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Topman Short Films: Denim, Youth, and Identity


It’s an inevitable truth that our clothing speaks millions and tells a story about who we are.  And in my opinion, there isn’t one article of clothing that depicts that story more perfectly than a pair of jeans.  Jeans are something that always, always transcend passing trends.  And what’s even better about them is that they offer diversity and become the person.  From the stains that take us back to the many fun times in our lives, to the tears that bring up those most embarrassing moments, these different characteristics add to their integrity and in turn are a reflection of our identity.

This is exactly the story that high-end street brand, Topman, is using at the heart of  their new online campaign, showcasing their new Autumn/Winter denim range.  Enlisted to bring this universal story to life is young up-and-coming Photographer and film Director Laurence Ellis.

Scene from Laurence Ellis' Topman film series.

[Writers note: Ellis also shot Topman’s S/S2010 campaign, Indigo Farm; www.laurenceellis.com]



Instead of producing what has come to be the expected denim ad campaign with actors and models in unbuttoned jeans and lots of baby oil, Ellis has opted for something rather — dare I say — innovative. Besides, two out of three isn’t too bad, right?  The campaign will consist of three short films focusing on three different young men — Louis, Henry, and Sid — and the journeys they take.  Their individual experiences and stylistic perspective is the highlight all tied in, of course, through denim.


Scene from Laurence Ellis' Topman film series.



Topman.com will house all the films due to launch Monday October 4th, 2010.  Behind the scenes footage, interviews with the cast and Ellis will also be available to view.  An interactive “Denim Room” has been added to showcase all the different styles and fits including those in the films.

— Sandoval Gomez











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Posted Sep 30 2010 in Uncategorized

Ashley Greene Beats the L.A. Heat in Paige Debonair Shorts


Photo via Pacific Coast News.ashley-greene2I hear you, girl!  It’s no time like the present to chill out.  Twilight Saga star Ashley Greene is looking cool as a cucumber, rockin’ her teeny little Debonair Shorts by Paige Denim.  The Debonair Short is a trouser short in a crisp khaki wash.

Ashley was seen holding hands with “just friends” Joe Jonas while out shopping in Los Angeles this week.

— Kathy Ng Hassan











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Posted Sep 30 2010 in Uncategorized

Stone Blue Jeans Snags Former William Rast Design Director


stone-blue-leader-group-image

A while back, Denim Therapy reviewed some pairs of jeans by newcomer denim brand Stone Blue Jeans.  I am happy to report that Stone Blue has made an aggressive move by snagging Angie Furlong, former William Rast Design Director.  Furlong will serve as Director of Design, effective immediately, in an effort to meet the rapidly changing needs of contemporary consumers.  You grow baby.

This is quite the coup for Stone Blue Jeans, as Furlong was the first denim designer for Guess® (and later Vice President of Design after a brief departure).  She also counts Director of Special Projects for Lucky Brand® on her resume.  Looks to me that Stone Blue Jeans is positioned to become the next big player in the denim industry.

“Her collective experience has afforded her over 25 years of denim expertise at all levels. She understands how to translate consumer insights into design strategies that win in the marketplace,” said Stone Blue President, Scott Drake.

Furlong added, “Given Stone Blue’s world-renowned reputation as a premier denim lab and wash development house, I love the way the brand is able to produce the line entirely in-house, ultimately offering the unparalleled capability to provide the highest quality for the consumer at much less than premium denim counterparts. I look forward to bringing additional insight to the Stone Blue brand.”

MORE ON STONE BLUE JEANS

— Kathy Ng Hassan

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Posted Sep 30 2010 in Uncategorized

Comme des Garcons x Levi’s 1947 Vintage 501


Comme Des Garcons x Levi's 501 Vintage 1941.

Comme Des Garcons x Levi's Vintage 1947 501 Jean.

Junya Watanabe Comme Des Garcons Man x Levis 1947 Vintage 501 Jeans.

Junya Watanabe Comme Des Garcons Man x Levi's 1947 Vintage 501 Jeans.



