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The Denim Therapy Raw Denim Project: Week 3

For 6 months, Gordon and Renee from Denim Therapy are wearing raw denim jeans everyday, and documenting their experience on Tumblr. Every Friday you can follow their progression here. This was week 3 (see last weeks article here).


Renee (jeans pictured above): I was forced to experiment with spot cleaning this week. Between taking out-of-town guests out to eat and March Madness, my Jean Shop jeans fell victim to a few unfortunate food spills. I hesitantly used water, a wash cloth, and a the tiniest dab of detergent to scrub at the spots.

Even though some indigo came off on my washcloth, there was no discoloration after the areas had dried like I had feared. After 3 weeks, I am starting to see some minor color fading on the corners of the back pockets and behind the knees.


Gordon (jeans pictured above):  On Wednesday I fell, spread eagle, right at the sidewalk corner of 39th and 8th, no one else knew why I took such a huge fall, but I knew it was because of my shoe laces.  I was mostly afraid that my jeans had ripped.  They had not, but there is a small mark on my left knee to forever remind me of that hellacious fall.

Other news for my Nudies:  there is some new whiskering along the upper inner thighs which reminds me of puberty, the honey combs behind the knees and the ankle bunching are getting better and better, and my wallet has made its mark on the back pocket.

week-3 roundup

Don’t forget to check out our Tumblr everyday to see how we’re wearing our jeans, and we’ll see you right here on the DT blog next Friday!

—Renee Sykes and Gordon Sims

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Posted Mar 25 2011 in Denim Therapy » Raw Denim Project

Women’s Selvedge Denim by Railcar Fine Goods

Railcar Fine Goods, a privately-owned premium denim and workwear brand from Los Angeles, has quietly launched their new women’s selvedge line, consisting of 13.5-ounce Cone Mills red line selvedge denim.  The new “Viper” fit is a skinny five-pocket jean made from raw, un-treated denim.  When Denim Therapy first interviewed Railcar’s founder Steven Dang in June 2010, the women’s Viper Fit prototype was already in the experimental stage.  We are excited about this particular jean because not only is selvedge present on the outseam (as a given), the wearer will have two other locations to show it off: the coin pocket and in the fly (oh my!).  Attention to fit was not spared, as Dang noted that there is no rear waistband gaping.


For the moment, pre-orders are being taken for the Viper Fit jeans, and will be ready from one week of order.  Check out Railcar Fine Goods online for more information.

Speaking of raw jeans, don’t forget to check out the latest updates on Denim Therapy’s Raw Denim Project on Tumblr.

—Kathy Ng Hassan

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Posted Mar 25 2011 in Denim Fashion » Denim News

Wildfox Couture Sample Sale TODAY!

Wildfox Couture is having a sample sale today, from 10AM – 2PM at the Cooper Design Space in LA. Grab your wallet and race to 860 South Los Angeles Street at East 9th Street; Suite 322—this is their new showroom, by the way. Sale by cash only. Get first dibs on hot items they’re known for, like “biker jeans”,  jeggings,  cute T’s and more. Let us know what you scored on our facebook wall!


—Michelle Christina Larsen

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Posted Mar 25 2011 in Denim Buys » Sales

Nudie Jeans Pop Up: Blue Sky Black Death Live!

You heard about the Nudie Jeans pop up shop in Seattle that opened up this month in conjunction with DELI Seattle (if not click here), but now to add to the buzz, the pop-up is rocking out with a live performance by Blue Sky Black Death, a west coast production duo who are kicking off a US spring tour and album ‘NOIR’ release. Art will be exhibited by Justin Kane Elder, and the whole shabang kicks off at 7PM March 25th (that’s tomorrow). Check it out at Deli (1307 First Ave, Seattle WA).





For more information on Blue Sky Black Death, click through below!


