s line comprises of classic denim in a variety of cuts and washes. Check out their website and read an exclusive Q&A with the brand below.


Denim Therapy: Lets start from the beginning.  What inspired you to get this brand off the ground?

Rue De Jeans: Ever since I was a child, I had a strong passion for Fashion. Having a fashionista mom (former Miss Korea) definitely inspired and influenced me. RUE was created from my own experience as an international traveler. On a flight heading from Shanghai to LA, I conceptualized a trendy piece of denim with extra comfort, made from premium textile. After 8 months of trial period, RUE finally came out, based on finest quality of fabric and the best fit (that molds and shapes all body figures)!

DT: How do you differentiate yourself from the hundreds of popular denim brands afloat right now?

RDJ: Top known brands like Seven, Diesel, J Brand… we have all of their strengths. We’ve got good prices and comfortable jeans like Seven, super-trendy items like Diesel, and flawless fit like J Brand.

On top of this, we got this patented design technology on the waistline to set us apart. This patented discreet logo gives two inches of extra room and comfort. We even blind tested using 10 known denim brands with 10 different body types to ensure this was the best fitting jean we could create.  We also offer top quality Italian and Japanese fabrics such as candiani, kurabo, kaihara, and selvage with detail-oriented designer top stitching and attention to detail. We would consider our denim as art work.

DT: Do you have any pre-designing rituals?

RDJ: Travel. Lots of travel visiting many different places.

? Click below to continue reading this exclusive interview!  ?


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Posted Mar 22 2011 in Denim News » Interviews

Genetic Denim Swirl Sale: Up to 65% Off

Swirl is hosting one of their usual incredible sales, this time with Genetic Denim for up to 65% off. A huge array of jeans are available from, the deliciously standard Liam Straight leg jean to the drop crotch Val Drawstring and the adorable Bailey Harem. They’re known for creating some of the softest denim material, perfect for transitioning into the warmer months. Priced from $49 to $79, these jeans are under $100 and priced to move (so get your move on)!


Looking for even more discounted denim? Gilt Groupe is hosting a Citizens of Humanity sale and the preview is available now. Skinnies, flares, and more will be up for grabs starting today.

—Denim Therapy Staff

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Posted Mar 22 2011 in Buys Under $100 » Denim Buys

Diesel’s Denim Travel Bag For Spring Escapes

Looking for a stylish new way to lug around your affects (or a quick way to skip town… perhaps to Diesel Island for the weekend)? Yoga clothes, groceries, school books, and overnight items alike can be on hand at all times in this large “BRAVE-ART” Travel Bag by Diesel. It’s priced at a formidable $300 , but the cow leather handles, metallic inserts, and flawless cotton wash have us considering.  Buy it at Diesel!


—Denim Therapy Staff

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Posted Mar 22 2011 in Denim Buys

Desigual’s Denim Dresses

Have you checked out Desigual lately? The lookbook pamphlet they’ve been handing out in front of their SoHo store is chocked full of innovative bohemian summer denim picks,with an inspiring variety of textures and approaches. From color blocked pockets achieved with a mix of washes, to plaids and stripes being mixed with tiered, pieced-together jean material, the look is festive and fun for sure. Check out these and other looks in the newest Desigual line, including men’s and children’s. And remember—denim ‘aint just jeans!


—Denim Therapy Staff

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Posted Mar 22 2011 in Denim Fashion » Reviews: Brand

Summer Denim: Cut-Off Shorts

When we spotted these baby blues on Denimology we got a rush of almost-warm-weather coursing through our minds, and visions of BBQs, sand-strolling, and hanging out all afternoon to wash the car in the sun (hey, some people enjoy that!). It’s true—we love denim shorts. Here the look is made flawless by a saturated striped shirt that ties up in as a cropped style. Note that it’s not too tight, which would result in a slippery slope to fashion disaster. Give this style a boost with boho ballet flats or strappy sandals (so you’re not contained to the driveway).



Want more? Check out Bethany at SnakeNest for stylist misadventures and more great outfits like this one!

—Michelle Christina Larsen

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Posted Mar 22 2011 in Ask the Denim Stylist » Denim Fashion

Denim Education: Tobi Explains Selvedge Denim

Time for a little course in selvedge Tobi turns up some hems to show you what you’re getting into when you shop their selvedge (“self edge”) denim collection, spreading some useful consumer info along the way. We love their Naked & Famous SkinnyGuy Broken Twill Selvedge Jeans in Indigo and their Nudie Jeans Slim Jim Skinny Jeans in Dry Japan.. Study up & shop their extensive collection of selvedge denim for men.



—Michelle Christina Larsen

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Posted Mar 21 2011 in Denim Buys » Denim Fashion
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