People who remember Junya Watanabe Comme des Garcons Man‘s signature camouflage lining in the Vanson Varsity Jacket collab, will appreciate the motif continued in Comme Des Garcons Man‘s latest collab with Levi’s, reworking its iconic 501s for its 1947 Vintage 501 jeans.  Hurry and get ’em while you can.  They are in very limited quantities at select Comme Des Garcons flagship stores and online at End Clothing (UK). –– Kathy Ng Hassan

Read more at Freshness.


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Posted Sep 27 2010 in Uncategorized

Bespoke Denim Found at WEFT Las Vegas


Image via Las Vegas Weekly.

This is exciting news.  WEFT, a new shop that just opened at The Forum Shops in Las Vegas’ famed Caesars Palace, will take all your measurements and build you a pair of finely tailored custom jeans.  Think of it as Savile Row and denim eloping in Sin City, without the sting of matching tattoos and morning hangovers.  — Kathy Ng Hassan

From Las Vegas Weekly:

The Forum Shops have a new perspective on premium denim. Imagine a pair of jeans that fits your body and personality like a perfectly tailored suit. You might literally live in them. At WEFT, proprietors Vishaal Melwani and Karl Thoennessen are introducing Las Vegas to the Rogue Territory custom denim process, and they’re giving discerning customers full creative control.  Read more…










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Posted Sep 27 2010 in Uncategorized

Denim Branches Out at London Fashion Week


Photo via Style.com

Photo via Style.com

twenty8twelve. Photo via Style.com

twenty8twelve. Photo via Style.com






















Denim is branching out; from the runway to street photos we are seeing every piece of clothing made out of denim. For its usual pants obligation the wide trouser leg that have some deeming the return of the 70s, gained momentum in New York Fashion Week and continued across the pond this week in London.


Photo via Style.com

Photo via Style.com

Photo via Style.com

Photo via Style.com
























The prose of denim is the sheath dress showed by London based designer Osman. No longer is simple synonymous with boring with these artfully draped and tailored creations. Along with the full denim skirt Osman took our favorite fabric to create runway looks that can translate to your wardrobe. The dark denim appeared throughout his collection, under flowing tops in a straight trouser leg with a cuff.


Photo via Style.com

Photo via Style.com

Photo via Style.com

Photo via Style.com







Twenty8Twelve, the brainchild of sisters Sienna and Savannah Miller, showed a collection any girl could see herself in. As in any well-rounded wardrobe denim was a key player. It appeared as loose shorts, overalls, a bibbed top, a full skirt and even a belt. While reviews may be across the board, the retail value of this collection cannot be denied. Indeed, the sisters are opening a third London boutique in October and the line is carried throughout the world.

— Laura Kealey

[Editor’s Note: Christopher Kane, Erdem, Meadham Kirchhoff, and Peter Pilotto, the four out of the five designers from the new J Brand 5×5 London collection also showed at LFW.]

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Posted Sep 24 2010 in Denim News » Runway

Fall into Spring and Summer With Diesel Black Gold


It seems that Diesel Black Gold may be forecasting a rather cold spring and summer season.  From leather blazers and pants, bomber jackets, bundled up scarves, and layered knits in a typically fall palette of cognacs, caramels, dusty tans and grays; the only thing really keeping this collection from screaming fall are the strappy leather sandals and thigh-high shorts. By the way, did I mention there was no swimwear in sight?

Diesel Black Gold S/S2011; Style.com

Photo: Yannis Vlamos/GoRunway.com via Style.com.



Now, I have to admit that the collection as a whole is a breathe of fresh air for the brand, and it definitely is a more sophisticated route. However, creative director Sophia Kokosalaki might as well have gotten rid of the ‘Diesel’ in Diesel Black Gold.

From the time Diesel was founded in the late 70s, through its successful crossover into the high-end category in the 90s, to present day, the emphasis of the brand has always been denim based with great distressed detailing.  Flash-forward into S/S 2011 and shades of dark, dusty colors have displaced indigo blues, and the usual frayed edges and signature deconstructed look are subbed with fades and a more worn in look. As for men, the silhouette is slimmer than ever.

