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Self Edge, When a Man Wants a Rugged Jean


sugar-cane

Sugar Cane Denim

Mister Freedom

Mister Freedom

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Urbandaddy          

Jeans used to be simple-hardworking pants meant to be beat up and worn in on motorcycles while eating apple pie and playing baseball.

But things have gotten a little weird-we’re talking hidden cargo pockets, spandex zippers and turquoise kneepads weird.

Arriving from San Francisco to fight the good fight is Self Edge, a store hell-bent on bringing you the best, most durable old-school denim in the world, opening Friday on the LES.

If you’ve ever seen Brando dockside in On the Waterfront or Newman cowboying up in Hud, you know that the same no-frills jeans those guys used to live in are pretty hard to come by. But Self Edge only stocks the kind of jeans that just look like jeans (and also happen to wear in like an old baseball mitt).
 
The shop is a tiny sliver of wood and wrought iron stacked high with obscure, cultish Japanese denim brands (Sugar Cane, Mister Freedom, Real Japan Blues) that create old-school blue jeans on vintage American shuttle looms so they wear in better than the usual pants you do your best to destroy in your weekly dance fight.
 
Besides denim, they’re carrying a few shirts, sweaters and boots from up-and-coming label 3sixteen that are pretty much all you’ll need to go with your new jeans.

After all, you wouldn’t want to be only half-rugged.

Self Edge, opens Friday in NYC’s LES

Self Edge New York
157 Orchard Street @ Rivington
New York, NY 10002
212.388.0079

 

–Nikki Cho Russo

 

           

 

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Posted Jul 23 2009 in Uncategorized

WWD News: Capsule New York Show Hits Record Size, More-Focused Project Reflects Subdued Mood


 

Capsule New York Show Hits Record Size

by JEAN SCHEIDNES

Posted THURSDAY JULY 23, 2009

From WWD ISSUE 07/23/2009


 

 

Naked & Famous (Photo by Robert Mitra)

Naked & Famous (Photo by Robert Mitra)

The Capsule New York show swelled to a record 75 vendors, seemingly shoehorned into every last nook of the Angel Orensanz Foundation, a former Lower East Side synagogue. Among them were numerous fledgling labels and first-timers to New York market week. And these progressive fashion labels were focused not on rapid expansion but on attracting a dedicated following. 

Perhaps only die-hard denim aficionados see the allure of 24-oz. denim, for example. But such connoisseurs were abuzz about Naked & Famous, the Montreal denim label, which claimed the heaviest pair of jeans in history. 

The Fred Perry by Raf Simons line keeps gaining followers and the bright color, avant-garde cutting and sheer overlays brought his fashion-forward vision to classic polo shirts. 

General trends at Capsule were very much in line with those on the European runways. Relaxed tailoring, light texture, washed fabrics, tight organic patterns and transparency were dominant themes. Workwear and outdoorsy Americana remain influential, as seen in the collections of Garbstore, Yuketen and Post Overalls, to name a few. A bestseller for Post Overalls, a Japanese label marketing to the U.S. for the first time, was a denim utility smock. 

 

Click here to read the full article

 

 

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More-Focused Project Reflects Subdued Mood

by DAVID LIPKE

Posted THURSDAY JULY 23, 2009

From WWD ISSUE 07/23/2009

jw-brine-photo-by-robert-mitra

JW Brine (Photo by Robert Mitra)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Civil Smith

Civil Smith (Photo by Robert Mitra)

 

With retailers hunkered down and girding themselves for an uncertain economy, Manhattan??™s Lexington Avenue Armory, home of the 69th National Guard regiment, served as an apropos new venue for the Project show. The space was markedly smaller in scope than the show??™s previous incarnation at the Jacob K. Javits Convention Center, and hosted about 150 brands, according to show organizers.

???We were a lot more focused this year, and I think the smaller space was appropriate for this new economic environment we are in,??? said Sam Ben-Avraham, founder and president of Project, which is a division of Advanstar Fashion Group. 

