Photo by: Courtesy Photos
Target Corp. is hoping a dash of Anna Sui??™s downtown New York style will lure thrifty consumers.
As the discount retailer pushes to bring designer names to the masses, Sui will be the second participant in Target??™s Designer Collaborations series.
Bowing on Sept. 13 on target.com and in about 250 select stores across the U.S., Anna Sui for Target will be available through Oct. 17.
The Designer Collaborations program features more established talents ??” Alexander McQueen was the inaugural designer ??” than the up-and-comers of Target??™s Go International.
The new program also has an unusual conceit: designers draw inspiration from a collaborative partner, muse or creative element. Sui chose the four main female characters on the CW??™s hit show ???Gossip Girl.???
Sui, this year??™s winner of the CFDA Geoffrey Beene Lifetime Achievement Award, has estimated annual sales of $20 million at wholesale, 14 global fragrance and cosmetics licenses and a 42-store franchise in China, Japan, Taiwan and Kuwait.
???I have always been a fan of designer partnerships with mass retailers,??? Sui told WWD exclusively. ???I think it is a great way to bring fashion to everyone. I love Go International and was intrigued with Target??™s new take on designer partnerships. It??™s a fresh approach. I was able to select a muse or source of creative inspiration to focus the collection around. It is an exciting challenge to try and interpret my aesthetic into a mass-produced product with a specific inspirational source as the focus.???
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–Nikki Cho Russo