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Raw Selvedge Denim – To Wash or Not To Wash?

Today, one of our readers, Amman, wanted some guidance on Raw Selvedge Denim. Owning a new pair of Spurr Raw Selvedge Denim Jeans (lucky guy and btw, you’ve got great taste my friend) the two fold question was: 1) to wash or not to wash 2) since it’s a pair of Raw Selvedge Denim jeans that need hemming, should he wait until after he washes them to get them hemmed?

Most people who are raw denim enthusiasts want the maximum “bespoking” to happen naturally, so it’s kind of a zen mentality of not washing their raw denim for over 6 months to get the maximum effect.  I happen to believe that it’s not a number that you can follow because each person has their own lifestyle and amount of activity that they do in jeans. If you wear them every day and you’re moving around a lot then I think you can wash them sooner than the 6 month mark, if you sit a lot then I would wait the 6 months and hold out if you want the best effect.  The whole philosophy and aim of owning raw denim is to get them to conform, fade, acquire marks and creases specifically to your body, forming the perfect fitting and comfortable jeans.

If you are a little anxious to wash your jeans, but they aren’t dirty, but smell a little I would pull them inside out and put them in the freezer overnight and then either let them air out the next day or you can put them in a plastic bag along with a box of Arm & Hammer refrigerator baking soda to soak up the smell or a strip of Arm & Hammer Essentials fabric softener.

Arm & Hammer Fridge N' Freezer Odor AbsorberArm & Hammer Essentials Fabric Softener SheetsWoolite Dark Laundry Fabric Wash

If you got them dirty and want them clean, use a splash of Dark Woolite in some warm water, with your jeans inside out, dunk them in the water moving them around to release any dirt without making too much movement that will add creases or marks from fading and then hang dry.  This process will minimize the amount of fading and creases.  Just keep in mind that there will be some shrinkage.

In Amman’s case, the jeans are grey so depending on the kind of grey, light – use regular Woolite, dark – use Dark Woolite. Hemming should definitely wait for after his first wash and as I told him, he’s in luck, cuffing is the trend with the whole heritage work-wear theme that is so hot for men right now.

Speaking of jeans, check out Spurr Denim by Simon Spurr.  A very hot young designer with a great men’s collection.

Spurr Raw Indigo Pipe Jeans2Spurr Raw Indigo Pipe Jeans

Spurr Raw Indigo Pipe Jeans, $340.00

New for Spring 2010, this Indigo 5 pocket denim has plain back pockets and contrast trim and are the perfect addition to your wardrobe.


–Nikki Cho Russo

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Posted Apr 30 2010 in Denim Therapy

Marc Allison Jeans Giveaway – Winner Announcement

Marc Allison Jeans Winner Announcement

A big thank you to Marc Allison Jeans, for providing the giveaway!  And thanks to all you denim lovers out there for your submissions!  After compiling all the entries, a winner was randomly drawn.

The winner of the Marc Allison Jeans giveaway is @DinaJ from Michigan.

We will be contacting you shortly.  Congratulations and enjoy your new Marc Allison Jeans!

Please Note: In the event we cannot contact the winner, after exhaustive attempts, another name will be drawn.

— Kathy Ng Hassan


Posted Apr 30 2010 in Uncategorized

Liv Tyler For G-Star Raw

I’ve never gotten over watching music videos. I did graduate to fashion videos — runways shows! — and this behind-the-scenes peek at the Spring Summer 2010 campaign is a fun little teaser for all you Liv Tyler and G-Star fans.  C’mon, G-Star, we want some fashion videos!

— Kathy Ng Hassan

Liv Tyler for G-Star RawVia StyleCaster:

As famous rock star progeny, Liv Tyler has more experience with camera than the average girl-about-town… Click here to read more.

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Posted Apr 29 2010 in Campaigns » Denim Fashion » Denim News

Style Find: Quilted Denim

Quilted patterns add such a luxe edge to a bag, shoe or jacket.  Forever classic, the iconic quilted patterns of a Chanel bag or a wardrobe staple of every man and woman, Burberry’s signature snap-front quilted jacket. Now add some fun and of-the-moment chic quilted pieces in our blue crush, the quintessential denim.

Alexander Want Quilted Denim Short

Alexander Wang Quilted Denim Short, $425.00

These Alexander Wang quilted denim shorts have a modern retro feel with an exposed front zipper to show off those sexy gams.


Miu Miu Large Denim ToteMiu Miu Large Denim Tote, $1,25.00

This Miu Miu denim tote is not your ordinary carry-all city slicker.  With a navy leather trim and crystal-embellished clasp fastening, tote around town in high style.


Marc Jacobs Lila Quilted Denim Hobo

MARC by Marc Jacobs, Lila Quilted Denim Hobo, $378.00

Bohemian chic done in denim??”try this hobo outfitted with a southwestern shoulder strap, glossy beads, and honeycomb topstitching.


