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oki-ni: The Technical Denim Guide


A newsletter from oki-ni: The Technical Denim Guide

After weeks of research and trawling through endless sources of denim related information we are very happy to bring you the first installment of our ‘tech-ni-cal’ section in the form of a comprehensive guide to denim.

Denim and jeans in particular are an endless source of fascination. They have a cult like status that transcends all economic classes and have successfully survived every fashion trend since the first recorded use of Serge De Nimes in 1600s. Denim is an integral part of our product mix. We wanted to create an unpretentious, humble space to pool information on the anatomy, production, care and history of one of fashion’s most complex and historical fabrics. In the process we have learnt a lot, we have taught some people a few things and have quite frankly gained a little bit of an obsession with this blue cloth…

We hope that this answers a few of your questions and proves to be an interesting tool for all you denim aficionados as well as those of you that just want to know how much your dry denim will shrink in the wash.

Thanks,

The oki-ni team

 
Maison Martin Margiela spring/summer collection
 
tech -ni-cal
    

oki-ni proudly present our tech-ni-cal guide through everything denim; from the anatomy of a jeanfinishes and washescare guidethe complete history of denimimportant mills and laundries and an a-z of denim related information…

get technical here


  Levis Vintage clothing spring/summer collection now available on oki-ni.com
    

 
    

Wrath and Dust    

Introduced to keep the history of Levi’s denim alive by creating exact reproductions of original jeanswear from their San Fransico archives. These authentic replicas are made with historic quality selvage denim from original looms, with non denim pieces are exact sourced reproductions. The ss09 collection, ‘Wrath and Dust’ is a celebration of the indomitable spirit of America’s Dust Bowl migrants.

see more


  Evisu

Lazy-S Evisu’s    

The Evisu Heritage collection is at the roots of the brand. A super premium denim line following the original Japanese collection and focusing primarily on unwashed selvage denim. The collection evolves each season with the introduction of new fabric developments and fits. Look out for the New Vintage Jean - pictured left – an incredibly rare combination of both left and right hand twill in one garment.

view the collection


  Atelier La Durance
 

Atelier La Durance    

Established in 2002, Atelier La Durance is a small scale, independent French denim label producing top crafted denim. Capitalising on quality instead of quantity, they offer only unwashed denim products of striking craftsmanship..

see more

 

 

Lee Originals collection featuring left-hand twill denim and authentic detailing
 
Lee Originals    

Produced in Japan,the authenticity of Lee Originals is guaranteed. Rediscovering the tradition and heritage of the brand, the same sewing, cutting and weaving machines as in the 30s, 40s and 50s have been used. All the hallmarks of Lee jeans are evident; cross tacks, hair-on-hide patches, doughnut buttons, Union Worker labels, and Lazy S pocket details to name a few.

see the collection her


 

Levis Red denim collection for spring/summer now available on oki-ni.com
 
Levi’s RED    

Created in 1999 to challenge the blueprint of denim design, Levi’s RED is on a constant quest to challenge the perceptions of jeanswear. The label reinterpreting the design features of classics jeans to push the boundaries of contemporary denim aesthetics to their limit. The working uniform of the Amish community is the inspiration from the ss09 collection …

see more …


–Nikki Cho Russo








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Posted Mar 31 2009 in Uncategorized

Denim Deals: Paige Premium Denim (4/1)


Paige Premium Denim on sale at Ruelala.

Paige Premium Denim on sale at Ruelala.


It seems to be all about Paige Premium Denim this week: what with the insider interview with the denim label’s namesake, Paige Adams-Gellar on Shopbop, and the hot sale to hit Ruelala on April 1, it’s a well-timed marketing stunt on the part of the Paige team.  Actually owning a pair of Paige jeans, I can attest that the jeans really do enhance my figure.  As Paige Premium Denim prides itself on their expert fitting (they’ve done a lot of research and development on this matter), I definitely feel good about my investment in this brand.


Shopbop interviews Paige Adams-Gellar, founder of Paige Premium Denim.

Shopbop interviews Paige Adams-Gellar, founder of Paige Premium Denim.


PREVIEW SALE ON RUELALA NOW
(Not a member? Enter kathy@denimtherapy in “not a member?” section to access the sale)

READ INTERVIEW ON SHOPBOP NOW

Kathy Ng Hassan

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Posted Mar 30 2009 in Uncategorized

Denim Abuse: Weddings Edition


Shall we dance?

