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WWD News: Levi’s Fetes 75th Anniversary of First Women’s Jeans, Junior Brands Head to School, Ron Arad’s New Creation, New Denim Players See Opportunity


Levi’s Fetes 75th Anniversary of First Women’s Jeans


From WWD ISSUE 09/17/2009


levis1Levi Strauss & Co. is celebrating another milestone this fall ??” the 75th anniversary of its introduction of the first women??™s jeans. 

The San Francisco-based denim giant introduced Lady Levi??™s to the world during the fall of 1934 with the 701 style. The initial target market was women of the West, who were more likely to be engaging in regular outdoor activities or working as ranchers, and had been making due with wearing men??™s 501s. It??™s a story the company believes deserves more attention. 

???People don??™t know the women??™s Levi??™s story as well as they know the men??™s story,??? said Lynn Downey, the company??™s historian. 

???I think the Levi??™s brand has always been known to be a men??™s wear jean,??? said You Nguyen, senior vice president and creative director for the Levi??™s brand. ???We sort of take for granted that it??™s men??™s wear until we dig back into the archives. We were the first brand to really create a jean for her.??? 

Click here to read the full article


Junior Brands Head to School


From WWD ISSUE 09/17/2009


junior-brandIt used to be just the star athletes who brands wanted to recruit in high school. Now it??™s the trendy kids, too. 

From denim to designer, fashion labels are looking at a new frontier for marketing: high schools. Their aim is to outfit the trendiest kids in class in hopes their peers will imitate their wardrobes. Think of it as ???Gossip Girl,??? real time.

???It??™s no longer enough to have a celebrity wearing your clothes ??” it??™s time for us to look at new ways to reach and engage the consumer,??? said Deke Jamison, executive vice president of licensing at YMI Jeanswear, a nine-year-old Los Angeles-based junior sportswear company. ???It??™s about making sure that the kid is actively involved in the brand through new marketing efforts.??? 

So beyond Facebook, MySpace, Twitter and other social networks, fashion labels are adjusting their budgets from spending large numbers on more traditional print advertising and going directly to high schools and college campuses as a stomping ground for marketing initiatives. Junior labels in particular are looking at marketing to students in nontraditional ways ??” forgoing the banners and billboards in favor of more behind-the-scenes actions. Others are looking at partnering with particular schools, working together to benefit the schools, students and the brand. Multibillion-dollar brands like Pepsi and Toyota have been marketing in schools for years ??” with banners at sporting events or at various other on-campus activities ??” and now fashion brands are as well. 

Click here to read the full article


Ron Arad’s New Creation

by WWD Staff

From WWD ISSUE 09/17/2009


ron-arads-new-creationAn arty crowd streamed into the Museum of Modern Art Tuesday night to celebrate the opening of a show from a different kind of designer: the iconic Ron Arad. He is better known for his circular chairs and spiraling book cases than anything wearable??”until now that is.

 In collaboration with the evening??™s hosts, Notify Jeans owner Maurice Ohayon and supermodel Linda Evangelista, Arad has created a purse (which Evangelista proudly modeled). ???I just wanted, like, one of his chairs to carry,??? said the model, a design junkie who had initially been approached by Ohayan to help create an accessory. ???But I said the world doesn??™t need another handbag, unless it??™s something special.???

 True that, so Arad??™s name came up. ???I threw Ron??™s name our there, never thinking he would accept it,??? said Evangelista. ???It was a long shot.??? Not many bags end up on pedestals in MoMA, so everyone must be pleased with the results.

 Among Arad??™s many other fans who showed up to congratulate him and tour the exhibit included Mary J Blige, Ines de la Fressange, David Byrne and designers Behnaz Sarafpour and Richard Chai.

A busy Josh Hartnett stopped by with friends, in between Vladimir Restoin-Roitfeld??™s exhibit and his late dinner at Indochine. ???I??™m heading to Australia next week and then Korea,??? said Hartnett, who is trying to lay low this fashion week and was taking a party break in the museum??™s garden.

Inside, guests were clamoring for the food, done by chef Daniel Boulud. Even the models were scarfing treats like scallops with foie gras and truffle, and sausages and grits.  ???Incroyable, Incroyable,??? said a chuffed Boulud as he watched one twiglike figure cleaning her plate.