Ben-Avraham viewed the general mood of vendors and retailers as positive but tempered by the financial troubles of CIT, which finances a large swath of the independent brands and boutiques serviced by the exhibition.

???Business isn??™t back to normal, but I think people have gotten past the bad energy of last season and are focused on what needs to get done,??? noted Ben-Avraham. ???I think things were actually looking pretty positive a few weeks ago, but the recent news about CIT has people worried. If CIT goes down, a lot of people are going to have trouble with financing.???

J Brand

J Brand (Photo by Robert Brine)

 

In that vein, a no-frills mood permeated the drill hall that housed the show, with decor-free booths and the elimination of The Area, a white-carpeted special section previously dedicated to directional brands. ???They told us not to bring any props, they want all the booths to be uniform and focused on product,??? said Scott Morrison, chief executive officer of Evisu.

Morrison was displaying his revamped Evisu lineup of vintage denim with downplayed branding markers. Evisu is relaunching at Barneys New York this holiday, and Morrison expects eventually to be in about 125 specialty store doors in the U.S. as he works to energize the brand here.

A cleaner denim aesthetic was on view at J Brand, where unadorned, minimally treated styles provided a counterpoint to the vintage washes that prevailed at competing brands. ???We are about clean, classic and timeless,??? said Illanit Semberov, men??™s sales director at the Los Angeles-based label. As with many companies, lower prices were an emphasis at J Brand, where jeans were priced to retail from $169 to $198. 

Click here to read the full article

 

–Nikki Cho Russo

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Posted Jul 23 2009 in Uncategorized

WWD News: Hudson Jeans Gets Fresh Look And American Eagle Overhauls AE Artist Jean


 

Hudson Jeans Gets Fresh Look

by NINA JONES

Posted WEDNESDAY JULY 22, 2009

From WWD ISSUE 07/22/2009

 

Georgia May Jagger, the youngest daughter of Mick Jagger and Jerry Hall, is making her debut as the face of Hudson Jeans. Here, Jagger in Hudson pieces, all in cotton and spandex.

Georgia May Jagger, the youngest daughter of Mick Jagger and Jerry Hall, is making her debut as the face of Hudson Jeans. Here, Jagger in Hudson pieces, all in cotton and spandex. (Photo by Courtesy Photo)

Hudson Jeans is fashioning its next chapter. The Los Angeles-based denim brand, which got a $30 million investment from Fireman Capital Partners and Webster Capital this year, is expanding its mix and will kick off a fall ad campaign featuring rock progeny Georgia May Jagger. Hudson Jeans also is considering the launch of a retail concept.

???One of the key things the investment allows us to do is further the creative process,??? chief executive officer Peter Kim said. ???When Hudson was founded, the vision was to be the next great iconic brand. The investment brought us resources to take this business from where we are today to where we expect to be when we grow up.??? 

Advertising executive David Lipman, who is one of Hudson??™s investors and an operating partner at Fireman Capital, has taken on the creative direction of the campaign. He also is chairman of Lipman, the agency handling the account, and tapped 17-year-old Jagger for the campaign, which was shot last month in London by Mario Sorrenti and styled by Camilla Nickerson.

???It??™s all about her genes ??” literally and figuratively,??? Lipman said at the shoot in an East London studio. ???It??™s all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it??™s her spirit that captivates me.???

Georgia May Jagger in a campaign photo shot by Mario Sorrenti. (Photo by Courtesy Photo

Georgia May Jagger in a campaign photo shot by Mario Sorrenti. (Photo by Courtesy Photo)

Lipman noted that Jagger??™s English and American lineage mirrors Hudson??™s brand, which has a Union Jack logo. Among the campaign images are ones of Jagger wearing denim cutoffs and lounging on a Union Jack pillow or posing in ripped, bleached jeans against the background of an elegantly disheveled apartment, complete with beat-up leather armchairs and worn afghan rugs.

 

???It??™s the biggest campaign we??™ve ever done, and it will take the brand to that next level,??? Kim said.