Work it girl! SOURCE: TACKY WEDDINGS.

Matching dresses for the ENTIRE wedding party.

Matching dresses for the ENTIRE wedding party.

No wedding would be complete without the cake!

No wedding would be complete without the cake!

Perhaps a spring wedding?

Perhaps a spring wedding?




















Because my friend Betty so eloquently described what she found at Tacky Weddings as “denim abuse,” I could not ignore what she had shared: examples of denim incorporated in (or at least suggested for) various aspects of a wedding. Although a couple of the dresses featured were actually art pieces, I couldn’t wrap my mind around it.  Why?  Why?  Because somebody can?   Enjoy the pictures for what it’s worth.

Click here to read the full story.

Kathy Ng Hassan

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Posted Mar 28 2009 in Uncategorized

House of Cassette: Tokyo, SxSW & Sample Sale, Oh My!


HOUSE OF CASSETTE, featured in "Gap Press Men" Japan.

HOUSE OF CASSETTE, featured in "Gap Press Men" Japan.


It’s nice to see some international action from HOUSE OF CASSETTE, a denim and fashion label that is worn by top American recording artists.  If you were some of the lucky ones to attend the South by Southwest Music, Film and Interactive Festival (SxSW) in Austin, then you, as a denim aficionado, would undoubtedly have felt their presence there: performing musicians were spotted wearing Cassette jeans, Cassette staff and friends longboarded it on the streets, and the stylish Cassette SxSW Party in which folks weren’t afraid to jump into the pool.

bartend

Girls represent. HOUSE OF CASSETTE SxSW Party.

HOUSE OF CASSETTE SxSW Party.

HOUSE OF CASSETTE SxSW Party shot.



For the latest happenings from CASSETTE, check them out online.









And for those in Los Angeles, be sure to hit the HOUSE OF CASSETTE Sample Sale this weekend…

From Refinery29:

Cassette, Cameron Hawaii, KZO Friends & Family Sale

What: Cassette, KZO, Cameron Hawaii, and several other labels are teaming up for a joint 1-day sample sale and offering deep discounts on casual clothing for both men and women

When: Saturday, March 28, from 10 to 4 p.m.

Where: Cassette, Cameron Hawaii, KZO Friends & Family Sale, 836 Traction Avenue, (between S. Hewitt and Merrick streets); no phone

[Note: This is located just east of Little Tokyo.]

Kathy Ng Hassan

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Posted Mar 27 2009 in Uncategorized

Kirna Zabête: 1st Annual online Warehouse sale!


kirna-zabete3
kirna-zabete2

 

Kirna Zabete, one of my favorite and an impeccably well curated NYC boutique, is having their first ever on-line warehouse sale! Although the only denim that is on sale are Superfine Liberty Skinny jeans, I thought I would wet your appetite for more perusing on the other sale items.  If you have more bank than bang check out the non-sale items. Lanvin has a denim foldover shoulder bag in collaboration with Acne for a cool $1,420 or Alexander Wang’s Donna Medium Hobo bag that has the look of denim for $825.

 




Superfine Liberty Skinny Jean, $72.25

Stretch denim jean with distressed shine finish. Low rise, skinny leg. Inseam measures approximately 32″.

Superfine Liberty Skinny Jean, $56

Stretch denim jean with subtle shine finish. Low rise, skinny leg. Inseam measures approximately 33″.

Lanvin Denim Foldover Shoulder Bag, $1,420 

with contrast grosgrain trim. Made in collaboration with Swedish design studio Acne. 

Alexander Wang Donna Medium Hobo, $825

Washed leather hobo with front zip pod pockets, welt pockets above. 

Go get ‘em!

–Nikki Cho Russo

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Posted Mar 27 2009 in Uncategorized

HAUTELOOK: WILLIAM RAST SALE


hautelookHautelook is having a sale on William Rast

 Join to get in on the sale!  

Join Now

Plus other designer sales going on as well such as:

Wesc, Alex & Ani, Porridge by Laura Stang, Imps & Elves

and Petunia Pickle Bottom

 

–Nikki Cho Russo

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Posted Mar 27 2009 in Uncategorized

Raf Simons: Innovator, Influencer, Denim Designer


RAF BY RAF SIMONS Woven Slim Fit Jeans. Available at OAK.

RAF BY RAF SIMONS Woven Slim Fit Jeans. Available at OAK.


