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Denim Insider: Denim Chainstitching by Self Edge


Denim connoisseurs, eat your hearts out.  I recently discovered San Francisco-based Self Edge, a way cool company that goes to great lengths “to find the world’s finest denim.”  What stopped me in my tracks was the unique service offered to its clientele: denim chainstitching to finish off your denim jean hems.  Vintage craftsmanship on modern designer jeans, what a concept!


“We found a real vintage [1950s] Union
Special chainstitching machine and are hemming the jeans exactly like how they used to
be hemmed and SHOULD be hemmed.  With a chainstitch, your hem will form a
beautiful roping effect after time due to the opposite pull of denim
during washing/shrinking,” says company Co-Principal, Kiya Babzani.


Union Special Chainstitching Machine

started to offer chainstitching because our ultimate goal is to bring a
truly vintage denim experience to our clients, and there is no reason
to take a pair of jeans with the beauty of their attention to detail
from the companies in Japan and restitch the hem with a normal top
stitch like done across the country.”

If it isn’t already evident in the denim chainstitching service, Self Edge is a company that prides itself in the attention paid to details in the sourcing, manufacturing and production of their denim lines.  Are the jeans made of all-American denim?  Japanese Selvedge?  Made of cotton handpicked in Zimbabwe?  Are these 1940s/1950s-inspired
jeans?  And if you’re into it, how about some 24kt gold-plated rivets (check out the Sling & Stones)?

And you can see this love in the lines that Self Edge carries.  Self Edge stores carry premium jeans and
accessories from all over the world, including Dry Bones, Flat Head,
Mister Freedom, Nudie Jeans, Self Edge, Skull Jeans by an Alchemist,
Sling & Stones, Imperial Denim and Sugar Cane Denim.  With a walk-in store in San Francisco and online, your craving for retro modern denim and demand for fanatic attention to detail is sure to be satisfied. Check out Self Edge’s jeans here.

Go on.  Splurge on the details. Get your jeans chainstitched at Self Edge.  Chainstitching starts at $15 per pair, and is available in-store or online.  And if you live close enough to walk in, chainstitching comes free with every purchase.


L to R: Kiya Babzani (co-owner), Demitra Babzani (co-owner),
Clay Gardner (slim
jean man), Derek McCann (Denim Slinger),
Diesel (The Self Edge French

— Kathy Ng Hassan

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Posted Jun 09 2008 in Denim Fashion

The Savvy Fashionista

Are you feeling the pinch in the pocketbook lately?  Well don’t you fret my fellow denim denizens, fabulosity does not have to come with a high price tag.  Put together some great looks all for $100, give or take a few bucks!

Look 1:

Savoy Denim Jumpsuit by Forever21Flirt ASOS ScarfPerforated Boots by Urban OutfittersSunglasses by H&M

Jumpsuits are so fun!  Try the Savoy Denim Jumpsuit along with some perforated ankle boots (very Loeffler Randall) for a throwback to the 80s. Add big disco shades and a bold scarf and you are ready to join your gallerina friends for some art openings.

Savoy Denim Jumpsuit, Forever21, $27.80,
Perforated Leather Bootie, Urban Outfitters, $39.99
Oversized ’70s Shades, H&M, $9.90
Flirt for ASOS Heart Wrap Scarf, ASOS, $21.63,

:  $99.32  Cha-ching!  Cha-?™ching!

Look 2:

Ikat Top by H&Mvera skinny jeansFropaka Shoes by Aldo

Add an exotic accent to your wardrobe by incorporating a few bold ikat-patterned pieces into your warm-weather look.  Wear this Just Cavalli inspired top over skinny jeans and peep-toe shoes.

Vera Skinny Jean in dark denim, Forever21, $27.80
Ikat Print Top, H&M, $29.90
Fropaka Peep-Toes, Aldo, $44.98

$102.68  Uh, who’?™s skipping around the room?

Look 3:

Floral Top by H&MCheap Monday view2 at KarmaloopStuck Up Platforms by Forever21

This season, floral prints are anything but subdued. Try a Balenciaga-inspired top to put an edgy spin on flowerchild chic.  I love Cheap Monday jeans!  Try these Chambray Denim jeans under the dress with platform shoes for a knockout look.

Tight Jean in Chambray Denim, Cheap Monday, at Karmaloop, $48.95
Floral Print Top, H&M, $34.90
Stuck Up Platforms, Forever21, $19.80

$103.65  Am I dreaming?  Hell no!

Nikki Cho Russo

Posted Jun 09 2008 in Buys Under $100 » Denim Buys

Denim Discovery: Denims from Gull Cottage


Whoa baby.  See that thing on my back?  Yep.  It’s a dragon; and, I’m big and I’m bad.

Maybe that’s not what you would actually say out loud, but you’ll definitely feel cool in Denims from Gull Cottage’s selection of dragon denim jackets.  You might be looking for these dragon designed denim jackets at L.A.’s Kitson retail store, but nope, it’s found “among the rollings hills and bubbling streams of New Jersey, midst horse farms and the historic villages of Hopewell and Ringoes, nestled under tall trees. Gull Cottage is the home of Paul, Soni, The Ghost and Mrs. Muir.”  Yipes.

Gull Cottage specializes in custom designed denim jean jackets for the entire family.  They can pretty much put anything on denim jackets, including company logos and pictures of family pets.  Go to to see a selection of their pre-designed denim jackets.

For children’s denim jackets, here’s my pick:


— Kathy Ng Hassan

Posted Jun 07 2008 in Denim Fashion » Reviews: Product

A Swedish Denim Smorgasboard.

When it comes to design, I love the Swedes — well thought out aesthetics for ultra sleek, minimalist, modern twists on fashion.  Forget Ikea and H&M.  For all of you denim enthusiasts searching for a pair of jeans that is not the usual mainstream label, take a gander at some of these Swedish delights!  Skol!

Skinny-TigerofSweden Skinny-TigerofSweden2
Tiger of Sweden.

Tiger of Sweden??™s history started in the small Swedish town, Uddevalla, in 1903. The brand stands for the unexpected when it comes to silhouette, details, cuts and materials. Early 80s music is the inspiration for the Spring/Summer ???08 collection.  Think Adam Ant, Visage, Duran Duran, and Human League.

Filippa K ChristySplit Jeans
Filippa K Christy Split Jeans.

Filippa K was founded in 1993, when Filippa Knutsson and her partners sought to bring sophistication and simplicity to contemporary fashion. The minimalist urban elegance of the first collection received a lot of attention and became the conceptual foundation for the Filippa K style over the years to come.

Whyred SmithBasic Rigid Whyred SmithBasicRigid2
Whyred Smith Basic Rigid Jeans.

Whyred came to be when Roland Hjort, joined up with former H&M colleagues Lena Patriksson and Jonas Clason to launch Whyred in 1998. A huge influence is from Bowie and the music scene of 1979 as well as the 1960??™s mod era.

Get Tiger of Sweden on their website and Bespoke Boutique.  Filippa K is available at Oak and Revolve Clothing.  Whyred jeans are also available on their website and at Revolve.

More pics of Swedish jeans available on our site on Flickr.

— Nikki Cho Russo

Posted Jun 05 2008 in Denim Fashion
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