Oh, those denim bandwagoneers are relentless. Just try to stop them from starting a new company from the ground up (gee, I wonder who), spinning off new denim labels (yep, heard that one before) or opening new stores! Don’t you get it? Denim is here to stay. You can’t extinguish our love.
– Kathy Ng Hassan
When the recession first hit, there was a lot of talk about how the already-volatile Williamsburg retail scene would survive. The owners of Brooklyn Denim Company, a new jeans-and-more shop, took the rare optimistic approach. Rather than hunkering down and waiting for the economy to improve, they decided to open a neighborhood-focused store in Williamsburg promoting the world’s best denim brands, which they figured could use a boost. Click here to read more.
