What do pregnant women want in a maternity jean?  Just like finding a diamond, there are three C’s for maternity jeans; Comfort, Cost efficiency and to always remain Chic!

Denim Therapy has launched a maternity service.  Give us your favorite jeans and Denim Therapy will transform them into your favorite maternity jeans.  We’ll insert discreet expandable side inseams that will grow with you, move with you, get you through the nine months and then some.  And when you’re back to your pre-baby figure, we’ll return your jeans back to their pre-baby form.   All for $60! 

Humanitarians?  I think we just may be…just a tad bit.  Read the Times article on how the Gap and Levi Strauss are dumping chemical waste into the water of Lesotho.  Just a travesty!  Hey, every effort to promote sustainable alternatives counts!  So, get your haute mama jeans on with the help of Denim Therapy.

–Nikki Cho Russo