In honor of the Olympic Games (by the way, did you see that men’s four-by-100m freestyle relay?…to die), Humberto Leon and Carol Lim of Opening Ceremony kept their Howard Street store open for 72 straight hours ,
cramming more than fifteen events into the three-day schedule this past
weekend. And because the thought of free manicures, free Scott Campbell
tattoos, and free psychic readings were the highlight of our weekend
(don’t judge, free equals fun), we stopped by (twice! at 10 p.m. and at 4 a.m.) to bring you the scoop. Hey, who needs sleep?
The sales were good.
The store only got 54 pairs of the much-hyped, limited-edition metallic
gold and silver Nike sneakers. Each day, they sold only a numbered
amount at 11:59 p.m. And by 12:03, they were sold out, Olivia Kim, the
director of wholesale, told us. Santogold herself scored the first
pairs ??” she bought one of each color.
The parties were better.
On Friday, the team launched their friends-and-family dance party with Cheer New York
cheerleaders outside the shop, flying around, flipping, and building
pyramids. "It stopped traffic," Kim said. "We wanted cheerleaders
because it’s a sport not represented in the Olympics." How
equal-opportunity! Then came a performance by Hercules and Love Affair,
where Alexander Wang
was spotted getting his boogie on. The whole shindig started at 10
p.m., and the last people trickled out at 5:30 a.m., after stuffing
themselves with milk and six dozen Insomnia cookies. Adorable.
Scrabble isn’t so fun at 6 a.m.
Scrabble was a bust from 6 to 9 a.m. on Saturday morning. "No one
wanted to come play!" Kim said. "We had all this smart-people food like
granola, yogurt, and fresh fruit to keep people’s brains going and only
seven people were here. And of them, it was four of us, two friends,
and one doctor we pulled in from the street after his night shift." Aw.
That doesn’t sound very scrabulous, now does it?
We stopped by the Ping-Pong
match hosted by Philip Crangi on Saturday night/Sunday morning at 4
a.m., and found twenty people crowded around four Ping-Pong tables
drinking mini-cans of Budweiser on the lower level of the store. Among
the competitors we spotted Benjamin Cho,
clad in black skinny jeans, a loose heather-gray V-neck tee, and a
gray-and-black scarf. He pounded the little white balls at his opponent
with his miniature paddle, but without a scoreboard, we couldn’t call a
clear winner. We’ll give him the benefit of the doubt, though. He’s on
Team USA, after all. ??”Sharon Clott and Kristi Garced