Dan Fireman, chairman of Hudson and managing partner at Fireman Capital, said he sees the fresh direction as ???a game changer??? for the company: ???It??™s going to help sell-throughs in an environment where, frankly, things are tighter.???

Click here to read the full article


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American Eagle Overhauls AE Artist Jean

by DAVID MOIN

Posted WEDNESDAY JULY 22, 2009

From WWD ISSUE 07/22/2009

 

Madisyn Ritland in AE Artist Jean (Photo by Courtesy Photo)

Madisyn Ritland in AE Artist Jean (Photo by Courtesy Photo)

Looking to jump-start the back-to-school season, American Eagle Outfitters Inc. today is relaunching the AE Artist Jean with a perkier backside and sleeker profile. 

???The AE Artist was our best-selling jean of all time,??? said Henry Stafford, chief merchandising officer of the American Eagle brand. ???It??™s been newly designed to be extremely flattering all over, particularly the backside. It??™s a skinny flare fit with great waistband construction and a long and lean look for all shapes and sizes. You can be really curvy and wear these jeans.??? 

Despite strong sell-throughs ??” American Eagle won??™t disclose the units sold ??” the AE Artist Jean was discontinued last summer after a three-year run to make room for new fits. Customer requests inspired the design team to revive and re-create the jeans with changes in the pocket size and positioning of the yoke to lift the rear. There are five washes, from light to dark, with three priced at $39.50, and two with destroyed details at $49.50. Four of the jeans are stretch; one is rigid. 

A look at the back of the AE Artist Jean (Courtesy Photo)

A look at the back of the AE Artist Jean (Photo by Courtesy Photo)

Many retailers are banking on denim this season to lift sales, introduce looks and reset prices. J. Crew Group Inc.??™s Madewell just launched its ??™37s jeans line, at $59.50, a lower opening price point in jeans for the brand. Gap is overhauling denim and Guess is increasing the category in its stores, while Abercrombie & Fitch Co.??™s first Hollister flagship, which opened last week in Manhattan??™s SoHo neighborhood, features denim bars and premium styles. 

Click here to read the full article

 

 

–Nikki Cho Russo

 

 



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Posted Jul 22 2009 in Uncategorized

Welcome to the Dollhouse


 

Let’s face it, for most of us times are tough and spending $100 or more on a pair of premium denim jeans is no longer an option.  Amongst a sea of denim labels, there are plenty to choose from for $50 and under. One brand that has been around for a while is Dollhouse.  Fun, trendy, sexy and super wallet-friendly. Here are a few great items that will add a little pizzazz into your denim wardrobe.

 

Ruffle Wrap Dess

Darlene Ruffle Wrap Dress

 

How adorable is this denim ruffle wrap dress! Slip into some sandals for a flirty casual daytime look.  Take it into the evening with a stack of thin gold or silver bracelets, a simple necklace, platform heels and a clutch for an understated chic look.

$34.00

 

 

 

 

 

 

 

 

 

Button-up Romper

Button-up Romper

 

Rompers are popular this season and who says that it can’t take you into the fall and winter?  It’s all about the layering. For the hot summer days try pairing them with gladiator sandals, boots (yes, even in the heat they look extra cute), platform wedges and cute flip-flops.  When the chillier weather arrives, layering them with great tights, long boots, leggings and a great bat-wing cardigan.

$39.99 (originally $42)

 

 

 

 

 

 

 

 

 

Zip-Front Denim Jacket

Zip-Front Denim Jacket

 

A trendy alternative to the usual denim jacket. This biker style can be thrown over a flirty dress to rev up a girly look with a little edge.

$39.99 (originally $56)

 

 

 

 

 

 

 

 

 

 

Paris Hilton for Dollhouse Skinny Jeans

Paris Hilton for Dollhouse Skinny Jeans

 

Animal prints are in vogue and continue to come back every season and I have to say, these are pretty damn cute!  Not too over the top and I like the side ankle zippers.  I am woman, hear me roar!

$19.99 (originally $88) 

 

 

 

 

 

 

 

 

 

 

Go Shopping!

