The city of Eugene is lucky to have Chris Hayward-Mayhew. A fashion-forward mother and businesswoman, Chris and her daughter, Clarice, have owned the Due Donne Boutique in Eugene, Oregon for over three years now. With a deep understanding of the fashion world’s movements and trends, these two women have introduced extraordinary American and European designers that cannot be found anywhere else in the city.
“We don’t overlap with what other people are carrying,” Mayhew explains. “We want to do something different.”
And different is without a doubt part of what gives Due Donne its warmth and charm. Customers browsing for denim will never find any overplayed labels such as True Religion, Seven or Citizens of Humanity. Rather, they will be opened up to exquisite high-end designers such as Earnest Sewn, Red Engine, Blue Tattoo, Serfontaine, PRVCY, Agate Nectar, and Pink. Chris and Clarice pride themselves on carrying quality designers that will let their customers distinguish themselves from others in their threads.
“I like the change in fashion,” Mayhew contends. The whole idea behind Due Donne is to avoid following generic trends, to embrace a sense of confidence through chic, timeless pieces that speak to customers as individuals.
“If I start looking like everyone else, I don’t want to be wearing those pieces anymore,” Mayhew explains.
And with Agave Nectar’s higher rise, PRVCY’s ten percent donation to the Breast Cancer Foundation, and Serfontaine’s consistently soft fabrics and progressive cuts, the selection itself is diverse enough for any denim lover.
It comes as no surprise that Chris and Clarice can attribute their foundation of designer knowledge to years in the fashion industry. The two spent over a decade in Europe, with Clarice modeling for major publications and agencies throughout the world while Chris ultimately expanded her involvement in the fashion world to her own clothing line, importing luxurious European pieces all over the United States in Oregon, San Francisco, Los Angeles, Texas and Dallas, among other locations.
Today, the two women are settling into the new location they opened just nine months ago. The new Due Donne has brought in first-time visitors and new customers, giving more Eugene locals the opportunity to open their eyes to a fresh perspective on fashion.
“To me, fashion is art,” Mayhew says. “The way you wear your clothes is an expression of yourself.” Sitting on a warm, orange lounge chair overlooking the boutique’s denim selection, Mayhew is poised and comfortable with an indescribably inspiring sense of confidence that epitomizes the theories that she advocates.
It is simple enough to discover the denim lines that everyone is wearing, and the cut or style that may be popular with another group, but it speaks to a deep and true love of fashion to explore the possibilities. The world is an interesting place because it is full of interesting people like yourself. Due Donne is just here to help you embrace it.
For some reason, I never got this email, even though I’ve purchased Sevens online before; but, I won’t hold a gripe. Fortunately, I discovered this just in time via The Choosy Beggar. Today is the last day to save a whopping 40% off on 7 For All Mankind jeans, apparel, footwear and accessories.
To Redeem: Online – Enter 7FAMILYat checkout.
In store – Right click on the image above and save it to your Desktop. Open the image on your Desktop and print out a copy of the invite.
The other day, I overhead a conversation between two ladies about Wrangler jeans. One lady was talking about taking her teenage nephew to Universal City Walk, but her nephew seemed less than enthused. She asked him what was the matter. He said he had nothing to wear. Imagine that. The lady urged him to have fun and asked him what he had to wear. The nephew said he could wear his Wrangler jeans and some nice shirt he kept around for going out. Then, the aunt, in her indignant tone, said to her friend, “I told my nephew that if we were going to go to Universal, he is going to throw on a pair of skinny jeans, not some Wranglers.”
I had known that Wrangler jeans had fallen out of favor years prior, due to the ever-expanding premium denim market overshadowing all the “regular” jeans. But, thanks to retailers such as Urban Outfitters, jeans like Wrangler, have been resuscitated, bringing the oldie jeans into the Bohemian-chic fold. Wrangler, the company, has gone premium as well, and built up some celebrity cache by collaborating with Built By Wendy’s Wendy Mullin for Wrangler 47, or Musician Jason Adean for its Wrangler Retro line. Press has also covered the likes of musician KT Tunstall and actress Keri Russell (in Wrangler 47) donning the jeans. This is all actually old news, but apparently, there’s still some stigma attached to Wrangler.
