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WWD News: Sonia Rykiel Previews H&M Lingerie Line, Zac Posen to Design for Target

The French designer of whimsically romantic, ultra-feminine clothing, Sonia Rykiel, will hit H&M stores this week!  Prices will start at 7.95 euros, or $12 at current exchange rates, for thongs, rising to 19.95 euros, or $30, for bras and 79.95 euros, or $114.5, for homewear items.

Zac Posen to design for Target’s Go International line, which will launch April 25th!

Read the WWD articles below.

–Nikki Cho Russo


Sonia Rykiel Previews H&M Lingerie Line


sonia-rykiel-for-hmPARIS ??” Sonia Rykiel has given WWD a preview of the first looks from its lingerie collaboration with H&M, which will hit stores this week.

The one-off collection marks a first for the successful series of collaborations that the Swedish fast-fashion giant has secured with high-profile fashion designers.

The 70-piece collection will be available on Saturday in 1,500 H&M stores worldwide and will go on sale at the same time at Rykiel boutiques ??” the first time a guest designer for H&M will do so. The French firm counts 44 boutiques worldwide, along with 52 in-store shops.

???I wanted to show that I am very proud of this collection,??? Sonia Rykiel??™s daughter, Nathalie, who is president and artistic director of the fashion house, told WWD. ???I also wanted to entice women who love our brand, but who may be hesitant to visit our boutiques.???

Click here to read the full article


Zac Posen to Design for Target


Zac Posen, who has dressed stars such as Kate Winslet, Gwyneth Paltrow and Jennifer Lopez, will be the next limited edition designer of Target??™s Go International series.

Posen??™s Go International collection will be available at most Target stores nationwide and online at from April 25 through May 30.

Go International, which focuses on young or emerging designers, has, since 2007, featured Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon and Tracy Feith. Next month, Target will introduce Rodarte, the collection designed by sisters Kate and Laura Mulleavy.

Target did not disclose prices for Posen??™s collection, but previous Go collections have been in the $14.99 to $149.99 range. Posen??™s own collection is priced from $900 to $12,000, with custom pieces fetching upward of $20,000.

Click here to read the full article

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Posted Nov 30 2009 in Uncategorized

Denim Deals: Black Weekend Sales


Are you getting your second wind from all the Black Friday craziness?  If your adrenaline is still up for even more retail therapy, then better get a jumpstart on the Cyber Monday deals this weekend.  I, for one, cannot deal with all the lines and elbowing, so all these cyber sales are up my alley.  Here are just some deals to get your feet wet. Check it!


In progress - JOE'S JEANS CHILDREN at Gilt Groupe.


In progress - EARNEST SEWN Men's & Women's jeans are all $59 (Save 60%) at HauteLook.

Free shipping through 12/3.

Free shipping through 12/3. Enter "FREESHIP" at checkout.

In progress - 7 FOR ALL MANKIND Men & Women at RueLaLa.

In progress - 7 FOR ALL MANKIND Men & Women jeans and apparel ($39-$99) at RueLaLa.

In progress - ED HARDY Men's Jeans ($49-$89) at Beyond The Rack.

In progress - ED HARDY Men's Jeans ($49-$89) at Beyond The Rack.

Kathy Ng Hassan

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Posted Nov 28 2009 in Uncategorized

Denim Desires: Victoria Beckham to Relaunch Denim Line


Get ready to spice up your denim wardrobe with a posher line of denim by Victoria Beckham. Beckham is re-launching her denim label for Spring 2010 under the new name, “Victoria Beckham Denim”, formerly known as dVb. According to Elle UK, her denim has been given a high-end makeover with a high-end price tag. Starting price of $235 is definitely for the posh minded denimphiles.

Much like her successful range of dresses, the denim line continues her style of sleek and body hugging silhouttes focusing on cigarette pants in an array of classic washes in pastel hues. Her collection will also have separates such as a worn-in denim jacket, slouchy boyfriend jeans from the vintage range, cut-off jeans, and leggings in bright eye-popping colors.

Click here to view photos of her line

–Nikki Cho Russo


Posted Nov 26 2009 in Uncategorized

Denim Deals: 7 For All Mankind 30% Off On Black Friday


So if I’m reading this correctly, the Black Friday Sale for 7 for All Mankind begins precisely at midnight on Friday, November 27.  That means, you need to stay up on Thursday night, well past your turkey coma and log on to swoop in on 30% off on these glorious, wonderfully-fitting, premium denim babies.  It’s for ONE DAY ONLY, so don’t sleep in.


