Forever 21 the Los Angeles-based apparel retailer has signed a short term lease at the Takashimaya building on Fifith Avenue. Their doors are scheduled to open November 15th for about six months (who knows they could be here FOREVER), housing eight floors (now that’s a lot of legwork to cover). Nevertheless, it is the best time to get your fix on women’s or men’s (maybe they’ll even carry the children’s collection) denim that has a starting price of $9.50.
If you need a little luxury, Fifth Avenue is home to many of those brands. However if you need a little budgeting, it is also getting populated by the more affordable brands such as H&M, Zara, Uniqlo and A&F; therefore, go F21!!! I love the merchandising combination of both — just make sure you have your paycheck handy either way.
It’s an inevitable truth that our clothing speaks millions and tells a story about who we are. And in my opinion, there isn’t one article of clothing that depicts that story more perfectly than a pair of jeans. Jeans are something that always, always transcend passing trends. And what’s even better about them is that they offer diversity and become the person. From the stains that take us back to the many fun times in our lives, to the tears that bring up those most embarrassing moments, these different characteristics add to their integrity and in turn are a reflection of our identity.
This is exactly the story that high-end street brand, Topman, is using at the heart of their new online campaign, showcasing their new Autumn/Winter denim range. Enlisted to bring this universal story to life is young up-and-coming Photographer and film Director Laurence Ellis.
Instead of producing what has come to be the expected denim ad campaign with actors and models in unbuttoned jeans and lots of baby oil, Ellis has opted for something rather — dare I say — innovative. Besides, two out of three isn’t too bad, right? The campaign will consist of three short films focusing on three different young men — Louis, Henry, and Sid — and the journeys they take. Their individual experiences and stylistic perspective is the highlight all tied in, of course, through denim.
Scene from Laurence Ellis' Topman film series.
Topman.com will house all the films due to launch Monday October 4th, 2010. Behind the scenes footage, interviews with the cast and Ellis will also be available to view. An interactive “Denim Room” has been added to showcase all the different styles and fits including those in the films.
The word is out – and you heard it here first: SCOOP is having its spring warehouse sale through October 11th. I know what you’re thinking — I mean we are well into fall at this point but when I tell you that everything is 50% off the lowest tagged sale price — I mean everything from dresses to skirts to bags to shoes to DENIM. Current/Elliott and 7 For All Mankind are just some of the brands that you can snag up for as low as $75. Mens jeans are available too. There are deals to be found for all budgets. Now that’s what I’m talking about!
I hear you, girl! It’s no time like the present to chill out. Twilight Saga star Ashley Greene is looking cool as a cucumber, rockin’ her teeny little Debonair Shorts by Paige Denim. The Debonair Short is a trouser short in a crisp khaki wash.
Ashley was seen holding hands with “just friends” Joe Jonas while out shopping in Los Angeles this week.
7 For All Mankind is partnering with Bloomingdale’s for a great new event called “ID Your Denim” starting Thursday, September 30th from 5-8 pm.
Okay, so you’ll have to purchase a pair of 7 for All Mankind jeans in order to participate in the event; but, then again, you were going to buy another pair anyway. So, at least this time you are going to be the creative jeanious along with the design team. There are studs and crystals galore. Oh My!
Instead of getting your boyfriend’s name permanently inked on your behind — show him a little derri?re fashion love. Because I’m sure he will be lovin’ it!
Thursday, September 30
Bloomingdale’s 59th Street (NYC)
Saturday, October 2
Aventura Mall (Florida)
Fashion Valley (San Diego)
Roosevelt Field (Garden City, NY)
Refinery 29 has teamed up with Marcus Wainwright and David Neville from Rag & Bone for an exclusive event on Thursday, September 30, from 6 to 8 p.m. on the 5th floor of Saks Fifth Avenue in New York City.
Meeting Marcus and David sounded good enough to us but being challenged to a foosball game just couldn’t get better unless of course you throw in some beers and a DJ playing anything besides elevator music.
Get ready to spend some bucks because for $350, you’ll get a free Rag & Bone fall 2010 scarf with a personalized tag sewn into it right there on the spot. Now that’s a steal!
A while back, Denim Therapy reviewed some pairs of jeans by newcomer denim brand Stone Blue Jeans. I am happy to report that Stone Blue has made an aggressive move by snagging Angie Furlong, former William Rast Design Director. Furlong will serve as Director of Design, effective immediately, in an effort to meet the rapidly changing needs of contemporary consumers. You grow baby.
This is quite the coup for Stone Blue Jeans, as Furlong was the first denim designer for Guess® (and later Vice President of Design after a brief departure). She also counts Director of Special Projects for Lucky Brand® on her resume. Looks to me that Stone Blue Jeans is positioned to become the next big player in the denim industry.
“Her collective experience has afforded her over 25 years of denim expertise at all levels. She understands how to translate consumer insights into design strategies that win in the marketplace,” said Stone Blue President, Scott Drake.
Furlong added, “Given Stone Blue’s world-renowned reputation as a premier denim lab and wash development house, I love the way the brand is able to produce the line entirely in-house, ultimately offering the unparalleled capability to provide the highest quality for the consumer at much less than premium denim counterparts. I look forward to bringing additional insight to the Stone Blue brand.”
Junya Watanabe Comme Des Garcons Man x Levi's 1947 Vintage 501 Jeans.
People who remember Junya Watanabe Comme des Garcons Man‘s signature camouflage lining in the Vanson Varsity Jacket collab, will appreciate the motif continued in Comme Des Garcons Man‘s latest collab with Levi’s, reworking its iconic 501s for its 1947 Vintage 501 jeans. Hurry and get ’em while you can. They are in very limited quantities at select Comme Des Garcons flagship stores and online at End Clothing (UK). –– Kathy Ng Hassan
This is exciting news. WEFT, a new shop that just opened at The Forum Shops in Las Vegas’ famed Caesars Palace, will take all your measurements and build you a pair of finely tailored custom jeans. Think of it as Savile Row and denim eloping in Sin City, without the sting of matching tattoos and morning hangovers. — Kathy Ng Hassan
The Forum Shops have a new perspective on premium denim. Imagine a pair of jeans that fits your body and personality like a perfectly tailored suit. You might literally live in them. At WEFT, proprietors Vishaal Melwani and Karl Thoennessen are introducing Las Vegas to the Rogue Territory custom denim process, and they’re giving discerning customers full creative control. Read more…
Denim is branching out; from the runway to street photos we are seeing every piece of clothing made out of denim.For its usual pants obligation the wide trouser leg that have some deeming the return of the 70s, gained momentum in New York Fashion Week and continued across the pond this week in London.
Photo via Style.com
Photo via Style.com
The prose of denim is the sheath dress showed by London based designer Osman.No longer is simple synonymous with boring with these artfully draped and tailored creations.Along with the full denim skirt Osman took our favorite fabric to create runway looks that can translate to your wardrobe.The dark denim appeared throughout his collection, under flowing tops in a straight trouser leg with a cuff.
Photo via Style.com
Photo via Style.com
Twenty8Twelve, the brainchild of sisters Sienna and Savannah Miller, showed a collection any girl could see herself in.As in any well-rounded wardrobe denim was a key player.It appeared as loose shorts, overalls, a bibbed top, a full skirt and even a belt.While reviews may be across the board, the retail value of this collection cannot be denied.Indeed, the sisters are opening a third London boutique in October and the line is carried throughout the world.
— Laura Kealey
[Editor’s Note: Christopher Kane, Erdem, Meadham Kirchhoff, and Peter Pilotto, the four out of the five designers from the new J Brand 5×5 London collection also showed at LFW.]