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You’ve got Style Etoile

w3147-2431 is the brainchild of a very talented sister team. Christina and Natalie even as children have always had an eye for clothing and accessories. They share a passion for bringing style without necessarily following the latest trends.

Launched in the Fall of 2010, is a one-stop shopping experience. They carry a range of designers and among them are the denim brands GoldSign and Siwy. Each jean featured on their website was chosen specifically for their unbelievable fit, excellent wash and cut- no arguing with that!

The two girls had gotten their original rites of passage whilst working as stylists for luxury fashion retailers as well as their vast personal shopping experience- So now Style Etoile has gotten my stamp of approval.

Click, Click away!

-Jackie Racer


Posted Oct 11 2010 in Uncategorized

Kate Moss Loves Gray Jeans

Recently, Supermodel mom and style icon Kate Moss was found on North London, putting down a few pounds — that’s pounds sterling for all you non-Brits — to buy presents for her daughter Lila Grace who just turned 8 years old.

Kate Moss out shopping in North London on September 29, 2010.

Kate Moss out shopping in North London on September 29, 2010.

Kate Moss wears her Siwy Hannah jeans in , as revealed by the tell-tale fleur-de-lys embroidery pocket.

Kate Moss wears her SIWY Hannah jeans in One Love, as revealed by the tell-tale fleur-de-lys embroidery pocket.

Dressed in fall grays, Kate makes her Siwy Hannah jeans in One Love wash, look perfectly blended with her gray and black ensemble.  But, this was not the only time she was spotted wearing her gray denim jeans.  This past summer, she was photographed in gray jeans again, out having quality time with her daughter.  Could gray denim be the new perfect go-to all-year jeans color?

— Kathy Ng Hassan

Kate Moss out with her daughter in July, 2010.


Posted Oct 11 2010 in Uncategorized

Effortless Street Style


Approaching strangers on the streets of New York is an acquired skill. It is true that the first person I approached may have though I was following them for a few blocks. However it helps that you are paying them a compliment.  So while strolling around and enjoying a beautiful fall day on Thursday I found some fellow denim enthusiasts. The ladies above were visiting our lovely city. It so interesting to see each of their take on a similar style. I love the gray and black palette.


Some people just nail the look of effortless style. Everything about this ensemble works perfectly. The balance of the loose white top and tight black jeans are topped off with a scarf. She told me her jeans were a DIY project, citing that it is cheaper to destroy jeans yourself than buy them that way. Check out our DIY post.

Stay tuned for more street style photos as I gain more courage to talk to my fellow New Yorkers.

— Laura Kealey

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Posted Oct 09 2010 in Uncategorized

True to a Cause


So how does the saying go- “something old, something new, and something blue”? Well since we aren’t talking about getting married I’m changing the quote to “something pink and something blue that looks a little old but actually is new”!

True Religion jeans has joined the Susan G. Komen breast cancer awareness cause by designing a limited edition bootcut “Becky” jean. Except it has one of a kind pink crystal buttons on the front and back pockets.

The Becky is their traditional rise boot cut jean with flap pockets which has a universally flattering fit. It’s made of 99% cotton and 1% elastin. The jean is in their “Rough River” wash and it retails for $284.

The jeans will be sold at True Religion Brand Jean stores, department and specialty stores nationwide and online at from September 1, 2010 – May 31, 2011. Komen for the Cure has received a contribution of $25,000 for in connection with the program.

Lets get pretty in pink- (dressed in jeans for the prom)!

— Jackie Racer

Posted Oct 09 2010 in Uncategorized

Denim Goes Wide For Spring

Now, I know that I’ve made comments about how too many designers have taken influence from the senventies lately, but that’s because they have! Everyone from Dries Van Noten, Derek Lam, and Elie Tahari has drawn inspiration from the era. Some good, some bad, and some too literal. But I have to say that one thing did stay consistent collection to collectino: the fresh yet old-school vibe of the wide-leg trouser.

With that said, move over skinny jeans, there’s a new look in town and it isn’t skin tight!

Photo: Yannis Vlamos /

Photo: Yannis Vlamos / / Derek Lam S/S 2011

Skinnies have dominated the fashion world for what seems like forever, so in true fashion fashion there was bound to be a change. I think that we can all agree the transition started with the introduction of the boyfriend jean and then the harem pant, which gave way to a more relaxed and wider-set silhouette. But let’s be honest, everyone knows that they–as well as the skinny–are not always the most flattering.

So, what better timing for the come-back of the wide-leg trouser, right? Unlike the more slouchy look of the harem pant and the overall baggy aesthetic of the boyfriend jean, the wide-leg has a more streamlined and sophisticated look, not to mention that it flatters a lot more different body types. The higher rise helps to define the waist while the wide cut elongates the legs, making for a really graceful but sexy silhouette.

Now I’m not saying that this doesn’t have the potential to go completely wrong. I mean, too much of anything can result in some pretty bad looks. But done in a clean, and–as I always say–simple yet effective way the wide-leg has the potentiality of being the next ‘must have’ denim style.

The question is, are you ready to ditch your skin tight companions? What do you think? Is it really time to say goodbye to your skinnies?


Sandoval Gomez

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Posted Oct 08 2010 in Uncategorized

Denim Day- Hooray


We all love to wear jeans whether they be faded, straight leg, boot cut, skinny, or distressed so why not put them on today  on “Lee National Denim Day” to support a great cause- Breast Cancer.