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Posted Mar 24 2011 in Denim News » Events

Elisa Sednaoui Rocks Denim in Elle Italia

We love a good pearl-encrusted denim suit. Or at least, we love looking at it on a model! Elisa Sednaoui is the star of this Elle Italia editorial from February ’11, “Easy Rock”. It features big dog designer brands and a carefree spring attitude. Her looks include a completely illogical (but definitely fun) denim-on-denim ensemble covered in pearls, super-short cut-offs, cuffed light-wash straight leg jeans and all the styling inspiration you need to break free this spring. We’re sold.






View the full editorial on Fashion Gone Rogue.

—Michelle Christina Larsen

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Posted Mar 24 2011 in Denim Fashion » Editorials

Kill City Warehouse Sale & Spring/Summer Lookbook

Kill City‘s warehouse sale is on the horizon! The discounts are awesome, and if you know Kill City (spotted on celebs like Sienna Miller) you know they provide a great fit, and versatile washes to complete your nu-bohemian summer look. It all goes down on Saturday, April 9th at 10AM to the following day at 4PM. Check it out on 130 South Anderson Street in LA. RSVP here on facebook. Contact by phone (323) 260-7308. Can’t wait? Visit for the online close-out sale (no lie, we just bought four pairs of jeans and it came to a flat $100).


Images from the Kill City Spring/Summer 2011 lookbook, via Kill City on Facebook. Check out the full set by clicking through!

—Denim Therapy Staff

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Posted Mar 24 2011 in Buys Under $100 » Denim Buys » Sales

James Jeans Offers 10% Tickets To Lucky Shops LA

Heads up, Los Angeles! Lucky Mag is having a killer shopping event featuring a spectrum of brands you love. 70% off retail prices will greet you on April 8th & 9th (along with cocktails, give-aways, and music to groove to while you save)! Sound like something you can’t pass up? James Jeans is going to help you gain access with a little advantage—enter code “JAMES” for 10% off tickets now. Get more info and buy tickets to Lucky Shops LA!


—Jackie Racer

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Posted Mar 24 2011 in Denim Buys » Denim News

Beyond the Rack Dish & DRT Sale Starts Today!

Today through March 28th,  Dish and DRT Jeans are on sale at Beyond the Rack. The event serves up a range of must-haves to satisfy frugal consumer appetites!  Jeggings, flare-leg jeans, cropped styles, shorts, skirts, and dresses (among other things) will be up for grabs. Both men and women will find something they love. Check out Dish Jeans and DRT Jeans for a closer look at the styles. Merch is limited, so get clicking!



—Jackie Racer

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Posted Mar 24 2011 in Denim Buys » Sales

Belén Rodriguez For Miss Sixty S/S 2011 Campaign

Miss Sixty enlist once again the sexy and charismatic Bel?n Rodriguez for their print and television spring summer 2011 campaign. We absolutely adore these stills from the TV commercial and with a catch phrase like “Me…Me… Miss Sixty” to go along with the fun and flirty feel of it all how could you not think its a hit? Not to mention she looks utterly gorgeous in Miss Sixty Jeans!  The commercial has already hit most of Italy’s popular television networks, and though we wish it would hit state side chances are it wont hit the air waves on this side of the pond. But don’t fret, you can catch it on the Miss Sixty online zine—you’re gonna love it, promise!


—Sandoval Gomez

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Posted Mar 24 2011 in Campaigns » Denim News

Desigual Denim For Guys & Facebook Sale Campaign

After fawning over the uber-creative denim dresses & skirts in the newest Desigual collection, we had to take a minute to get amped about the likewise norm-challenging design of the men’s denim items in the line. Check out these destroyed jeans with a calculated wash/stain and the denim-over-denim jeans at right (this adds a new level of confusion to anyone who lets their pants hang down around their behind). While these styles are specific to a certain fun-loving customer, we sure love seeing something a bit different come down the runway.


You can check out some more of the guy’s line in this editorial we spotted on the Desigual facebook page—click through to view it full size. They’re also running a cool spring sale campaign right now where you can vote for your favorite item by “liking” the image in the men’s and women’s collections. The item with the most likes will be marked down 15%. Get on it!




—Denim Therapy Staff

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Posted Mar 24 2011 in Denim Buys » Denim Fashion
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