New Denim Players See Opportunity

by ROSS TUCKER with contributions from Khanh T.L. Tran

From WWD ISSUE 09/17/2009


rockstar-sushiDespite challenging economic conditions, brands entering the denim market are finding retailers hungry for new product and a bit more confident about business prospects. 

Those launching lines now, amid the first tentative steps out of the recession, might be catching things on the way up. Although expectations are tempered by a heavier dose of realism as a result of the global downturn, the recent round of trade shows in Las Vegas have left new brands feeling there??™s still much opportunity in the market. 

Frank Mechaly found success in the premium market with the 575 Denim label. However, three years in a legal battle with Levi Strauss & Co. over the label??™s name eventually forced him to start a new brand. By the time he began presenting his latest label, Rockstar Sushi, in December, global economic conditions were disastrous. 

???I felt at the time that because of the economy the consumer would change their habits,??? Mechaly said. ???They won??™t completely stop buying product, but my thought was that they would drastically change their buying habits.??? 

Mechaly believed there was little difference in the premium lines on the market. Brands tended to use the same fabrics and same laundry facilities, resulting in a sea of five-pocket premium jeans retailing for $200 with the main difference in the labels, embroidery, stitching or other minor detail. Rather than target a lower price range, Mechaly opted to go to the higher end with Rockstar Sushi and offer a fashion denim retailing for $220. 

The strategy seems to have worked, although Mechaly admits that volume has not been eye popping. The line is being carried by retailers such as Saks Fifth Avenue, Atrium, DNA2050 and Kitson. 

???What we used to have before was, well, we were all living in la la land,??? he said. ???I think we went back to reality. I feel every day that things are getting so much better. I??™m not saying that the crisis is over, but I think at least the worst is behind.??? 

Conditions also forced Mechaly to become more flexible and work closer with his clients. More time is spent on customer service and finding alternative payment structures to enable him to continue working with certain retailers. 

There??™s little doubt that lower prices are enticing retail buyers. Daniella Siri started Recession Denim in April and has gotten the line into more than 60 stores, including Bloomingdale??™s, with retail prices of $80 to $100. She??™s had little trouble getting meetings with store buyers and believes the price for the level of quality she??™s providing is hitting the right chord. 

???I sensed that I was providing [buyers] with something that was very necessary,??? Siri said. ???Everybody said, ???Wow, I like this. This is what we need right now.??™ Some people might complain that times are tough. For me, coming in at this time, I don??™t know anything else, but I definitely think there??™s opportunity out there.??? 

The Vintage Revolution line is the product of Jos?© Juan Marcos Gonz??lez, whose Mexican factory produces denim for brands such as Gap, Polo Ralph Lauren and Lucky Brand, and designer Christine Rucci. The line??™s retail prices range from $77 to $125. Gonz??lez believes the pricing strategy, combined with his background in washing and production, make it an ideal time to enter the market. 

Click here to read the full article


–Nikki Cho Russo

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Posted Sep 17 2009 in Uncategorized

Denim Finds: Harem Denim Jeans

The S/S 2010 collections at Fashion Week were filled with the ongoing trend of harem and drop-crotch pants. This silhouette stole the shows and hearts of admiring fashionistas, editors and buyers alike. Clearly outsmarting the fashion police, I can advise that it is a sound investment for the next few seasons to come.  So wear them with confidence paired with some fierce stiletto booties and a slim fitting jacket.  You will surely make a chic impression!


G-Star S/S 2010

G-Star S/S 2010

Rag & Bone S/S 2010

Rag & Bone S/S 2010

Alexander Wang S/S 2010

Alexander Wang S/S 2010

Rag & Bone S/S 2010

Rag & Bone S/S 2010






































R13 Harem Jeans

R13 Harem Jeans

R13 Harem Jeans, $288.00


Shop S/Sense




Topshop Harem Shorts,$64.00

Shop Topshop







suzie-kondi-denim-harem-jeansSuzie Kondi Harem Jeans, $240.00

Shop Suzie Kondi


harem-pantsOrphane Age Jodphur, $189.00

Shop Orphane Age













–Nikki Cho Russo

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Posted Sep 16 2009 in Uncategorized

Denim Desires: 80’S PURPLE Purple Label Legging Jeans

PURPLE LABEL Miss Pinky legging jeans in black, available at 80's Purple.