–Nikki Cho Russo

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Posted Apr 29 2010 in Uncategorized

Lookbooking ZARA May 2010

Zara May 2010 3 up 1Zara May 2010 3 up 2

I might suggest you find yourself a good bottle of Albari?±o and a basket of bread to accompany the morsels that Zara has to offer for May 2010.  Some of their suggested looks of the month include some predictable ensembles (rolled denim shorts); a replication of past season’s Boyfriend dress; and some interesting drama in the pants department (drop-crotch pants for men, exaggerated hip riding pants for women).  Lots of runway inspirations to keep you intrigued.  And, yes, they have an App for this LookBook.


— Kathy Ng Hassan

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Posted Apr 28 2010 in Denim News » Reviews: Brand

Denim Deals: Les Halles Jeans and Your Monthly Gift

Les Halles Jeans Sale on SWIRLLadies, it’s hard enough on those days when your monthly visitor makes it harder to wear your favorite skinny jeans, let alone, make you a slave to your purse.  The folks at Tampax have been working over time to make every day a skinny jeans day.  Introducing Tampax Compak, the applicator that is 40% smaller and fits perfectly in any skinny jeans pocket so your “monthly gift” doesn’t have to get in the way of fashion.  In fact, coupons for Tampax Pearl Compak will be included with every Daily Candy order though the month of May.

Right now:  Les Halles Jeans, from $39-$49.

Bonus: Tampax Compak is providing free shipping for any purchase of Les Halles jeans from April 28 through May 5.


— Kathy Ng Hassan

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Posted Apr 28 2010 in Uncategorized

Net-A-Porter to Launch Denim Boutique April 28th!

Net-A Porter

Just when you thought one-stop shopping for all your favorite high-end designer clothing, shoes and bags couldn’t get any better, Net-a-Porter is launching their denim boutique tomorrow!

Net-a-porter already has boutiques categorized as: Loungewear, Essentials (that includes Capsule Denim), Wedding, Work Wear and Vacation that categorizes specific looks for each style.  The new denim boutique will not only be stocked with all your favorite premium denim brands including J Brand, Superfine and Victoria Beckham Jeans, but also shirts, jackets and accessories.

Can’t figure out what denim works best for you?  No worries, the “Jean Team” of denim experts will be on hand to help guide you with the perfect denim fit.


–Nikki Cho Russo


Posted Apr 27 2010 in Uncategorized

Jonathan Adler for 7 For All Mankind

Jonathan Adler, the retro style interior designer who brought sexy back to ceramics and a judge on Top Design, has added fashion designer to his successful resume.  Launching on May 12th at the 7 For All Mankind SoHo store will be Adler’s limited edition collection for the premium denim label.

With his signature graphic patterns and eye-popping colors, his collection for 7 For All Mankind will consist of three themes: Deluxe, Rustic and Pop (my favorite look), with themes inspired by getaway spots that Adler holds dear with a men??™s and women??™s look for each, giving the line a total of six jeans and six tops.


Deluxe – Inspiration: Palm Beach

Keyhole print tunic and Gwenevere Clean jeans


Rustic – Inspiration: Big Sur

Acapulco print t-shirt and scarf and Beverly Glen straight leg jeans


Pop – Inspiration: The Hamptons

Pique polo in Sunkist and Bamboo cropped pants

The collection will be retailing for $90 – $210.  Adler will be hosting the cocktail party at 7??™s SoHo store and special events will also be held at units in Los Angeles, San Francisco, Dallas and Miami throughout the month. Each of the brand??™s 30 stores in the U.S. will devote floor space near the entryways and window displays to marketing the collaboration for the month of May.


–Nikki Cho Russo

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Posted Apr 26 2010 in Uncategorized

Denim Finds: Cheap Monday Tight Patch Jean

Happy Cheap Monday!  A perfect denim jean for this spring is Cheap Monday’s tight patch jean. Rest assured, we’ll be seeing more of this patchworked denim trend as the season warms up!

Cheap MondaysCheap Mondays2Patch Jean for MEn

Cheap Monday Tight Patch Jean, $65.00



–Nikki Cho Russo


Posted Apr 26 2010 in Buys Under $100 » Denim Buys » Trend Alert

REUSE Jeans Giveaway – Winner Announcement


First off, a huge thanks to REUSE Jeans for their generous offering of 12 pairs of jeans to our denim loving and eco-friendly readers!

And the twelve winners are (in no particular order)…

1. Carol Anderson Ezovski

2. Marlo Mindi

3. April C

4. @xriyah

5. Cristina W

6. @grumpy1970

7. Jules L

8. @JessaWorks

9. @Henhenmac

10. Nicole Feliciano

11. Deborah Curran

12. Claudia Varela

We will be contacting you shortly to get some details (size, desired style, address).  If for some reason you are a winner and are not contacted, please email me right away.

Thank you all for your submissions and enjoy your new jeans!

And… check back here on the Denim Therapy blog for the latest in the denim world.


— Kathy Ng Hassan


Posted Apr 23 2010 in Uncategorized
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