Kathy Ng Hassan


Posted Nov 26 2009 in Uncategorized

YMI Jeans Winter 2009 Behind The Scenes

Watch this cool behind-the-scenes video for the YMI Jeans Winter 2009 collection. Shot like a music video, you still get the sense that you’re getting much more acquainted with the brand. They’ve got a great line of junior’s jeans and cute jackets for under $50.  Even though YMI is a misses/junior’s line, you may consider giving these jeans a shot if you are on the petite or svelte side.

Don’t forget to VISIT YMI online for its latest deals and steals, and BECOME A FAN on Facebook for your chance to win a free pair of jeans as part of Free Jeans Wednesdays!

Kathy Ng Hassan


Posted Nov 25 2009 in Uncategorized

WWD News: Diesel’s Rosso Looks to Fresh Approaches

Diesel’s Rosso Looks to Fresh Approaches



MILAN ??” Change is gaining momentum at Diesel.

Starting with the spring season, chairman Renzo Rosso said Diesel will be available at 50 Macy??™s doors ??” returning to the retailer after a four-year absence. A new chief executive officer and a new creative director could be selected in the next few weeks, and for the first time the premium denim and streetwear company will exhibit at the international trade show Bread & Butter in Berlin in January, where it will unveil a shop-in-shop concept planned to roll out globally next year. In addition, there will be to a runway show of the brand??™s fall men??™s and women??™s collections on Jan. 20.

???We think this will be a good window for us,??? Rosso told WWD.

???This is our first creative project applied to multibrand distribution,??? he said of the shop-in-shop concept. It will be ???warm, understated and rock??? ??” resembling a stage.

After the exit last week of Steve Birkhold as ceo of Diesel USA to become ceo of Devanlay U.S. Inc., the licensee for Lacoste apparel, Rosso said the company??™s U.S. branch ???is very solid??? and reiterated his commitment to that market.

Conceding it was ???a tough moment??? in the U.S. because of the recession, Rosso said Diesel has grown almost 2 percent this year in the country, adding he expected double-digit gains in 2010. Diesel will continue investing in the U.S. and has earmarked an increase in Diesel??™s communication budget for the U.S. of 7 to 10 percent next year.

Rosso said investments made in 2009, such as the opening of Diesel??™s 20,000-square-foot flagship on New York??™s Fifth Avenue, doubling the brand??™s space in Miami and the relocation of stores in San Francisco and Washington, D.C., will help support growth next year. Sales in the U.S. totaled 200 million euros, or $298.3 million at current exchange, in 2009 and accounted for about 15 percent of the brand??™s total revenues.

???I grew up with the American dream, and I will continue to believe in the U.S.,??? Rosso said.

In an interview with WWD in late October, Birkhold said denim sales were down in the single digits this year, and fashion apparel shrank in the double digits. These declines were partly offset by strength in the footwear, accessories and underwear businesses, which offer a lower price point entry to the Diesel brand. Diesel has emphasized expanding its offerings in lower price ranges, with some jeans selling for $110.

Click here to read the full article

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Posted Nov 25 2009 in Uncategorized

Denim Insider: Recycle, Renew, REUSE Jeans


Remember last year when there was all the excitement about “green” jeans, organic denim, and the like?  All of that excitement, of course, preceded the October 2008 announcement of the U.S.’s official entry into the Recession.  As much as all the hype had died down, the “jeans with a conscience” movement had never stopped.  It’s been a while since I’ve been this excited about an eco-denim company.  “Uniting ecology with technology,” REUSE JEANS recycles fabric from the textile waste stream to manufacture eco-friendly jeans with minimal new material.  All of the jeans from the new line cost below $100, which is, in itself, a respectable price to pay for “green” jeans, and it doesn’t insult the savvy consumer’s intelligence with out of proportion prices.

REUSE is recycling fabric from the textile waste stream and manufacturing eco-friendly jeans, shorts and skirts with 80% recycled cotton.  Preparing to launch its debut collection with what is believed the highest percentage of recycled denim in the industry, REUSE further enhances the strength of its line with 18.5% fresh cotton and 1.5% spandex for critical sustainability.