The inception of this day started 14 years ago (I was even too young to remember that) when several Lee jeans employees realized they had been touched by breast cancer in some way or another and decided to make a difference together. In its first year they were able to raise over a million dollars. Denim Day then became an inaugural event. Since then the goal against the fight for breast cancer has overreached 80 million dollars and a countless number of people.

Actress Felicity Huffman is the 2010 Lee National Denim Day Ambassador.

One mans dream in another ones reality; Make it yours too!

Get your denim on…ASAP.

— Jackie Racer

Posted Oct 08 2010 in Denim News » Events

Back in Vintage Time


The Manhattan Vintage Clothing Show are scheduled three times a year: the first weekend of February, the third weekend of April, and the second weekend of October- And here we are…

You’ll spot everyone from Seventh Avenue heavyweights shopping for ideas (and vintage everything from Pucci to Levi’s) as well hipsters snapping up fur coats and antique textiles.

Your closet will thank you (and you will thank yourself) for your super stylish purchases: insert smiley face.

Now you know so it’s time to go, but SHhhhhhhh because this is one of the best kept secrets in town!


Friday, October 8th, 2010
1:00 PM to 8:00 PM
Saturday, October 9th, 2010
11:00 AM to 6:00 PM

-Jackie Racer

Posted Oct 07 2010 in Uncategorized

The Difference Between Raw Denim and Selvedge Jeans

Edwin jeans' coveted rainbow selvage seam.

Edwin Jeans' ED-47 'Rainbow Selvage" seam. Available at FUSShop.

We are asked what is the difference between “raw” denim and selvedge quite frequently, because, quite frankly, denim terminology can be confusing.  In an effort to not get too technical, here are some basic definitions.

Denim is denim in its original state: unwashed, untreated, unfaded and unprocessed.  It is sometimes called “Dry Denim.”  It is indigo denim straight off the looms.  Jeans can be made from this raw denim straight from the roll.  Raw denim can be hard to distinguish with the naked eye or even with hand feel, because there are many resin and super-saturated wash styles which mimic the desirable features of raw denim.

Selvedge (or selvage) denim
is woven on traditional, 100-year-old wooden shuttle looms.  Selvedge is referred to the type of weaving process, and not to denim, specifically.  Denim woven from traditional wooden shuttle looms use a continuous thread that goes back and forth in the weaving process, ultimately creating a closed-off, non-fraying self-edge (also known as selvage edges).  The slow shuttle looms produce a tight weave and uses more thread. As a result, it is more costly.  To maximize usage, companies would use the denim all the way to the self-edge, hiding the edges in the sewing process. Today, selvedge aficionados often reveal show off their selvedge seams (found on the outseam) by folding up the hems, revealing the identity of the superior textile.


An example of a selvedge edge (self-edge) on a fabric.

The selvedge seams are sewn together by fabric mills using different thread colors, depending on the factory’s color coding system.

For more technical definitions, check out the Denim wiki.

Are you a Denim Head? Contribute your knowledge!

— Kathy Ng Hassan

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Posted Oct 07 2010 in Ask the Denim Therapist » Denim News » Denim Therapy

On The Radar: Won Hundred

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At a recent trade show in New York, I stumbled upon denim brand Won Hundred. Hailing from Denmark, this brand combines all the elements of effortless style. Their fall collection features a dark palette and classic silhouettes that make me want to curl up with a cup of coffee. Their denim is heavenly — I couldn’t stop touching the fabric at the trade show.

The brand already has a devoted following in Europe and has recently come to the US. It is sold in a few boutiques in New York and is available online. It is sold at Urban Outfitters in Europe so maybe it will be in their US stores by the time the beautiful Spring Collection comes out. With prices ranging from $145-$225 for jeans, Won Hundred will soon find a place in your heart, and your closet.

28 Bond St (between Lafayette and Bowery)

Dear Fieldbinder
198 Smith St (between Baltic and Warren)

Locate online retailers via Shopstyle

— Laura Kealey

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Posted Oct 06 2010 in Uncategorized




Balmain Spring 2011 collection is no different than any other collection designer, Christophe Decarnin, has shown and I mean it only in the sense that he always does it differently! This time, Decarnin, was launching a punk revival or “couture punk”. The models were shown wearing biker jackets  and bustiers studded and covered in safety pins; tight, bleached jeans or shredded cut-offs; and holey T-shirts to match their torn fishnet stockings

We will have to wait and see if Balmains rock ‘n’ roll approach to fashion will remain a cult favorite-

But in the meantime you don’t have to be willing (or able) to pay mega bucks for a pair of jeans that is so DIY-

These TIPS from New York Design Shop show us how easy it is to create the look:

Note where you want the first slash to begin (try them on prior to beginning). Mark slash points at side seam with non- wax chalk or a marker if desired. Looks best when slashes on right/left legs are not symmetrical but haphazard or arbitrary.
Insert scissor tip in front of side seam and cut or slash (carefully) from one end to the other. Note that every slash adds ease and slashing the side seam will dramatically alter the fit.
Once slashes have been made, you can distress the edge of the denim, or throw them in the washer/dryer for a worn-in look.
Keep distressing… this doubles as a therapy session! Let out all of your stress on that denim.
Voila! Now, try them on.
-Jackie Racer

Posted Oct 06 2010 in Denim News » Reviews: Brand
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