–Nikki Cho Russo

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Posted Jul 21 2009 in Buys Under $100 » Denim Buys » Denim Fashion » Reviews: Product

WWD News: Wrangler Retro Taps Country Singer Jason Aldean, Designer Gilles Dufour Ventures East


Wrangler Retro Taps Country Singer Jason Aldean

by JEAN E. PALMIERI

From WWD ISSUE 07/21/2009

 

wranglerIt??™s good to be country music artist Jason Aldean. His latest single, ???Big Green Tractor,??? is moving up the charts and he signed with Wrangler Western Wear to be the exclusive spokesman for a new line of jeans. 

Aldean, whose song is number 13 on the Billboard Hot 100 Country Songs chart, will be the face of Wrangler Retro, a more contemporary offering from the VF Corp.-owned denim maker. Wrangler Retro, which is targeted to 18- to 35-year-old men, features a lower rise, updated fabrics, contemporary trim details and two fits: boot-cut and straight leg. They will retail for $60 and be sold in Western specialty stores beginning in August. 

???The look of the Wrangler Retro line speaks directly to Jason??™s fan base,??? said Edyie Brooks-Bryant, senior manager of marketing and special events for Wrangler Western Wear, who added Aldean is a ???natural match for this collection, and he has been a Wrangler favorite for a long time.??? 

Click here for the full story

 

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Designer Gilles Dufour Ventures East

by Robert Murphy

From WWD ISSUE 07/21/2009

 

Looks from Dufour??™s collection for Erdos (Courtesy Photo)

Looks from Dufour??™s collection for Erdos (Courtesy Photo)

PARIS ??” When Gilles Dufour was contacted last September by Erdos, the massive Chinese conglomerate that runs cashmere mills as well as biochemistry and metallurgical activities in the country, the seasoned designer didn??™t know what to expect. 

Dufour, however, was up for a new challenge and talked with the company with an open mind. 

Now, less than a year into the job as artistic director for Erdos, which runs some 2,000 boutiques in China, Dufour couldn??™t be more pleased. 

???I??™ve been super impressed,??? said the designer, who has worked with Karl Lagerfeld at Chanel and did a stint at Balmain. ???They have incredible technical mastery and they are eager to try new things.???

Dufour was hired by Erdos to give its cashmere line a more fashionable spin in order to broaden its appeal. His arrival at the firm illustrates how Chinese companies, which are known for their manufacturing muscle, may now be looking to create their own brand identity. 

Though Dufour has taken on a plainly visible role at Erdos, numerous European designers consult for Chinese firms. Most, however, prefer to keep quiet on their Chinese gigs, which often bring in more money than their own brands make. 

Dufour said Erdos has been particularly eager to try novelty and has embraced his ideas ??” even the complex and costly ones ??” with an eager attitude.

???They have all of the best and latest machinery and they are able to produce quality as high any European company,??? he said. 

Dufour has remarked on many differences, too. 

???The differences with European culture are there, of course,??? he said. ???And they aren??™t all bad. The Chinese respect people with experience. They aren??™t so impressed by youth, which is not the way it is in the West.??? 

Dufour said he??™s had to adjust to cultural quirks. 

???They never go straight to the point,??? he said. ???You have to be very polite and take things step by step. When they ask something, it??™s important never to say no. You can??™t make them feel like they are being humiliated in public.??? 

Erdos??™ factories are located in Mongolia, where the company runs a so-called Erdos City that groups all its operations. 

???It??™s incredibly modern,??? said Dufour of Erdos City. ???The collection is sold there to 3,000 buyers. Outside of the city, though, Mongolia is incredibly wild. The contrast is striking.???

Click here for the full story

 

–Nikki Cho Russo

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Posted Jul 21 2009 in Uncategorized

Jonathan Rhys Meyers for Energie


 

Source: Bryan Morel PR.

Source: Bryan Morel PR.