Diesel Black Gold S/S 2011; Style.com

Photo: Yannis Vlamos/GoRunway.com via Style.com.



Of course fashion is always about looking forward and it’s ever-changing, and in fact since the beginning, Diesel turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. So, in reality such a radical departure–even though we love their denim–shouldn’t come as a shock.

So, even with fall just kicking off, are you ready to fall into spring and summer?

— Sandoval Gomez

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Posted Sep 24 2010 in Denim News » Reviews: Brand

The Jeans Don’t Lie – Survey From Kellogg’s Special K Brand


Jeans Don't LieFrom a female perspective, it totally makes sense to use your jeans as a gauge for how much you have gained — or lost — before you slide into your favorite go-to skinny, straight leg or even wide leg denim jeans.  Do you have more of a muffin-top, or do the jeans sag in the back a bit?  According to a new — and might I say super cool — survey conducted by Kellogg’s Special K Brand cereals, “women often reward themselves with a new pair of jeans for hitting a dieting and weight goal. Women in Canada (85 percent), Korea (82 percent) and the U.S. (79 percent) are more likely than those in other countries to say they’d reward themselves with new jeans.



Here are some other key findings:

  • 65 percent of women say they would reward themselves with a new pair of jeans for hitting a dieting and weight goal.
  • Women in Canada (85 percent), Korea (82 percent) and the U.S. (79 percent) are more likely than those in other countries to say they’d reward themselves with new jeans.
  • More than 50 percent of women own a pair of jeans that doesn’t fit, and 20 percent own jeans that are too small.
  • Of those who own “too small” jeans, nearly 60 percent say they are holding on to them with the hope of again fitting into them.
  • One-third of women say they have tried to lose weight for the sole purpose of again fitting into smaller jeans.
  • The majority of women in the U.S. (62 percent) and Korea (72 percent) view dropping a jean size as a “significant accomplishment.”

READ MORE ABOUT SPECIAL K®

— Kathy Ng Hassan

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Posted Sep 24 2010 in Uncategorized

From SHINE: 5 Tricks For Longer-Lasting Jeans


Our staff came across this post on some tips for denim care.  The article focuses on the before, during and after, surrounding how to wash, spot-clean and dry your jeans.  Also included is a tip on how to choose the right denim weight for durability.

What do you think of the soak method mentioned below?  Do you have a concoction of your own?

— Kathy Ng Hassan





From Shine by Yahoo!:

5 Tricks for Longer Lasting Denim

If your jeans have been sitting in a drawer all summer long, they could probably use a wash…in November. Denims should only be thrown in the washing machine every six months, according to Carl Chiara, Director of Brand Concepts at Levi Strauss & Co, who shared his tricks for jeans care with The Wall Street Journal. The reasoning behind this isn’t laziness. In fact, Chiara’s cleaning methods are far more meticulous than a standard wash-and-fold routine.

Read more…

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Posted Sep 23 2010 in Uncategorized

How Well Does Your Denim Travel?


The incredible thing about a good pair of denim is how, the more you wear them, the more they become a part of you. Everyone has the pair. The pair that you’ve had for years, and years that sneaks back into your wardrobe season after season, even if it’s just to wear around the house. But what is it about them exactly? Is it the style? Perhaps the certain shade of blue? Or is it the fact that the fit, the fades, wears, and tears are so perfectly based on your body, that they’ve become an impression of your life and your journey?

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Japanese filmmaker Takayuki Akachi has made a short film titled “Traveling Denim” that artistically exhibits so perfectly this process that gives our “go-to” pair their personalized essence. Filmed entirely in a stop motion fashion, shots of the denim are intermixed with images of the different cultures and surroundings encountered along the two-year 50-country expedition. We see the denim fade and age from deep indigos into shades of blue that can only be achieved by constant lived wear.


“Traveling Denim” Recording color fade for two years from Takayuki Akachi on Vimeo.

— Sandoval Gomez

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Posted Sep 20 2010 in Campaigns
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