Without a doubt the denim look has been at the forefront of the fashion world for the last couple of seasons, and, from the looks of it all, it isn’t going to stop any time soon. Jeans have definitely made their mark, and have proven to be a fashion staple, and we love it, but now it’s time to switch it up a bit and move the focus upward. Get ready for the invasion of the denim and chambray shirt. Having been deemed a “must have” by Teen Vogue‘s Denim Patrol we suggest stocking up on a few washes just to be ahead of the game. Though, chances are you might have one or two in your wardrobe already. Many designers have been incorporating them into their collections for a few seasons now, and in fact many fashionistas have been rocking them for quite some time now too. It’s definitely been a long time coming, but it’s safe to say that the once working-class shirt will be among the “it” trends of Spring and Summer and perhaps of seasons to come.
images from teenvogue.com
1. Get studded and stay modern in this William Rast for Target collection chambray shirt with slight western details—buy it on Target.com
2. We love a denim shirt in a traditional medium wash with gold snap buttons, and Les Halles has the perfect one—browse their current collection here
3. Add a light wash denim or chambray shirt like the one model Liu Wen is sporting above to any outfit for an instant effortlessly casual and chic look—check out luckybrand.com for some great options.
— Sandoval Gomez
Tags: Chambray Shirt, Denim Patrol, denim shirt, Denim Work Shirt, Les Halles, Liu Wen, Lucky Brand, Teen Vogue, William Rast for Target
As the holidays fly by us, it’s about this time when we start day dreaming of the warmer weather that Spring and Summer brings. And though in fashion time we’re already technically heading into pre-Fall, we’re pretty sure you’re ready to throw on your denim shorts just about now and not even think about that for the time being. So, to keep your day dreams nice, warm, and focused here’s the latest from Brazilian brand, Forum.
For its Spring Summer 2011 campaign the brand enlists models Natalia Vodianova and Marlon Texeira for a steamy session on the beach. Dressed in head-to-toe denim looks the two roll around on the warm sand in these classic black and white images captured by photographers Mert Alas and Marcus Piggott that truly embody the essence of Summer: sensual, seductive, and effortless. So, take a lesson from Forum, and get ready to snip those jeans into short-shorts and to cut off the sleeves off of your denim jackets and take them to the beach. Of course, you might want to wait a few more months, so for now just enjoy Forum’s perfect Spring Summer fantasy and imagine you’re right there in it!
images from Forum
For more images of the campaign go here, and for more about Forum check out their website.
— Sandoval Gomez
Tags: Forum Spring Summer 2011, Marcus Piggott, Marlon Texeira, Mert Alas, Natalia Vodianova
Julien Jarmoune has taken his life-long passion and talent to new heights. After extensive research of the saturated denim industry, he realized there was something missing in the market: a basic well-designed jean. Through combining his knowledge and sheer determination, Black Orchid was born as a classic line appealing to women of all ages. Jarmoune’s Black Orchid denim designs have a reputation for innovative washes and attention to fit details. The collection has a huge celebrity and non celebrity cult following year after year. Denim Therapy had the opportunity to find out exactly how special Julien Jarmoune and Black Orchid Denim truly is- Read on for an exclusive interview…
DT: How does black orchid denim differentiate from any other denim brand?
BOD:Black Orchid’s competitive advantage stems from its true versatility. Black Orchid differentiates itself through innovative washes, easy-to-wear styles and impeccable fit details.
DT: How do you recommend wearing denim?
BOD: These are jeans that can be dressed up or down for day or night and go with absolutely everything. It is a perfect combination of form and function.
DT: What are some of the best black orchid denim styles? Fits? Washes? How do you like for them to be worn?
BOD: Black Orchid’s “Black Jewel Jeggings” have become popular with women of all shapes and sizes and have gained a large celebrity following as well because they are so comfortable. Our “Black Hawk” Cargo Jeggings are great because they were a nod to this fall’s massive military trend while still focusing on a sexy, flattering fit. They have been updated for spring in exciting new fabrics and colors.
DT: Where do you see the future trends for denim headed (skinny, wide, jeggings etc.)?
BOD: I think that the military chic trend will continue to influence denim. We will continue to see the return to high rises and larger leg openings than the skinny. New and innovative fabrics are constantly being created for ultimate comfort and fit.
DT: Have you expanded your collection to include any non denim pieces as the industry is leaning towards more comfort? Or perhaps there is a specific denim fabric that allows for amazing comfort?
BOD: ?Our “Black Jewel” jeggings are made from a high stretch denim that is as comfortable as a favorite pair of leggings.
DT: Do you have any favorite go to denim shops? Will black orchid be opening their own boutique? Where do you currently sell?
BOD: No plans to open our own boutique at the moment. We are sold in department stores such as Bloomingdales, specialty boutiques, and online retailers such as www.singer22.com, www.revolveclothing.com, www.blacklabelboutique.com, etc.
DT: Your advertising incorporates a lot of sex appeal- how does that appeal to your customer? Will we see more of that?
BOD: Absolutely. Because of our attention to fit details and using premium fabrics, we think that our customer should always feel sexy in a pair of great-fitting jeans.
DT: Any (exclusive) insight into black orchids denims next season? What can we expect?
BOD: Skinnies and 5 pocket Jeggings are still a big part of our collection. We have introduced new fits such as a High Rise Flare and Bootcuts . We also believe that the Cargo and military inspired styles will carry over into the Spring season.
DT: What is your design inspiration? How do you keep at it year after year?
BOD: ?Inspiration is taken from the world all around us. I look for design details that will make a woman comfortable yet sexy. My goal for this collection and every collection are pieces that look and feel elegant, sexy and edgy.
DT: Favorite celebrities/muses?
BOD: Jessica Alba, Reese Witherspoon, Kate Moss, Sienna Miller, Rihanna
DT: Why is black orchid denim called black orchid? How did it all begin?
BOD: The “unicorn” of the orchid family – the Black Orchid – is the rarest and most desired, often believed to hold unique powers. Inspired by the same concept of rarity and beauty found in something so basic and affordable, Julien named his new line after the distinctive flower. Through the years, Julien has expanded on his intricate washes and construction techniques to offer much more than the basic jean, but he hasn’t forgotten the attention to detail, comfort in fabric and fit for all sizes that made the brand so successful. The rare flower that will become a staple in every wardrobe, Black Orchid is ideal for all women searching for that perfect pair, whether classic or trendy.
Visit their website to view all the special styles.
— Jackie Racer
Tags: black hawk cargo, black jewel jeggings, black orchid, blacklabelboutique.com, DENIM, Jessica Alba, Kate Moss, military style, reese witherspoon, revolveclothing.com, rihanna, Sienna Miller, Singer22.com