 

 

Hello Jonathan Rhys Meyers.  Fancy seeing you here in the denimsphere.  While other actors are simply wearing their Sevens, Dylan George or Rock & Republics around town, looking quite the fashion tarts, you decide to go all-out, and become the coverboy for Energie, the Italian fashion label that wants you to get into their pants.  Oh Jonathan, it sure doesn’t hurt that you are the continual face of Energie’s advertising campaigns.  Stare me down baby! 

Jonathan, I like what I see… in the denim collection.  You make it all look bad boy-playboy.  Now that I know we can get Energie’s entire line of apparel online, it’s all the more excuse to gawk at your trim physique and piercing bedroom eyes.  Work it baby!

Source: Bryan Morel PR.

Source: Bryan Morel PR.

ENERGIE – What to Expect for Autumn/Winter 2009:
The 2009 Winter season will feature flashes of colour for the darkest moments.
 
 

 

Violet and fuchsia, electric blue and lemon yellow, red varnish for padded jackets, safari jackets and biker jackets will brighten the streets for a real urban style statement.






 

Source: Bryan Morel PR.

Source: Bryan Morel PR.

New models and washes add on to the multitude of Energie canvases.

T-BOY- a regular, slim wearability denim featuring a 5th internal pocket and vintage effect wash.

DOKEN – denim with leather inserts underlining the pockets and leg line.

PEET – super stone washed pants with treated, used-effect patches.

 

 

 

 

 

 SHOP ENERGIE

 

 

Kathy Ng Hassan

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Posted Jul 21 2009 in Uncategorized

Diesel’s Radio Days


Diesel’s Radio Days

Source: Fashionweek Daily

Written by ASHLEY BAKER

Brand broadcasts live performances and original programming live from its 5th Avenue flagship

diesel2

Oglers outside the brand's 5th Avenue flagship.

diesel

Diesel's in-window broadcast.

 

 

 

 

 

 

 

 

 

 

(NEW YORK) Diesel has long been a supporter of the music scene, and now, the brand has emerged as the first fashion house to transmit its own radio station. Starting today, the store is broadcasting both programs and live performances from is Fifth Avenue flagship. The hour-long shows, which will be broadcast through Friday on dieselumusic.com, include a wide mix of programming, ranging from Bruce Tantum’s “Manhattan Music Machine” to an hour worth of Les Savy Fav to Lucy Pink’s London-based hip hop show. Live concerts include a set by Usher’s producer Ryan Leslie tonight at 8 p.m., as well as Zoe Kravitz on Friday at 2 p.m.. While the New York broadcasts end this weekend, the London bureau will continue to operate throughout the year.

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Posted Jul 20 2009 in Uncategorized

Denim Deals: Current/Elliott Sale (7/22)


 

 ce-sale1

 

I don’t see too many Current/Elliott sales happening online, especially in a larger scale at retailers like HauteLook, so this is a definite must see.  Will there be denim jackets and dresses?  I certainly hope so, because I never see those marked down.  Cross my fingers…

DEETS
Starts Wednesday, 7/22 at 8:00AM PST

SHOP HAUTELOOK

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Posted Jul 20 2009 in Uncategorized

James Jeans Sample Sale – Starts Tomorrow, July 21st!


 

james-jeans-sample-sale

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

–Laura Kealey

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Posted Jul 20 2009 in Uncategorized

Denim Desires: Mike & Chris Darrell Hooded Vest


 

Available at SINGER22. CLICK TO SHOP!

The Darrell denim hooded vest, by Mike & Chris, available at SINGER22.




 





























 










The Darrell denim hooded vest by Mike & Chris: it’s a little bit Ashlee Simpson and Lindsay Lohan (a couple of gals who like hoodies), and a little bit Erin Wasson for RVCA, but it’s not.  I love all the detailing: trench coat styling meets leather vest.  For the summer, I can see myself pairing this with my white denim for sure!  For evenings out, a pair of black skinny zipper jeans would be hot.  Add boots or patent stilettos on my tootsies, and I’m off for a stylish ride on the back of a motorcycle on a warm summer night.

Also available at REVOLVE CLOTHING

Kathy Ng Hassan

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Posted Jul 20 2009 in Uncategorized
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