When it comes to design, I love the Swedes — well thought out aesthetics for ultra sleek, minimalist, modern twists on fashion. Forget Ikea and H&M. For all of you denim enthusiasts searching for a pair of jeans that is not the usual mainstream label, take a gander at some of these Swedish delights! Skol!
Tiger of Sweden.
Tiger of Sweden??™s history started in the small Swedish town, Uddevalla, in 1903. The brand stands for the unexpected when it comes to silhouette, details, cuts and materials. Early 80s music is the inspiration for the Spring/Summer ???08 collection. Think Adam Ant, Visage, Duran Duran, and Human League.
Filippa K Christy Split Jeans.
Filippa K was founded in 1993, when Filippa Knutsson and her partners sought to bring sophistication and simplicity to contemporary fashion. The minimalist urban elegance of the first collection received a lot of attention and became the conceptual foundation for the Filippa K style over the years to come.
Whyred Smith Basic Rigid Jeans.
Whyred came to be when Roland Hjort, joined up with former H&M colleagues Lena Patriksson and Jonas Clason to launch Whyred in 1998. A huge influence is from Bowie and the music scene of 1979 as well as the 1960??™s mod era.
Get Tiger of Sweden on their website and Bespoke Boutique. Filippa K is available at Oak and Revolve Clothing. Whyred jeans are also available on their website and at Revolve.
More pics of Swedish jeans available on our site on Flickr.
— Nikki Cho Russo