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Zoo Magazine Shows Us The Art Of Denim

Fashion  has always tracked and echoed trends in art, from the heavily corseted S-curved silhouettes that reflected Art Nouveau interpretation of the female form early in the twentieth century to the first uncorseted, boxy silhouette that followed  in the 1920s, and to the streamlined, body-hugging dresses of the 1930s.  The relationship between the two  has always been coactive, one always inspiring the other and vice versa. And now more than ever have the two almost become one singular point of view that single-handedly expresses how eclectic everything has become. Modern has merged with classic, minimal has taken cues from grunge, denim has invaded workwear–the list goes on. We came across this editorial out of Zoo Magazine showcasing the modern day marriage of art and fashion. Styled in the latest designs of the day including denim–the textile of the day–the two worlds come together seamlessly and perfectly. Here are some of our favorite shots from the spread:

art_of_denim_acombo1art_of_denim_ccombo21See the full editorial here.

Sandoval Gomez

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Posted Dec 31 2010 in Denim Fashion » Editorials

Anything But Bassike

As we love to say, there are times when more is definitely more but for the most part we like to keep plain and simple, which is probably why we love Bassike (pronounced basic) so much.  Always presenting us with the perfect wardrobe staples from asymmetrical-bias cut tees to beautifully aged denim, one thing we definitely never are when it comes to the Sydney-based brand is underwhelmed. This is especially true for what they have in store for the Spring Summer 2011 season. Incorporating just the right amount of trend, you’ll especially love the cropped denim vests and jackets that are great for the perfect double denim look. But have a look for yourself! Here are a few of our favorite images from their Spring Summer 2011 Look Book.


Images from Denimology and Denim Maniac

For more on Bassike be sure to check out their website.

Sandoval Gomez

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Posted Dec 30 2010 in Denim Fashion » Lookbooks

CeCe Yoost Brings Grunge Denim Back in No. Magazine

The grunge trend has come back on the scene several times since it died in the ’90s, its endless appeal associated with early MTV, sneaking backstage at concerts, and living the life of a high school rebel with a flannel shirt and a lot of eye liner. And while those things may not sound appealing to those with a taste more chic, there’s a bit of too-cool-to-care in all of us that can relate to an editorial like this one. CeCe Yoost embodies the ultimate grunge-glam element in No. Magazine (shot by Karen Inderbitzen-Waller), with the no-fail ingredients mentioned above and an untamed helping of denim separates.




See the full editorial here.

—Michelle Christina Larsen

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Posted Dec 30 2010 in Denim Fashion » Editorials

Winter’s Warm Denim Looks

Some of us have survived the blizzard of 2010, but we’re not taking any chances.  There are tons of jeans that offer great warmth, especially the heavier weight 12 or 13 ounce jeans, or even those that are flannel-lined or coated to shield us from the elements.  However, we picked a few that we liked in jeans and jackets that look fashionable and will last us into spring.  Paired with the season’s hottest trend in lined outerwear, accessories and footwear, you’ll brr-ing the grrr in great!


1. You studette, you! CURRENT/ELLIOTT Studded Commander Jacket ($257.60) – buy it at Shopbop


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Posted Dec 29 2010 in Denim Fashion » How to Wear It

Working The Work Shirt

Without a doubt the denim look has been at the forefront of the fashion world for the last couple of seasons, and, from the looks of it all, it isn’t going to stop any time soon. Jeans have definitely made their mark, and have proven to be a fashion staple, and we love it, but now it’s time to switch it up a bit and move the focus upward. Get ready for the invasion of the denim and chambray shirt.  Having been deemed a “must have” by Teen Vogue‘s Denim Patrol we suggest stocking up on a few washes just to be ahead of the game.  Though, chances are you might have one or two in your wardrobe already. Many designers have been incorporating them into their collections for a few seasons now, and in fact many fashionistas have been rocking them for quite some time now too. It’s definitely been a long time coming, but it’s safe to say that the once working-class shirt will be among the “it” trends of Spring and Summer and perhaps of seasons to come.


images from

1. Get studded and stay modern in this William Rast for Target collection chambray shirt with slight western details—buy it on

2. We love a denim shirt in a traditional medium wash with gold snap buttons, and Les Halles has the  perfect one—browse their current collection here

3. Add a light wash denim or chambray shirt like the one model Liu Wen is sporting above to any outfit for an instant effortlessly casual and chic look—check out for some great options.

Sandoval Gomez

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Posted Dec 29 2010 in Denim Fashion » Trend Alert

Siri Tollerød Gets All Dirty in Head to Toe Denim

We’re really amused by this playful series shot by Andreas Sjodin of Norwegian model Siri Toller?d, face contorted into quizzical stares, bike tire and wrench at hand. With knees cut and dirt smudged all over her worse-for-wear denim outfits, she’s a refreshing departure from ultra-glam denim editorials (though you know we love those too!), and she brings it right back to the beginning: Denim as a utility fabric (that just happens to look absolutely amazing).