Fashion is subjective, much like art. I say, find your own jeans, whether they be the obscure, classic or “it” jeans. I believe coolness should be about longevity and trendiness is a fling. What do you think?
Genevieve Jones, Humberto Leon, Terence Koh (Photo by Elizabeth Lippman)
Carol Lim and Phillip Lim (Photo by Elizabeth Lippman)
Last night, Converse held a launch party for the collaboration of Terence Koh for Converse 1HUND(RED) Artists Chuck Taylor All Stars at the Cooper Union Foundation Building in NYC. As the elevator opened up to the thumping music dj’d by Aaron Bondaroff, I grabbed a Colt 45 and joined the intimate gathering of downtown hipsters and press to view the new Chucks by the controversial artist. Half naked models dressed only in fresh white underwear and fresh white Converse Chuck Taylors, designed by Koh, sat on stools air painting on white canvases. I thought to myself, “no mini-gold plated feces?” not even a miniature one dangling from the shoe laces, not a trace.
Koh??™s approach to the design of his shoe focused on subtraction. ???I wanted to keep the DNA of the Chuck Taylor intact, while reducing the seams, and smoothing out the shoe??™s surfaces as much as possible???. Terence replaced the usual curve of the ankle with a vertical construction to give the shoe a clean square look. A smoothed-out version of the signature Converse tread on the sole combines with a white on white All Star rubber license plate on the heel to round out the ultra-clean look and feel of the shoe.
Terence Koh, born in Beijing China who grew up in Mississauga, Ontario – Canada, is self described as “the Naomi Campbell of the art world,” in the New York Times. Koh is an artist with work that includes sculptures, installations, performances and artist books. Categorized as an artist of New Gothic Art, Koh has exhibited widely in the United States and abroad. His work has been the subject of several major solo exhibitions including Love for Eternity, a mid-career retrospective at MUSAC (Leon, Spain); Captain Buddha, Schirn Kunsthalle (Frankfurt, Germany); Dirty Blind God, de Pury & Luxembourg, (Zurich, Switzerland); Terence Koh Whitney Museum of American Art, (New York). Most art collectors don’t put up with a lot of bullshit, but Koh has gold-plated and sold his feces for $500,000 to collectors! Holy shit! Genius.
As a contributor to 1HUND(RED), 10% of the net wholesale price of Terence’s shoe will go to The Global Fund to help eliminate AIDS in Africa, giving consumers an opportunity to become agents of change and offering a way to turn design into power. The Terence Koh for Converse Chuck Taylor All Star shoe launches exclusively at Opening Ceremony in New York and Los Angeles Saturday, November 21st and select retailers globally. Shoes will retail for $150 and will be available in sizes 7 – 13.
French fashion hits the floor in downtown L.A. today, as A.P.C brings its Basement Sale to the huddled and eager masses. Head on out now: sale begins at 10 a.m. today, and continues on Sunday. Merch is replenished daily.
715 S. Los Angeles Street
Los Angeles, CA 90014
More info.: 323 297 0414
We at Denim Therapy love how the Swedes do it in fashion, and when Swedish fashion labels like Acne, Cheap Monday, Filippa K, J Lindeberg, Nudie Jeans and more, come together in the form of a pop-up shop, all hell breaks loose. Well, that, of course, is an exaggeration, but someone here in Los Angeles (me) is already fueling up her car for a jaunt over to Revolve, the center of this Scandinavian buffet feast of fashion (yup, I won’t use that word you’re thinking). Please note: the Shop features fall merch, and not a “sale,” per se. Already in progress, the Swede Life at Revolve will last for one week only (November 12 – 19), so move it or lose it!
Oh, PUT THIS ON is a lovely little Web series, and there’s no topic better to kick it off than denim. A bit of denim history, philosophy and tips on how to care for your jeans is featured. Show host, Jesse Thorn, interviews Rising Sun & Co.’s Mike Hodis, who is the denim expert who talks about denim like a gourmet who savors every fiber; and takes a denim question from co-host, Adam Lisagor, who asks a viewer question, like a radio call-in show. A helpful denim buyer’s guide closes out the show nicely. It’s all done in a sort of quirky-fun, but dead-pan style. PUT THIS ON, Episode 1: Denim, is a show definitely for the dudes who want to get their jeans right. I hope they do an update show!
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Thanks to Emil Sit for the tip about this lovely program!