“We believe recycled denim reflects the future of our industry,” states George Powell, REUSE President and CEO. “Advanced technology that creates trendy and fashionable clothes and that respects the environment gives us no reason to continue flooding global landfills with textile waste.”

You can expect to find denim styles such as the classic 5-pocket and au courant skinny jeans, finished with special wash treatments and accentuated by handcrafted detailing and its signature touches.  Furthermore, REUSE selected DyStar’s eco-friendly dyes that avoid the use of harsh chemicals, so the finished product is truly “green.”

While many new denim companies are expecting to launch in 2010, and established companies are either rebooting or spinning off some collab or tributary line as we speak, it is evident that the denim industry is not retracting its fierce claws on the fashion world.  I’m just glad to see there is one more denim company that is thoughtfully trying to make a difference in the world.

Shop REUSE Jeans on Black Friday and save 20% when you enter TWITTERLOVE at check out.

Follow REUSE on Twitter


Kathy Ng Hassan

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Posted Nov 24 2009 in Denim News » Reviews: Brand

Denim Brand: Blue Notch Denim

pic3Blue Notch denim jeans, instant love at first try on. This high quality denim brand is made of superfine super soft, body hugging denim. Not surprisingly, for their Fall 2009 collection, Blue Notch introduced some innovative fabrics, mixing denim with cashmere or linen, for a second skin, wrinkle-free fit. Ultra luxurious, and of course, they feel and look amazing on.

All the fabrics used for Blue Notch Jeans are made in Japan in the highest quality cotton from Egypt, Cameroon and Zimbabwe. As a socially and environmentally conscious brand, they not only follow their vision of being denim innovators, but also take special care to do their part in protecting the environment.  One of the only denim houses in the world to have their own washing factory, they’ve chosen Korea, known for its purity of water where there are natural springs.  Having their own washing factory enables Blue Notch to experiment with distressing, stoning, spraying, baking, coating, sanding, and battering to their hearts desire.  But most importantly, they have built a filtering system that filters the water four times in their basement to protect the water and minimize their carbon footprint.

The Blue Notch collection consists of three fits: slim, straight leg, and skater-style drop crotch.  My favorite pair is the Birkin Skinny.  Denim jeans with a slick sheen in a silky soft denim that moves with you while making you look great. In addition, Blue Notch has trendy shirts, jackets and t-shirts.


Blue Notch Birkin Skinny in Grey, $143.00

Buy Blue Notch @ Revolve Clothing

–Nikki Cho Russo


Posted Nov 24 2009 in Denim News » Reviews: Brand

Erin Wasson Goes Rogue In J Brand


(New York, NY - November 19, 2009) Model and designer Erin Wasson attends the launch of the new Tom's Shoe collection, exclusively for Bergdorf Goodman. Photo via Wetherly Fashion Group.

Caught in the act! As many of you know, Erin Wasson has been a style muse, not just in the general sense, but within the denim world, to be precise. First, we saw her in the William Rast videos, then we saw her pitching for her collab line, Erin Wasson x RVCA. At this recent gig for an exclusive new Tom’s Shoe line at Bergdorf Goodman in New York City, she sneaks in sporting J Brand “Seven-Eighths” cropped jeans in Jett. What! Does this mean she has a non-exclusivity clause? Is Erin Wasson x RVCA broken up? Has she gone fashionably rogue? Oh my!



Kathy Ng Hassan

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Posted Nov 23 2009 in Uncategorized

Denim Desires: Number (N)ine Shearling Denim Jacket

Number (N)ine Denim, a Japanese label founded by Takahiro Miyashita has made their AW 2009 collection their last, but not without leaving us with some great pieces to desire.

Here is a great classic boa denim jacket with a notched shearling collar and flap pockets with an added whimisical flash of musical notes in the interior lining.  The perfect toasty jacket to have for the cold days of winter.  Hopefully, Number (N)ine) will come back  in the future or perhaps Miyashita will launch a new label in the same spirit of Number (N)ine)!


off-white99500nuimber-nine-shearling-denim-jacketNumber (N)ine Shearling Denim Jacket, $995.00

Buy Number (N)ine @ Barney’s

–Nikki Cho Russo


Posted Nov 23 2009 in Denim News » Reviews: Brand
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