See the full editorial here.

—Michelle Christina Larsen

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Posted Dec 29 2010 in Denim Fashion » Editorials

Siwy Denim Gets An Online Makeover

siwy_aSiwy Denim has done a full revamp of their website, and we’re loving it! Keeping with its signature minimal and modern aesthetic, the site has infused the spirit of  Spring and Summer into the mix with their latest campaign, which we showcased for you a few months ago. Among the many features that have been added the one we’re most thrilled about is the new online shop option. Need we say more? You can also browse your favorite Siwy pieces under several categories ranging from new arrivals and featured items to even sale. Be sure to check out the style guide for a break-down of all the different fits for an even easier shopping experience, and while you’re at it get style inspiration from all the different collection look books. Overall, we love the new look and the new features and, of course–like always–we love Siwy.

Sandoval Gomez

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Posted Dec 28 2010 in Denim News

Denim, Jersey Style: Exit Magazine Fall 2010

Photo portraits and documentaries have long since been a favorite subject for photographers in the fashion world. Anecdotal photo shoots that exuded lifestyle ruled VOGUE at one point, and though the industry now favors high contrast Terry Richardson portraits and style through the blogger’s lens, there’s still something to be said for a shoot that makes a social comment and tells a story (whether the story is agreed upon by the subjects it’s inspired by is another issue all together, of course). Here, Exit Magazine showcases Jersey Girls—a tough street-inspired spread featuring not-so-ladylike ladies and their uniform of choice. This is about as non-Jersey Shore as it gets.




Modeled by Valerija & Alejandra, shot by Dan Martensen. See the full editorial here.

—Michelle Christina Larsen

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Posted Dec 28 2010 in Denim Fashion » Editorials

Denim Heats Up On The Beach: Forum S/S 2011

As the holidays fly by us, it’s about this time when we start day dreaming of the warmer weather that Spring and Summer brings. And though in fashion time we’re already technically heading into pre-Fall, we’re pretty sure you’re ready to throw on your denim shorts just about now and not even think about that for the time being. So, to keep your day dreams nice, warm, and focused here’s the latest from Brazilian brand, Forum.

For its Spring Summer 2011 campaign the brand enlists models Natalia Vodianova and Marlon Texeira for a steamy session on the beach. Dressed in head-to-toe denim looks the two roll around on the warm sand  in these classic black and white images captured by photographers Mert Alas and Marcus Piggott that truly embody the essence of Summer: sensual, seductive, and effortless. So, take a lesson from Forum, and get ready to snip those jeans into short-shorts and to cut off the sleeves off of your denim jackets and take them to the beach. Of course, you might want to wait a few more months, so for now just enjoy Forum’s perfect Spring Summer fantasy and imagine you’re right there in it!


images from Forum

For more images of the campaign go here, and for more about Forum check out their website.

Sandoval Gomez

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Posted Dec 27 2010 in Campaigns » Denim Fashion

Denim Buffet at Madewell

Christmas may be over, but the celebration doesn’t have to end.  Lots of online retailers are extending sales through New Year’s Day, so there’s no better time to get that belated holiday gift, nab that wish list item that didn’t make it under your tree, or splurge on a little something for yourself — for once!  Madewell is having a fab sale — a denim buffet of sorts — on yummy Madewell jeans, Paige and Earnest Sewn, in a variety of interesting styles that don’t look like leftovers.  Yes, Madewell is carrying a couple of their all-time favorite iconic brands that made it to their own hit list.  And you thought it was only that sweet dish Alexa Chung that they love!

We’re licking our chops just thinking of the Madewell sale!  Hurry: save an additional 30% off on sale items through Tuesday, 12/28/10, 11:59 p.m. ET.  Enter BYEBYE at checkout.


(L to R) MADEWELL Welder Jeans ($59.50), MADEWELL Miltary Legging Jean ($79.50), PAIGE® Lou Lou Jeans in Vinyl wash ($124.99), and PAIGE® Skyline Ankle Peg jean in Super Rebellious wash ($149.99) – buy them at Madewell.


(L to R) MADEWELL Skinny Ankle Jeans in Black Frost wash ($69.99), MADEWELL Bootlegger Jeans in Vintage Thrift Wash ($49.99), MADEWELL Jodhpur Legging Jeans in Mesa wash ($39.99), and EARNEST SEWN® Harlan.290 Skinny Jeans in Kalma wash ($154.99). – buy them at Madewell.

— Kathy Ng Hassan

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Posted Dec 27 2010 in Sales
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