PURPLE LABEL Miss Pinky legging jeans in black, available at 80's Purple.











There are legging jeans, and there are legging jeans.  These jeans from 80’s Purple are definitely the most leggingly — if there’s such a word — of them all.  No zipper fly, no yoke, no pockets.  However, the extra ankle zip detail brings me back to the fact that these are supposed to be jeans.  And, at the legging-priced deal of $19.20, it’s a huge score.  Just make sure you write to 80’s Purple and get them to stock some more sizes. 

The great thing about these jeans, besides the fact that they look super comfy, is, no stirrups!  The only way anybody will get me into a pair of stirrup pants is if the stirrups are for function, rather than fashion.  I can stuff these babies into a pair of fall boots and not be bothered by bunching, creases and the uncomfortable hard denim folds pressed up against my legs.  Yes, I can get that perfect paparazzi-friendly look mastered by the likes of Sienna Miller and Jessica Biel.  

Whether they be Loeffler Randall low boots, Frye Engineers or Docs, I know my legs will look sleek and my day will be care free.  Just remember to wear the right kind of underwear for no-show lines.  That would not be a pretty picture.


Kathy Ng Hassan


Posted Sep 15 2009 in Denim Fashion » Reviews: Product

DENIM DEALS: Radcliffe Denim


The oh-so-proper sounding Radcliffe Denim is coming our way Monday morning at Ideeli.  I’ve been told prices start at $59, which sounds pretty affordable to me, given these jeans are designed from way across the pond.  


Look for Boyfriend jeans, a jumper and some cute tulip skirt dresses, too!  With savings at up to 71%, it’s a steep discount, whether you’re thinking in pounds sterling or U.S. dollars. 


Kathy Ng Hassan

Posted Sep 14 2009 in Uncategorized

DENIM DEALS: Introducing YMI Bucks



Admittedly, I am being a bit more cautious these days with my spending, and have found myself clipping coupons more and signing up for those rewards programs in order to earn me a free meal at a fine dining establishment.  Which is why I’m excited to know YMI Jeanswear has initiated their “YMI Bucks” program, which gives you 15 YMI Bucks towards your next purchase of $50 or more, for every $50 you spend today.  Petite fashionistas can rejoice at the prospects of scoring more jeans that actually fit them.  With YMI’s newest arrivals in fall fashions — check out their new outerwear collection — shopping can be more rewarding than before. 


Kathy Ng Hassan

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Posted Sep 13 2009 in Uncategorized

Style Around Town at New York Fashion Week

Inside the Bryant Park location for New York Fashion Week the vibe wasn’t all hustle and bustle as it was in previous years.  Now that locations have been spread throughout the city between Milk Studios, galleries, hotels and whatever designers these days can budget for, the crowd inside the tents were thinly spread out with a lot of leg room to spare.  But, I did eye a few fashionistas wearing interesting denim looks.


Heel boy heel! A whole new meaning for "boyfriend" jeans. Photo by Nikki Cho Russo


Skinny Levi's with falls trend of over the knee boots. Photo by Nikki Cho Russo





















The city was alive and Fashion’s Night Out events had retailers serving up free booze and food.  I downed a glass of champagne at Ferragamo and made a b-line to three pretty boys donning great denim ensembles.


Wilson, William and Bryan. Photo by Nikki Cho Russo


How adorable are these three? 

(Left to Right)

Wilson: Vintage  military inspired jacket, Levi’s jeans, Cole Haan shoes, Armani socks (he wanted to make sure I got that in).

William: Vintage JCPenny denim jacket, Levi’s jeans, Bess Boots (absolutely loved these studded boots).

Bryan: Costume National jacket, Marc Jacobs shirt, Etro bow-tie, Diesel jeans, Diesel boots .