Imagine what famed architects Frank Gehry or Ludwig Mies van der Rohe could do if they had the fashion acumen and desire to design jeans!  If you haven’t heard of Belgian fashion designer Raf Simons, then start adding him to your short list of favorite Belgian goods, besides chocolate and beer.  Although he never became a famous architect, Raf Simons certainly is making a name for himself in the high fashion industry.

RAF SIMONS Painted Aviator, in acetate and stainless steel. Available at GILT GROUPE.

RAF SIMONS Painted Aviator, in acetate and stainless steel. Available at GILT GROUPE.

While French and Italian designers seem to dominate the fashion world in Europe, this rising star has already made big waves on the European fashion show circuit, not to mention being appointed Creative Director for the Jil Sander brand in 2005.  Loved by fashion editors and celebrities alike, it is a wonder why Raf Simons is only receiving a warm (but not hot) reception by retailers such as Barneys here in the States.

As many denimphiles look to the old guard for denim’s new evolution, perhaps it is the underground, independent or unconventional designers, such as Simons himself, who will serve up a new, exciting denim revival.  With an architectural background, Simons has offered an innovative perspective on fashion, from apparel to jeans to accessories.  See for yourself!









Where to Find RAF SIMONS:
OAK
YOOX
GILT GROUPE (Through March 29)

Kathy Ng Hassan

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Posted Mar 27 2009 in Uncategorized

Denim Deals: YOOX Sample Sale


MM6 BY MAISON MARTIN MARGIELA Black Stretch Denim. $90.

MM6 BY MAISON MARTIN MARGIELA Black Stretch Denim. $90.




When I stumbled upon the sample sale at Yoox, my initial, non-verbal reaction was of shock.  “Whoa Nelly!”  I exclaimed, as I surfed through all the yummy Acne Jeans apparel, before finally landing on the Denim section.  I scanned the room for my credit card before coming back down to earth.  No.  No.  No.  I must inform all those denimphiles out there first, I said.  It’s a haven for those who want to save up to an extra 90% off top designer and premium jeans.  You can be sure to find a lot of great jeans around $50-$60.  Many sizes are selling out fast.  Now that I’ve done my due diligence, go check it out ASAP.  The YOOX Sample Sale ends Sunday, March 29.  Now, where is that credit card of mine…

SURFACE TO AIR White Straight Leg Jean. $34.

SURFACE TO AIR White Straight Leg Jean. $34.

SEE BY CHLOE Low Waisted Slide Split Hemline Jean. $50.

SEE BY CHLOE Low Waisted Slide Split Hemline Jean. $50.


















SHOP NOW

Kathy Ng Hassan

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Posted Mar 27 2009 in Uncategorized

From Denimology: Win a Pair of Jeans From Farinellis


From Denimology:

Win A Pair Of Jeans From Farinellis

farinellis.jpg


Farinellis.com is a brand new store from Mauro Farinelli who has been in fashion retail for 12 years, most recently being the creative force behind Denim Bar in Arlington. The store stocks a great selection of denim from the likes of Current/Elliott, J Brand and Paige for women and Nudie, PRPS, APC and Spurr for men. Readers of Denimology are in for a treat because Mauro has two great offers for you – firstly if you enter the discount code “Ilovejeans” at the checkout you will get you 20% off all your purchases and as if that wasn’t enough if you enter your email address below you will be entered into a competition to win your choice of any pair of jeans available at Farinellis.com.

Please note that by entering this competition you are agreeing to receive email newsletters from both Denimology and Farinellis.com. You will be able to unsubscribe from these emails at anytime. The closing date for entries is March 30th, 2009.

ENTER NOW

Kathy Ng Hassan

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Posted Mar 27 2009 in Uncategorized

Topshop New York opens April 2nd!


 

 

topshop-opens

WIN A VIP TRIP TO LONDON!

Win the ultimate London Fashion Week experience with Topshop Broadway and Broome.  As well as return flights for two to London and four nights accommodation at The Portobello Hotel, you’ll also have the chance to attend Topshop Unique’s SS10 runway show, be treated to a quintessentially English High Tea and a ?500 Style Advisor Shopping spree in our iconic UK flagship store.

?†’Enter

topshop-jeans-photo

Check out the Style Advisor Quick Fix section on “How to wear the boyfriend jean”.  

–Nikki Cho Russo

 

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Posted Mar 25 2009 in Uncategorized
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