Preppy chic! Photo by Nikki Cho Russo





And finally, this cutey, wearing Seven for All Mankind jeans, shirt, cardigan and blazer all by Club Monaco and artfully disheveled Converse sneakers . Preppy chic never looked so good!


–Nikki Cho Russo

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Posted Sep 11 2009 in Uncategorized




Ladies and gentlemen: get ready to rumble!  The first ever 7 for All Mankind and John Varvatos Warehouse Sale is heading to Los Angeles on Friday, September 25 to Sunday, September 27.   Check out the reservation page online for other dates and cities.  Remember to dress appropriately for these sales.  Even though this one is taking place at the Convention Center, there’s no guarantee that there will be private dressing rooms.  Ladies: wear leggings over a long top or a dress, so you can try on your Sevens.  Gentlemen: wear boxers.  I don’t have to tell you that some guys just don’t want to see your neon orange tighties.

7 for All Mankind/John Varvatos
Los Angeles: September 25 – September 27
10 AM to 8 PM
L.A. Convention Center
West Hall, 1201 S. Figueroa Street
Los Angeles, CA 

7 for All Mankind Only
New York City: October 1 – 4


John Varvatos Only
San Diego: October 10 – 11
Dallas, TX: October 16-17
Atlanta, GA: October 20
New York, NY: October 23-24



Kathy Ng Hassan

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Posted Sep 10 2009 in Uncategorized

Fashion’s Night Out In NY & LA With J Brand


Hey denimphiles!  This is a can’t miss.  J Brand will be joining in on all the Fashion’s Night Out excitement at Ron Herman on Melrose this Thursday, September 10th from 7:00 PM – 11:00 PM. Jeff Rudes, Co-Founder and President of J Brand Jeans, will be at the J Brand Gallery and all shoppers will receive a free pair of jeans with the purchase of any regular priced J Brand or J Brand Denim Co jean.

Additionally, J Brand Denim Co will be joining in the Fashion’s Night Out celebration in New York on Thursday, September 10th at Bloomingdales SoHo.


Sean Hornbeak, Director and Designer of Men’s – J Brand Denim Co – will be at the at the New Men’s Store from 4:00 PM – 6:00 PM for personalized stylings and fittings. Not only will you get to meet Sean, but if you also buy one pair of regularly priced J Brand Denim Co jeans, you will get another pair free!

Fashion’s Night Out – Thursday, September 10, 2009

L.A. Event
J Brand Gallery at Ron Herman (7 to 11 PM)
8100 Melrose Ave.
Los Angeles, CA  90046

N.Y. Event
J Brand at Bloomingdales (4 to 6 PM)
504 Broadway
New York, NY 10012


Kathy Ng Hassan

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Posted Sep 10 2009 in Uncategorized

Denim Deals: Get Double The Stitch’s


STITCH's jeans sale, online at Billion Dollar Babes.


STITCH's jeans sale, online at Hautelook.

Get double the Stitch’s jeans today at Billion Dollar Babes and Hautelook.  The advantage of checking out both sales is you’ll be less likely to miss out on your size and style when stock starts getting low.  Prices range from $58-$99 on Hautelook, and $59-$109 on Billion Dollar Babes.  Hautelook has a lot of variety, including denim mini skirts.  Hurry: these sales are ending in the next day or two.



Kathy Ng Hassan


Posted Sep 09 2009 in Uncategorized

Karmaloop NEW FALL WeSC 10% OFF; FREE SHIP-48 Hours Special








Buy any new WeSC and get FREE SHIPPING


48 HOURS ONLY!!!! Outside USA gets $8 Off on shipping instead of Free Shipping

Our Nordic brethren has jacked the site! The preferred brand for suave gentlemen Jason Lee, Steve Berra and The Bloody Beetroots, not to mention the flyest ladies in Lady Tigra and Amy Gunther, will be showing off the best of the best throughout this week. Check us out for the latest WeSC in men??™s and women??™s gear, as well as the illest headphones in the world, dope accessories, crazy contests, blogs and more surprises like a photo shoot with the Swedish Chef, Bork, bork!

NEW Men??™s WeSC:

NEW Women??™s WeSC:

WeSC Headphones:



–Nikki Cho Russo

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Posted Sep 09 2009 in Uncategorized
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